20130708 at 11.30 how technology can help your sales and marketing
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Transcript of 20130708 at 11.30 how technology can help your sales and marketing
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International Congress and Convention Association .
www.iccaworld.com | #RSMP13
How technology can help your sales and marketing
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Technology
Helping sales, marketing and events
# RSMP13 @sannejolles @IMEXoliverh
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ICCA Research, Sales & Marketing Programme Twitter: #RSMP13
Let’s share some best- and next practices
How do we connect ?
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ICCA Research, Sales & Marketing Programme Twitter: #RSMP13
Blank pages Time to share your ideas
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ICCA Research, Sales & Marketing Programme Twitter: #RSMP13
promotion - 1 Use website and online presence to interact and
share; how social is your website?
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ICCA Research, Sales & Marketing Programme Twitter: #RSMP13
promotion - 2 Social media, “likes”, images, video…share!
And invite others to share your highlights
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ICCA Research, Sales & Marketing Programme Twitter: #RSMP13
connecting with clients E-mailings, CRM, social media, whitepapers…
a lot of ways to share a virtual handshake
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ICCA Research, Sales & Marketing Programme Twitter: #RSMP13
Promotion, social sites, virtual handshake
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ICCA Research, Sales & Marketing Programme Twitter: #RSMP13
Sales tools Virtual tours, digital signage,
narrowcasting, e-posters
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ICCA Research, Sales & Marketing Programme Twitter: #RSMP13
Event Apps Schedules, matchmaking, routing,
crowdsourcing, surveys, links
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ICCA Research, Sales & Marketing Programme Twitter: #RSMP13
Realtime Check out data realtime. Delegate voting, crowdsourcing, traffic control, monitoring
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ICCA Research, Sales & Marketing Programme Twitter: #RSMP13
Virtual Sales, Apps, Real Time
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ICCA Research, Sales & Marketing Programme Twitter: #RSMP13
Hybrid/virtual events - 1 Streaming, Virtual MC, chat functions, social
media
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ICCA Research, Sales & Marketing Programme Twitter: #RSMP13
Hybrid/virtual events - 2 Re-use your content. Webinars,
platforms: create a new momentum
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ICCA Research, Sales & Marketing Programme Twitter: #RSMP13
Community platforms Keeping the conversation going;
website, social media, platforms
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ICCA Research, Sales & Marketing Programme Twitter: #RSMP13
Hybrid and virtual events, communities
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ICCA Research, Sales & Marketing Programme Twitter: #RSMP13
RFID, NFC Bringing events online; smart badges, collect/share
information (e.g. in your social networks)
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ICCA Research, Sales & Marketing Programme Twitter: #RSMP13
Augmented reality, holograms Location based data, wayfinding, fun networking; holograms as a keynote
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ICCA Research, Sales & Marketing Programme Twitter: #RSMP13
Gamification Example: KLM (Aviation Empire), GMIC (GameON)
Scavenger hunt, games using QR or RFID
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ICCA Research, Sales & Marketing Programme Twitter: #RSMP13
RFID, Augmented reality, gamification
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ICCA Research, Sales & Marketing Programme Twitter: #RSMP13
and in future…
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ICCA Research, Sales & Marketing Programme Twitter: #RSMP13
3D printing Now an exception, in future a solution for
exhibitions and events?
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ICCA Research, Sales & Marketing Programme Twitter: #RSMP13
The Internet of things How can we use the wealth of data that
will be generated?
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ICCA Research, Sales & Marketing Programme Twitter: #RSMP13
The Google Glass Any ideas how to use these for events, sales &
marketing?
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ICCA Research, Sales & Marketing Programme Twitter: #RSMP13
3D, Internet of Things, Google Glass
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ICCA Research, Sales & Marketing Programme Twitter: #RSMP13
remember…..
Technology should make things easier, not more complex.
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International Congress and Convention Association .
www.iccaworld.com | #RSMP13
Thank you!