2013 red stampede company profile and product overview for sales

6701 Fairview Rd., Charlotte, NC 28210P: 704.364.3262 / F: 704.364.3264

Web and mobile technology to maximize the supporter-enabling and fundraising potential of the Internet

REDSTAMPEDE www. REDSTAMPEDE .COM

REDSTAMPEDE

http://www.redstampede.com/


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REDSTAMPEDE

The political market has significantly changed over the past decade through

technological advancements. While there is a major gap between the two major

parties’ approach to modernizing their political systems and strategies, there is no

debate that political professional must adapt to the changing electorate and focus

on building and utilizing existing and new technologies or risk becoming irrelevant

if not already.

In 2010, successful businessman and former WI Congressman, Mark Neumann,

announced his candidacy for Governor but, unlike traditional practice (especially

on the Republican side), Neumann first recruited a team of top web programmers,

data analysts, graphic designers, and online marketers tasking them to build a

web platform with the capability and features of Obama's ’08 web hub

"MYBarackObama“.For more information, please visit

www. REDSTAMPEDE .COM

OUR HISTORY



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REDSTAMPEDE

Neal Harrington, Founder of Harrington Forward Thinking – a fundraising and

campaign management firm was hired to manage Neumann’s campaign

fundraising operation where he worked with the campaign’s technology team

to develop and expand what was then a single source web platform. After

using the technology for more than 9 months, Harrington saw it’s enormous

potential and purchased the holding company own by Neumann (C3

Campaigns, LLC) in December, 2010. The following month, Harrington

announced the formation of a new company, Red Stampede, LLC.

Today, Red Stampede has evolved from a single source website provider to a

fully modularized platform with an Admin portal which allows customers to

easily configure, customize, manage and maintain their entire online operation

and presence from one central hub. For more information, please visit


OUR HISTORY



4WHAT WE DOThe platform has been designed for user

engagement and participation, while also

providing a unique balance of customization

and personalization with automation so

user’s don’t just visit your site - but

experience it.

The platform is comprised of a suite of

modules, fundraising and social networking

tools, and a user-driven MY-Advocacy-

Network that operate in tangent to

exponentially build support, transform

fundraising into “Social-raising”, convert

supporters into advocates, and improve

productivity with less expense.

REDSTAMPEDE

We provide user-driven, web-

based and mobile platforms

that disrupt the political

establishment by maximizing

the supporter-enabling and

fundraising potential of the

Internet.

For more information, please visit




5CORE BENEFITSTURN SUPPORTERS INTO

ADVOCATESEach site contains its own “Advocacy Network” that exponentially transforms your supporters into advocates by providing each user the tools and incentives (the Activity Index) to actively engage, promote, and cultivate new customers, supporters or awareness for your organization.

Each user has an account created after successfully registering and will be redirected to their Member Dashboard where they may customize their user interface, change their personal settings, setup and select what, how, and when they would like to receive site notifications, create a personal profile that can be shared to Facebook and Twitter, connect their social networks to the platform so that they can sync their activities on and off the site.

Member’s can post blogs and comment on others, join and create groups, host and attend events, message their friends inside and outside the platform, raise money and track their progress through their personal fundraising page, and interact with others in their network of similar interest or geographic proximity.


BUILD MORE SUPPORT Your supporters can recruit their contacts where ever they are online or offline with a personalized targeted message in a few simple clicks.

RAISE MORE MONEYTurn “fundraising” into “Social-Raising” by giving your supporters their own Personal Fundraising Page that they can share to Facebook and Twitter, paste into a website or blog, recruit their contacts to donate, track their progress instantly, and win rewards for their success.

IMPROVE PRODUCTIVITYEasily integrate your external social networks and other programs such as Salesforce, Authorize.net and PayPal, Mail-Chimp, and Google Apps so that you can manage your entire online operation across multiple channels, all from within your website’s Admin Portal.



6OURDIFFERNCE

The product platform is controlled, managed, and

operated through the “Admin Portal”, which is a web-

based command center where customers can manage

everything together under one roof based on their

specific needs. It automates and performs several tasks

and functions that are unique and customized to each

user..

