2013 TMG marketing partnership presentation.reed

2013 MARKETING PARTNERSHIP PRESENTATION

© TMG – The Motorsports Group, LLC.


Introduction:

TMG, The Motorsports Group, is a multi-car NASCAR Nationwide Series team owned by successful businessman and Chesapeake Virginia native, Curtis W. Key. Key is approaching his 20th anniversary as a team owner in NASCAR’s top three divisions.

The mission of TMG is to race competitively in the NASCAR Nationwide Series and ultimately the Sprint Cup Series with top racing talent and give affordable, high profile, high exposure opportunities to marketing partners. This is in an effort to build strong co-branding relationships and activation programs to help insure a better return on investment for our marketing partnerships.


About TMG:

The Motorsports Group’s NASCAR racing operation is headquartered in Mooresville, North Carolina. Famously known as “Race City USA”

We have a fully equipped state-of the art race shop as well as offices, conference room, reception and shop viewing area.

With the multi–car program we can offer our marketing partners much more for their investment. We do everything needed to prepare our race cars in-house, and own all our own engines.

We employ some of the best NASCAR mechanics and fabricators in the business and also offer full race car fabrication services to the industry that has been a successful part of our business for over 5 years.


Becoming a TMG Marketing Partner:

Marketing partners of TMG are well represented through our race cars, crews and equipment.

We are veterans of the sport and have had many successful marketing and promotional partnerships over the years. We make sure you are well taken care of, highly visible and professionally promoted with positive results.


Online Marketing with TMG:

TMG has a strong internet marketing base with our Official Website, Facebook Fan Page and Twitter Page. We update these pages regularly with news, race results, and provide fan interaction with our drivers and teams.

As a marketing partner, we have an established online fan following ready for us to market your products and services!

We can do contests, promotions, sell your products and promotional merchandise!

We also have public relations support with regular updates going out to both the racing and mainstream media. We can assure you will get the best exposure that is available through our multi-media presence.

http://themotorsportsgroup.com/wp-content/uploads/2012/03/tmg-facebook-screen.jpg


Trackside with TMG:

As a partner of TMG, your company will have the opportunity to attend our NASCAR races as part of our team!

Through your partnership you have the availability to entertain clients, employees and guests at our events, offer hospitality, pit passes, race tickets, and more!

Capitalize on your brand being ‘On Track’ with the opportunity to do trackside promos, booth space, in-car cameras, show car appearances and driver appearances leading up to and during the events in your market areas!


As a partner of TMG, your company will have the opportunity to work with Reed Sorenson!

Reed Sorenson Highlights: Won 2003 ASA Rookie Of The Year

2004- Won 1st ARCA race at Michigan International Speedway.

2005- Won 1st Nationwide Series race at Nashville and made NASCAR Sprint Cup Debut for Chip Ganassi

Youngest pole winner at Indianapolis Motor Speedway at 21 yrs old.

2011- 1st NASCAR Nationwide Series Road Course win at Road America.

The Following Outlines the Options for Developing a Marketing Program to Supplement a Sponsor’s Involvement with a Race Team Competing in the NASCAR Nationwide Series. These Options provide the Sponsor with a “Menu” from which to Custom-Tailor a Program to reach a Target Market on a Local, Regional and National Level.

I. Track Marketing

A. Race Team Sponsorship• Exclusive Sponsor• Primary Sponsor• Associate Sponsor



ll. Marketing Support Program A. Advertising * Track Advertising * Special Advertising

(In-Car Cameras, etc) * Race Market Advertising * Regional Advertising * National Advertising B. Hospitality

* Corporate Entertainment * Vendor Entertainment * Customer Entertainment

C. Show Car Program * Market Visibility * Product Point-of-Sale

Advertising Support Public Relations Support

D. Public Relations/Media * Public Relations/Press Releases Social Media Updates

* Charity Programs/Appearances * Local/Regional/National Sports News

G. Promotions* Product Promotions * Cross Promotions - B2B• Vendor Support

E. Merchandising * Ads / Online Sales * Printed Materials /Premiums Online Coupons and QR Codes

F. Souvenirs/Wearable's* Track-Side / Online Souvenir Sales * Licensing * Giveaways/Sampling

ll. Marketing Support Program (cont.)


Race Team Sponsorship - Marketing Packages and Benefits Exclusive Corporate (Title) Sponsor* Receives Exclusive Identification on All Race Vehicles, Show Vehicles, Uniforms, Equipment and Promotional Materials. Provides 100% of the Sponsorship Funding to the Team.

