2013PerthCaravan&CampingShow, Aresoundingsuccess! · Caravan &Camping Showwhich conclud edon25th...
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Caravan Industry Association WA Quarterly Newsletter — 5th Edition — April 2013 2013 Perth Caravan & Camping Show, A resounding success! This years Show was held March 21st to 25th and both visitors and exhibitors alike enjoyed the beauƟful Autumn weather that Perth put on during the 5 days. See pages 4 to 10 for a Show wrap up and pages 12 - 13 for more photo’s!
Transcript of 2013PerthCaravan&CampingShow, Aresoundingsuccess! · Caravan &Camping Showwhich conclud edon25th...
Caravan Industry Association WA Quarterly Newsletter — 5th Edition — April 2013
2013 Perth Caravan & Camping Show, A resounding success!
This years Show was held March 21st to 25th and both visitors and exhibitors alike enjoyed the
beau ful Autumn weather that Perth put on during the 5 days.
See pages 4 to 10 for a Show wrap up and pages 12 - 13 for more photo’s!
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CONTENTS: Page 2 – President’s Message
Page 3 – CEO’s Message
Page 4 – PCC Show Report
Page 5 — Google Analy cs & Show A endance numbers
Page 6 — Show Surveys
Page 7 – Show Social Media
Page 8 – Show Website Report
Page 9 – Show Storm Damage
Page 10 – Show Marke ng
Page 11 – New Members
Page 12 & 13 – PCCS Photo’s
Page 14 – Member in Focus
Page 15 — Marke ng Update
Page 16 & 17 – Water Corp, save money and water ps !
Page 18 — Member Update, Residen al Parks Act & Tourism WA Ac on Plan
Page 19 — Website Update
Page 20 — Annual Conference
Page 21 – Commonwealth Bank
Page 22 – RVMA News
Page 23 – CRVA News
Page 24 — CRVA Conference
The key dynamics of good prepara on, sound management, posi ve marke ng, effec ve adver sing, consistently good PR and beau ful weather contributed to a successful outcome for our 2013 Perth Caravan & Camping Show which conclud-‐ed on 25th March.
For all but the weather, we acknowledge the excellent work of our admin team - CEO Simon Glossop, Gina Cowan (Manager, Events and Marke ng) both backed up by the ever gracious Tracey Clarke, (Execu ve Assistant) and Michelle Doyle (Events Co-ordinator). Michelle’s contract with CIAWA ended concurrently with the conclusion of the Show and we wish her well in her future endeavours.
Prepara on for the Show is a year round ac vity and the team starts to come un-‐der heavy pressure from the start of the year when the many needs of exhibitors come to the surface and adver sing, public rela ons issues and opera onal ma ers demand effec ve solu ons. Si-‐mon fronted for us across the full range of ac vi es and was a high profile in the press, radio (even the ABC!) and TV.
Social media was also used to some ad-‐vantage. Feedback from exhibitors also indicated a high level of sa sfac on with the effec veness of the team and the upbeat mood of the public reflected in very sa sfactory sales by exhibitors.
Visitor numbers were up by 7% on the previous year (in stark contrast to poorer a endances at the Melbourne and Ade-‐laide shows) and 20% of ckets were on-
line sales - this sped up public access through the gates.
Entries for the Jayco caravan and “Passport to Freedom” compe on have provided us with a substan al data base for future marke ng purposes.
Having said all that, there are s ll lessons to be learned with fine tuning of some ac vi es and re-assessment of cost /benefits for the 2014 Show. To that end, wri en feedback solicited from exhibi-‐tors and consumers will be carefully scru-‐nised.
Non compliant product was an issue in some cases and the Board has raised the ma er for a determina on with due re-‐gard both for the welfare of our mem-‐bers and the prac cali es of running the Show.
At Board level, apart from dealing with opera onal ma ers and a ending func-‐ons connected with the C&C Show,
Board members have been focussed on the ongoing ma ers of marke ng, gov-‐ernance, issues management and review of our direc on on the Strategic Plan.
Steve May, our newest Board member has completed governance training in line with last year’s Board decision and that undertaken by all other Board mem-‐bers.
Finally, it was with regret that the Board, on 16th April, accepted the resigna on of Steve Su e (of Kent Corpora on) due to increasing demands on his me in his own growing business. We thank Steve for his me and effort as a Board member.
