PARTNERSHIP OPPORTUNITIES with Porsche Motorsport / JDX Racing / American Le Mans Series

featuring CUP SERIES and GT CLASS SPONSORSHIPS

April 2012

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MORE THAN EXPECTED / MORE THAN THE TYPICAL

PORSCHE seeks a SPONSOR for its North American GT3 Cup Series.

In true PORSCHE style, the opportunity goes far beyond just that,

reaching the core of Porsche brand passion and its loyal audience -

When signing on as Series Sponsor, you get all the expected Porsche Motorsport

benefits / deliverables, PLUS your brand becomes a Porsche ‘Family Member’ AND

a JDX Racing / American Le Mans Series partner, gaining access and connection to -

Active, High-Net-Worth Porsche Owners and Sports Car Fans,

Enthusiastic Porsche Club Members / Porsche Events Attendees,

Engaged Porsche Dealers and fellow Porsche Motorsport Partners.

As a Porsche Partner, activation takes place not just AT the race track, but also IN the

Marketplace, AT Dealers, AT Events, IN the Media, and ON-LINE in the social space.

All to take your brand to new levels of Awareness, Consideration, Activation, Reach.

OUR goal is to put YOUR brand in the heads, hearts, and hands of Porsche Owners /

Fans / Enthusiasts.

PARTNERSHIP OPPORTUNITIES

April 2012

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THE PROGRAM - Uniquely Porsche

PARTNERSHIP OPPORTUNITIES

April 2012

SPONSORSHIP WITH PORSCHE CUP RACING and PORSCHE.

• Porsche Motorsport - The benchmark for all racing programs.

• Porsche Cars - The iconic sports car for all.

• US, Canada, Global - Reach / Presence / Performance.

SPONSORSHIP WITH JDX RACING GTC PORSCHE and the ALMS.

• The JDX Racing car in the American Le Mans Series adds extra value.

ACTIVATION, AUDIENCE, MARKET REACH, RESULTS.

• Experiential / Social / Media Marketing.

• In-Market [beyond racing], On-Line, In-Store, At-Track, In-the-Media.

• B2B Networking, B2C Interaction, VIP Hospitality, Sales Promos, PR.

• Type A’s, Achievers, Trenders, Spenders, Enthusiasts, Professionals.

• Motorsport Marketing AND General Market activation.

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PARTNERSHIP OPPORTUNITIES

PORSCHE CUP RACING - The Premiere One-Make Racing Series

Your brand on every North American Porsche Cup car.

April 2012

PORSCHE CUP, NORTH AMERICAN SERIES - The Executive Summary

15 races / yr run with ALMS events and Formula 1 in Montreal.

2MM fans attend the races, 23MM reached via ALMS media / marketing.

Porsche communications dedicated to support Series marketing.

40% ALMS fan growth over recent 5 years.

Major Market Coverage - NY, LA, SF, Miami, Boston, Baltimore,

DC, Atlanta, Chicago, Cleveland, Milwaukee, Toronto, Montreal.

Fan / Follower Demographics are attractive and active.

Competitors are high-net-worth car owners and young pro racers.

Porsche Cup is the premiere one-make series in North America.

PARTNERSHIP OPPORTUNITIES

5 April 2012

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PARTNERSHIP OPPORTUNITIES

PORSCHE RACECAR - The 450 HP / 180 MPH Type 997 - CUP / ALMS GTC

Your brand on up to 50 Cup cars AND the JDX Racing GTC Porsche.

April 2012

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PARTNERSHIP OPPORTUNITIES

JDX RACING ALMS PORSCHE - The Executive Summary

Competing in the American Le Mans Series - World-class sports cars.

2MM fans attend the races, 23MM reached via ALMS media / marketing.

Your Branded JDX Porsche racecar in the ALMS ‘Main Event’ race.

9 to 11 ALMS races each season.