The Admin Portal is designed for integration with any

system that has an API including email platforms,

database systems, Google Apps, social networks,

payment processors, instant messaging services, spam

filters, and others.

Our websites provide customers more control, security,

customization, and flexibility over their entire online

presence than any existing product in the market.

We have developed an API to allow other systems to

integrate several key components of our platform into

their systems to begin expanding our product offering.

REDSTAMPEDE

We customize each site theme to

give every customer a unique look

and feel, but deploy the same code-

base with every site, which provides

customers an existing and rapidly

growing user base of more than

2,500 individuals who are active on

the platform.





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REDSTAMPEDE


RED STAMPEDE – THE USERS

FUNDRAISING STATSBy the Numbers…

2,552 – ACTIVE USERS

1,540Donors

$402,138Raised

221Personal Fundraising

Pages Created 1,420New Donors


http://www.redstampede.com/demo/request


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REDSTAMPEDE


1,780User Blogs Posted 653

User Blog Comments

364User Events Hosted 337

User Groups Created

RED STAMPEDE – THE USERS

ADVOCACY STATSBy the Numbers…

2,552 – ACTIVE USERS




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REDSTAMPEDE

• 2013 Reed Award Finalist for “Best Statewide Candidate Website” in the country by

Campaigns and Elections – Winners will be announced February 1, 2013 in DC

• 2012 Reed Award WINNER for "Best Statewide/Congressional Campaign Website" in

the country by Campaigns and Elections.The award represents the top talent in the political consulting business in the fields of Direct Mail, Online Advertising, Newspaper

Advertising, Phones, Political Technology, Signage and Collateral Material, Radio and Television. This is one of the most

prestigious honors in our field, and we take great pride in accepting it. The announcement was made this evening at the 2012

Reed Awards Dinner in Washington, DC.

• 2012 Pollie Award RUNNER-UP for “Best Statewide Republican Candidate Campaign

Website” in the country by the American Association of Political Consultants (AAPC).The annual Pollie Awards are the most prestigious recognition of political professionals from around the country that honor the

“Best of the Best” in political advertising and communications. Red Stampede will be awarded a trophy and listed in this year's

winners’ book. The American Association of Political Consultants, founded in 1969, is a bipartisan organization of political

professionals. Association membership consists of general consultants, media consultants, pollsters, campaign managers, public

affairs executives, professors, fundraisers, lobbyists, congressional staffers and campaign service vendors.



AWARDS



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CASE STUDYCommittee to Elect Dan Forest

NC Lt. Governor Elect - 2012

REDSTAMPEDE

Dan Forest, a first-time candidate who had no name ID, no money, and no existing base of support hired Red Stampede to build a custom online and mobile platform that would allow the campaign to organize and manage everything through this web portal. The result?

Red Stampede helped build the largest and most successful grassroots campaign in NC - propelling his campaign from behind to victories in the Primary, Runoff, and General Elections.


http://www.danforest.com/


http://www.redstampede.com/account/join


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CASE STUDY - RESULTS

ADVOCACY - (MYDanForest.com) 887 active users have created 83 Personal Fundraising Pages, posted 1,102 blogs, planned and

executed 181 events, created 106 groups based on interest and geographic location, and promoted and shared content with more than 1.3 million people on Facebook & Twitter

Committee to Elect Dan Forest

REDSTAMPEDE

FUNDRAISINGThe campaign raised $243,790.00 (32% of total money raised) from 1,498 donors, of which

939 had never given to a political campaign

VOLUNTEERS654 volunteers signed-up

702 main-street endorsements submitted

SITE TRAFFIC73,147 unique visitors300,605 page visits

2013 Reed Award FinalistWinners announced 2-1-13

2012 Reed Award Winner

2012 Pollie Award Runner-up






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CASE STUDY - OUTCOMECommittee to Elect Dan Forest

NC Lt. Governor Elect - 2012

REDSTAMPEDE

Red Stampede built and managed a custom web and mobile platform that was used to facilitate and manage the largest and

most successful grassroots campaign in North

Carolina - propelling the campaign from behind

to victories in the Primary, Runoff, and General Elections.






