2013 Next Generation of UK Giving Report Summary
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Transcript of 2013 Next Generation of UK Giving Report Summary
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04/12/2023
Stratcom
Xtraordinary Fundraising
&
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04/12/2023
• Conducted from November 2 – 5, 2012
• Data is based on 1,498 qualified interviews
• To qualify, respondents had to have donated money to a not-for-profit or charity in the past 12 months
ABOUT THE STUDY
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04/12/2023
• Matures (b. 1945 or earlier) out-perform all other donor segments- Donate 27% more than Gen X- Donate 38% more than Baby Boomers
• Matures are most loyal of all the generations to their
chosen charities- 30% donated to their causes between
10 -15 years - 16% for 20+ years
CONFIRMING WHAT WE KNOW
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Asked Desire to increase ££ and time commitment
ARE YOUNGER GENERATIONS WORTHLESS? NO!
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Asked Thinking about what they will leave
behind to the charities they care about
ARE YOUNGER GENERATIONS WORTHLESS? NO!
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WHAT CAUSES ARE DONORS GIVING TO…
Personal Connections
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GENERATIONAL PREFERENCES…
Health
Children
Human Rights
Environmental
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GENERATIONAL PREFERENCES…
Social Media
Regular Giving
Web Giving
Charity / Shop Counter
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HOW DO PEOPLE GIVE?
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04/12/2023
IS THIS AN OPPORTUNITY?
Scan my QR code with your smartphone to learn more about
us!
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HOW DO PEOPLE GIVE?
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HURRAH FOR REGULAR GIVING!
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HOW DO PEOPLE GIVE?
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04/12/2023
ARE WE MAKING THE MOST OF ONLINE?
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HOW DO PEOPLE GIVE?
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THE RISE OF MOBILE…
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Would you be willing to use a smartphone to make a donation
through a browser?
SHOULD YOU BOTHER?
Gen Y36.4%Gen X25.3%Boomer 6.1%Mature 2.9%
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HOW DONORS FIRST LEARN ABOUT YOUR CAUSE
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HOW DONORS FIRST ENGAGE WITH YOUR CAUSE
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HOW DONORS LIKE TO STAY ENGAGED
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SOCIAL PLAYS A BIG PART ACROSS ALL GENERATIONS
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Aged 22-32, represents
13.5% of UK population
Aged 33-48, represents
22.7% of UK population
Aged 68+, represents 14% of UK population
Aged 49-67, represents
22.4% of UK population
63+ Million Total UK Population
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HOW TO MAKE IT HAPPEN – BE DONOR CENTRIC
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• Review your website for content and ease-of-use- Check your website for mobile
browsing
• New contact data – ask for it!- Email addresses- Post codes- Mobile phone numbers
• Concentrate on your digital presence- Make content interesting and
sharable
• Find your digital advocates- Figure out how to engage them
• Coordinate message & channel
WHAT TO DO TODAY
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To download your copy of the report, visit:
http://www.blackbaud.co.uk/nextgenukreport
If you have any questions, please email:
THANK YOU FOR ATTENDING!