20130708 360 degree for brunie
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Transcript of 20130708 360 degree for brunie
Company
LOGO
Company Profile
More than advertisement, we are
CONTENT COMMUNICATION
July 8, 2013 1CREATED AND COPYWRITED BY PATCHAYA S.
Agenda
1. Brunei Over View
2. 360 Degree Communication Work
3. Our Background
4. Reference
July 8, 2013 2CREATED AND COPYWRITED BY PATCHAYA S.
1. Current Communication
BRUNEI DARUSALAM: LAND OF OPPORTUNITY
ASSOCIATION OF SOUTHEAST ASIAN NATIONS
ASSOCIATION OF SOUTHEAST ASIAN NATIONS
BRUNEI DARUSALAM: LAND OF OPPORTUNITY
• Not increasing money in wallet : inflation make the dollar less. Purchase more affordable• No opportunity to create the new experience with new business• First coming is pioneer in the marketing can be first successful , • First coming in business has less of competitors • Not increasing new networks for your businesses
Current Your Wallet
Opportunity for Brunei Business Incentives: Pioneer Service Companies
• Any engineering or technical services including laboratory, consultancy and research and development activities• Computer-based information and other computer related services• Development or production of any industrial design• Provision of leisure and recreation related services and activities• Publishing services• Provision of education related services• Medical services• Agriculture Technology related services and activities• Services and activities relating to the organization or management of exhibitions and conferences• Financial services• Business, management and professional consultancy services• Venture capital fund activity• Maintaining and operating a private museum• Services and activities related to warehousing facilities• Operation or management of any mass rapid transit system• Such other services or activities as the Minister may prescribe.
http://www.bedb.com.bn/doing_incentives_pioneerservice.html
Types of Businesses
• CREATIVE INNOVATION IDEA • PROFESSIONAL IN MARKETING COMMUNICATION• PRODUCT STRATEGY EXPERTIESE OF VARITIES BUSINESS IN THE MARKET
Business Matching Opportunity
• PROFESSIONAL LOCAL MARKETING MANAGEMENT• UNDERSTANDING BRUNEI PEOPLE • EXPERTISE OF BUSINESS NETWORKING
• INCREASING MONEY THE WALLET• PIONEER IN THE BUSINESS OF MARKETING CONSULTANT WITH FULL SERVICE PROVIDER• NEW EXPEREINCE FOR BRUNEI PEOPLE TO SEE AND LEARN THE CREATIVE INNOVATION OF ADVERTISING FROM YOUR BUSINESS• GREAT OPPURTUNITY FOR BRUNEI PEOPLE TO HAVE A INNOVATIVE JOB• THE SERVICE CAN SUPPORT EACH OTHER AMONG YOUR BUSINESS, FITNESS ZONE, AND FAMILY BUSINESS, HOTEL.
Why Brunei in my opinion
BRUNEI ADVANCETAGE: Recognized as the world’s most stable macro economy by the World Economic Forum (GCI 2010/11), being ideally positioned as a destination for doing business and investment.
Attractive investment incentives
Strategic location
Modern infrastructure
Readily available industrial sites
Strong oil and gas industry
High quality of life
Political Stability
Rich biodiversity Well educated population
Competitive utility rates
Why Brunei in my opinion
People-centric public media Tradition VS Digital
CURRENT COMMUNICATION
July 8, 2013 13CREATED AND COPYWRITED BY PATCHAYA S.
WHY HIRE US?
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KEYS OF OUR MARKETING
SOCIAL MEDIA MARKETING
BRAND MARKETING
DIRECT MARKETING
(Customer Engagement)
(Lead Generation) (Image and Reputation)
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OUR STRTEGY
create
MARKETING SOLUTIONS
not ADS
create USEFUL
CONTENT
think
CONTEXTTEXT
• Go BEYONDAdvertising Messages• Solve something SIMPLE BUT DIFFERENCE.• Involve and Enable EVERYONE.• ALLOW EVERYONE to participate.• Create BRAND FANS and deliver VALUE TO EVERYONE
• Content & tools that
MAKE EVERBODY’S
• LIVES MORE BETTER
IN THE SAME WAY.
•Think of all of the places, the touch points, where EVERYONE could engage with our content, SINGLE MESSAGE IDEA.
• What are they seeking there.
• The way they use media and technology will influence our content.
