2013 VAR Media Planner

2013Media Planner

Statewide exposure to nearly 30,000 Realtors®

Contact: Brittany Sullivan Phone: 410-584-1968 Fax: 410-584-8482 Email: [email protected]

VAR 2013 MEDIA PLANNER

Meet vaR: Member Information

the virginia association of RealtORS®

represents nearly 30,000 active Realtors® across virginia and is the largest trade association in the state. as the business advocate for real estate professionals, vaR’s mission is to enhance its members’ ability to achieve business success.

advertise in virginia to reach a strong and engaged market:

• VAR’s award winning Commonwealth magazine is the most-read industry publication among Realtors® in virginia and the only magazine targeting nearly 30,000 Realtors® across the state.

• 85% of members agree that vaR is the best source for news and information about the real estate business in virginia

• Virginia is the 8th largest real estate market in the nation

VAR IS COMpOSED Of 29 LOCAL REALTOR®

ASSOCIATIONS, With cORe MeMbeRShiP aReaS

in nORtheRn viRginia, haMPtOn ROaDS, anD

RichMOnD.

Members are active in all phases of real estate brokerage, property management, development, and appraisal.

VAR MEMBERS ARE EXpERIENCED

AGENTS AND BROKERS — 59%

HAVE BEEN IN THE BUSINESS fOR

MORE THAN SEVEN YEARS AND

39% WITH MORE THAN 16 YEARS

Of EXpERIENCE!

A journal for real estate professionals published by the Virginia Association of REALTORS® • www.VARealtor.com

April/May 2012

Agency: confusion is not An option (p. 22)

In this togetherHousing summit finds

common ground among Virginia Realtors®

31% are

brokers

72% are sales agents


FebRuaRy/MaRch Theme: The Numbers Issue Bonus distribution at the Legislative & Education Conference!Space Deadline: 12/27/2012Artwork Deadline: 1/15/2013

aPRil/May

Theme: The Spring Selling Issue Space Deadline: 2/8/2013Artwork Deadline: 3/5/2013

June/July

Theme: The New Laws Issue Space Deadline: 4/11/2013Artwork Deadline: 5/7/2013

auguSt/SePteMbeR

Theme: The Pre-convention IssueSpace Deadline: 6/6/2013Artwork Deadline: 7/2/2013

OctObeR/nOveMbeR

Theme: The Convention Issue Bonus distribution at The Real Show 2013! Space Deadline: 8/9/2013Artwork Deadline: 9/3/2013

DeceMbeR/JanuaRy Theme: The Year in ReviewSpace Deadline: 10/18/2013Artwork Deadline: 11/12/2013

2013 ISSUE DATES & DEADLINES

* Custom sponsorship of a standing columns are available. Contact Brittany Sullivan to learn more.


Commonwealth – vaR’s bi-monthly magazine

vaR’s bi-monthly magazine, Commonwealth, is the most-read real estate industry publication in virginia.

“Commonwealth magazine is always good reading – from cover to cover. I always get useful information on managing my business, technology tips, legal advice, etc.” PAT SChELLINg, gRI, LoNg & FoSTER

“Commonwealth magazine is not just good reading because it has valuable content – which it always has. It’s also good reading because it’s good writing – which is a pleasure. I read it regularly for enjoyment as much as education.”NANCY howARD, ASSoCIATE BRokER,

NANCY ChANDLER ASSoCIATES REALToRS

WHAT ARE REALTORS SAYING ABOUT COMMONWEALTH?

STANDING COLUMNS

What you need to knowNew Law • New Forms • New Conversations


June/July 2012

I know what you dId last nIght (p. 28)

2 june/july 2012 www.VAReAltoR.com

APEX Award of Excellence winner

19New agency law, new agency forms — check ’em out.

formfactor

28Always feel like some-body’s watching you? You’re right.

accessibletech

1

32

39

40

firstword

rpacreport

contactvar

lastword

JunE/July 2012VolumE 19 ● IssuE 3 contents

in every issue

departments4 quickhits

The latest news and announcements for Virginia’s Realtors®

12 statswatchThe numbers that shape your world

13 legallinesQuestions and answers about Virginia real estate law

16 lifelessonsWhen real estate pros break the rules ... and get caught

20

New real estate laws for 2012Agency isn’t the only law that’s changing this year. Check out our overview of Virginia’s other new and updated real estate legislation.

features

26

Agency changeVirginia’s agency law is changing for 2012, and the differences will affect your business every day. Here’s our guide to what’s new.

