20130111 TU Delft en LinkedIn
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Please attribute Willem van Valkenburg
http://willemvanvalkenburg.nl
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Willem van Valkenburg
Director TU Delft OpenCourseWare
Assistant to the President of the OpenCourseWare ConsortiumProject manager OCW in Europe
twitter.com/wfvanvalkenburg slideshare.net/wfvanvalkenburg
Initiator of TU Delft Social Media Café
Manager of TU Delft Mobile
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Agenda
• TU Delft on Social Media
• What is LinkedIn?
• Personal Profile
• Company on LinkedIn
• Tips
• Questions
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TU Delft on Social Media1.
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worldofalumni.tudelft.nl
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Social Media Café
• Informal
• Sharing knowledge
• Experts from
different parts of
the university
http://socialmediacafe.weblog.tudelft.nl
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What is LinkedIn?2.
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What is LinkedIn?
• On-line business networking portal
• Based upon the premise of
Six Degrees of Separation • However, LinkedIn uses only three degrees in its model
• Can also be used as:• Business e-mail address book• Substitute on-line resume• Professional marketing brochure• Job research tool (bi-directional)
… and more.
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http://blog.linkedin.com/2013/01/09/linkedin-200-million/
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Personal Profile3.
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Your profile
• Post a photo
• Add work experience
• Include education
• Seek recommendations
• Start making connections!
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Profile tips
• Use your resume as a starting point – but don’t cut and paste
• Focus on the benefits you provide to clients
• Be sure to include specializations - they help you stand out
• Include most professional experience – even if it doesn’t relate to what you do now
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Endorsements
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The power of three degrees
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Your Network Power of Three Degrees
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Company on LinkedIn4.
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Organisational Goals
Business Development
New Product Launch
Profile Building
Lead Generation
Fundraising
Alumni Relations
Brand Marketing
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Company page
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Groups
• Personal• Join groups of your
interest
• Participate in the
discussion
• Company• Create your own
group(s)
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TU Delft Alumni Group
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Jobs
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Tips5.
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Social networking etiquette
• Be professional
• Only connect with people you’d recommend
• Seek to give rather than to receive
• Engage – social networking involves give and take
• Don’t divulge client names
• Just assume that everything you post online is
public
• Don’t brag but do self-promote
• When in doubt, don’t.
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Questions?
facebook.com/TUDelft
www.linkedin.com/company/tu-delft
twitter.com/tudelft
tudelft.nl