Adver sing 2013 / 2014
Half Page Rate $300 (130mmh x 180mmw)
Full Page Rate $500 (290mmh x 180mmw)
Contact: marke [email protected]
April 2013
Publica on produced by Caravan Industry Associa on Western Australia Inc
Suite 10 383 Hay St Perth WA 6000
Ph: (08) 9221 6362
Email: [email protected]
Web: www.caravanwa.com.au
CIAWA President
Dennis Haughan
PRESIDENTS MESSAGE
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Well the year is certainly flying past, our April newsle er out already and next thing we know it will be June and the end of financial year!
PERTH CARAVAN & CAMPING SHOW
Firstly let me say a big thank you to all of our exhibitors at the 2013 Perth Caravan & Camping Show, we appreciate your support and hope that you had a successful Show.
We have sent out an electronic exhibitor survey that we hope you will take 5 minutes to complete, further details are on page 6 including the web address.
Thank you to those people who conducted seminars and ac vi es at the Show, these were very popular with visitors and we have received good feedback from our consumer survey on these.
Also congratula ons to the winners of all of the compe ons we ran at this years Show, and especially a huge thank you to those suppliers who partnered with us to bring such a varia on of prizes to compe ons in a range of media, more informa on is in the Show and Marke ng reports on these ac vi es on page 14 and 15.
All exhibitors were offered the opportunity to be involved via our expression of interest for prizes. The return to the spon-‐sors was by way of tagline and promo on of their own brand on the compe on ad of course the whole theme was pro-‐mo ng visita on to the Show.
Always wan ng to provide extra value to sponsors, we add-‐ed the promo on of their brand on our Show website via a cartoon image of an RV or car towing a van. With the site receiving 51,000 visits in two months(36,720 unique visits) this was a bonus for sponsors.
We would also like to thank the Minister for Tourism, Dr Kim Hames for officially opening the Show at our media launch.
TENANT ADVICE
There has been a surge in Park Managers calling the office looking for advice on removing tenants from parks. We are always available and willing to provide the informa on and encourage Managers to contact us.
We strongly recommend that as soon as a tenant is in ar-‐rears that the official process for termina on is started. This should be the wake up call the tenant needs to pay and en-‐sures that rather than wait months with no rent being paid the legal process covers Management.
MEMBERSHIP RENEWALS COMING SOON
With the new financial year approaching membership re-‐newals will be coming out at the end of May. We are looking at the capacity for membership forms to be captured online via our new website, informa on will be in the member pack
The Membership renewal is due for payment by June 30th so please ensure you keep an eye out for this.
CARAVAN & CAMPING ACTION PLAN
Congratula ons to the Hon Dr Kim Hames MLA for his re appointment to the Tourism Ministry (amongst other roles) a er the recent state elec on.
Minister Hames is a strong supporter of our industry, a cara-‐vanner himself and is ensuring the segment is recognised within government as a key sector in the tourism industry, one that is providing thousands of jobs ross the state.
We have been in discussion with the Minister and staff re-‐garding the roll out of the plan and the funding for the vari-‐ous requirements, more informa on is on page 18.
REVIEW OF THE RESIDENTIAL PARKS (LONG STAY TENANT) ACT 2006
We have met with Department of Commerce staff and the Department has indicated that the implementa on of the review is s ll a high priority for Government.
See page 18 for further details and keep an eye out for more informa on on this issue. Of key importance is our industry con nuing to make comment and ensure a balanced view is provided to the review.
NEW CIAWA WEBSITE
As we rejuvenate the main www.caravanwa.com.au website, we are making it a much more consumer friendly site as this is the key part of our adver sing, driving people to the site for lifestyle informa on and then showcasing our members.
We urgently require updated informa on from members to make the site a good experience for visitors, you will have received an email with a word document to complete —please do so ASAP, see page 19 for more informa on.
NEWSLETTER INFORMATION
Finally, we are always looking for stories, informa on and news from members to put into our quarterly newsle er.
Contact details are on page 2, please send in anything you have that is something we can include, we always want to promote our members!!
Adver sing is also available, with over 400 copies of the newsle er printed and posted to members, stakeholders and industry partners this is a great way to get your product to front of mind. We also post online so it is available to any-‐one visi ng our website.
Kind Regards.
Simon Glossop, CEO
NEWS FROM THE DESK OF THE CEO
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PERTH CARAVAN & CAMPING SHOW REPORT
Bumper Crowds at the 2013 Perth Caravan & Camping Show!
