2013.11 #UofT @TheDanLevy #scs2846 Guest Speaker
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Transcript of 2013.11 #UofT @TheDanLevy #scs2846 Guest Speaker
Dan Levy: An Influencer’s/Blogger’s
Perspective Foundations of Digital Marketing Mgmt University of Toronto - November 18, 2013 #SCS2846
Who I Am Renaissance Guy Writer Reader Geek Social Fusionist & Community Builder Researcher Student
Online Portfolio: About.Me/TheDanLevy Blog: http://bit.ly/thedanlevy Twitter: @TheDanLevy Facebook: FB.com/TheDanLevy G+: Gplus.to/TheDanLevy
How I Built My Following
PLATFORMS: Real Life (events & community gatherings)
• Attending, Organizing, & Generally Helping Twitter
• Being present. • Live tweeting at events/conferences Blog
• Guest blogging • Blogging on other’s outlets as well Facebook Other blogs’ comments sections
How I Built My Following
Being Open, Approachable, & Engaging
How I Built My Following
Being Positive & Honest
How I Built My Following
Joining The Community
How I Built My Following
Joining The Community
How I Built My Following
When Did I Notice Brands Reaching Out
How I Help(ed) Brands Talk about things – before, during, & after – online and in real
life. Events Review items Campaigns
Suggest ways to add value Connect them with others (especially if I know I’m outside
their target). Complete info in blog posts with linkbacks and SEO tactics Honest Feedback: quietly and privately especially if I’m
being critical. Be a brand ambassador.
Engaging With A Blogger/Influencer
DOs Reach out personally and make sure it’s targeted. Build a relationship. Make sure you’re providing them and their readers
value. Make sure to give them something to talk about. Make stuff easy to find & share before, during, and
after the fact. Make important info easily exportable from the
communication. Share & RT their content about you with your
audience.
Engaging With A Blogger/Influencer
DOs Try to give them an amount of respect similar to
what’s given to the media. Touch base before and after. Be open to try new things/ideas. Be honest & open in communications with them. If you’re giving SWAG, make sure it is something
which will actually be used not just sit in a drawer. Give them a USB key they’ll actually use again or
just switch to the cloud. Remember: We talk in real life too so the online
response may not be entirely accurate.
Engaging With A Blogger/Influencer
DOs
Give them a USB key they’ll actually use again.
Engaging With A Blogger/Influencer
DOs
Give them a USB key they’ll actually use again.
Engaging With A Blogger/Influencer
DOs
Give them a USB key they’ll actually use again.
Engaging With A Blogger/Influencer
DON’Ts Forget that this is EARNED media, not paid or
owned. Send untargeted press releases. Send untargeted invites. Send emails with no actionable info UNLESS
you’re dealing with a news site. Forget their +1s. Don’t make them ask and feel like
a beggar. Blame them when something doesn’t go the way
you wanted.
Engaging With A Blogger/Influencer
Crowdsourced DOs & DON’Ts
Engaging With A Blogger/Influencer
“Personalized” Message Fails
Engaging With A Blogger/Influencer
“Personalized” Message Fail
My Details: Email: [email protected]
Online Portfolio: About.Me/TheDanLevy
Blog: http://bit.ly/thedanlevy
Twitter: @TheDanLevy
Facebook: FB.com/TheDanLevy
Google Plus: Gplus.to/TheDanLevy