20131114 developingsmp ietc
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DEVELOPING A SOCIAL MEDIA PRESENCE
Steven M. Baule & Jennifer Volpe
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Overview
The BasicsFacebookTwitterBlogs
YahooGroups / Google + LinkedIn YouTube Slide Share/ Slide Rocket / Prezi
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Some General Guidelines Provide accurate information
Have policies on how employees will use social media
Know how to engage and disengage from comments, etc.
Must keep information up to date
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Select the type of page
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Select a category and a name
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Administering the page
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How to use the Facebook Page
Calendar Notices Event information Post photos from events Congratulatory notes to students / teams Link to surveys and polls
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Weekly Insights
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Google+ v. Facebook
Google + is similar to Facebook Allows for stratification by type of
networking
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Grouping your Google+ Contacts
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Google+ Page
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Twitter is easy & complex
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The Basics
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Complete the account
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Complete your bio
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Add / Change Followers
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Finding Friends
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Adding to Lists and Following Same
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Following a List
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#Hashtags
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Why Use Twitter
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Which Blog Software?
Blogger (www.blogger.com ) Wordpress (www.wordpress.org) TypePad (www.typepad.com)
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Using Blogger
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Determine a Title and Address
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Modify the Layout, etc.
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Create a Blog Post
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Blogger in Action
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Blog Statistics
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Over the past year or so, I have really used LinkedIn quite a bit. I found a guy to run the west coast for me; I’ve met some CEO’s of multi-Billion dollar companies – got together with them including golf. It’s such an important medium.
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Linked In
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LinkedIn Groups
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LinkedIn Groups
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LinkedIn Endorsements
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Be Careful with Endorsements
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SlideShare
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Loading to SlideShare
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YouTube Channel
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Sharing YouTube Videos
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Link Social Media sites from your website
Use main pageHeader or footers
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Next Steps – Automate the process RSS Graffiti
Hootsuite
Tweetdeck
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Hootsuite
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Putting together a SM Calendar
Develop a schedule Weekly or bi-weekly blog posts Tweets at least twice a week Assign a schedule to certain staff
members Use Chase’s Calendar of Events to your
advantage http://www.mhprofessional.com/templates/chases/special-months.php