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Paint Coatings IndustryGlobally Serving Liquid and Powder Formulators and Manufacturers

INSIDEChina IssuesEditorial CalendarWebsite/Digital Advertising

Check out PCI’s Media Kit Online!

w w w . p c i m a g . c o m

Integrated MedIa Planner

2013

When I sat down to write the Pub-lisher's message I began to reflect on how the coatings industry has changed over the last 20 years and realized that PCI has been serving coatings formulators and manufac-turers for 98 years! Oh the changes this magazine has seen!

One thing that hasn't changed over the past 20 years is PCI's staff. While we have added new team members to keep up with the ever-growing new platforms available to the publishing industry, much of our core staff has been with PCI since 1992. It takes a team to produce a great product, and the stability and knowledge within our team has made PCI the leading business-to-busi-ness magazine in the coatings industry.

As I looked through our history, PCI has always been the leader in bringing new marketing ideas to enhance your brand awareness. PCI can connect you to our sub-scribers, your customers, through multiple mediums. Several pages of this media kit are dedicated to

the various print and digital media formats available to you – some of them new for 2013.

Other coatings magazines seem to follow our marketing ideas, but one thing they can't duplicate or offer is the targeted readership you want your brand to reach.* PCI’s audit statement proves that we reach more R&D formulators and manufacturers than any other coatings magazine (see Targeting Your Customers graph below). Some magazines boast that they are more global and have a larger circulation, but take a close look at their BPA statement. The bottom line is that they are reaching more of the sales and marketing personnel, distributors and suppliers, not the R&D people that your advertising message will ring true with. Also be aware that in promotional ads some magazines combine circulation numbers from their other print publications and eNewsletters to make their numbers look higher. There are also coatings magazines that aren't audited and only go to association members. It is unclear which job functions even receive the publication.

All of PCI’s digital and eNewslet-ter* subscribers are opt-in.

Another misnomer is when a magazine boasts that their editorial is staff written. This is fine for basic product and market coverage, but technical editorial needs to come from the source that developed the new technology, not written by someone that hasn't formulated

a coating or worked in an R&D lab. PCI has several staff-written pieces and does fully cover market information in our monthly depart-ments. However, the bulk of our articles are technical in nature and are submitted to us from industry suppliers who can show coatings manufacturers the data and results that their testing has produced. PCI’s editorial staff includes Technical Editor Dr. Darlene Brezenski, a coatings chem-ist who worked for coatings manufacturers at the R&D level for many years; Editor Kristin Johansson, who has edited technical papers and attended industry events for 20 years; and Associate Editor Karen Parker, who has a strong back-ground in research and writing.

I would like to introduce four new media platforms for 2013 that have been developed to enhance your brand awareness:

•CoatingsFlashVideo;•PortuguesesectioninourABRA-

FATIissue;•PersonalizedBoothInvites;•ImprovedWebsiteadpositions.

You can find details about these offerings within the pages of this media kit.

Our staff looks forward to working with you in 2013!

Best regards,

Donna M. Campbell, Publishercampbelld@pcimag.com

- The Industry Leader

Do you know who’s getting your message? We do! PCI knows you need to reach formulators and manufacturers – and our circulation numbers prove it. The chart below shows that Coatings World reaches more suppliers and other personnel than R&D chemists and formulators. When you choose PCI, your customers (the chemists and formulators) are getting your message. In addition to print, PCI can deliver audited web statistics and sales leads, which gives you assurance that your electronic advertising is reaching your clients.

TARGETING YOUR CUSTOMERS1 PCI Coatings World Coatings Tech

Average Total Circulation 19,034 20,081 ?

R&D Chemist/Formulator, Product/Production Management/Supervisory 8,607 5,467 ?

Manufacturers of Coatings/Adhesives/Inks 15,545 11,547 ?

Suppliers to the Industry 2,869 5,607 ?

Monthly unique browsers 25,057 18,085 ?

