experiencedesign

design

CHANGE

3 thingsthat’s makes our world completely different than that of your parents

1. abundance, 2 . A s i a a n d3 . a u t o m a t i o n

things that people touch areHigh ............& High ...............

High CONCEPT• “Het talent om artistieke en emotionele

schoonheid te scheppen, patronen en kansen te ontdekken, een bevredigend verhaal te vertel len en schi jnbaar losstaande ideeën te combineren tot een nieuwe uitvinding”

High TOUCH• “Het talent om empathisch te zijn,

subtiliteiten in de menselijke interactie te begrijpen, plezier te ontdekken in jezelf en dat op te roepen bij anderen, en het alledaagse ontstijgen in de zoektocht naar doel en zijn.”

High touch & High concept

left AND right

6?

design verhaal

playzingevingempathiesymfonie

design

readdesign

bring designexample

that realy touched you put it in your book with the story.

storm

not only function but

also design

It’s no longer sufficient to make products, services and

experiences only functional.It’s economically crucial and personally satisfying to design stuff that is beautiful, stands out and makes an impact.

design is a combination of

functionality&

meaning

3 thingsthat make design important

1.design makes life easy2. design has the power to stand out3. design can change the world

we are all designers.

what did you design

lately?

good designer

looksaround

is

curious

creates by combining

makes life

easier

makes

youhappy

alfa romeo spider 1990

biod extase 1979

volkswagen T2 1979

some thingsbecome morebeautiful when they get older

some thingsbecome more beautiful whenthey work well

some thingsbecome more beautifulwhen you take good care

m y b e s t o f DESIGN ACADEMY

2004-2008

stefan sagmeister

op TED.com

bedankt!see you tomorrowat 8.30 downstairs