Corrections

We had two errors in our April/may issue:In the cover story, “In this together,” we misidentified Karen smith as coming from Centreville. In fact,

there are three Realtors® in Virginia named Karen smith. The one mentioned in our story is Karen Tilson smith of RE/Max Commonwealth in Richmond. • In “Accessible Tech,” we wrote that the American Pacific gas water heater timer requires a plumber to install. In fact, the company told us, it can be installed by a homeowner; no technician (or plumber) required.

We regret the errors.

� Industry-leading training and coaching

� Superior technology and marketing resources

� Substantial savings on products and services for your clients

� A culture that is empathy-focused and geared to your success

� Financial security with sponsoring, retirement and beneficiary residual bonuses

Nancy & Thomas Shaver, Regional OwnersEXIT Realty VirginiaOFFICE: 800-906-3948 www.exitvirginia.com

PRIME FRANCHISE TERRITORIES SELLING QUICKLY

SucceSSFul AgentS chooSe eXIt ReAlty

THIS CORRESPONDENCE IS NOT INTENDED AND SHALL NOT BE DEEMED TO CONSTITUTE ANY OFFER TO SELL A FRANCHISE. FRANCHISE OFFERING SHALL ONLY BE MADE BY A FRANCHISE DISCLOSURE DOCUMENT. PLEASE DISREGARD IF YOUR COMPANY IS CURRENTLY UNDER A FRANCHISE AGREEMENT.

vaR is highly regarded as an information resource and produces well-read publications.

97% Of VIRGINIA

REALTORS pOSITIVELY RATE THE

CREDIBILITY AND qUALITY Of

CONTENT IN Commonwealth.

After reading Commonwealth magazine, 47% will seek out more information on an advertiser.


b&W 1x 3x 6x

Full Page $1875 $1690 $1400

1/2 $1430 $1285 $1100

1/3 $1150 $1020 $830

1/4 $865 $820 $630

Premium PositionsIncludes 4-color; 6x insertions only

Cover 4: $2800

Cover 3: $2500

Cover 2: $2700

Center-Spread: $3600

4-color 1x 3x 6x

Full Page $2400 $2215 $1920

1/2 $1960 $1785 $1600

1/3 $1650 $1520 $1330

1/4 $1365 $1320 $1130

Information on inserts available upon request.

• Guaranteed positions: add 10% premium.

• A printed proof should accompany all submitted artwork.

• Do NOT include printer’s marks (crop marks, registration marks, etc) in the file submission. (If you are concerned that we will not know where your ad should be cropped, include crop marks on the printed proof and we will ensure that your ad is placed properly.)

• Do NOT include a bleed with fractional ads.

• Please supply only a print-ready PDF file. We cannot accept any native application file formats (no Word, InDesign, Publisher, etc) or any other file format. PDF must be a hi-res, print-ready file. All raster images should be 300 dpi. All fonts must be embedded.

• Color: Color ads must use CMYK color only. RGB color or spot colors (such as Pantone colors) are NOT acceptable. Black & white ads should use black only (not 4-color); images should be grayscale.

• The publisher will not be held responsible for color running incorrectly if a digital color proof is not submitted by the advertiser. A digital color proof (Matchprint or Iris) should be submitted at 100% ad size. Laser or inkjet proofs are acceptable for content only, but cannot be used to guarantee color.

Submitting files:Go to www.NetworkMediaPartners.com/upload to submit files.

You may also upload to our FTP at ftp://network:*submit*@ftp.networkmediapartners.com, or submit a CD. Submitted media will not be returned unless requested.

Send hard copy proof (and disk, if submitting by CD) to:Cassie PatonNetwork Media Partners, Inc.Executive Plaza I, Suite 90011350 McCormick Road, Hunt Valley, MD 21031p: 410-584-1953e: [email protected]


November/December 2011

V I R G I N I A ’ S # 1 R E A L T O R M A G A Z I N E

Members! Save Big with our Member Service Partners

10 MOST DANGEROUS Places for Realtors®

NAR REPORTS:

64+

Hot, Fresh Tips for Your Biz!

+ All the home’s a stage7 Ways to Turn Dumps into Dazzlers

THE ROOM IS YOURS, NETWORK LIKE A PRO!

Work it!

How toHow to be sure they really do like you

LISTSLISTS AND MORE LISTS!

business plan?