Major Market Coverage - NY, LA, SF, Miami, Boston, Baltimore,

DC, Atlanta, Chicago, Cleveland, Milwaukee, Toronto, Montreal.

ALMS is the premiere Sports Car Series in North America.

JDX Racing is a Top 3 team in the ALMS GTC class.

25 yrs of Wins, Championships, Corporate Sponsorship mgt..

April 2012

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PARTNERSHIP OPPORTUNITIES

PORSCHE, JDX, ALMS RACING - The Reach / Coverage

April 2012

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PARTNERSHIP OPPORTUNITIES

PORSCHE, JDX, ALMS RACING - The Events / Displays

April 2012

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PARTNERSHIP OPPORTUNITIES

PORSCHE, JDX, ALMS RACING - The Hosting / Hospitality

April 2012

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PARTNERSHIP OPPORTUNITIES

PORSCHE, JDX, ALMS RACING - The Experiences / Interactions

April 2012

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PARTNERSHIP OPPORTUNITIES

CONTENTS

THE LANDSCAPE - All the Pieces page 13

SPONSOR DELIVERABLES - and Audience page 14 - 20

PORSCHE PERSPECTIVE - Teamwork page 21

THE NEXT STEPS - Discussion / Customization page 22

The logic to this proposal is simple -

The STRENGTH of Activation via PORSCHE / JDX Racing / ALMS.

The ADRENALIN of Brand Association with Professional Motorsport.

THE OPPORTUNITY drives B2C / B2B Sales, Marketing, and Branding.

April 2012

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PARTNERSHIP OPPORTUNITIES

THE LANDSCAPE - Full Integration

This sponsorship is built around the following assets -

The NAmerican Porsche GT3 Cup Series. www.imsachallenge.com

• 15 races, 50 Porsche owner / drivers, major market venues, US and Canada.

JDX Racing Porsche in American Le Mans Series. www.jdxracing.com

• 9 pro races, major markets, global coverage, the pinnacle of NA sports car racing.

ALMS / Porsche Motorsport / Porsche Cars Media and Marketing.

• A constant array of Interactive attention-setting communications.

Porsche Owner / Enthusiast Experiences.

• Monthly events that allow for direct and personal interaction.

The Porsche Dealership Organization. www.porsche.com

• 200+ Retailers / 27,000 Annual N. American sales / Up-market branding.

Porsche Business Opportunities.

• Official Supplier possibilities and BizDev partner introductions.

April 2012

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THE DELIVERABLES - Topline Summary

PORSCHE has created a high-value Sponsor experience that takes

full advantage of the GT3 Cup and the entire PORSCHE brand.

PARTNERSHIP OPPORTUNITIES

ALL THE EXPECTED MOTORSPORTS MARKETING DELIVERABLES -

On-Site Activation, Promotions, PR, Display, Hospitality, VIP Access.

SPONSOR ID on ALL Cup Series Race Cars, Drivers, Officials, etc..

TV Broadcast AND / OR On-line Broadband Media of all Cup races / storylines.

PLUS -

SPONSOR ID on the JDX Porsche in ALMS Feature Races for max presence.

PLUS, PLUS; THE DIFFERENCE-MAKER GENERAL MARKET DELIVERABLES -

Activation inclusion into the Porsche Partner Network.

Interaction / Outreach Programs to PCNA Owners / Customers.

In-Market Marketing Activation Programs IN ADDITION to race track activities.

Social Marketing Programs via On-line videos / Viral community-building.

April 2012

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THE DELIVERABLES - All Encompassing

PARTNERSHIP OPPORTUNITIES

IN-MARKET OPPS

THE RACING

FAN SOCIALIZING

TECHNOLOGY LOYAL CUSTOMERS

EXPERIENCES

MEDIA COVERAGE

HOSPITALITY

April 2012

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THE DELIVERABLES - The Audience

PARTNERSHIP OPPORTUNITIES

FANS OF PORSCHE, AUTOS, AND RACING.

