2013 Medical OEM Media Usage Study
4
2013 MEDICAL OEM MEDIA USAGE STUDY TOP-LINE FINDINGS In January, UBM Canon conducted a worldwide medical device research survey. The survey was designed to explore the media usage and purchasing trends of UBM Canons’ audience of 368, 927 medical device professionals. The objectives of the survey: To gain understanding on how medical device professionals are using various media channels during each phase of the design cycle To explore purchasing trends and supplier selection processes and budget outlooks To explore how different e-media channels are being accessed and utilized and benchmark the usage THE SURVEY WAS FIELDED ONLINE BETWEEN JANUARY 10 AND JANUARY 30, 2013 AND RECEIVED A 956 TOTAL RESPONSES FOR A <1% RESPONSE RATE. WWW.UBMCANON.COM l AUDIENCE PROFILE l MEDIA USAGE + INFORMATION TRENDS l MEDIA USAGE + THE DESIGN CYCLE l PURCHASING TRENDS + PROCESSES l PRODUCT INFO + CONTACT INFORMATION Objectives + Methodology
-
Upload
ubmcanon -
Category
Health & Medicine
-
view
129 -
download
2
description
In January, UBM Canon conducted a worldwide medical device research survey. The survey was designed to explore the media usage and purchasing trends of UBM Canons’ audience of 368, 927 medical device professionals.
Transcript of 2013 Medical OEM Media Usage Study
2013 Medical OeM Media Usage stUdytOp-line Findings
In January, UBM Canon conducted a worldwide medical device research survey. The survey was designed to explore the media usage and purchasing trends of UBM Canons’ audience of
368, 927 medical device professionals.
The objectives of the survey:
To gain understanding on how medical device professionals are using various media channels during each phase of the design cycle
To explore purchasing trends and supplier selection processes and budget outlooks
To explore how different e-media channels are being accessed and utilized and benchmark the usage
The sUrvey was fIelded onlIne BeTween JanUary 10 and JanUary 30, 2013 and reCeIved a 956 ToTal responses for a <1% response raTe.
www.UbMcanOn.cOM
laudience Profile
lMedia usage + inforMation
trends
lMedia usage + the design
cycle
lPurchasing
trends + Processes
lProduct info +
contact inforMation
Objectives + Methodology
Use of Social Media
Audience Geographic Breakdownrepresents the global reach of Canon’s 368,927 medical device professional database
l 75% north americal 15% europel 7% asial 3% emerging Markets
Audience by Agerepresents medical device professionals in varying stages of their career
l 4% 65 and olderl 21% ages 55-64 l 30% ages 45-54l 22% ages 35-44l 21% ages 25-34 l 2% under 25
Median age: 51 years
Years of Industry Experiencel 9% 30+ l 20% 20–30 l 27% 10–20 l 44% less than 10
93% e-newsletters/e-mail media
92% supplier/vendor websites
91% search engines
89% online supplier directories
88% Trade publication websites
88% whitepapers
85% webcasts
85% video
84% Trade publications
68% social media
64% Trade shows/conferences
84% e-newsletters/e-mail media
53% search engines
40% supplier/vendor websites
36% Tradeshows/conferences
34% Trade publications
24% Trade publication websites
20% social media
17% whitepapers
13% online supplier directories
13% video
12% Blogs
12% webcasts
87% access vendor/supplier websites each month(66% weekly)
64% read trade publications each month
50% use e-newsletters daily
56% use online supplier directories monthly
Media Usage + inFOrMatiOn trends
How Medical Device Professionals Stay Informedaudience is using all media channels to stay informed about the industry
Sources for First Hearing About New Technologies, Products & CompaniesTrade media channels are a primary source for first learning about industry and technology developments
Top Media Channels for Each Type of Industry Information*primary sources shift from trade media to supplier/vendor websites as audience seeks product info
Breaking news .....................................................................................................e-newsletters