A staggering 45,908 visitors a ended this year’s Perth Cara-‐vanning & Camping Show, making the five day event a great success for both visitors and exhibitors alike. In a good sign for the WA economy, visitors were out in force to the Show and were ready to spend some hard earned cash and buy a show special, with the first caravan selling just 15 minutes a er opening on the first day! With over 300 exhibits showcasing the latest products for the caravan and camping lifestyle it’s great to see so many people from the industry ge ng involved. We have received some great feedback from exhibitors, visitors and suppliers with demand for stands at next year’s Show already high!
“As organisers we were happy with the overall quality of the displays and the amount of new product on show. We wel-‐comed over 40 new exhibitors this year and we look forward to more in 2014.” Gina Cowan, Marke ng & Event Manager CIAWA “The layout of the Tourism Pavilion assisted in a more even visitor flow. This year there was an increase in membership to our Top Tourist Club compared to previous years and we felt that was due to the quality of our customers that came through the show. Thank you very much to the CIAWA for
organizing a well run and well a ended Perth Caravan & Camping Show. You did a great job.” Top Tourist Parks Australia “The Show is a premier event that helps us reach our dedicat-‐ed market like no other trade show does. The combina on of
great loca on, adver sing and media exposure regarding the event really impacts on ge ng the public through the gates. This in turn helps us to showcase our products to a larger audience which is what it is all about. This is also where we always like to launch our new products and conduct our mar-‐ket research. Talking to such a large segment of our market in one place really helps us find out how to refine and devel-‐op our product for the future.” Jayco Caravanland Plenty of other ac vi es were scheduled across the show and proved par cularly successful with visitors.. Keith Geary was back in ac on and helped create a buzz around the sem-‐inars and demonstra ons. This year we had the popular Passport to Freedom as a daily prize package and it certainly had visitors excited about an opportunity to win some great camping equipment. Thanks to all our prize sponsors. We hope this years Show was a success for your company and we look forward to seeing you back in 2014! Gina Cowan, Events and Marke ng Manager
The Eureka 4WD Training demonstra ons were a popular display and this year visitors were given the opportunity to learn revers-‐ing techniques—including compe ng with their spouse!
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Google Analy cs can track where visitors to your site are coming from (referrals) including search engines (Google, Bing etc), adver sing and email marke ng plus infor-‐ma on on site usage and visitor demographics.
Google Analy cs is easy to install on your website. They provide HTML codes that you simply copy and paste into the global element which means that the code is then ap-‐plied to every page across your site to save you going in and doing it manually page by page.
Visit www.google.com/analy cs for more informa on. It’s easy to use and will help you make be er decisions on how to market your business — you might be surprised with what you find out!
GOOGLE ANALYTICS 2013 Perth Caravan & Camping Show A endance.
We are pleased to provide the below comparisons to both exhibitors and industry on full day by day a endance for the 2013 and 2012 Show.
The more advanced cke ng system used this year has al-‐lowed us to capture an enormous amount of data that will help in planning for next years Show. We also have informa on that will assist in maximising the promo on of the Show and for be er opera onal planning. In a really posi ve step forward almost 20% of ckets were purchased in advance, online—a great outcome.
2012 2013 DIFFERENCE
THURSDAY 5,512 5,606 +94
FRIDAY 7,155 7,789 +634
SATURDAY 13,271 14,927 +1,656
SUNDAY 14,332 15,480 +1,148
MONDAY 2,651 2,106 -545
TOTAL 42,921 45,908 +2,987
SHOW ATTENDANCE
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SHOW SURVEY
VISITOR SURVEY As part of our effort on providing visitors to the Show with the sort of ac vi es, demonstra ons, product and services they want to experience, with the goal to en-‐sure visitors keep coming back, we have gone out to people who visited the Show with a easy to fill in con-‐sumer survey, offering two i - Pad Mini’s as prizes.
There are only 10 ques ons, such as “What do you like most about the Show?” “What would you suggest we do to improve the Show next year?” and “What would you like to see added to the Show?”
While a link doesn’t work very well on paper, we have included it here for your reference. We hope that as a person who has visited the Show you will fill it in and please pass on to any friends or co-workers who have been to the Show.
h p://sp1.actemarke ng.com/CIAWA.CIAWA/SurveyCCSHOWCONSUMER/Survey.aspx
We have two i-Pad mini’s to give away as prizes for two lucky people who complete the survey.
