2013.11 #UofT @TheDanLevy #scs2846 Guest Speaker

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Dan Levy: An Influencer’s/Blogger’s Perspective Foundations of Digital Marketing Mgmt University of Toronto - November 18, 2013 #SCS2846

description

Slides for talk by Dan Levy @TheDanLevy in Toronto, Canada to a University of Toronto - U of T - School of Continuing Studies class SCS2846 in Social Media Strategy on Blogger/Influencer Relations. Class is taught by Jean George and these are my slides from my talk.

Transcript of 2013.11 #UofT @TheDanLevy #scs2846 Guest Speaker

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Dan Levy: An Influencer’s/Blogger’s

Perspective Foundations of Digital Marketing Mgmt University of Toronto - November 18, 2013 #SCS2846

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Who I Am Renaissance Guy Writer Reader Geek Social Fusionist & Community Builder Researcher Student

Online Portfolio: About.Me/TheDanLevy Blog: http://bit.ly/thedanlevy Twitter: @TheDanLevy Facebook: FB.com/TheDanLevy G+: Gplus.to/TheDanLevy

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How I Built My Following

PLATFORMS: Real Life (events & community gatherings)

• Attending, Organizing, & Generally Helping Twitter

• Being present. • Live tweeting at events/conferences Blog

• Guest blogging • Blogging on other’s outlets as well Facebook Other blogs’ comments sections

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How I Built My Following

Being Open, Approachable, & Engaging

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How I Built My Following

Being Positive & Honest

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How I Built My Following

Joining The Community

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How I Built My Following

Joining The Community

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How I Built My Following

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When Did I Notice Brands Reaching Out

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How I Help(ed) Brands Talk about things – before, during, & after – online and in real

life. Events Review items Campaigns

Suggest ways to add value Connect them with others (especially if I know I’m outside

their target). Complete info in blog posts with linkbacks and SEO tactics Honest Feedback: quietly and privately especially if I’m

being critical. Be a brand ambassador.

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Engaging With A Blogger/Influencer

DOs Reach out personally and make sure it’s targeted. Build a relationship. Make sure you’re providing them and their readers

value. Make sure to give them something to talk about. Make stuff easy to find & share before, during, and

after the fact. Make important info easily exportable from the

communication. Share & RT their content about you with your

audience.

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Engaging With A Blogger/Influencer

DOs Try to give them an amount of respect similar to

what’s given to the media. Touch base before and after. Be open to try new things/ideas. Be honest & open in communications with them. If you’re giving SWAG, make sure it is something

which will actually be used not just sit in a drawer. Give them a USB key they’ll actually use again or

just switch to the cloud. Remember: We talk in real life too so the online

response may not be entirely accurate.

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Engaging With A Blogger/Influencer

DOs

Give them a USB key they’ll actually use again.

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Engaging With A Blogger/Influencer

DOs

Give them a USB key they’ll actually use again.

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Engaging With A Blogger/Influencer

DOs

Give them a USB key they’ll actually use again.

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Engaging With A Blogger/Influencer

DON’Ts Forget that this is EARNED media, not paid or

owned. Send untargeted press releases. Send untargeted invites. Send emails with no actionable info UNLESS

you’re dealing with a news site. Forget their +1s. Don’t make them ask and feel like

a beggar. Blame them when something doesn’t go the way

you wanted.

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Engaging With A Blogger/Influencer

Crowdsourced DOs & DON’Ts

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Engaging With A Blogger/Influencer

“Personalized” Message Fails

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Engaging With A Blogger/Influencer

“Personalized” Message Fail

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My Details: Email: [email protected]

Online Portfolio: About.Me/TheDanLevy

Blog: http://bit.ly/thedanlevy

Twitter: @TheDanLevy

Facebook: FB.com/TheDanLevy

Google Plus: Gplus.to/TheDanLevy