2014 08 Facebook for Rotary (beginners)

Facebook

for Rotary

members

and Clubs

Rotary District 9520 – Facebook Introduction

FACEBOOK FOR ROTARY CLUBS

• Facebook has more than 900m active users.

[If Facebook were a country, it would be the third largest in the world after China & India.]

• 526m people log on daily.

• More than 300m photos are uploaded daily.

• 30million organisations have a Facebook Page

• Average user has 130 friends

• Facebook was launched in

FACEBOOK FACTS…

2004


HOW TO BECOME A FB USER

Go to www.facebook.com


FB HELP


PERSONAL PROFILES v PAGES

Personal Profiles represent individual people and

must be held under an individual name.

You can friend a person to see their updates.

Friends can see your public updates.

Facebook Pages connect people to a topic they

care about, such as a business, brand, activity,

organisation or celebrity.

Pages are managed by people with personal profiles

You can like a Page to see updates in your News.


Timeline Basic Info

Cover

picture

Profile

picture

PERSONAL

PROFILE

TIMELINE View


Profile

picture

Cover

picture

Basic info

Facebook PAGE

TIMELINE view

Timeline


Privacy settings allow you to choose what information you make available and to who

Golden Rule – Think before you post: - Don’t post anything you don’t want to share publicly - Do post everything you want to share with the public Have a Policy & Procedure to

remove unwanted posts

Help is available!

FACEBOOK CAN BE SAFE & SECURE


FB PAGE SETTINGS


FRIENDS

PERSONAL

PROFILE

TIMELINE View


FIND FRIENDS


FIND PAGES


ADDING POSTS AND PHOTOS


CARING AND

SHARING


Take photo on phone and upload to Facebook

Engage and entertain

Easy and instantaneous

Short and sweet message

A DEMONSTRATION


FACEBOOK ETIQUETTE

Apply the 4-Way Test

Think Before you Post

Apply Common Sense

Guidelines We encourage discussion and debate in the comments, however, we do not allow:

-Offensive or suggestive language

-Personal attacks

-Anonymous postings

-Wildly off-topic comments

-Spam or advertisements We reserve the right to delete comments that fall into any of these categories


HINTS

• Check that your Club has a Facebook Page

• If using Rotary symbols, is it endorsed by the Club, with multiple administrators?

• Don’t restrict Posts to Friends if you want to share with the Public

• Lots of photos – with action and colour

• Like, Comment and Share often

• Keep it short and sweet

• Engage, not lecture


MYTHS AND CONCERNS


FACEBOOK CONCERN #1

I DON’T NEED IT

“I don’t use Facebook – I value my privacy.”

“We struggle to get any Public Relations exposure.”

“I don’t use Facebook – I prefer to speak to people.”

“I’m time poor & have lost contact with many people.”

the definition of irony


FACEBOOK CONCERN#2

Facebook is impersonal.


FACEBOOK CONCERN #3

It’s not safe

1. Spend more time listening

2. If it doubt, don’t say it

3. They’re called ‘Friends’ for a reason


FACEBOOK CONCERN #4

I don’t understand it.

You’ve got plenty of

time to learn.

Just TRY


1. Engage Youth

2. Connect and stay connected

3. Establish events (and invite people along)

4. Connect with other Rotary Clubs & Rotarians

5. Direct people from Facebook to your website

6. Share stories

7. Its Free!

8. Its Easy!

potential uses of Facebook

summary & actions

1. Spread the word and get connected

to friends and other clubs

2. Facebook can be safe & secure

3. Short + sweet = visually appealing

4. Help is always available!

5. Facebook is EASY and FUN

2014 08 Facebook for Rotary (beginners)

Social Media

Transcript of 2014 08 Facebook for Rotary (beginners)