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“This website is a game changer!”

Scott Stone – 2011 Charlotte MayoralCampaign


REDSTAMPEDE


“The website is awesome! I really like it.

What a great tool. Thanks for all your hard work”

Dan Forest – 2012 NC Lt. GovernorCampaign

TESTIMONIALS"Working with Red Stampede represented a level of excellence every company should strive for. Their attention to detail, quick response time, and sheer ingenuity made working with them a pleasure. Neal Harrington is a visionary whose taking fundraising to another level.”

Dr. Nita EvansStrategic Consultant, The Male Leadership Academy



14PRODUCT FEATURES

For more information, please visit:

REDSTAMPEDE

MY SOCIALNETWORK

SITE & CONTENTMANAGEMENT

REPORTS &ANALYTICS

FUNDRAISINGTOOLS

SITEMODULES


MOBILE STAMPEDE



15SITE & CONTENT

MANAGEMENTDescription

In addition to our full suite of modules, fundraising and social networking tools, all Red Stampede website packages come standard with our custom Admin Portal, located and accessed directly from within the site allowing you complete control and easy management of the entire platform.

You can also easily integrate your external social networks and other programs such as Salesforce, Authorize.net and PayPal, Mail Chimp, and Google Apps so that you can manage your entire online operation across multiple channels all from within your Admin Portal.

REDSTAMPEDE




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REDSTAMPEDE

SITE & CONTENT MANAGEMENT (ADMIN PORTAL)


SITE MANAGER Our Site Manager allows you to easily control and manage all modules, tools and content in the website platform as well as any external systems or applications that have been integrated; giving you one system, located in one place, for a complete solution.

THEME MANAGEROur Theme Manager allows you to manage the site’s graphic design and easily update the look and feel of the website without affecting the wireframe or functionality of the site

CONTENT MANAGERThe Content Manager allows you to easily create, revise, and/or delete content pages, press releases, news stories, and site menus.

CONSTITUENT MANAGER The Constituent Manager allows you to specify the fields, values, and content for any action page including our volunteer signup form, the activity index, and the Pledge Your Vote module.

FUNDRAISING MANAGEROur Fundraising Manager allows you to create and customize an unlimited number of donation landing pages and personal fundraising pages.



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MODULES

DescriptionRed Stampede websites are packed with a set of modules that have been developed to help you find, recruit, engage, and cultivate new and existing supporters for your organization.

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MODULES

SOCIAL SIGNUP

By offering multiple methods of registration, your organization will remove potential barriers to user adoption and also allow your supporters to tailor their experience and specify their interactions with your organization. Our Social Signup module provides multiple registration methods allowing anyone to quickly and easily join your organization.

SOCIAL CONNECTOR

Our Stay Connected module allows your supporters to easily connect with you on other external platforms from your site. This provides your supporters the option of where they would like to engage your organization without having to search for you. Site administrators control which platforms are linked to from your site and can quickly and easily change or update new sites through the Admin Portal.

SOCIAL INTEGRATOR

Just as it is important to provide your site visitors the option of interacting with your organization on other external platforms; it is equally important to connect and integrate your external platforms back into your site allowing you to maintain a complete presence online across multiple platforms.

YOUR VOICE / FEEDBACK

To build and cultivate an online community, it’s imperative to provide certain tools to encourage an open and meaningful dialogue with your organization. The "Your Voice" module allows anyone to quickly submit comments, questions, or feedback to your organization.

BRANDED TV

Our custom Branded TV application automatically reads a YouTube page and organizes the videos based on a specific tag given to the video in YouTube. There can be up to 5 categories and 50 videos in each category. Once the application is set up, changing the categories and the videos is as simple as editing the YouTube video tags.

