20130711 - Mobile I - mobfox.com - Julian Zehetmayr
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Transcript of 20130711 - Mobile I - mobfox.com - Julian Zehetmayr
Innovation – Insights – Interaction Julian Zehetmayr MobFox Mobile Advertising GmbH
Performance Indikatoren und Tracking Methoden im Mobile Advertising
Innovation – Insights – Interaction Julian Zehetmayr MobFox Mobile Advertising GmbH
Study by
Innovation – Insights – Interaction Julian Zehetmayr MobFox Mobile Advertising GmbH
Conversion Tracking?
Innovation – Insights – Interaction Julian Zehetmayr MobFox Mobile Advertising GmbH
1. Impression
2. Click
3. Conversion
4. Optimization
Innovation – Insights – Interaction Julian Zehetmayr MobFox Mobile Advertising GmbH
Was kann ich tracken?
Performance + Long Time Value Engagement
Innovation – Insights – Interaction Julian Zehetmayr MobFox Mobile Advertising GmbH
Wie tracken?
Innovation – Insights – Interaction Julian Zehetmayr MobFox Mobile Advertising GmbH
Tracking Partner
Innovation – Insights – Interaction Julian Zehetmayr MobFox Mobile Advertising GmbH
Tracking – was dann?
Conversion Tracking API
Innovation – Insights – Interaction Julian Zehetmayr MobFox Mobile Advertising GmbH
Optimieren!Publisher Device Tag/Zeit
Carrier Location Creative
vs.
Innovation – Insights – Interaction Julian Zehetmayr MobFox Mobile Advertising GmbH