1June 2012 BPA Brand Report. Coatings Tech is not audited, circulation number per the Statement of Ownership, Management and Circulation, Coatings Tech Nov/Dec 2011 issue, page 90 is 3,986.

Questions to Ask When Choosing a Media Partner1. Is the magazine audited?

If audited, you can see exactly who is receiving the magazine each month.

2. What is the job function of the people receiving the magazine? Is this job function who you want to target with your marketing message?

3. Does the editorial content target your customers?

4. Is the circulation number a true reflection of who is seeing your ad, or is it a compilation of other industry publications, eNewsletters and web stats?

5. Are all eNewsletter subscribers opt-in?

*Publisher's own data

Web Site Inventory

www.pcimag.com (Contact your media rep for more options not shown.)

Graphical Display Advertising1. Leaderboard – 728 x 90 Run of Site (R.O.S.)2. Medium Rectangle – 300 x 250 (R.O.S.)3. Rectangle (2 adjacent spots) – 180 x 150 (Home Page only)4. Rich Media (not shown) •ExpandableLeaderboard(R.O.S.) •FloatingAd(HomePageonly) •PagePeel(HomePageonly) •Slider(HomePageonly) •Skyscraper160x600or300x250onsubpagesonly (see digital version for more new sizes)

Additional Advertising- Based Possibilities5. Featured Products6. Multimedia •Videos •Photos •Podcasts7. Classifieds

Enhanced Digital Issues for Print and Non-Print Advertisers in Both PCI and PCI China!PCI now offers multiple unique advertising opportunities within our monthly digital issues, including sponsorships, blow-ins, belly bands, gate folds, barn doors, business reply cards, animation, audio, video and more.

Visitthislinktoviewinteractiveexamplesandspecifications.http://digital.bnpmedia.com/publication?i=40449

New for 2013!

Coatings Flash Video – Let your company’s product be the focus of this new video segment presented by a PCI editor. Or, be a monthly sponsor of a news-focused video segment. See #6 on right.

*June 2012 BPA Brand Report

1

2

6

5

3

7

Monthly Stats

25,057Avg. monthly unique browsers*

61,411Avg. monthly page impressions*

NEW!

See our online calendar at www.pcimag.com for a more complete listing of 2013 events.

2013 PCI Editorial Topics for Liquid and Powder Coatings

Issue/Ad ClosIngemphAsIs And

speCIAl TopICs In prInTAddITIonAl mArkeTIng opporTunITIes

(Discounted rates for advertisers in these issues.) shows And ConferenCes

Special EditionCloses DeC. 23

FebruaryAd Closing JAn. 4Materials due Jan. 14

AprilAd Closing MAr. 4Materials due March 12

JuneAd Closing MAy 3Materials due May 13

AugustAd Closing July 3Materials due July 12

OctoberAd Closing sept. 4Materials due sept. 12

DecemberAd Closing nov. 4Materials due nov. 12

2013 PCI China Editorial

* Free with 1/2-page or larger ad.

FebruaryAd Closing JAn. 21Materials due Jan 23

JuneAd Closing April 19Materials due April 23

SeptemberAd Closing July 18Materials due July 23

Issue/Ad ClosIngemphAsIs And

speCIAl TopICs In prInT shows And ConferenCes

PCI’s China Edition is published six times a year and is distributed at several global industry events. Our China issues contain the same high-quality editorial, translated into Chinese for the 5,000+ coatings manufacturers in China that subscribe to our magazine. In addition, our China digital issue is deployed to over 2,600 subscribers in 62 different countries1. Marketing bonuses are offered in most issues, so take advantage of this opportunity to position your advertising message in front of readers in one of the fastest-grow-ing regions of the world. Our China office will translate your ad free of charge! 1Publisher’s own data

China Buyers’ GuideList your company in our China Buyers’ Guide, and get your company out in front of thousands of Chinese subscribers. The Buyer’s Guide pub-lishes in July. Contact An-drea Kropp at kroppa@pcimag.com for listing information.