EXHIBITOR SURVEY Most importantly for you as an exhibitor and us as organiser’s — we want your feedback on the Show. All exhibitors have been emailed with the link to the survey, to those 80 people who have responded, thanks very much.
Once again, we know links on paper aren’t too user friendly, but please type this in and go to the site to complete what for all of us in the industry is important feedback for ensuring we are providing a good experience.
h p://sp1.actemarke ng.com/CIAWA.CIAWA/SurveyPCCS13ExhibitorSurvey/Survey.aspx
Send this link to any staff who were at the Show, the more feedback we receive the be er!
A big thank you to ARB for providing a portable fridge freezer as a prize for one lucky person to win.
Win a Fridge Freezer from ARB!
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2013 saw the launch of the Perth Caravan & Camping Shows social media sites. The Show Facebook page proved to be an excellent new marke ng tool with posts containing men ons of the Show reaching thousands of users. Facebook is a great tool for exhibitors to engage visitors and promote their stand at the Show. Facebook users will make comments and ask ques ons plus one company “Liking” the Show page will be seen as ac vity to their Facebook friends and help spread the word. This post promoted the Tour-‐ism Pavilion showing follow-‐ers ac vi es and des na ons they could find out about at the Show. A total of 2,271 people saw the post – one of our highest reaches. Tourism exhibitors could comment or share the post on their own wall to promote their stand. It’s essen al companies get involved in the pre-show promo onal opportuni es on offer.
Promo ng Lisa, Paul and Baz from the 92.9 brekkie show hos ng the Outside Broadcasts the week of the Show, this post promotes the final day broadcast from the Show.
PERTH CARAVAN & CAMPING SHOW SOCIAL MEDIA
As part of our ongoing role in promo ng the caravan and camping lifestyle throughout the year we are also working on our CIAWA Facebook page and ask all of our members to “Like” our corporate site.
Enter Caravan Industry Associa on WA in the Facebook search and it will show our site.
Are you using Facebook for your own business? If not then isn’t it me you started!!
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New Show Website a success! The revamped Perth Caravan & Camping Show Website went live in mid January in readiness for consumer promo-‐on of the Show and for exhibitor informa on to be ac-‐
cessed from the site.
The objec ve was to provide visitors to the site with more informa on about exhibits and ac vi es to help convert them from possibly visi ng to a ending, plus buying their cket while they were online!
With strong a en on to detail, much planning went into the structure of the new site in an a empt to make for a more user friendly experience to navigate around the site.
Event website research indicates informa on about the exhibits is the number one most searched for and viewed area of a website. To reflect this fact we created the site to allow for easy access to exhibitor lis ngs which were listed by categories.
As part of the service we offered exhibitors, on the main exhibit lis ng was room for a logo and a short summary, as seen below. The click through to view profile then had more informa on, 150 word descrip on with op ons to add photos, promote Show specials and a link to the exhibi-‐tors site.
SHOW WEBSITE REPORT
Below, a snapshot of informa on from Google analy cs Traffic to the Show site, mid January to March, Google analy cs
Full profile in exhibitors lis ng, the most viewed web page area
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STORM DAMAGE AT THE PERTH CARAVAN SHOW
Below are images of the damage caused to exhibitors displays, and other exhibitor displays from the storm that lashed the Show Grounds at 3pm on the Monday a ernoon, luckily at the end of the Show! This damage, not only to the stand in-‐volved but to other stands around highlights the need for correct work safe equipment and prac ces to be in place.
The Royal Agricultural Society have flagged this an issue for us to address at the 2014 Show and we will advise exhibitors as we move forward with prepara ons how this can be prevented.
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SHOW MARKETING UPDATE
Show Promo on Compe ons This year saw an unprecedented number of compe ons and promo onal ac vi es to compliment our adver sing for the Perth Caravan & Camping Show.
We would like to thank all of our sponsors for their support and highlight the amount of addi onal promo on the Show received because of the prizes provided by them.
96FM — Breakfast Show compe on the week of the Show with 5 daily winners going into a draw to win an Off Road Camper Trailer valued at $14,000 provided by Camel Trail-‐ers. This promo ran across the sta on and added over $30,000 in promo onal ac vity for both a endance to the Show and for Camel Trailers brand awareness.
Mix 94.5 — The Big Couch, a week long call in compe on the week before the Show to win a $4,000 Camping Equip-‐ment Package provided by Getaway Outdoors. This promo-‐onal campaign added significant industry awareness and
over $25,000 in promo onal ac vity for increasing Show a endance and Getaway Outdoors brand awareness.