COMMUNITY RECRUITER

One of our most powerful modules, the Community Recruiter allows you and your members to exponentially increase your ability to reach new people by tailoring and micro-targeting each point of contact to a specific feature or tool. This module provides the next generation of communication and goes much further than the traditional “forward to a Friend” tool of the past. Now, you and your members have the ability to easily import contacts from external sources and recruit them to a specific activity or action, interest, or item within the platform.

EXTENDED SEARCH

Ensuring information is easy to find and relevant to what is being searched for is vital to building a sustainable following online. Our Search module is unique in that we not only index site content; but we also index user profiles, groups, blogs, and events to provide a more in-depth and thorough search.

SOCIAL SHARING

Our Share tools will help you exponentially reach more people and make it easier than ever for you to turn everyone into advocates for your organization.

CHAT

Servicing your site’s visitors is a great way to have a strong first impression and build loyalty. Our Chat module will allow you to greet and/or provide assistance to anyone visiting your site and will immediately demonstrate your organization’s commitment to service.

INTEGRATED APPS

All Red Stampede sites can integrate email, calendaring, and document sharing applications to help keep both your staff and supporters on the same page and up to date with your organization.

ACTIVITY FEED

The Activity Feed is a real-time auto-scroll of every activity or action taken by anyone on your site. This is a great tool to entice more user generated involvement and can also be a great way of showing your breadth of support.

MAINSTREET

The Mainstreet landing page is a way to encourage supports to engage your organization and keep them active. The landing page contains a section for a video message, an automated live scroll of the latest endorsements of the organization, a map tracker showing the places you’ve been and the details about why you were there, a graphic link to groups on your site, your Facebook page, and any upcoming Mainstreet itineraries to allow visitors to know when you're going to be in their area.www. REDSTAMPEDE .COM



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REDSTAMPEDE

MODULES - CONTINUED


PLEDGE YOUR VOTE

The GOTV page is based off of the "Don’t Vote Alone" concept first used by the Scott Brown campaign. It is a landing page that asks the person to commit to vote for the candidate, and to commit to bring friends. It can ask for their e-mail address and phone number so that the campaign can remind them to vote. The GOTV page can also show the counties in the state with the number of people committed to vote in each county. The landing page can also be tweeted

ENDORSER

We have created two versions of our Endorsement Module: One is a landing page contains the content and messaging created by site administrators through the Admin Portal which provides reports of all current endorsements received and is auto-populated on the Mainstreet landing page. We have also created a hard-coded version which also contains the same auto-scrolled text endorsements received through the landing page but also contains a new auto-fed video endorsement module similar to our TV module except coded differently through YouTube when uploading the video. We included an endorsement form on this page as well to allow visitors to endorse the candidate or organization in multiple places.

VOLUNTEER

The Volunteer Module allows visitors to signup for the candidate or organization and specify the tasks they would like to volunteer for, the day(s) and time(s) they’re available, and any notes that they would like to send with their submission. Site Admins can run reports and/or email notifications of new signups that contain the user’s name, site status, email address, date of signup, availability, requested tasks, and any notes or messages submitted by the user.



20FUNDRAISING

TOOLSDescription

Ultimately, the success of most online operations can be directly equated to how much money is raised. That is why fundraising is our core focus of both our product and company.

Our fundraising tools will provide you and more importantly, your supporters with everything that you need to raise money – and lots of it.

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REDSTAMPEDE

FUNDRAISING TOOLS


SECURED DONATION PROCESSING

The donation processing system is a fully secure and tested web-form that accepts all major credit cards and can process both single and recurring gifts. Administrators may create an unlimited number of donation pages, each fully customizable and always branded to your organization. Each page may also include an offline giving option if applicable.

Accepts MasterCard, Visa, American Express, Discover Separate billing and shipping addresses allowed. Allows user-input of the donation amount Accepts Single and recurring donations (Authorize.net only) Can show or hide form fields based on the value of another

form field. Validation of field data before submitting to the payment

processor Option to add a donate offline box to the donate page

PERSONAL FUNDRAISNG PAGES /MONEYBOMBS

Rapidly increase your bottom line by providing your supporters the tools they need to help raise money for your organization. Each registered user can easily create his or her personal fundraising page in two simple steps. Your supporters can promote, recruit, and track their fundraising progress from within their personal dashboard and win rewards for their success. This is a great tool that anyone can use to have a tremendous impact on your organization with very little effort.

