SOUND BOX

DEMOGRAPHICTHE MARSHALL FAMILY OF HEADPHONES IS FOR THE AUDIOPHILE IN ALL OF US. THOUGH WE MAY NOT ALL BE MUSIC TECHNOLOGY WIZARDS, YOU DON’T NEED TO BE AN EXPERT TO RECOGNIZE CRAFTSMANSHIP AND LEGENDARY SOUND.

RETHINKING THE BOX OF LEGENDARY SOUND.

USING CURRENT MARSHALL PACKAGING FOR INSPIRATION, THE RESULT IS A FIXTURE THAT’S COST EFFECTIVE AND ECO-FRIENDLY. BY CAPITALIZING ON MARSHALL’S PREDOMINATE BRAND RECOGNITION, THIS BOX GRABS ANY CUSTOMERS ATTENTION : FROM ROCKET SCIENTIST TO ROCK STAR.

CONCEPT

DESIGNED WITH THE INTENT OF BEING RECONFIGURABLE THIS BOX ALLOWS FOR MAXIMUM PRODUCT EXPOSURE AND FLEXIBILITY FOR THE RETAIL ENVIRONMENT. WHETHER IT IS A LARGE SCALE RETAILER OR A STUDENT UNION, NO MATTER THE LOCALE, ANYONE CAN BRING HOME THE LEGEND.

IDEATION

ALTER EGOFOCUSING PRIMARILY ON THE MAJOR FAMILY OF MARSHALL HEADPHONES, THIS BOX DISPLAYS THREE VARIATIONS OF THE MODEL ALL AVAILABLE FOR ENJOYMENT.

PITCHBLACK

MAJOR

MAJORBLACK

MAJORWHITE

12”6”

SOUND BOX

MAJOR BLACKBLACK IN STYLE

MAJOR WHITEWHITE ON

MATERIALS

THE MATERIALS USED NOT ONLY RELATE TO MARSHALL BUT TO THE MUSIC INDUSTRY. THE TOLEX VINYL AND DYED TWEED RESEMBLES MATERIALS FOUND ON AMPS. THE SOUNDPROOFING MATERIAL, COMMON IN RECORDING STUIDOS, STRENGTHENS THE CONNECTION BETWEEN THIS BOX AND MUSIC.

12”6”

TOLEX TWEEDSOUNDPROOFING

THE INSPIRATION OF THE AESTHETIC CAME FROM TWO MAIN SOURCES - THE MARSHALL HEADPHONES PACKAGING AND MARSHALL

USING MDF COMPRISED OF RECYCLED MATERIALS, NATURAL FABRIC, RECYCLEABLE FOAM AND VINYL AND ECO-FRIENDLY CONSTRUCTION METHODS, THIS FIXTURE WILL BE GREEN WITH ENVY.

1

2

3

1 2 3

KNOWING THAT THIS FIXTURE HAS THE ABILITY TO GO ANYWHERE IT WAS IMPORTANT TO GIVE IT A COLOR WAY THAT RELATED TO OUR CONCEPT, REPRESENTED THE BRAND AND FITS WELL IN THE RETAIL LOCATION.

DESPITE MARSHALL’S ROCK AND ROLL HERITAGE, IT’D BE HARD TO KNOW IF THE MAJOR LINE OF HEADPHONES MAKES THE MUSIC YOU LIKE SOUND THE WAY YOU WANT. ENTER FOUR TABLETS LOADED WITH OVER 100 OF THE BEST SONGS FROM THE BEST MUSICIANS. ALL GENRES. ALL SOUNDS. BRINGING THE STAGE TO YOU.

BUT WHAT HAPPENS WHEN NO ONE IS USING THE FIXTURE? THESE FOURS TABLETS WILL FEATURE A SLIDE SHOW OF ARTIST PORTRAITS, MARSHALL IMAGERY AND HEADPHONE FEATURES. A GRAPHIC PANEL BENEATH THE TABLET DISPAYS AUDIO SPECIFICATIONS AND FEATURES OF THE HEADPHONES.

BY SELECTING TARGET AS A LOCATION FOR THE SOUND BOX, THE KEY DEMOGRAPHIC CAN BE EASILY REACHED. PLACEMENT ON THE MAIN AISLE OF THE ELECTRONICS DEPARTMENT ALLOWS FOR MAXIMUM EXPOSURE.

ANOTHER BENEFIT TO THIS FIXTURE IS IT ABILITY TO BE RECONFIGURABLE. COMPRISED OF TWO IDENTICAL UNITS, THE SOUND BOX CAN BE DISPLAYED AS A SINGLE UNIT, TWO ENDCAPS OR AGAINST A WALL.

TAKING THE DESIGN FURTHER IS ITS EASE OF CUSTOMIZATION FOR LARGE PROMOTIONS DURING BACK TO SCHOOL SEASON AND AROUND CHRISTMAS. A QUICK UPDATE WITH RELATING GRAPHICS KEEPS THIS BOX ON THE UP AND UP.

HEADPHONES AND ELECTRONIC TABLETS WILL BE SECURED TO THE FIXTURE FOR SECURITY. HEADPHONES ARE SECURED WITH A TETHER SECURITY SOLUTION THAT DOES NOT INTERFERE WITH PRODUCT INTERACTION.

LOGISTICS

PROMOTIONAL GRAPHICS

FIXTURE CONFIGURATIONS

1/4” FIXED SHELVES

iPAD MOUNT SIMILAR TO WALLEE

--

SUPPORTING BLOCK

SOUNDPROOFING POLYURETHANE FOAM SIMILAR TO NOVAXPREN ISOPREN

8” CLEAN ACRYLIC PEG TO HOLD HEADPHONES

LED LAMP SIMILAR TO PHILIPS EW FUSE POWERCORE

2” SWIVEL PLIAN BEARING NON MARKING CASTER

LED SPOT LIGHT SIMILAR TO PHILIPS MR16

12”6”

12”6”

SOUND BOX SECTION

iPAD MOUNT SIMILAR TO WALLEE

8” CLEAR ACRYLIC PEG TO HOLD HEADPHONES

CUSTOM METAL BRACKET TO RECEIVE SIGNAGE

SOUNDPROOFING POLYURETHANE FOAM SIMILAR TO NOVAXPREN ISOPREN

LED SPOT LIGHT SIMILAR TO PHILIPS MR16

LED LAMP SIMILAR TO PHILIPS EW FUSE POWERCORE

CUSTOM BRACKET TO RECEIVE SIGNAGE

LED TUBE LIGHT SIMILAR TO PHILIPS 24” ENDURA LED TUBE

MILKY WHITE ACRYLIC “MARSHALL” TEXT

ELEVATIONSECTION

12”6”

SOUND BOX SECTION AND ELEVATION

iPAD MOUNT SIMILAR TO WALLEE

SOUNDPROOFING POLYURETHANE FOAM SIMILAR TO NOVAXPREN

ISOPREN

CUSTOM METAL BRACKET TO REVEIVE SIGNAGE

LED LAMP SIMILAR TO PHILIPS EW FUSE POWERCORE

SECTION THROUGH TOP HALF SECTION THROUGH BOTTOM HALF

PLAN ELEVATION

12”6”

SOUND BOX PLAN SECTION AND ELEVATION

UNIVERSITY OF CINCINNATISchool of Architecture and Interior Design

THANK YOU VAN STRY.CATHERINE MURRAY AND MICAH WASHINGTON

murrayc3@mail.uc.edu // washinmh@mail.uc.edu

2012 PAVE 3D DESIGN CHALLENGE