Nova — Breakfast Show compe on with 5 daily winners going into the draw to win a $5,000 Camping Equipment pack supplied by Getaway Outdoors with support from Dome c WAECO. Provided over $20,000 in bonus promo on for the Show and Getaway Outdoors branding & products.
Nova Online — An online compe on with radio promo ng the Show and the chance to win prizes valued at $2,000 from Dome c WAECO and $1,500 from BIG4. Providing al-‐most $20,000 worth of promo onal value for the Show, Dome c WAECO and BIG4 this was of great value.
Online Ticke ng — A $1,300 Engel Fridge Freezer. An incen-‐ve for visitors to buy ckets online, bea ng the queues and
allowing us to get ckets sold. With over 9,000 ckets pur-‐chased online this was hugely successful.
The Sunday Times and Perth Now — A combined online and print compe on to win a $10,000 Camper Trailer and Equipment prize provided by Tour-Lite Erde and a $2,500 Holiday Park accommoda on package from Aspen Parks. Providing over $35,000 worth of promo onal ac vity this was bonus ac vity for the Show and prize suppliers.
6PR — a listener call in compe on to win a $2,000 holiday provided by Casey Tours. Providing over $5,000 in value for the Show and Casey Tours.
92.9 — A week of Outside Broadcasts with the Morning Crew, using our main prize—the Jayco Caravan as a prop.
Whilst men oning our major prize, a big thank you to Jayco Caravanland for providing a $38,000 Expanda which was used across every single bit of our adver sing and was a huge compe on with an es ma on of over 50,000 entries.
This year we changed the Passport to Freedom from a whole of Show compe on to a daily one with great prize packages valued at over $2,000 for each day. This drove a greater amount of entries to the compe on and hence dispersal around the Show Ground., a good outcome for all.
Thanks to; ARB / Camec / Dome c WAECO / Coupler Tech / i-Tech World and Eco Pot for their support.
And also to ARB 4x4 Accessories for providing a fridge freezer valued at $1,260 for one lucky EXHIBITOR to win in our exhibitor survey, so get yours in!!
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NEW MEMBERS
Mandurah Caravan Park’s GREAT Aussie Duck Race! Mandurah Caravan & Tourist Park held its fourth annual Great Aussie Duck Race with a spectacular 3 metre tall giant, yellow Top Tourist Duck – (prac cally visible from space) marking out the ac on on Australia Day 2013. Each year, proceeds from the Great Aussie Duck Race are do-‐nated to a charity. This year Mandurah Caravan & Tourist Park has sponsored a child so the proceeds will go towards the Sun-‐rise Children’s Founda on which Great Aussie Hero, Geraldine Cox, has built 3 Sunrise Villages in Cambodia for orphan chil-‐dren. Many of the race par cipants donate their winnings to the vil-‐lage knowing it was a worthy contribu on. The total dona on to the Sunrise Children’s Founda on from the 2013 Great Aus-‐sie Duck Race was $700!
Prize Winners from the Final Race! Lochy & Quinn holding the Annual ‘Golden’ Duck trophy.
MEMBERS STORIES
Welcome to our new members. We are delighted to have you on board!
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SCENES FROM THE SHOW
SCENES FROM THE SHOW
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SCENES FROM THE SHOW
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MEMBER IN FOCUS! Caravanland awarded the Jayco's Na onal Dealer of the Year for a record 17th me!
Congratula ons Jayco Caravanland, the number 1 Jayco dealership in Australia for a record 17th me.
From le to right... Paul Surtees ,Warren Surtees , Gerry Ryan (CEO/ Owner Jayco Aust. ) and Craig Surtees.
In receiving the award, the team at Caravanland acknowledged their loyal customers who con nue to return to the busi-‐ness and it is their support to the business that keeps driving the staff at Caravanland to provide the best service possi-‐ble.
Family-owned for over 20 years, Jayco Caravanland has always been dedicated to giving it's customers the best in ser-‐vice, selec on and price - all in a relaxed friendly showplace.
Australia’s all me biggest selling Jayco Dealership is also Jayco’s most awarded Na onal Dealer. No other Jayco dealer-‐ship in the na on even comes close. Perth, Western Australia is the na on's number one all me Jayco retailer.
As the team said in receiving the award “We like to think that these accolades are a result of our real desire to provide our customers with value for money and friendly efficient service. Something we s ll strive for year a er year. Despite our enormous accomplishments and size, Caravanland s ll remains a true family business.. We like to say "Family owned and Family focused".
