©2013 Mocapay

Retailer Boot Camp

©2013 Mocapay 2

Merchant seeks to drive sales and traffic in a cost effective and sustainable manner.

THE BUSINESS OPPORTUNITY

80%The amount of Americans that will not leave their home without their mobile phone in hand.2

The average person responds to a text message in 90 seconds (compared to 90 minutes for email).3

90 Sec. 10 XMobile coupons are redeemed 10 times more often than paper ones.4

Mobile is a clear solution to meet this objective.

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MERCHANTS MEET MOBILE DEMAND

• Demand for mobile solutions is increasing• Integration is a challenge• Multiple providers involved in almost every scenario

To enable functionality that already exists in a retail store or restaurant environment to integrate with a mobile app/wallet.

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PROGRAM GUIDELINES

Simply reward and track your consumers recency, frequency, and monetary spend

Keep it Simple

SMS, web enabled, iOS, Android, etc…All Handsets

Mobilize and reward all transactions – cash, credit, debit, gift card - not just certain transaction typesMulti-Tender

Immediacy of reward to a specific behavior improves behavior modificationReal Time

Keeps programs “fresh” and consumer interest high

Easily Modifiable Offers

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Whoever ENROLLS … CONTROLS

POS

Mobile App/ Web Phone (IVR/VRU)

Web

SIGN UP

QR Codes

Text to JoinWant to join Mountain Markets’ Mobile Club? Text “MTNMARKETS” to 466622 to join and get a $5 card!

Facebook

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MOBILE MARKETING help …

o Build your customer baseo Drive incremental saleso Track, segment and influence spending behavioro Build brand loyaltyo Create continued customer engagement

Think of it as an add-on to your existing programs that allows you to: o Open a new marketing channel

o Reach a new audienceo Extend the reach of existing programso Increase brand awareness

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1HARVEST

Deliver offers and discounts

2REGISTER

3CONNECT

Invite customers to join your mobile program

Easy registration process

Text “ENROLL” to 466 622 for a FREE $5

Mobile card.

Text “COUPON” to 466 622 toget a $5 mobile card

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• On-going campaigns• New store openings• New product launches• Holidays & events• Rainy day specials

• Continued customer engagement • Drive frequency with offers• Reward your best customers• Exclusive member-only offers

1HARVEST

2REGISTER

3CONNECT

4: Drive Sales with repeat business

5: Build a Base of loyal customers

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MOBILE LOYALTY PROGRAMS enable retailers to:

o Reward loyal customers instantly

o Track customer engagement

o Segment your customers and send targeted offers

o Save money on fulfillment, printing and inventory costs

o Build brand loyalty

o Measure ROI at the consumer and campaign level

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MOBILE LOYALTY

1. MAKE A PURCHASE

2. REWARD CUSTOMER

3. REPEAT BUSINESSCustomer starts to accrue points

for each dollar spent and is rewarded with targeted offers on her phone.

Customer comes back and brings her friends, making your program viral and increasing brand loyalty, awareness and sales.

A customer stops in and gives you her mobile number, then registers online or on her handset for your loyalty program.

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• Secure element requirement– Account credentials stored in cloud not on handset– Don’t compromise security

• Hardware requirement– Future proof solutions– Works today and tomorrow

• Account provisioning limitations – Multiple provisioning and account management options

• VIA handset• VIA web• VIA POS

• Handset limitations– Downloadable apps or web based apps– Available for any device with internet access & browser– SMS transactions offered

Technology presents challenges, consider the following

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CONSIDERATIONS

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Communicate with appropriate frequency & create relevant offers

Build your list with a compelling harvest campaign

Send a maximum of two text messages per month with offers your customers can’t resist.

Promote mobile programs aggressively at each and every location

Leverage available marketing channels to promote mobile campaigns

Fully trained, engaged and incented employees are your best ambassadors

Listen and respond to customer feedback

Start your program with a free, compelling incentive such as a gift, coupon or comp card. This will help you build your list effectively.

Promote your mobile programs with in-location marketing such as register receipts, posters, table tents, check presenters or window clings.

Promote mobile programs on your website, Facebook, Twitter, YouTube and other marketing channels.

Offer employee-specific mobile incentives and maintain good internal communication around mobile programs.

Provide a convenient way for customers to offer feedback and react to poor customer experiences in a timely manner.

What are best practices for successful mobile programs?

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©2013 Mocapay Your Mobile Solution

Thank You!

Data resources & references:

1. Morgan Stanley, 2007

2. Our Mobile Planet: United States – Google/ Ipsos OTX, -May 2012

3. CTIA.org, 2011

4. Mobile Marketer, 2012

5. Juniper Research, August 2012

6 U.S. Arbitron Mobile Trends Panels TM Services, Opt-In of Mobile Consumers, Q1 2012, Persons 18+

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