August X, 2014

Student Achievement Program

It is important to know your guests and bring the brand out into the local community. One way to do this is by reaching out to schools and libraries in your immediate trade area.

To help you more easily connect and honor area stand out students, Bagger Dave’s has developed a program which rewards hard work, incentivizes education and fosters higher learning.

The program has two offerings:

• Bagger Dave’s Reading Rail Road • Bagger Dave’s High Five

Reading Railroad

• Offer 1 - Free kid’s meal (with purchase) Offer 2 - Free kid’s sundae

• Targeted towards children 12 and under

• Many Schools and Libraries have existing programs already in place. It’s easiest to piggyback on these.

• Great for summer time reading programs

FRONT BACKA bookmark with 2 perforated coupon offers. The perforation allows the student to keep the bookmark and encourages them to continue reading.

High Five from Dave

A $5 gift certificate that can be used in store the same as cash.* Used as a tool for teachers to recognize students who go above and beyond in the classroom.

Who to target:• Area Middle Schools• Area High Schools • Teachers/Faculty and Staff that already come into your restaurant

FRONT BACK

Program Talking Points

• Bookmarks and High Five Certificates are offered at no charge to the school or library.

• They can be included as rewards or incentives for programs already in place.

• This is a great way to honor those few students who go above and beyond in the classroom.

• Bagger Dave’s cares about children learning in our community and wants to recognize their hard work.

Important Notes about Student Achievement Program

• Bookmarks and High Five Gift certificates will have a specific promo code on

them. It is important to ring these into the POS upon redemption for tracking

purposes.

• Reading Railroad Prom Codes: Free Kid’s Meal – 0402, Free Kid’s Sundae 0701

• High Five from Dave 0506

• Please have them shipped to your store. The MP or Marketing Champion should

deliver them. This makes for a great opportunity to become a face of the brand

and leverage other opportunities they may have available.

Promo Code Sample

How to get started

E-mail Eddie or Lindsay and let them know you’re interested in the program

Use the spread sheet to reach out to the different schools and libraries in your

area

How to Order These can easily be ordered through Allegra. Simply e-mail Carly

carly@allegratroywest.com with the quantity desired and your store location.

These will have an expiration date of one year from the date order automatically

added to each coupon.

Allegra will include your store’s specific location information

Since each school and library will require different amounts it is recommended to

order them individually.

Marketing Champion Program

Responsibilities of the Marketing Champion:

• Find local opportunities to engage the brand

• Bring fresh ideas to your M.P. and marketing manager

• Reach out to area schools, libraries, churches,

nonprofits, and sports teams to see what types of

sponsorship options are available

• Introduce yourself to the community – Chamber

meetings and professional mixers are a great way to

connect!

• Be the brand ambassador INSIDE and OUTSIDE of the

four walls

• Focus of Q3: Facilitate relationships to increase lunch

daypart SSS

Don’ts:

• Don’t sign a contract – Please have

your marketing manager do this

• Don’t commit to spending a

monetary amount without

discussing it with your marketing

manager

Marketing Champion Program

Q3 Marketing Audits

Part 1: Branding Audit (weighted 60% of overall score)

Part 2: Lunch Daypart SSS Audit (40% of overall) / Target is 3% increase

Discuss Ways to Facilitate Lunch Traffic

• Utilize Fish Bowl Program to invite guests back in

• “Snack” drops to nearby businesses

• Promote Party Menu / Large take out orders

Fundraisers

Bagger Dave’s hosts fundraisers to benefit local schools, youth teams, clubs, and non-profit

organizations.

How to apply?

• Direct the guest to the website to apply online http://baggerdaves.com/fundraising/

How much will they receive?

• 15% of the group’s net food sales

When can you host these?

• Mondays or Wednesdays 5-9 PM

Sponsorships/Donations

Bagger Dave’s can also offer sponsorships, gift

certificates or food donations to local schools, youth

teams, clubs, and non-profit organizations.

Requirements for $250 maximum cash donation:• Bagger Dave’s logo on banner, uniform, equipment• Minimum of a one-fourth page advertisement • Team dinner picture at Bagger Dave’s with management

team• Distribution of take-out menus, coupons, and other

promotional material• Copy of league info and schedule

“In-Kind” sponsorships can also be donated in the form of gift certificates or food.

Transfer Process

After a marketing event where food was taken outside of your store, it is important to “transfer” the food costs. This is vital for proper reconciling and budgeting purposes. Please use the following process:

1. Get prior approval from Lindsay or Eddie for the donation

2. Eddie/Lindsay will notify Jeremy Heit prior to the donation as a “heads up” so he knows there will be a transfer coming

3. After the donation/event E-mail Jeremy Heit jheit@baggerdaves.com with the amount transferred. (Be sure to copy Eddie or Lindsay on this)

4. If the organization is a non-profit, ask for their tax ID number, a contact name, address and phone number

5. Eddie or Lindsay will update the budget and fill out the tax exempt donation form