2014: A Look ahead at the Trends in Content Marketing

Client Success

Webinar Series presents:

2014:

A Look Ahead

at the Trends in

Content Marketing

WEB PRESENCE ANALYTICS for BRANDS AND AGENCIES


Speaker

Brandon Gilmore

• One of the newest

members to the Client

Success Team

• 5 years experience in

eCommerce

• Analytics Enthusiast

• TV and Movie Addict


Agenda

1. Review 2013

2. 2014 – What’s coming? What’s

already here?

• SEO

• Social

• Content

• Mobile

3. Questions and Answers

Outcome:

To give your business an edge in 2014.

We make it simple for brands

to be massively discovered in

a social and mobile world.

Processing billions of data

points for over 10,000+ brands

across 22 countries.

WEB PRESENCE ANALYTICS for BRANDS AND

Remembering 2013

Mobile

Searc

h

Socia

l

Web

Presenc

e

Analytic

s

In 2013 we saw many

changes in our world, some

notable ones include:

• Penguin 2.0

• Knowledge Graph

• In Depth Articles

• Not Provided

• Hummingbird – Semantic

Search

• YouTube and Google + get

married


SEO

Mobile

Socia

l

In 2014 we predict the following

will happen or continue to make

an impact:

• Knowledge Graph and Rich

Snippets use in search will

increase

• Google Authorship and Author

Rank will take off

• Focus on Page level metrics

when reporting

• Monitor long tail keywords

• Backlinks – Quality > Quantity


SEARCH ENGINE

ALGORITHMS

HAVE SHIFTED

THE MARKETING

GAME

@KristaLaRiviere @gShiftLabs

Knowledge Graph

Mobile

Socia

l

Example of

How Google

is

experimenting

with

Knowledge

Graph in

Local.


www.gshiftlabs.com | @KristaLariviere

Textual Search

www.gshiftlabs.com | @KristaLariviere

Conversational Search

Social

Mobile

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l



an impact:

• Google + will continue to Grow

• Curating Content and

Collaboration will grow

• Viral Content and Creativity

are vital to survive

• Consistency will continue to be

important to ensure message

is seen WEB PRESENCE ANALYTICS for BRANDS AND

Social Keyword Research to Inform the Content Marketing Workflow Process


Content

Mobile

Socia

l



an impact:

• Answer Questions with your

Content

• Visual aspects your content

will continue to grow with tablet

and mobile adoption rates

increasing

• Video will continue to take off

(YouTube, Vimeo, Instagram,

Vine, New one?)


CONTENT-LEVEL PERFORMANCE METRICS


ONE MORE TEENY MOBILE TIP FOR DISCOVERABILITY…

“I wouldn’t be surprised if

we soon take mobile page

speed into account for

SEO.”

- Matt Cutts.


Infographic

Socia

l


Mobile

Mobile

Socia

l



an impact:

• Site Speed

• Responsive Design

• Content for Mobile


What is the average percentage of organic visits to 6,000 web presences from mobile devices over the past 10 months?

23%

19%

16%18%

19%20%

21%

25%

27%26%

0%

5%

10%

15%

20%

25%

30%

Jan Feb Mar Apr May June July Aug Sept Oct

Organic Search Traffic from Mobile DevicesJanuary 2013 to October 2013

- 6,000 web presences- Source: gShift


KEYWORD POSITIONS BY GEOGRAPHY & DEVICE

EXPAND YOUR KEYWORD RESEARCH for Mobile

1. Shorter Tail Searches + GEO when typing2. The Lazy Factor3. Conversational Searches (Desktop & Mobile)4. Geography

• Flower shop• Flower store• Flower shop Toronto• Flower store Toronto• Flower shop in Toronto• Flower store in Toronto• I am looking for a flower shop• I am looking for a flower store• I am looking for a flower shop in Toronto• I am looking for a flower store in Toronto


Special Promotion

Package What’s Included

Mobile Discoverability

Audit

(4 Hours)

• Audit of Mobile Presence

• Recommendation on Local

and Social

• Keyword Research

• SWOT Analysis

Mobile Discoverability +

Competitive Analysis

(6 Hours)

All the Above + Look at 3

of your competitors

performance on Mobile

Promotion expires February 5, 2014Contact [email protected] or your CSM for more details


mailto:[email protected]

Questions and Answers

Mobile

Socia

l

We open it up to answer some Questions now.

We will do our best to answer any questions you

have at this time if we are unable to get back to

you in the time provided, your client success

manager will get back to you afterwards.

Email: [email protected]


Next Month’s Webinar

Mobile

Socia

l

Topic: Hummingbird

Presenter: Crystal Wiltshire, CSM

Date: February 19, 2014 at 1:00 pm EST


2014: A Look ahead at the Trends in Content Marketing

Marketing

Transcript of 2014: A Look ahead at the Trends in Content Marketing