Primary Sponsor, with other Associate Sponsor(s)* Receives Primary Identification on Race Vehicles, Show Vehicles, Uniforms, Equipment and Promotional Materials. Provides the Greatest Percentage of Financial Support to the Team.

Associate Sponsor, with other Primary Sponsor * Receives Secondary Identification on Race Vehicles, Show Vehicles, Uniforms, Equipment, and Promotional Materials. Degree of Identification is dependent upon Level of Financial Contribution to Team. Associate Sponsor cannot be a Competitive Product or Service to the Primary Sponsor or other Associate Sponsors.

Providing Financial Support Guarantees the Primary or Associate Sponsor the Size, Frequency and Location of their Logos on any Vehicles, Equipment, Uniforms and Promotional Materials used by the Race Team during the Length of the Sponsorship Agreement.

Support also allows the Primary or Associate Sponsor to use the Likeness of the Driver, Car Owner and any Crew Members for Marketing and Promotional Purposes.


• Driver/Team HeroCards (5,000)

• Public Relations Services: Media Services Dedicated to Providing Driver, Team, Sponsor and Race Related Materials.

• Driver Appearances

• Honorary Pit Crew Member: 2 per Race

• Driver / Crew Uniforms

• Race Track Hospitality (Separate Fee)

• Painted/Wrapped Hauler / Sponsor Logos: $20,000

• Professional Photography: Included in Each Package

• Pit Passes (12 per race) and NASCAR Licenses (2 per year)

PRIMARY SPONSORSHIP PACKAGE DETAILS


• Sponsor Web-site Link: Web-site Logo featured on the themotorsportsgroup.com

• Right to Merchandising: Right to Develop a Race Merchandise and Souvenirs using car and team number

• Program using the Likeness of the Race Car for the Creation of

Racing-Related Apparel and Items to be either Given Away or Sold as a Separate Profit Center (if Developed for Public Sale, sponsor would be Paid 10% Royalty off of the Wholesale

• Price of such Items in Exchange for the Right to Release the Likeness of its Race Car and Number for such a Purpose).

• Pit Wall Banner: 2’ x 20’ Pit Wall Banner showing Designated Colors and Logos in Pit Stall at Each Race.

• Team Equipment Signage

• Hauler Signage

• “OFFICIAL” Team Status

HOODPRIMARY SPONSOR

DECKLIDASSOCIATE SPONSOR“B” POST

ASSOCIATE SPONSOR

UPPER QT PANEL PRIMARY SPONSOR

LOWER FRONT QT PANELASSOCIATE OR PRODUCT SPONSOR

“C” POSTASSOCIATE SPONSOR

“TV” PANEL(under rear spoiler)PRIMARY SPONSOR

LOWER REAR QT PANEL PRIMARY SPONSOR

Example of logo and sponsorship placement areas on the race car


Sponsorship Benefits Pricing

Driver Hero Cards(5,000)Public Relations ServicesDriver Appearances(2pr)Honorary Pit Crew (2pr) Driver and Crew UniformsWrapped Hauler in Sponsor Colors and LogosProf. PhotographyWeb site LinkRights for Merchandising Pit Wall BannerGarage/Pit Passes (12)NNS Hard Card (2)Use of LikenessTeam Equipment SignageHauler Signage“OFFICIAL” Team Status

12 Races 16 Races

10 Race

IncludedIncludedIncludedIncludedIncludedIncluded$20,000IncludedIncludedIncludedIncludedIncludedIncludedIncludedIncludedIncludedIncludedIncludedIncludedIncluded

15 Race

IncludedIncludedIncludedIncludedIncluded Included$20,000IncludedIncludedIncludedIncludedIncludedIncludedIncludedIncludedIncludedIncludedIncludedIncludedIncluded

20 Race

IncludedIncludedIncludedIncludedIncludedIncluded$20,000IncludedIncludedIncludedIncludedIncludedIncludedIncludedIncludedIncludedIncludedIncludedIncludedIncluded

TOTAL

INVESTMENT

8 Races

$62,500 $62,500 $62,500

$500,000 $750,000 $1,000,000

$520,000 $770,000 $1,020,000


Manufacturer Reps. /Distributors /Clients/Vendors

SponsorshipAgreement

Identification

• Decals* Uniforms* Stationery* Banners, etc.