“But none of this could ever be possible without you, our loyal customers. So on behalf of our en re Jayco Caravanland staff, we wish you a prosperous and safe 2013, and we look forward to making another years worth of customers just as sa sfied as you've been with us. Thank you!”
Other awards received by Jayco Caravanland were; Outstanding Achievement Award #1 Camper Sales #1 Caravan Sales #1 Expanda Sales And the team were very proud to receive for the first me #1 Coast to Coast Award for the Caravan Toyshop
(parts and accessories ).
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L to R: Shane, Kymba & Dean go camping for the PCC Show
Annual Campaigns
The Associa on con nues to promote the caravan and camping lifestyle throughout the year and it is our role to ensure we are promo ng people to get out and enjoy the lifestyle.
In another major campaign to do this, we are running a two week compe on with The Big Couch on Mix 94.5, Perth’s number 1 radio sta on, with the program now syndicated across the South West and Great Southern with their affili-‐ated sta ons so coverage for this compe on is wide-‐spread, a bonus for us!
We are giving away cabin accommoda on and a camping pack-‐age, each valued at $4,000 and combined with our adver sing, the promo onal point-‐ers will give us over $30,000 of air me and market coverage.
Thanks to BIG4 Beach-‐lands Holiday Park in Busselton for being week one’s major and minor prize sponsor for cabin accommoda on and Get-‐away Outdoors for being week two’s major prize sponsor with a camping package.
We will con nue to provide opportuni es for members to be involved as we promote our lifestyle
MARKETING UPDATE
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This ar cle is the second in a series Water Corpora on has developed to assist you to save water in your caravan park. In this edi on we provide some ps on how to save water in your landscape and irriga on systems saving you me, wa-‐ter and money while s ll maintaining a high level of presen-‐ta on in and around your park. Why save water?
As we men oned in the previous ar cle the persistent dry-‐ing climate across many areas of the state has led to re-‐duced rainfall and consequently reduced streamflow into our dams. This means that we can no longer rely on rainfall to supply all of our water needs and while the Corpora on is developing new sources and increasing the use of recycled water, our response to reduced rainfall must remain focused on the need for all sectors of the community to be more efficient in the ways we use water and simply use less.
Reduc ons in rainfall has led to significant reduc ons in streamflow into Perth dams.
Our research into water use in caravan parks has indicated that there are many cost effec ve ways to reduce water use in caravan parks with a key area being water used for irriga-‐on of the landscape.
This ar cle provides a few ps about how to reduce the amount of water used in the landscape while s ll maintain-‐ing a high level of presenta on in your park. Priori sing Water Use
The first step towards saving water in your park is to apply hydrozoning principles. Hydrozoning simply involves classify areas of the landscape based on water needs. To ascertain which areas require more water depends on the level of human contact it receives or its visual importance. Addi on-‐ally, within these hydrozones, plants with similar water needs should be grouped together so the right amount of water can be applied off the irriga on system to avoid over-‐watering. A landscaped entry statement, for example, is viewed by guests and the public regularly so it needs to remain at a
high level of presenta on. Keeping it at a high level may re-‐quire more irriga on, than compared, for example, with a plan ng bed in a service area where guests do not view or access. In this case the entry statement should be classified as a primary hydrozone and receive regular irriga on. The service area on the other hand might be classified as a mini-‐mal hydrozone and receive minimal irriga on, if any at all.
Key Ingredients of a Water Efficient Landscape
To achieve water efficiency in your landscape it is necessary to understand the key ingredients that help to make a healthy waterwise garden. Water Sensi ve Plan ng
Regionally appropriate WA na ve plants should be consid-‐ered when replacement or infill plan ng is required as they are be er adapted to the local climate and generally require less water. Visit the Waterwise Plants for WA webpage on the Water Corpora on website to find out which plants are suited to your area.
Organic Soil Condi oners
Applying soil condi oner to your plan ng beds helps im-‐prove moisture reten on, which in turn reduces the amount of water you need to apply to these beds. Soil condi oners also provide plants nutrients to help plants grow stronger root systems and therefore become more drought tolerant. When sourcing a soil condi oner looks for the Waterwise Approved or Smart Approved Watermark label.
Soil Amendments
Many soils on the Swan Coastal Plain in par cular are very sandy so they don’t retain moisture well. Soil amendments such as Betonite Clay or Kaolin Clay can be used to improve the moisture and nutrient holding capacity when applied at recommended rates. These should be blended into the soil before installing plants or irriga on.
