2014 - 2015

RMAI – Journal

Moved to

e-journal format

Continued with the initiative

Structured course modules

Added new faculty members

Teaching & Training

Flame Student Awards

increase in number of entries60% +

increase in number of participating institutes. 60% +

Flame Student Awards

Increase in the sponsorship revenues.

Engagement Value

Enhanced promotions

Flame Awards

Number of entries same

Over 30% more contestants

EY on board to strengthen credibility & process

Flame Awards

Widely covered by digital media & Bloomberg

Well attended, over 300 attendees

New initiative

Highlights

knowledge sessions

15award winning case presentations8

Speakers & panelists31

Building IP

A thoughtful & planed digital / media campaign

Keeping with Times

Contemporary AmbienceMobile Application

Live Tweeter Board

Huge social media buzz,

Digital media / Print media including BloombergDD & Kissan

twitter impressions3.5Over Lak

h

Widely covered by

Grabbed desired attention

Post event stories carried for a week

Encouraging feedback “I must say that i was very pleasantly impressed with the RMAI event”

  Alpana Parida President- DY Works

“I wanted to thank you and RMAI for the continued support and positive interaction. The association with your organization personal level was very enriching. I wish you and RMAI all the best. My Interest in Rural India and its development continues.” Kalpana TewariMember (Planning)Postal Services Board, Department of PostsGovernment of India

“It was a pleasure to speak @ RMAI conclave. Congratulations for organizing such an amazing event. Look forward to participating in similar forums in the near future.”

Suvodeep Das | Marketing Director | Greenlight Planet Inc. 

“I appreciate the feedback. I too enjoyed being there. It was a very productive event. Your commitment and hard work paid off, in taking RMAI events to the next orbit.”

 S Sivakumar CEO – ITC Ltd (ABD)

“Congratulations for the fabulous event, meticulously planned and executed to perfection. Congratulations to the executive committee and everyone else who have contributed in a big way to making this event a really memorable one.” George AngeloDirector – Dabur India Ltd

“Thank you sir for the opportunity. You have raised the benchmark for a rural marketing platform. “

George Paul – Director and Head of Marketing at Ericsson India Ltd

Engagement with 40 new companies

New membership enrollment – Zee, SAFL, Muthooth, HT Media, ADVANTA

Biggest rural knowledge platform in recent times

Flagship Property

Over 200 delegates from 70 companies

A big revenue opportunity for RMAI

New Engagement

New Affiliations

Enhanced visibility & awareness of RMAI

Enhanced the scale & quality of our existing properties.

Redefined our knowledge initiatives.

Increased Member Engagement

Got incremental growth in membership without chasing.

Delivered on some key goals

2015 - 2016

Digital format (WIP)

www.rmai.in/ejournal

RMAI e-journal

Televised format

Zonal Contests

4 mini Events

Grand Finale

Summer Awards

A full day event.

Day Conference + Evening Award Ceremony

Enhance scope of participation

Make it a South Asia Property

Flame Awards

Take the property to next level

Format

2 day Convention , Exhibition & Excellence Awards

Rural Conclave

Expand RMAI footprints

Strengthen Relevance of Knowledge Properties

RMAI Study Series

Agency Roundtable

New Goals & Activities

Expand RMAI foot prints

Event , Road Show & Membership Drive

Zonal Focus

Prior to Conclave to identify industry needs.

CMO Roundtables

RMAI Study Series

On Campus & Summer

Research

Challenges & Way forward

Agency Roundtable