What’s in your

business plan?

Signs of LifeYes, Virginia, the recovery is here.


August/September 2012

When a house isn’t a good investment (p.26)

AD SIZES

ELECTRONIC fILE REqUIREMENTS

RATES


Rates and specs: Commonwealth

Full

1/2 v

1/4

1/3 v

1/3 SQ

1/2 h

1/3 h

Full Page Width Depth(NON-bleed) 7” x 9-3/4”

(Bleed)* 8-1/2” x 11-1/8”

* NOTE: Trim size of publication is 8-1/4” x 10-7/8”. For bleed, extend artwork 1/8” beyond all four edges, to arrive at Bleed Size above. Keep all text elements at least 3/8” inside all edges.

Fractional Width Depth

1/2 h 7” x 4-3/4”

1/2 v 3-1/2” x 9-3/4”

1/3 h 7” x 3-1/4”

1/3 v 2-1/4” x 9-3/4”

1/3 sq 4-3/5” x 4-3/4”

1/4 3-1/2” x 4-3/4”



vaR’s official website – vaRealtor.com VARealtor.com features timely news and updates on both the local and national real estate industry. Realtors are visiting this site for event information, to download forms, access the Legal Resource Center, and to read content pertinent to their business.

vaRealtor.com

YOUR ADWEB BANNER ADVERTISING OppORTUNITIES

Specs:- Banner ads are 468x60- Formats accepted: gIF,

Animated gIF, JPEg or PNg

Submit banner artwork to:Cassie Paton - Traffic [email protected]

Deadlines:- Banner reservations and ad

materials are due by the 24th of the previous month

- Banner updates are made on VARealtor.com once per month

Rotating Run-Of-Site banners: 6 months: $2,420 12 months: $3,960

Limited to 6 banners

advertising Specs and Deadlines


Specs:- Banner ads are 240x240 pixels- Formats accepted: gIF, Animated

gIF, JPEg or PNg- RSS feed text is limited to 40

words. Links can be included.


Deadlines:- Banner reservations and ad


- Banner updates are made on VARbuzz.com once per month

advertising Specs and Deadlines For both Options


vaRbuzz.com

What’s the buzz on virginia’s real estate industry? check out vaRbuzz.com, vaR’s blog.

YOUR AD

advertising on vaR’s blog is an opportunity to connect and interact with vaR members through numerous social media platforms! all vaRbuzz posts are cross-posted to the vaR Facebook page, several local association pages, and to twitter. vaRbuzz has more than 1800 Facebook followers and 1100 Twitter followers.

OpTION 1. SOCIAL MEDIA SpONSORSHIp• 12 month exclusive banner on VARbuzz.com • Exclusive text ad in the RSS feed• 4 opportunities to submit content to the blog!• Twitter integration – @VARbuzz will tweet once a month about your

company! You submit the content.Sponsorship investment: 6 months: $4,500 or 12 months: $7,500

OpTION 2. EXCLUSIVE WEB BANNER WITH RSS TEXT AD• Your company banner featured on the blog, along with a text ad in the RSS feedSponsorship investment: 6 months: $3,000 or 12 months: $5,400


Specs:- Format accepted: JPEg, PNg, gIF

and animated gIF


Deadlines:- Banner positioning is first come,

first served. - Banner reservations and ad


- Banner updates are made once per month.

advertising Specs and Deadlines


on the first and third Tuesday of each month, Virginia Realtors® receive information on top real estate news, including events, education offerings, leadership opportunities, and much more! include your business in the most important email communication from vaR.

three prominent banner positions available:

TOp BANNER pLACEMENT468 × 60 pixels $550 per month (includes two sends, first and third Tuesday of the month)

SIDE BANNER pLACEMENT175 × 266 pixels$550 per month (includes two sends, first and third Tuesday of the month)

BOTTOM BANNER pLACEMENT468 × 60 pixels$550 per month (includes two sends, first and third Tuesday of the month)

commonwealth Online

YOUR AD

Frequency discounts available. Contact Brittany Sullivan.

commonwealth Online — vaR’s e-newsletter — hits virginia Realtors®’ inboxes twice per month.

YOUR AD

YOUR AD



vaR events

2013 events: Sponsor and exhibit at a vaR event and meet face to face with the most active real estate professionals in virginia.

Contact Brittany Sullivan for more information on these events. Custom sponsorships packages available.