WATER SAVING TIPS FOR CARAVAN PARKS
Sample landscape plan showing Hydrozones
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Con’t: Water Saving Tips for Caravan Parks - Tools and technology to help you save water
Soil We ng Agents
Applying soil we ng agents prior to plan ng will improve the “wetability” of hydrophobic or “non we ng” soils. Use we ng agents at the start of winter/wet season and again at the start of summer/dry season. This ensures that any water applied to your landscape penetrates into the plant’s root zone and is not wasted.
Mulch
Applying coarse textured mulch to your plan ng beds is es-‐sen al in maintaining a waterwise and healthy garden. It not only drama cally improves moisture reten on by reducing evapora on from the surface of the soil but it feeds plants as it breaks down, suppresses weed growth and insulates plant roots from extreme temperature fluctua ons. Mulch levels should be maintained to a depth between 50-75mm.
Iden fying and Fixing Broken Sprinklers Broken or damaged sprinklers can usually be iden fied by water spur ng into the air from the sprinkler head or forming large pools of water around the sprinkler head during tes ng or opera on.
Mismatched Sprinkler Head on Sta ons
Sprinkler head types have different precipita on rates and distribu on areas. To ensure accurate, effec ve and uniform distribu on across your landscape area you need to ensure sprinkler heads are all of a consistent type, size and model. For garden beds fixed sprinklers on risers that are posi oned above plant height can be used as they have good distribu-‐on and require rela vely low maintenance. Microsprayers
are not recommended due to high maintenance require-‐ments and poor distribu on. The best irriga on system for garden beds is drip irriga on, but it is best to engage a Wa-‐terwise Irriga on Specialist to design and install the system. For turf areas, pop up gear drives and rotor drives are recom-‐mended. Case Study: Reviewing Irriga on Schedules
A caravan park in the North West completed a review of their irriga on system. This led to the discovery that the system had uninten onally been set to irrigate every day. It also ap-‐peared that irriga on run mes were excessive for the type of vegeta on. By reducing irriga on to every second day (as per the North West sprinkler roster) and adjus ng their run mes, the average water use dropped by 68 per cent.
This ar cle has been adapted from the Water Corpora on’s, A Guide to Water Efficient Landscape and Irriga on For Non Residen al Facili es, 2013. The Water Corpora on has a lim-‐ited number of copies of this guide to give away to CIAWA members. Email jessie.cochrane@watercorpora on.com.au Share your water saving ps! Do you have a great idea to save water in your caravan park? Why not share it with others on the CIAWA Facebook page!
Below: Data logging profile showing water use before (le ) and a er (right) adjustments were made to the irriga on scheduling, saving significant money for the park owner.
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Residential Parks (Long Stay Tenant) Act 2006
Tourism WA Action Plan
If you are not aware of the recent changes to Cabinet, we welcome the appointment of the new Minister for Com-‐merce, the Hon Michael Mischin MLC and congratulate him on his appointment. We also thank the previous Minister, Hon Simon O’Brien MLC for his efforts for our industry. With any change to leadership can come a change in priori-‐es and focus. We are pleased to advise that the review
con nues to be a priority for Government. The Department of Commerce con nues to work on the review of the Act as a priority and we have recently met with senior staff from the relevant team to discuss the on-‐going stages of the review.
The advice we have received from the Department is they will be releasing the summary of submissions on their web-‐site within the next few weeks. We will send the link to the specific site to all members via email and the Department will also be sending this to all people who made a submission. There were a high number of responses, with approximate-‐ly over 800 the Department pleased to receive this many wri en submissions and survey responses. The next steps include dra ing of op ons to address key issues and these will be released for further public com-‐ment by the Department. We will con nue to liaise with both the Minister’s office and key staff implemen ng the review within the Depart-‐ment of Commerce. As the review con nues we will ensure our members are kept informed of any further stages in the review as they are released. As with anything these days the process will not happen overnight and the review has a number of stag-‐es to progress through, es mated to take 18 months.
INDUSTRY INFORMATION UPDATE
Residen al Park Permanent Accommoda on
IN MEMORANDUM
It is with sadness that we note the passing of
Russell Booth.
On behalf of the Board and Staff at CIAWA our deepest sympathy and condolences go to the family of Russell.
Russel was well know and highly respected by those in the industry and his presence will be missed by all.