• Loyalists - Porsche US (2 Million), Porsche Global (10 Million).

• Annual Customers - US (30,000 sales, 100,000 shoppers).

• Annual Customers - Global (100,000 sales, 200,000 sales by 2015).

• Auto Enthusiasts - US (60 Million, of the 250 Million US Autos owned).

• Racing Fans - US (80 Million), Global (1 Billion, 600 Million via Le Mans).

April 2012

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THE DELIVERABLES - The Audience

Fan Profile

PARTNERSHIP OPPORTUNITIES

April 2012

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THE DELIVERABLES - The Activation

PARTNERSHIP OPPORTUNITIES

BRAND EXPOSURE

LAUNCH EVENTS

ADVERTISING

EXPERIENTIAL

PROMOTIONS

SOCIAL MEDIA

DIRECT MARKETING

HOSPITALITY

PR / MEDIA RELATIONS

MARKETING COUNCIL

Deliverables detailed and customized, per Sponsor needs / budgets.

All designed with ROI of 5 to 1 or better.

April 2012

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THE DELIVERABLES - The Examples

PARTNERSHIP OPPORTUNITIES

BRAND EXPOSURE

LAUNCH EVENTS

ADVERTISING

EXPERIENTIALS

PROMOTIONS

SOCIAL MEDIA

DIRECT MARKETING

HOSPITALITY

PR / MEDIA RELATIONS

MARKETING COUNCIL

• ID on ALL Cup Cars and JDX Racing.

• Live Event, On-Line, Broadcast.

• Series On-line, Print, Broadcast.

• Racing AND Non-Racing Events.

• Contests, Demos, Prospecting.

• Twitter, FaceBook, YouTube, more.

• Series / Porsche Databases.

• VIP with Series, Porsche, JDX Racing.

• Series-dedicated, Porsche inclusive.

• Collaborative Marketing Planning.

April 2012

April 2012

PARTNERSHIP OPPORTUNITIES

Your Brand and Product Integrations.

Your Brand and Product Offerings via Porsche Experiences.

Brand-Collaborative Motorsports / Marketing Activities.

Shared Digital Marketing and Media Interactions.

http://tinyurl.com/PorschePartners - An array of experiences.

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THE DELIVERABLES - The Possibilities

Imagine what Your Brand and PORSCHE could create together.

PORSCHE is ready to discuss the B2C and B2B possibilities.

•

“The cooperation between a matching partner and Porsche AG always marks the

beginning of a partnership with the aim to position both premium brands as

worldwide partners that have something in common.

Partnership with Porsche Motorsport showcases the quality and design attitude

of the partner’s products, enabling a worldwide image transfer, as well as use of

Porsche as a testimonial for the partner’s products in its communications.

Porsche and its partner aspire to create synergies between business segments

and products. Exemplary fields of cooperation are sales, marketing, events, and

production.

Using Porsche Motorsport business platforms shall be beneficial for the

partner’s B2C, as well as its B2B segments. The title attributed to the partner will

be tailored to the partner’s requirements and industry.”

- Porsche Motorsport

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THE WORDS OF PORSCHE - Teamwork

April 2012

PARTNERSHIP WITH PORSCHE MOTORSPORT

THE NEXT STEPS

PORSCHE, JDX, ALMS, and PDCA would be pleased to host you for a

1st-hand look into this program and its possibilities for your brand -

A meeting in your office….

A visit to Porsche Cars North America….

Time at an JDX, ALMS, and Porsche GT3 Cup race…..

Participation in a PORSCHE Owner Experience Day.

PDCA Inc. • 212 396 9303 • 917 656 0274 • leo-parente@pdcamarketing.com

A CUSTOMIZED program built around your needs / objectives using the Assets

available via this opportunity will validate any commitment you make to PORSCHE.

As PORSCHE has proven time and time again, a partnership with PORSCHE will

make a difference and deliver results.

PARTNERSHIP OPPORTUNITIES

22 April 2012