THE REAL SHOW October - the virginia beach convention centerVAR’s largest networking and education event of the year will be october 4-5, 2013 at the Virginia Beach Convention Center. By sponsoring and exhibiting at this key annual event, your company will meet face to face with active real estate professionals from across Virginia.

LEGISLATIVE & EDUCATION CONfERENCE – GET ACTIVE!February - the Omni Richmond hotel This conference is a Realtor®’s once-a-year chance to participate in Realtor® Day on the hill and advocate for their business at the Virginia State Capitol. During this event, they learn about the latest statewide industry trends through top-notch education offerings. Custom sponsorship opportunities are available.

LOCAL ASSOCIATION REGIONAL LEADERSHIp CONfERENCESDecember - new River valley, charlottesville, virginia Peninsula, Prince WilliamVAR holds 4 Leadership Conferences in December to engage the local association leadership, including association executives, past presidents, and sales award winners. Sponsor this event and build relationships with those shaping the Virginia real estate market.

Brian Copeland, CRS Real Estate Writer

& TV Celebrity

TrisTa Curzydlo Real Estate

Educator & Attorney

Gee dunsTen, CRS Wildly Popular Real Estate Instructor

pam ermen, CRS Long-time Real Estate

Coach

mike lafayeTTe Virginia Real

Estate Attorney & Instructor

mark porTer Real Estate Trainer,

Speaker, & Professional Coach

lynn madison Educator, Author,

& REBAC Specialist

rod sanTomossimo Commercial Real Estate

Expert

Terry WaTson, ABR, ABRM, CRS, GRI World-Renowned

Instructor & Motivational Speaker

Brian lyTle Attorney &

Noted Speaker

Blake HeGeman VAR Legal Counsel

& Speaker

PRESENTED BY

reGisTer early!Best rates expire soon

invesT. Build. ConneCT.everyTHinG you need for smarT GroWTH

feaTured speakers

keynoTe speakerBill rancic

Judy Cook Property Management

Extraordinaire

REGISTRATION FEESSave up to $100 by registering early for the Real Show 2012. Reserving your spot is easy—just visit www.realsHoWva.com right now to register.

2-10 Home Buyers Warranty of VA Access National BankAllied Van LinesAllstate Insurance CompanyAlpha College of Real Estate American Home Shield - VA Atlantic Bay MortgageBB&T Mortgage Century 21Chase Clean Air Concept Daily Press Media GroupDominion Virginia Power Embrace Home Loans Exit Reality - Virginia First American Home Buyers Protection HMS Home Warranty

Home Warranty of America JES Foundation Repair Kathy’s Accessories Liberty Mutual Long & Foster® Real Estate, Inc.MELCO Marketing, Inc. MRIS My Marketing MattersNational Association of Residential Property ManagersOld Point Mortgage, LLC.Old Republic Home Protection Outstaffing, Inc. Pearl Insurance Pillar to Post Professional Home InspectionPrime Lending PNC Mortgage

Real Estate Information Network Samuel I. White PC Scentsy Wickless Candles SentriLock, LLCShaheen & Shaheen, P.C. ShowingTime STAGES Realty Services, USASunTrust Mortgage Supra Systems Engineering IncTennessee Valley Signs Tidewater Home Funding, LLCTidewater Mortgage The Real Estate Book UPS VHDAWise Agent

loCaTe, eXplore and sourCe THe BesT produCTs and serviCes, from indusTry vendors and parTners.

Exhibitor list as of 6/22/2012

The virginia association of realTors® 10231 Telegraph RoadGlen Allen, VA 23059 (800) 755-8271 | Fax (804) 262-0497 www.REALSHOWVA.com [email protected]

Hilton virginia Beach oceanfrontThis is the official headquarters hotel of the Real Show 2012. Towering 21 sto-ries above the resort district, the Hilton offers panoramic views that rank among the best on the mid-Atlantic coast.

virginia Beach Convention Center1000 19th Street, Virginia Beach, VA 23451 In the heart of Virginia Beach’s oceanfront resort area, the VBCC offers more than 500,000 square feet of stylish event space.

sCan THis Qr Code To learn more aBouT THe real sHoW

ConneCT WiTH us on:

online online on-siteregistration fees By 8/13 By 9/24 after 9/24

member ratesfull registration fee $198 $228 $298

one-day fee (fri/sat) $99 $119 $179 Trade expo only $29 $29 $29

THANK YOU TO ALL OUR SPONSORS:

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2013 VAR Media Planner

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