2013 Social Media in Higher Education Survey Results
33
-
Upload
pearson-north-america -
Category
Technology
-
view
523 -
download
0
description
The major findings from the 2013 Social Media Higher Education Survey jointly conducted by Pearson Learning Solutions & The Babson Survey Research Group.
Transcript of 2013 Social Media in Higher Education Survey Results
Social Media in US Higher Education
2013: Survey and Case Studies
Survey:
Hester Tinti-Kane, VP, Marketing and Social Media Strategy
Jeff Seaman, Co-Director, Babson Survey Research Group
How Today’s Higher Education Faculty Use Social Media 2
3
Goal: Deeper look at faculty use of social media
Fourth annual report – examining year-to-year changes in unique types of usage for this specific population.
•Representative national sample of teaching faculty: N = 7,969
•Historical data: How are college faculty using social media? Which social media do faculty use for personal communication? Professional use? For teaching?
•New for 2013: What value do faculty see in virtual communities? How are faculty using social media for assignments?
4
History of the Research
TYPES OF SOCIAL MEDIA USE
5
Personal Use
6
Majority of Faculty Now Use Social Media Professionally
7
Use of Social Media in Teaching is Growing
8
PERSONAL USE
9
Use of All Sites is Growing
10
Younger Faculty Continue in the Lead
11
PROFESSIONAL USE
12
Growth in Professional Use is Across All Sites
13
Older Faculty are Catching Up
14
Growth Across All Disciplines
15
Many Faculty Participate in Virtual Communities
16
USE IN TEACHING (Not yet!)
17
Technology and the Teaching and Learning Environment
18
Technological Promise
19
Technological Concerns
20
Communications
21
USE IN TEACHING
22
Greater Teaching Use of All Sites
23
First Time: Youngest Faculty Not in the Lead
24
Discipline “Catch Up”
25
Social Media for Individual Assignments
26
Social Media for Group Assignments
27
28
Integrity and Privacy Remain Concerns
Privacy Issues
29
30
Social Media Case StudiesStudy Team
• Hester Tinti-Kane, Project Lead
• Krista Jackman and Gillian Seely, Case Study Writers
• Deborah Forrester, Market Research
31
Social Media Case StudiesObjective
• To identify faculty members whose use of social tools in the teaching and learning process in higher education will provide rich case studies for digital publication and conference presentations.
• Case studies outlined:
– How the faculty member is using social tools
– The rationale for that particular use of social tools
– How the faculty member has addressed typical concerns surrounding the use of social tools
– Metrics of success, if available
32
Social Media Case StudiesImplications of the research
• Faculty were chosen to highlight the use of social media to achieve one or more of the following goals, which represent opportunities to shape a continuing series of case studies:
– Promote experiential learning/authentic learning
– Extend learning outside of class
– Support the development of social presence and a personal brand; teach appropriate use of 21st century digital literacy in the workplace
– Foster collaborative study
– Foster rich discussion: student to teacher, student to student, peer questioning, reflection, especially in online/blended courses and large classes
– Support differentiation by focusing on individual identity development
– Support academic goals: write clearly and concisely; build information literacy and research skills
