2013 Mobile Predictions
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Transcript of 2013 Mobile Predictions
THE CURRENT DIGITAL ECOSYSTEM: WEB, SOCIAL, MOBILE, SEARCH
YESTERDAY’S DIGITAL ECOSYSTEM
Mobile Properties
Internal Properties (Intranets etc.)
External Social Networks External Websites BRAND
WEBSITES
CORPORATE WEBSITES
MULTIBRAND WEBSITES
RICH MEDIA PARTNERSHIPS
CORPORATE
MULTIBRAND BRANDS
BLOGGER OUTREACH BLOGS
ADS BANNER ADS
Paid + Earned
Owned + Earned
sear
ch e
ngin
es social sharing
MOBILE TECHNOLOGY AND BEHAVIORS PART OF EVERYTHING
TODAY’S DIGITAL ECOSYSTEM Internal Properties (Intranets etc.)
External Social Networks External Websites
Paid + Earned
Owned + Earned
sear
ch e
ngin
es social sharing
BRAND WEBSITES
CORPORATE WEBSITES
MULTIBRAND WEBSITES
RICH MEDIA PARTNERSHIPS
CORPORATE
MULTIBRAND BRANDS
BLOGGER OUTREACH BLOGS
ADS
BANNER ADS DIGITAL OOH NICHE APPS
LOCATION BASED
The Rise of the Supply-Side
Visual Storytelling
>400Million Photos Per Day
NASDAQ: FB Tuesday, December 31, 2013
~$38
The Return of Offline Media
66% of smartphone owners say they
have conducted mobile searches after
seeing an ad on another medium.
71% from TV!
- Google / Ipsos
7
Decline in Social Media & Online A0en1on
We have be(er things to do, places to go and people to see.
It is illegal in almost every state (US) to look at/touch your phone while driving.
Apps, SMS texDng, Apps, email, Apps!
We run into each other if we stare at our phones while walking.
Face-to-Face Communications
…and voice: SIRI, GoogleVoice…