PAYPAL INTEGRATION

You can integrate a PayPal contribution option into any of your existing donation pages in order to provide your supporters with multiple giving options.

EVENT TICKETING

This new features allows users to create unique donation landing pages specifically for each tier of the event. Users may embed these links into an email invitation for example and visitors whom click on the link will be taken to a unique donation page named the name specified when created with the amount of that tier as the only option by default. Site administrators can now also more effectively measure their online event marketing and know exactly where each donation originated and where it was referred from.



22MY ADVOCACY

NETWORKDescription

All Red Stampede websites come standard with our custom built-in social network. Developed from the same base code as MyBarakObama.com, you can now turn your supporters into advocates by giving them the same set of tools used by Obama’s campaign in what many say was the greatest marketing campaign ever. Regardless of your objective or purpose, our social networking platform will help your organization find, recruit and engage new supporters while building stronger relationships with existing members.

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REDSTAMPEDE

MY ADVOCACY NETWORK

PERSONAL DASHBOARDS

Our Personal Dashboard feature allows your supporters an organized snapshot of his or her overall interactions with your organization. The dashboard serves as the “administrative portal” for each registered user and is where they are able to perform any call to action, completely personalized and tailored to each user’s preference.

PERSONAL PROFLES

Each registered will have a personal profile which shows other members who they are, why they support the organization and what actions they have taken on behalf of it. Each profile page contains easy to navigate menu items to provide quick access to the site features and tools available.

ACTIVITY INDEX

Encourage your supporters to harness their competitive nature through contests and other activity driven campaigns. Our Activity Index allows you to easily assign point values to every possible action a user can take on the platform. Recognize and reward your top point earners and motivate others by offering point driven incentive premiums.

BLOGS

Allow your supporters to create and express their views on issues or anything else they wish to express. Recognize your user’s outstanding blog postings by promoting a specific blog posting to the home page.

EVENTS

Allow anyone the ability to host, attend or share an event whether user generated or organization generated. The event module will allow your supporters the tools they need to easily create, plan and execute any type of event.

GROUPS

Build and cultivate teams of people with a common interest, location or purpose. Groups are a powerful tool to build coalitions within your organization that are focused on a single objective or area, or activity.

FRIENDS

Allow your supporters to meet, engage and become friends with other supporters through your site. Each registered user may invite their contacts to join your organization and may also connect and interact with other existing site users all from within this module.

MESSAGES

Provide registered users an email tool where they may send and receive public and private messages from other registered users or receive a global message sent by site administrators to all registered users.

FUNDRAISE

Provide your supporters a powerful tool to allow them to have a direct impact on your bottom line. Each user has an administrator created personal fundraising page that they may use to raise and track contributions to your organization. Each user may use the existing title, description and goal set for them or may customize each component to their liking to allow them to control their tool set.

NOTIFICATIONS

Allows each registered user to indicate and specify their preferred method and frequency of notifications as a result of certain actions taken on the site by either them or another registered user.

BROWSE / SEARCH

Allow your supporters the ability to quickly and easily search and find what they are looking for. The browse feature provides all site users multiple methods of searching other users, site content and activities and actions.




24REPORTS &

ANALYTICSDescription

It’s all about the data and how you use it! It's imperative that you have the ability to track and analyze each component of your website. Knowing what to track, how to track it, and what to do with the results is the key to maximizing the true potential of your online operation. Our automated tracking and reporting system will provide you with a complete analysis of your online operation. Some companies boast their ability to generate fundraising compliance reports or site traffic reports. Sure, we have those reports too. But our reporting system allows you to dive much deeper to proactively influence the social interactions and behavior of your site's supporters and potential supporters. You can run predictive analysis to know what effect potential actions you take on the site will have on your supporters before it happens.