Bonus DistributionAdvertise in our China show issues for extra exposure at the following important shows in 2013: European Coatings Show, Coat Expo China, Asia Pacific Coatings Show and ChinaCoat.

Company ProfilesAdvertisers in select China issues earn a free Company

Profile. Buy a full-page

or ½-page ad and earn the

same size pro-file. See which issue best fits your product line – June: Polymers; July: Additives; September: Pig-ments; and November: Equipment.

ShowcasesShowcase your products with an 1/8-page ad in PCI magazine. The same ad can appear online at www.pcimag.com/exhibits and link to your website.

Webinars - Now with video!Sponsor a live or pre-recorded video webinar, proven to enhance attendee engagement. Make your webinar more personal and impactful by showing a live video of the speaker, a demon-stration of your product and more. Of course, video webinars offer all the same features and benefits as our traditional webinar packages, including:

•Dynamicaudienceinteraction •Marketgrowth•One-on-onepre-qualifiedsales •MeasurableROI•Brandreinforcement •Andmore!

60% of registrants attend video webinars,* a 12% increase from BNP's current attendee average.+

For webinar tips and more information, contact your sales rep or visit http://portfolio.bnpmedia.com/webinars.

* ON24 2010 Webcasting Report, Webcast Benchmarks and Best Practices for Lead Generation, Averages

+ 2011 BNP Media corporate webinar averages

Reach Your Customers in a Variety of Ways

Booth InvitationLet PCI send out a personalized message to your customers, inviting them to your booth at an upcoming industry event. Your message can detail the new technology that will be presented at the booth.

PCI’s Daily Show eNewsletterSent daily from the European Coatings Show in Nuremberg, Germany, PCI's Daily Show eNewsletter is an opportunity to highlight new products, company information and booth loca-tion. Sent to PCI's monthly eNewsletter subscribers, your new product and company information will also be seen by those who are unable to attend the show.

Portuguese SectionRun your ad in Portuguese in our special section dedicated to the 2013 ABRAFATI show in our September issue. Tested in our November 2011 issue, this is a great way to get your message out to this fast-growing area in the language they understand. Cost includes translation.

Tile ad 125 x 125

Banner ad 468 x 60

emBedded ad430 x 55

Weekly Insider eNewsletter180,154 eNewsletter were sent from April 2012-June 2012, with a deliverability rate of 99.3% and 17,078 unique link clicks.1

1Exact Target April 2012 to June 2012

Custom eNewslettersLet PCI design and deploy your custom eNewsletter with your latest products and technology. You select your targeted audience. It’s a great marketing tool prior to trade shows or throughout the year. Please contact your sales rep for a customized quote to fit your targeted audience.

NEW!

NEW!

PCI Podcasts provide educational and promotional information to industry professionals through short audio presentations. Podcasts are available on demand and can be played online or transferred to a portable device. Sponsor your own exclusive, custom podcast or gain exposure to a growing audience by sponsoring an editorial podcast. Podcasts can be recorded over the telephone.

For more information, contact your sales rep or visit http://portfolio.bnpmedia.com/podcasts.

www.pcimag.com

MUST SEE Products & Services eBlast

Introduced in 2012 as a way to provide advertisers with hard leads,

PCI’s MUST SEE eBlasts reach 13,500+ subscribers and average over 40 leads per advertiser.1 The 2013 eBlasts will be sent in April,

July and November. Include your logo and/or product image, along with approximately 75 words and

a link to a URL of your choice, and PCI will provide leads showing who clicked on your link. The MUST SEE

write-ups are placed in the order they are received, so book today to

guarantee a top position.

1Publisher's own data

Virtual Coatings Brochure Stay connected electronically! Include your company's brochures in the semi-annualPCI'sVirtualCoatingsBrochure.Viewableonlineatwww.pcimag.com/brochure and on CDs distributed at key coatings-related events throughout the year, this brochure is a great resource. An eBlast will be sent to PCI subscribers, and participants will receive leads show-ing who downloaded their brochure.

