20130630 #smdaymia dick raman Social+Mobile+Local are the Key Ingredients of Marketing in the Future
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Transcript of 20130630 #smdaymia dick raman Social+Mobile+Local are the Key Ingredients of Marketing in the Future
Dick Raman,CEO,
BrandReact, Inc.
Dick Raman,CEO,
BrandReact, Inc.
Born & Raised in AmsterdamFounder/CEO First Internet Company to go Public in The Netherlands in 20002005 Moved to USStarted BrandReact, Inc.
http://Linkedin.com/in/DickRamanhttp://Linkedin.com/in/DickRaman
FACT: Customers are using mobile to find your competition.Source: Google "Understanding Smartphone Users," 2011
Myappcompany.com (555) 555-5555
FACT: 91% of all U.S. citizens have their cell phone or mobile device within reach 24/7.Source: Morgan Stanley
Social
Mobile LocalOpportunities
• >50% of Americans has a Smartphone• People are spending more and more
time on their phone each day
Nobody Sees Traditional Ads from Local Businesses anymore:
The PhonebookThe Yellow PagesTVNewspaperMagazine Print AdsDirect MaileMail (<20% even opens it)
Social MediaMobile MarketingGoogle, Yahoo & Bing have introduced:
Local SearchPlaces PagesMaps…and a new search algorithm!
Search Results look differentLocal gets preferenceIntroduction of Maps
Searching is mostly LocalFrom your Smartphone (GPS Location)Using Location in your Browser
Auto-Detected (IP-address)Set by you
Narrow or Broad
Google has provided each business with a FREE homepage. From Business Registers Integrated in Google+ Bing, Yahoo have them alsoOwners can ‘Claim their page’Strict verification:
Google calls the Business Phone Sends a Postcard
Business PagesClaim Places Search RankingGoogle+ SearchEndorse AdsAuthorship Link to YouTube, Picasa, Gmail
Put on every page!
Old Style SEO Still Required!Your website still has to:
Refresh content regularlyUse Site Update ServicesHave backlinks from important sitesKeyword optimized content
MetadataTitleImage Alt textURL
A website is still a key ingredient!
Claim your Places PagesMultiple Locations = Multiple Claims
Add Geo-Tagged Photos/VideosKeyword-rich Business DescriptionUse standard categories (5)Citations Make sure your Name, Address & Phone
• Are everywhere• Are always exactly the same (From Google)
• Linked to Directions & Maps
• FACT: Your customers prefer apps over browsing.
• Sources: comScore, Alexa, Flurry Analytics, 2012
• Tailor-made App for a Business Is now affordable Builds Fan Base
• Cloud-Based Platform Update Information
in real-time
• Anyone his own app Businesses Schools/clubs Professionals Artists
• App designed to Information on services Online Shop Restaurants menu (text or PDF) All locations visible in Maps One click calling Appointments Events and more…
• Customers can link to your social media pages.
• Approximately 40% of social media users access their Facebook/Twitter accountsthrough mobile devices.
• GPS coupons When at your location, customers
can ‘check in’ and receive bonuses.
• QR code Loyalty Programs Used to replace stamp cards. Increase customer loyalty!
• Push notifications• Special offers, updates, happy hours.
28% of customers reported that they are “Extremely Likely” to increase their visits to a business if they have a loyalty reward card for them.
• ‘Mobilize’ your Web Site• Optimize your places pages• Reviews, Reviews, Reviews
Your business is important when people talk about it…
• The more good reviews the higher you rank
• Zagat Ratings• How to get reviews?• Give good service!
• Push Notifications• GPS based Loyalty Programs• Geofencing• Explore Foursquare• Google Offers• Facebook Offers• Barcode Scanning
apps (RedLaser)• QR codes
• FACT: Not having a mobile experience can make you lose business.
• Source: Compuware, "What Users Want from Mobile," 2011
Myappcompany.com (555) 555-5555
BrandReact, Inc.Dick Raman, CEO
http://BrandReact.MOBIhttp://GetYourOwnApp.BIZ
BrandReact, Inc.Dick Raman, CEO
http://BrandReact.MOBIhttp://GetYourOwnApp.BIZ
If you like a copy of the presentation:
TEXT ‘BrandReact’ + your name + email
to 96362