20130916 mobtzu ddma mobilewave v1.1
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description
Op donderdag 26 september organiseerde de DDMA Commissie Mobile de Mobile Wave. Jasper Olieroock, strategy director bij mobtzu, heeft hier een sessie verzorgd en inzicht gegeven in de mobiele markt die door zijn omvang en snelheid van ontwikkelen al lang niet meer in de kinderschoenen staat. Aan de hand van cijfers over mobiel gebruik en trends in de markt maakt hij duidelijk waarom het vastleggen van regelgeving op dit terrein de markt volwassener zal maken.
Transcript of 20130916 mobtzu ddma mobilewave v1.1
introduction facts & figures mobile as digital ecosystem big trends
content
2008 2009 2010 2011 2012 2013 2014 2015
mobile internet fixed internet
confidential - Gartner 2010 mobile internet report
in 2014 there will me more people with access to the internet via mobile than via a fixed internet line. This urges companies to start developing ‘mobile first’ which fuels mobile usage in countries with an already high adoption rate.
confidential
mobile apps for brands
4Economist global installed base PC v. mobile dec 2012
mob
ile
PC
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mobile apps for brands
Google develops everything mobile first and puts laptop and pc on the 2nd place.
consumers glance at their mobile phone 150 times a day.
Facebook has stated that if they would have started their business today they would have developed their service around mobile first.
rise of the iPad stands out. The shop traffic coming from this device increase exponentially and will continue to do so. In general conversion raties on the iPad are higher than those from pc or latop.
Facebook: ‘if we would have started our business today, we would have developed our service around mobile first
mobile first
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mobile apps for brands
Google develops everything mobile first and puts laptop and pc on the 2nd place. Google develops everything
mobile first and puts laptop and pc in 2nd place.
mobile first
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mobile apps for brands
150 people glance at their phone 150 times per day
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mobile apps for brands
bedtime90% of people under 30 sleep with their phone next to their pillow
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mobile apps for brands
facts &figures
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mobile apps for brands
smartphones in NL
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7mioSource PCMweb.nl Q1 2013 - data GfK Intomart
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mobile apps for brands
tablet users in NL
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4mioSource PCMweb.nl Q1 2013 - data GfK Intomart
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mobile apps for brands
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30%
70%
smartphonedumb phone
20%
80%
Android + iOSother
Source: telecompaper feb 2012- Gfk: eind 2012 70% van alle verkochte telefoons smartphone, projectie operating system per Q4 2012
smartphone penetration
70% of the Dutch audience has or will buy a smartphone in 2013 and this number will only increase in the years to come. When developing for this audience you can reach 80% of them with Android and iOS.
Dutch audience is hypermobileoperating systems
confidential
mobile apps for brands
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iPad owners by household income
<$25k $25k to <$50k $50k to <$75k $75k to <$100k $100k+
7% 17% 17% 19% 38%
Comscore, Forrester, emarketer - IDC 29 may 2013
global tablet shipments to overtake PCs in 2015
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mobile apps for brands
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how we use our smartphones
apps are 75% of usage
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mobile apps for brands
smartfigures
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50 billion downloads in Apple Appstore
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mobile apps for brands
bol.com verkoopt 20% van Sinterklaas cadeaus via
mobiel
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sells 20% via mobile
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mobile apps for brands
mobile as digitalecosystem
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confidential
mobile apps for brands
context aware intimate
always on
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mobile apps for brands
context aware
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mobile apps for brands
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context aware
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mobile apps for brands
intimate
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mobile apps for brands
always on
mobile apps for brands
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mobile apps for brands
context aware
intimate social
always on24/7 mcommerce
new digital ecosystem
is mobile
geolocation
mobileutility & payments
socialselling &
buying
m-crm
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mobile apps for brands
app
ecosystem of me
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mobile apps for brands
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every week
every day
itunes
shazam
draw something
maps
waze
baby monitor
skype
mb meter
the eatery
flayvr
ifitness
imdb
myorder
runkeeper
trein
nu.nl
camera
youtube
parkmobilefacebook
spotify
veronica tv gids
every month
app
ecosystem of me
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mobile apps for brands
4big trends
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mobile apps for brands
trend1: quantifiedself
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confidential
mobile apps for brands
peopletracking daily
activities through
technology
mobileapps
datavisualisation
bigdata
sensors gamification
there is a big trend going on where people track their daily activities and routines via their mobile devices and share those activities via the same devices with their friends.
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mobile apps for brands
trend2: bigdata
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mobile apps for brands
‘technology is becoming an expander of human
consciousness’
Jason Silva - Futurist
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mobile apps for brands
#5 bigdata
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big datais not a scary thing that is somewhere
out there
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mobile apps for brands
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small nuggetsit’s making big impact with small nuggets of
relevant information
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mobile apps for brands
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waze
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mobile apps for brands
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mobile apps for brands
trend3: brandutility
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confidential
mobile apps for brands
brand utility
useful
eye-
catc
hing
products & services
advertising
Ingmar de Lange: Brand utilities
marketing as a service is a trend where people want great utility from brands. Tools that make their lives easier. For the provider of these tools this is a great opportunity to enter the daily lives of people in stead of ‘pushing’ via advertising.
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mobile apps for brands
advertising tells something
products do something
one activity
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mobile apps for brands
it’s not about demographics,it’s about activities
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mobile apps for brands
nike+ running
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mobile apps for brands
north face
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mobile apps for brands
appie
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mobile apps for brands
trend4: connecteddevices
&wearables
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