• BRAND POSITIONING to the idea? • Do we allow for having GREAT s the EXPERIENCES that will get everyone ENGAGED more than product themselves?
don’t forget the BRAND
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OUR PROGRESS
Executing tactics & campaigns that map back to business objectives and provide engaging customer experiences.
Identifying & Implementing tools and systems to enable key business and marketing processes.
Developing Marketing Strategy and align business objectives with the tools, campaigns and metrics for success.
THINK TOOL DO MEASURE & ADJUST
Tracking, reporting, analyzing and adjusting user experiences to provide improved customer experiences.
July 8, 2013 17CREATED AND COPYWRITED BY PATCHAYA S.
OUR SERVICE
Service provided
Full service advertising
agency
strategic marketing communication – creating – producing -Media planning and buyer - Media performing - Publicrelation – research - Promotion programs - Product Display
Full Service Digital & On line Agency
Website design and development – web application development – mobile application and development – digital brand development – digital lead generation – e learning tools – email marketing – interactive marketing – interactive video brand experiences – emerging digital platforms – rich media campaigns and communications strategy – content management services –SEO/SEM services – PPC campaign management – overall data mining and ROI assessment
Below the Line Specialized
Agency
Creative idea – technical – logistic management – leisure business event – cultural business event – organization marketing event – personal business event – knowledge business eventJuly 8, 2013 18CREATED AND COPYWRITED BY PATCHAYA S.
• Buy attention• Communication
from one to many
• Controlled message• No immediate
feedback
• Create attention• Feedback loop built
in• Hello long-tail• Lose control of your
marketing
OUR CUSTOMER ENGAGEMENT
Websites, SEO, E-mail, Apps, Social Networks, Communities, Content, Service extension
Advertising: Television, Radio, Magazine, Bannering, Sponsorship, Paid search
SEO, Facebook, Google+, Pinterest, Youtube, Twitter, Blogs, Comments, E-mail
CONVERSION
OWNED MEDIA
BOUGHT MEDIA SOCIAL MEDIA
EARNEDMEDIA
SOCIAL MEDIA
SOCIAL MEDIA
SOCIAL MEDIA
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OUR CUSTOMER ENGAGEMENT
successful businesses understand that marketing does not end with the sale, but rather it begins after the first sale
Traditional marketing activities that still work for you, like advertising in a mass media, sending direct mail and attending networking events, are still essential.
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ANALYSIS REPORT
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working in all contexts taking advantage of each strengthens.
SINGLE MESSAGE IDEA
INTERACTIVE PEOPLE CAN PARTICIPATE
PR / SALES / DM /
DESPLAY / EVENT
DIGITAL WORLD
& MOBILE
TV / RADIO / NEWSPAPER /
MAGAZINE
MARKETING COMMUNICATION GOAL
July 8, 2013 22CREATED AND COPYWRITED BY PATCHAYA S.
OUR BACKGROUND
• More than 15 years, not only I work in marketing communication strategy but also I do implement successful to support strategy. I had many great experiences from many companies as follow;
- PM Center Co., Ltd. ; TOP THREE COMPANY FOR PROVIDEING EQUIPMENT RENTAL FOR EVENT
- PREZENTIA Co., Ltd. ; MIDDLE ORGANIZATION AND ESTABISHED FROM 1995.
- THAI HAKUHODOD Co., Ltd. ; THE BIGGEST OF JAPANESE ADVERTISING AGENCY IN THAILAND
- KASIKORN BANK GROUP; TOP FINANCIAL AND BANKING FIRM IN THAILAND AND EXPERT CHINA MARKET
- PRUKSA CLINIC; FAMOUS BEAUTY CLINIC AMONG CELEBRITIES IN THAILAND AND HAVE OPENED MORE THAN 23 YEARS
July 8, 2013 23CREATED AND COPYWRITED BY PATCHAYA S.
Marketing ProfessionalEffective business
development and marketing professional with a comprehensive financial knowledge and 'hands-on' experience across of a range of sectors. Key areas of strength include identifying unique opportunities for growth, cultivating relationships with clients to secure long-term business and increase company revenue, as well as proficiently managing and developing team members.
Media Marketing Professional:Results-driven and highly qualified Media/Marketing Professional with extensive experience managing research on digital components to provide analytics on ad traffic and behavioral trends. Adept at developing and implementing marketing strategies, managing key accounts, analyzing market conditions, and ultimately generating high levels of ROI
OUR BACKGROUND
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OUR BACKGROUND
• Mr. Trevor Lewis who is my partner and works on digital
works more than 20 years.