Public Relations

* PR Service • Information to to Customers/Reps

Hospitality

* Corporate/VIP Events at Track* Tie Race Event in with other Corporate Events

Special Events

• Contests for Reps and Distributors (Driving School)* Season-Ending Special Event Golf Outing or other Special Event Tied to Final Race of Year

Show Car Program

* Trade Shows* Special Outings

Hospitality for Customers/Employees

Show Car Program

* Display at Customer Plants* Display at Track and Hospitality Chalets

Special Events

* Contests for Customers (Honorary Pit Crew Member, Racing Souvenirs, Driving Schools, Trip to Race

YOUR COMPANY’SMOTORSPORTS PROGRAM

WITH TMG

The above represents some Options available to YOUR COMPANY for Entertaining Customers to Increase Existing Business and Gain New Accounts.

This is a Summary of the Race Team Marketing Support Options.From the Options listed below , choose those which would be Pertinent to your Business and arrange in order. This will help definethe Scope of the Marketing Program and will also make it easierto assign Dollar Commitments required to reach Marketing Objectives.

Advertising Support Public Relations Support YOUR COMPANY

Advertising Promotions Merchandising Souvenirs & Licensing Public Relations Hospitality Show car

Options

Track AdvertisingSpecial Adv.Race Market Adv.Regional Adv.National Adv.

ProductProduct PromotionCross PromotionsCustomer Promotions

Advertising Ad

Printed Materials

Corporate Sponsor SouvenirsTrack Side SouvenirsLicensing RightsGiveaways

Public RelationsCharity ProgramsElectronic MediaPrint Media

CorporateEntertainmentVendor Ent.Customer Entertainment

P. O. P. DisplaySupport

Market Visibility

Marketing/ActivationSupport Program Example Worksheet


NASCAR Nationwide Series Race Audience Figures Of the 33 Races on the NASCAR Nationwide Series Schedule, apprx. 28 will be Companion Events with the NASCAR Sprint Cup Series and NASCAR Camping World Truck Series.

Based on Attendance Figures for Races in all three Series over the last few Seasons, the estimated TOTAL NUMBER OF PEOPLE attending these Race Weekends when a NASCAR Nationwide Series Race will be featured is 7,533,503 . Applying the theory that 25% of these People will watch all the Races on a given Weekend at any of these Race Tracks and are therefore REPEAT Fans, a more conservative figure of 5,650,128 potential customers has been established as the Market.


Marketing Assistance and Activation Support For Primary and Exclusive (Title) Sponsors

A Full-Time Representative from TMG can be made available to serve as the Liaison between TMG and YOUR COMPANY in the Development and Execution of all Activities surrounding the Sponsorship.

The Representative would provide such Services as:• Serve as a Consultant in the establishment of any Promotion or

Support Activity surrounding the Sponsorship.• Coordination of all Promotional Events involving Members of

the Race Team including the Driver’s Personal Appearance Scheduling in each Race Event.

• Manage the Show Car Display Scheduling Process.• Coordinate the Scheduling of any Promotional Photo Shoots or

Commercial Shoots involving the Driver and/or the Race Car.• Coordinate any Support Advertising Activity within the Racing

Industry.• Coordinate and Manage the Ground Transportation for Your

Company’s Officials and/or Guests who are Attending the Races.

Objectives and Goals For Our Marketing Partners• Heighten Brand Awareness

• Have All Divisions Participate In and Help Fund this Project

• Promote Existing Products and Assist in the Introduction of New Products

• Enhance Existing Business-to-Business Relationships and Establish New Ones

• Reinforce Business Ties with Existing Distributors

• Build Confidence in the Brand and Existing Products with Contractors

• Create a Unique Theme to Existing Advertising Channels and Establish New Ones

• Extend the Advertising Reach for Retail Product Lines

• Target a Very Large and Very Loyal Demographic for Retail Sales

• Increase Distribution

• Increase Sales and Profitability

• Create Excitement and Enthusiasm with Customers and Employees


On behalf of The Motorsports Group LLC, we would like to express our sincere thanks to you for taking the time to review our Presentation.

Should you decide to enter into a Marketing Partnership with us, you have our solemn pledge to represent YOUR COMPANY with Professionalism, Integrity, and Total Commitment to achieve our common goal of a mutually successful Program.

Please feel free to contact us at any time. We welcome your questions, comments and interest in our program.

TMG – The Motorsports Group222 Pit RoadMooresville, NC 28115Office 704-663-1670Fax 704-663-2929

Thank you,Curtis W. Key President/CEO

Web: http://TheMotorsportsGroup.comEmail: [email protected]

Facebook: https://www.facebook.com/TheMotorsportsGroupTwitter: https://twitter.com/TMG_team40

http://themotorsportsgroup.com/

mailto:[email protected]

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2013 TMG marketing partnership presentation.reed

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Transcript of 2013 TMG marketing partnership presentation.reed