summers c h o o lday 8IDEATION

experiencedesignIDEATION

this oneis for you

bad

fired

why?why?why?

embrace CREATIVEleadership

one

reinventcustomerrelation

two

be fastbe flexible

three

be foreyou know

sewed

bankrupt

fired

dead

so why creativity

because it hardto come up withoriginal ideas

IX

SIX

IX6

the secret of thethe magicien

ourbrains

areWIRED

our brainsmake patterns

Handy

patronen

but can killcreativity

cor

who are top creatives

everyone is a born artistthe problem is to stay an artist while we grow up

who said this?

what is creativity?

the process of having original ideas thathave value

NOW

HOW

creativity

knowledge motivation

skills

t h e creativeprocess

you will learn techniques to come up with original ideas

1. starting2. diverge

3. converge4. prototypefase

5. present

Team

diverge

converge

Originalvaluable idea!

prototype

stucturedgroupactivity

go to new places

question

present

the rightgirl/guy

the rightspace

the rightcoach

the rightmood

the rightquestion

1.formulate the goal in 1 sentence2.keep a concrete focus

3.mention the problemowner4. begin with “how” or“think”

5. formulate goal challenging and inspiring

herformuleer

alex osborn

brainstorm

ideation judging

nojudging

yes but

yes and

quantity

diverge

converge

prototype

present

letsquiz