emerging Technology ............................................................................................social Media
Technology trends ............................................................................................... e-newsletters
research .............................................................................................................search engines
product Info ......................................................................................supplier/vendor websites
33% No
67% Yes
Top Social Media Platforms:
LinkedIn Facebook Google+ YouTube Twitter
1 2 3 4 5
Media Channel Usage
Media Used to Identify New Supplier Partnersvariety of media channels accessed during supplier approval/selection process
pUrchasing trends + prOcesses
Use of Approved Supplier/Vendor ListsMajority of organizations do use approved supplier/vendor lists
Mobile & Tablet Device Usage77% of repondents have smartphones and 61% use their phone to access industry websites and newsletters45% of audience owns a tablet device 45% use their tablet to access industry websites or e-newsletters
79% search engines
66% supplier/vendor websites
63% Trade shows/conferences
54% online supplier directories
45% e-newsletters/e-mail media
41% Trade publications
38% Trade publication websites
Media Usage + the design cycle
Audience Involvement In Each Design Cycle Phaseall design cycle phases, from concept to distribution represented
56% Concept/planning43% Final design42% Build prototype31% Manufacturing27% Distribution/post-market surveillance21% Other
Top Media Channel During Each Phase Of Design Cycle*
sources stay relatively consistent in each phase of design cycle
search engines
websites of vendors/suppliers
Tradeshows/ Conferences
online supplier directories
e-newsletters
84% Yes
16% No
2516
1_a
M13
The UBM CANON MedTech Group is ready to be your partner and build an integrated marketing program to meet your company’s needs.
Please contact your Account Director.
2479
5_A
M13
›› get more information at canonmediakit.com
2901 28th St., Suite 100Santa Monica, CA 90405310/445.4200ubmcanon.com
General Inquiry? Contact [email protected]
SHANNON ALO-MENDOSAGlobal Director of SalesLexington, MA781/734-8946Cell: 781/[email protected]
Northwest/SouthwestBECKY ROLLWestern Regional Sales Manager310/[email protected]
ROBERT SCOLAROAccount DirectorAK, Southern CA, OR, WA310/[email protected]
ANDREA MARMALSTEINAccount DirectorHI, IA, ID, MO, MT, ND, NM, NE, WI, WY, WV, Canada – Alberta, Saskatchewan, Manitoba, New Brunswick, Nova Scotia, Newfoundland310/[email protected]
JASON BARLOWAccount DirectorNorthern CA, MN, Canada – British Columbia310/445-3747 [email protected]
DELANIE GAYLORDAccount DirectorAR, AZ, CO, IL, KS, NV, OK, TX, UT415/[email protected]
Northeast/SoutheastRICK ROSENBERGAccount DirectorAL, CT, DC, DE, KY, LA, MS, NJ, SD, TN, VA973/[email protected]
STACEY TEICHER-MORRISIVD Technology (Global) and Medical Sales Account DirectorGA, IN, NC, SC, VT, ME, NH973/[email protected]
BRIAN TOOLEAccount DirectorFL, NY, MD, MI, OH, PA,Canada – Ontario & Quebec508/[email protected]
SHARON MACLEODAccount ExecutiveMA & RI and Northeast/Southeast Territories781/[email protected]
InternationalANDREW PORTERAccount Director, EuropeUK, Ireland, Benelux & Nordic+44 207 560 [email protected]
HERMANN JORDIAccount DirectorSwitzerland, Austria, France, Italy+41 32 666 [email protected]
JOSEPH HEEGAccount Director, Germany+49 621 841 [email protected]
ALSTON TIAN 田泉Account Director, China+86 10 5765 [email protected]
KATSUYA WATANABEAccount Director, Japan+81 3 6823 [email protected]
QmedTIM SIMONEAssociate Sales Director & Qmed Director 310/[email protected]
NICOLE WELTERAccount Director 310/[email protected]
DIANA COULTERAccount Director 310/[email protected]
RENEE BERNABEClient Services Administrator 310/[email protected]
india.medtechinsider.com
orthotec.com
mddionline.commddionline.com
qmed.com/mpmnqmed.com/mpmn
emdt.co.uk
cmdm.com
IVDtechnology.com
qmed.com
jmdmt.com