Videos

PCI TVShowyourproductsinaction!Videoisexpected to reach 90 percent of all web traffic by 2014.*

Coatings Flash VideoLet your company’s product be the focus of this new video segment presented by a PCI editor. Or, be a monthly sponsor of a news-focused video segment.

Digital IssuesPCI offers multiple unique ad sponsorship opportunities within our monthly digital issues, including sponsorships, blow-in, belly bands, gate folds, barn doors, business reply cards, animation, audio, video and more.

*Source: www.imediaconnection.com/printpage/printpage.aspx?id=32214

NEW!

Contact Information

BNP Media Helps People Succeed in Business with Superior Information

List RentalThe most powerful, responsive list of paint and coatings industry professionals is just a call away. Complement your adver-tising program and introduce new products by renting PCI's exclusive subscriber list. Contact Kevin Collopy of InfoGroup at kevin.collopy@infogroup.com or 402-836-6265.

Publishing/Sales Staff Editorial Staff

Donna M. CampbellPublisherEast Coast Sales/Canada 610.650.4050 • 248.502.1091campbelld@pcimag.com

Arlen LuoChina Media Rep.0086-10-88579899 • nsmchina@126.com

Uwe RiemeyerEurope Regional Manager49 (0)202-271690 • riemeyer@intermediapartners.de

Lisa Guldan Midwest/West Coast Sales Manager630.293.7261 Fax: 248.502.2097guldanl@pcimag.com

Andrea Kropp Inside Sales ManagerClassifieds/Virtual Coatings Brochure/Directories810.688.4847 Fax: 248.502.1048kroppa@pcimag.com

Kristin Johansson Editor248.641.0592 Fax: 248.502.2094kristin@pcimag.com

Karen Parker Associate Editor248.229.2681parkerpcimag@gmail.com

Darlene BrezinskiTechnical Editordarpaint@aol.com

Production Staff

Brian Biddle Production Manager847.405.4104Fax: 248.244.3915biddleb@bnpmedia.com

Advertisement SizesSize Width x Height

(inches)Width x Height

(mm)Full Page 7 x 10 live area 178 x 254 live area

8.25 x 11 bleed 210 x 279 bleed8 x 10.75 trim 203 x 273 trim

Double Page Spread 16 x 10.75 trim 406 x 273 trim15 x 10 gutter bleed 381 x 254 bleed16.25 x 11 full bleed 413 x 279 bleed

1/2 Spread(full page space) 16.25 x 5.675 bleed 413 x 144 bleed

16 x 5.5 trim 406 x 140 trim1/4 Spread

(1/2 page space) 15 x 2.25 381 x 63.5

2/3Vertical 4.5 x 10 114 x 2541/2 Island 4.5 x 7.5 114 x 190

1/2Vertical 3.375 x 10 86 x 2541/2 Horizontal 7 x 4.875 178 x 124

1/3Vertical 2.125 x 10 54 x 2541/3 Square 4.5 x 4.875 114 x 124

1/3 Horizontal 7 x 3.125 178 x 791/4Vertical 3.375 x 4.875 86 x 124

1/4 Horizontal 7 x 2.25 178 x 63.51/6Vertical 2.125 x 4.875 54 x 124

1/6 Horizontal 4.625 x 2.125 117 x 54

Cover AdsTile 1.5 x 1.5 inches (38 x 38 mm)

Corner Cut Production will send full specs for this ad size with samples once IO is in.

Print Ad Specs and Contact Information

Contact your sales rep today for all print and digital rates for a customized

package to fit your needs!

You are a B2B marketer. Your role is more than just branding, product pro-motion, and ad placements. You are responsible for developing and maintaining an industry thought-leadership position for your brand. You are tasked with establishing trust and engagement between your brand and your customers. You are the one who provides the sales team with qualified leads and direct inquiries. You are the one exploring innovative and unique ways to communicate to your audience – all while making your brand more successful than it has ever been.

You are a B2B marketer. And we’re here to help.

want to improve on your content marketing strategy?

Contact us for a free consultation.orangetap@bnpmedia.com

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