Rest in Peace Russell
Ar cle in The West Australian Saturday 20th April
A number of members have contacted the Associa on regarding comments made by Mr Colin Young of the Cara-‐van Council in the Motoring sec on Caravan Column.
The issue related to a statement made by Mr Young that sales people he has met at the Perth Show were “down right liars.”
On behalf of our members we have wri en a one page le er in response to these comments to the Editor as we find these comments to be both inaccurate and offensive.
For those who have not been following the development of the Caravan and Camping Ac on Plan, being imple-‐mented by Tourism WA for the State Government we have summarised the background as follows;
Late 2011 Tourism WA commissions a consultant to make recommenda ons on development of the industry and areas that have been iden fied in the consultant report.
Early 2012 the report is released with recommen-‐da ons and ac ons iden fied.
2012 the Minister for Tourism supports the Ac on Plan and seeks funding to implement the Caravan and Camping Ac on Plan.
In late 2012 Tourism WA commission a consultant to iden fy consumer demands and seeks industry input to compliment user views.
2013 Tourism WA con nue to work with CIAWA and other relevant Government Agencies to imple-‐ment the plan and the Minister seeks funding.
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WEBSITE MEMBER INFORMATION REQUIRED URGENT WEBSITE INFORMATION NEEDED FROM YOU!
With the changes being implemented to our CIAWA website we are upda ng all of our members lis ngs and informa on to make the site as a rac ve to a visitor as possible.
To assist us we urgently require you to provide us infor-‐ma on on your business, as indicated to the right. The short and main descrip on with 4 quality images are absolutely vital to complete as a priority, please send in urgently as our new website staged launch commences early May.
You have already received a word document via email from us, please email to marke [email protected] The in-‐forma on will be ini ally be loaded by CIAWA staff, then members will be able to update informa on via a password.
Your lis ng will only be as successful as you make it, the more detail and informa on provided the be er for a visitor to click through to your site or call.
We have shown below an example of a park profile, Trade members will look the same. The more informa on / quality images included the be er the overall look of the profile and desire for visitors to convert to a purchaser.
Park profiles will be listed by region and will include a list of facili es, the star ra ng.
Trade profiles will be listed by category as per the exis ng website profiles with a click through box.
Park Members informa on that is required:
Name of Business Region (i.e. Australia’s North West) Town (i.e. Karratha) Address Phone Number Fax Number Freecall Number E-mail Address Website Address Star Ra ng (if applicable) Accredited Tourism Business Australia? (Y/N) Affilia on (if applicable… i.e. Big4 / Top Tourist Parks) Short Descrip on (Introduc on) – 30 Word Limit Main Descrip on – 200 Word Limit Facili es ( ck applicable) Images (up to 4)
Trade Members informa on that is required:
Name of Business Category ( ck applicable) Address Phone Number Fax Number Freecall Number E-mail Address Website Address Affiliated Membership Short Descrip on (introduc on) – 30 Word Limit Main Descrip on – 200 Word Limit Images (up to 4)
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CIAWA ANNUAL CONFERENCE 2013
Re-inventing your business. The Caravan and Camping Industry, moving forward...
The CIAWA Annual State Conference 2013 will be held at Crown Entertainment Complex, Perth from Wednesday the 31st of July to Friday the 2nd August.
For industry stakeholders this is a great opportunity to see new products and be informed of developing trends in the industry. Our key theme is re-inven ng your business as the industry itself moves forward. We will be sending out a delegate pack with a wide range of presenters including a special key note speaker that will help inform conference delegates as to the opportuni es for their business as the industry and consumer expecta ons moves forward into the future. The two day conference will run across Thursday & Friday with a welcome func on held on the Wednesday evening.
With a number of opportuni es for delegates to a end various conference sessions with expert speakers, plus a
dedicated exhibitor expo and industry Gala Dinner including the presenta on of our Life Memberships, announced at the 2012 AGM, on the closing night.
GET INVOLVED!
Sponsorship of the event is limited and offered on a first received first in basis. Sponsorship of the conference is a great way to place your brand and product front of mind to industry, don’t miss out!
Full details on sponsorship opportuni es have been distrib-‐uted with this newsle er, if you have not received the infor-‐ma on or wish to know more, please contact Gina Cowan for details on 08 9221 6362 or [email protected]
The delegate informa on pack will be sent out shortly so keep your eye out for that and don’t forget to put the dates in your diary now!!!
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