Brazil Marketing Execution

Roger Melo Marketing Director

Support Material

Office Material Business Card Paper, Folder, Envelop ....

Brazil Marketing Plan Execution

Sales Support Material

Institutional Presentation Institutional Folder Softline Vídeo Sharepoint Events Calendar Leads Management Flyer Citrix Flyer VMWare Flyer Microsoft ....

Brazil Marketing Plan Execution

Softline Launch Campaign - 4 Touches Campaign

Target to Run – October Audience

Tecnology Team + Beyond CIO (Business - CEO, CFO, etc) Main Partner Executives

Objective Get Attention Present the Company & Positioning Show Prospect Importance Begin Relationship

Execution 4 Physically Touches (Once a Week) at main accounts. Other Accounts Expansion

Replicate Electronically the 4 Touches Market Expansion

Mídia Offline Newspaper and Elemedia Mídia Digital Press

Brazil Marketing Plan Execution

Softline 4 Touches Campaign Brazil Marketing Plan Execution

Contact received the most important Russian Newspaper with a strap announcing that an important news from Russia will impact their Business

1st Physical Touch – Getting the audience attention

October, 8th

E-Mail Marketing Expanding Physical Touches

1st Electronic Touch – Getting the audience attention

October, 9th

Softline 4 Touches Campaign Brazil Marketing Plan Execution

Matrioshka is a Russian symbol and connect the audience direct with Russia. In this second touch we sent a box with a Matrioska explain Softline is arriving in Brazil and a presentation and video in a pen drive inside the last doll.

2nd Physical Touch – Present the Company & Positioning

October, 15th

Softline 4 Touches Campaign Brazil Marketing Plan Execution

E-Mail Marketing Expanding Physical Touches The Email sent users to Softline site

2nd Electronic Touch – Present the Company & Positioning

October, 16th

Softline 4 Touches Campaign Brazil Marketing Plan Execution

We used the 3rd touch to show to the prospect/customer their importance to Softline remembering that we first introduce the company to them… Opening the newspaper the customer find an advertising introducing the Softline company to the market.

3nd Physical Touch – Show Prospect Importance

October, 22nd

Softline 4 Touches Campaign Brazil Marketing Plan Execution

October, 23rd

3nd Electronic Touch – Show Prospect Importance

E-Mail Marketing Expanding Physical Touches

Softline 4 Touches Campaign Brazil Marketing Plan Execution

The 4th touch established the relationship! We introduced the AM responsible for the account and invite the customer to toast this new relationship We advice the customer that AM was going to call to schedule a meeting and toast the new relationship!

4th Physical Touch – Begining the Relationship

October, 29th

Softline 4 Touches Campaign Brazil Marketing Plan Execution

4th Physical Touch – Begining the Relationship

October, 30th

E-Mail Marketing Expanding Physical Touches

Softline 4 Touches Campaign Brazil Marketing Plan Execution

Campaign Scorecard Management

96 Meetings done! 100 identified opportunities 53 São Paulo 47 NNE 58 Meetings to be done in São Paulo 36 Meetings to be done in Salvador US$ 7 Million Pipeline Generated

Softline 4 Touches Campaign Brazil Marketing Plan Execution

Press Activity – Press Lunch to Lauch Softline

Brazil Marketing Plan Execution

October 22nd Restaurante Eau Grill – Hyatt Hotal São Paulo Attendees - Jornalists Rodrigo Garcia - IT Mídia Felipe Dreher – IDG / Computerworld Amauri Vargas – DCI Max Gonzales – Mergermarket Edson Perin – TI para Negócios Guilherme Campos – Frost&Sullivan Maurício Chede – Frost& Sullivan Ana Paula Lobo – Convergência Digital Flávio Sartori- 3GO News / Portal Voit Flávio Xandó – FX Consulting

Press Activity – Press Lunch to Lauch Softline

Brazil Marketing Plan Execution

1st Week – Press Launch Results - 13 Articles

Convergência Digital – 23 de Outubro Computerworld – 23 de Outubro IT Web – 23 de Outubro DCI – 23 de Outubro

Press Activity – Press Around Softline Activity

Brazil Marketing Plan Execution

Sucesu-BA Event Cloud Article – Exploring Rock&Rio and Black Friday

Media Off Line

Valor Newspaper Oct and Nov 2 Half Pages 4 Footers

Elemedia 120 point of presence (São Paulo and Salvador)

Important Business Buildings

CENU Shopping – Business Complex

Brazil Marketing Plan Execution

Media On Line TI Bahia, CIO,... Facebook LinkedIn

Brazil Marketing Plan Execution

Examples:

Brazil Marketing Plan Execution

Citrix Mobility 2014 – Nov 6th.

Around 900 people present 220 people visited Softline booth 140 leads generated

Brazil Marketing Plan Execution

VMWare vForum 2014 – Nov 11th.

Around 800 people present 178 people visited Softline booth 479 leads* generated

* Implemented a form to capture leads around all Softline Solutions

Events with Microsoft Brand - November

Russian Night – Salvador (TI) – 20/11 39 attendees

40 leads

20 Opportunities

Russian Night – São Paulo (TI) – 25/11 18 attendees

49 Leads

13 Opportunities

Brazil Marketing Plan Execution

Leads Noite Russa São Paulo - 3 meses

AM Leads Contato Agendadas Em Negociação Realizadas Negadas Oportunidades

Andrade 0

Aline 3

Daniel 0

Gelson 0

Jaqueline 0

Leonardo 0

NA 1

Saldanha 1

TT SP 5 0 0 0 0 0 0

Leads Noite Russa São Paulo - 6 meses

AM Leads Contato Rn Agenda Rn em Neg Rn Realizada Negada Oportunidades

Aline 0

Andrade 13

Daniel 0

Gelson 0

Jaqueline 0

Leonardo 0

NA 4

Saldanha 2

TT SP 19 0 0 0 0 0 0

Leads Noite Russa São Paulo - 12 meses

AM Leads Contato Rn Agenda Rn em Neg Rn Realizada Negada Oportunidades

Aline 12

Andrade 0

Daniel 0

Gelson 1

Jaqueline 0

Leonardo 1

NA 6

Saldanha 5

TT SP 25 0 0 0 0 0 0

TT Geral 49 0 0 0 0 0 0

Event Scorecard Lead Management

Event Invitation

Softline Office Launch - November

Brazilian Silicon Valey Region Near all Technology Companies Modern Office Near the traffic

Brazil Marketing Plan Execution

Sucesu BA - Congress Event - November Huge Congress with TI people Softline booth as the center of attention – Mexican Paletas Distribution Capturing Database and 208 Leads GRM presentation – Full Room – 50 attendees

Brazil Marketing Plan Execution

SoftwareOne Competitor desperate reaction

Eventos com Microsoft - Dezembro

Coquetel Russo – São Paulo – (TI) 09/12 04 attendees

25 Leads

Noite Russa – Recife (TI) – 11/12 32 attendees

104 Leads

Amcham (Americam Chamber) Salvador – 11/12 25 attendees

19 Leads

Brazil Marketing Plan Execution

Brazil Marketing

Thank you!