• His website about social network service is
www.classicseogroup.com , the website is about how we
can help you go to the 1st page of google.com and how you
can get the potential leads.
July 8, 2013 25CREATED AND COPYWRITED BY PATCHAYA S.
Reference.
CLIENT: MAZDA 2002 – 2006
ADVERTISEMENT: CORPORATE BRANDING, COMMERCIAL CAR,
SEDAN CAR, TACTICAL PROMOTION,
CORPORATE CAMPAIGN
EVENT: PRESS CONFERENCE, DEALER CONFERENCE,
ANNUAL CONFERENCE, TEST DRIVE,
PRODUCT LAUNCHING, MOTOR SHOW,
MOTOR EXPO, PROMOTION ROAD SHOW
July 8, 2013 26CREATED AND COPYWRITED BY PATCHAYA S.
Reference.
CLIENT: KASIKORN BANK PLC
EVENT: BRANDING EVENT =>MONEY EXPO IN BANGKOK ,
CHIANG MAI, NAKORNRATCHASIMA, PATTAYA,
PRESS CONFERENCE, RECOGNITION
SME EVENT => SEMINAR, EXPO, RECOGNITION,
PRESS CONFERENCE, PRODUCT LAUNCHING
HIGH VALUE CUSTOMER EVENT => PRODUCT
LAUNCHING, REBRANDING LAUNCHING,
WEALTH SEMINAR, WEALTH SOCIETY,
GOLF SOCIETY, LIFE STYLE EVENT
July 8, 2013 27CREATED AND COPYWRITED BY PATCHAYA S.
Reference.
CLIENT: PRUKSA CLINIC
ADVERTISEMENT: RADIO, MAGAZINE, BTS,
WEBSITE, SOCIAL NETWORK,
EVENT: PRESS CONFERENCE,
LOCALIZED EVENT,
BOOTH EXHIBITION
GAME ONLINE
PREMIUM
Pruksa clinic
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FINANCIAL CONCEPT
Common Revenue Models:
Social Media Marketing
Direct Marketing
Brand Marketing
The Capital uses for New Hires
(Build Product) Mktg & Sales
(Get Customers / $$$)
Ops & Infrastructure (Scale Up)
ACTION PLAN
July 8, 2013 CREATED AND COPYWRITED BY PATCHAYA S. 30
Structure
Team
MemberInvestment Organization
Product
Validation &
Customer
Usage
1 - 3
Founders$25-$100K
Incubator
environment:
multiple peers,
mentors /
advisors
3-6
months
Test Small-
Scale
Customer
Adoption (10-
1000 users)
Test
Functional
Prototype /
“Minimum
Viable
Product”
(MVP)
Demonstrate
Concdpt,
Reduce
Product Risk,
Test
Funcitonal
Use
Develop
Metrics /
Filter for
Possible
Future
Investment
Marketing
Validation &
Revenue
Testing
2-10 person $100K-$1M
Syndicate of
Angel
Investors /
Small VC Funds
6-12
months
Many People
Use It, &
They Pay
Improve
Product ,
Expand
Customers ,
Test Revenue
Test Channel
Cost,
Revenue
Opportunity
Prove
Solution /
Benefit,
Assess
Market Size /
Determine
Org Structure
/ Key Hires
Revenue
Validation &
Growth
5-25 person $1M-$10M
Seed &
Venture
Investors
12-24
months
We Can
Make (a lot
of) Money
Make Money
(or Go Big) ,
Get to
Sustainability
Prove /
Expand
Market ,
Operationalize
Business
Future
Milestones:
Profitable /
Sustainable /
Exit Option
Stage PeriodCustomer
Stage
Function
StatusTest Improvement
Remark:1. We may focus on clients who are new SMEs or government department to serve online service and event
organizer service for 3-6 months because the services can make much profitability and truth to our clients2. Next step after launching our services we should expand our client to international companies and may
create differentiated events on our own venue and invite prospect clients to attend the events. 3. For 1 or 2 years we should provide full service of marketing communication.
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CONTACT
PATCHAYA SIRIDECHASUPHAROJ
Q & A
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THANK YOU
July 8, 2013 33CREATED AND COPYWRITED BY PATCHAYA S.