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REDSTAMPEDE


REPORTS & ANALYTICS

SITE

Our Site Report Manager includes Google Analytics but also dives deeper to provide administrators summary snapshots and detailed reports that can be viewed online or downloaded. Quickly and easily access information about your site’s visitor interactions and page flow, which tools are most effective in building your online community, and how active are your current members.

CONTENT

Our Content Report Manager allows site administrators to see the number of unique views of each blog posting, news story and press release, with each linked to the content. Administrators are also able to view any reported content submitted for review.

FUNDRAISING

Our Fundraising Reporting Manager allows site Administrators to run and download reports of all successful and unsuccessful donations as well as the top fundraiser during a specific time period or since inception. Because our donation module has been customized to ensure campaign finance compliance, each report will contain the information you need to file your fundraising reports with the applicable regulatory agency.

CONSTITUENT MANAGER

Allows site administrators to view and download reports about your volunteers, endorsements, top point earners, top recruiters, and pledged votes.


26MOBILE

STAMPEDE

Description

Our powerful suite of mobile platforms mark the latest technologies in mobile systems. Cross-platform compatible and optimized for over 5,300 devices, our suite of mobile platforms will deliver results. We have a full arsenal of mobile technology now available to Red Stampede customers including full mobile sites with a downloadable app included, mobile landing pages, QR mobile business cards, custom branded QR codes, and robust text messaging services. Our mobile platform harnesses social media by allowing supporters to easily “Like” your Facebook page, follow your Twitter feed, watch your YouTube feed and join your LinkedIn group. Our society is now mobile – is your organization?

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REDSTAMPEDE

MOBILE STAMPEDE

Full Mobile Site

Up to 20 pages deep, our full mobile sites work on all devices and includes a downloadable app so your supporters can access your mobile site with one touch.

Mobile Landing Pages

Mobile pages can deliver the latest videos, sound bites, blog posts, social media feeds and news feeds. Site content can easily be changed or rearranged based on an event, location or road show. An easy user interface allows quick updates by you, when you need them.

QR Digits - Your business card gone mobile

This single page mobile site can be setup to show you off best and give your supporters quick access to you! Social sharing and lead form capture are also included.

Custom Branded QR Codes

Branded QR codes are 86% more likely to be scanned than a traditional code. Our custom QR codes will provide you the latest technology and creative techniques to take your organization to the next level.

Text Messaging Service

Have your supporters text “Your Keyword” to 71441 and “opt in” to your list. You and/or your staff can interact with the subscribers and offer event locations, campaign information, media alerts, polls on the topics they care about, donation requests and more! Texts can be scheduled in advance, or done in real time.

QR Code Embedded Premiums

QR code-embedded, high resolution, reusable drinking cups can be a great premium to offer your most dedicated advocates. Easy viral sharing makes these a great tool that you can use at rallies, events, or anywhere on the campaign trail as they will even attract attention due to its novelty.




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REDSTAMPEDE



RED STAMPEDE PRICINGSETUP & DEPLOYMENTBase Setup and Deployment: Includes deploying customer’s unique site theme – all site configurations – development and deployment of site pages and menus, setup and testing of all automated landing pages and emails, social network setup for the social connector and integrator modules’ – Google App setup and integration – domain setup and registration – merchant account application submission, payment gateway setup and testing integration of customer’s external platforms when applicable .

$2,500

LICENSING1 Admin / 500 Users $250/MTH4 Admin / 1,000 Users $500/MTH

FUNDRAISING FEE 6.5%

OTHERProduct Training $800-$1,500/DayConsulting Services $150/HRCustom Product / Application Development & Programming $125/HRGraphic Design Services $125/HRContent Deployment $75/HR



STAMPEDEWebsite & mobile platforms that harness the supporter-

enabling and fundraising potential of the Internet


RED

http://www.redstampede.com/signup


2013 red stampede company profile and product overview for sales

Technology

Transcript of 2013 red stampede company profile and product overview for sales