2013 MarketingProgram Update

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2012/2013-updates

2013 Product Innovation

2013 Marketing

2013 Calendar

Agenda

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Product Innovation: Packaging Updates

NeuroPassion: Function Updated, Flavor added

NeuroSonic Function updated. Flavor added,

NeuroSleep: Function updated. Flavor added.

New SKU: Daily Immunity. Flavor added. NeuroBliss Function Updated. Flavor added.

NeuroTrim: Function updated. Flavor added.

Each SKU’s packaging is being updated to better reflect function and add flavor.

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Product Innovation: Packaging Updates

NeuroPassion: Function Updated, Flavor added

NeuroSonic Function updated. Flavor added,

NeuroSleep: Function updated. Flavor added.

New SKU: Daily Immunity. Flavor added. NeuroBliss Function Updated. Flavor added.

NeuroTrim: Function updated. Flavor added.

Each SKU’s packaging is being updated to better reflect function and add flavor.

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Print

2+ Billion Total

Impressions

400+ Million National Targeted

Impressions

25+ Million Impressions Geo-targeted around areas

with high concentrations of Walgreens

2013 National Marketing CampaignNeuro’s 2013 national campaign is currently being built to specifically positively impact Walgreens business.

Sampling

Media

Digital

Consumer Engagement Platforms

Targeted Impressions: Ages18-34, 50/50 M/F, Middle & Upper Income, Health Conscious

Neuro Trade Calendar

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The 2013 calendar is broken in to trimesters, each with an anchor activation and two functional focuses

7ELTON JOHN AIDS FOUNDATION ACADEMY AWARDS VIEWING PARTY

Neuro sponsored the star-studded event, which raised over $6 Million for EJAF

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8OVER 225 MILLON IMPRESSIONS AND COUNTING

• The Today Show• Good Morning America• CNN• MSNBC• ABC/CBS/NBC affiliates• FOX• USA TODAY

• Huffington Post• NY Post• MTV• E! • Entertainment Tonight• Extra• Access Hollywood

9MORE CELEBRITY PHOTO’S AND MEDIA HITS TO COME…

Movie tie-in to attend a Hollywood** Movie Premier and Party. Film is RUNNER RUNNER, a drama set in the world of high-stakes gambling, starringGolden Globe and AcademyAward® WinnerBen Affleckand Justin Timberlake.

Legendary star and philanthropist, Elton John, hosts the exclusive Academy Awards® party for the hottest stars in movies, television and music while raising money for the Elton John Aids Foundation.neuro will host this star-studded event and will give Away a Grand PrizeTrip to attend this posh party!

2013 Neuro Calendar – Anchors

WHAT

CONSUMER/ DISTRIBUTOR

Giveaway/Incentive: WIN a Tickets to the Elton John AIDS Foundation Academy Awards® Viewing Party*Promoted in-store and online

- $0.50 Coupon- POS

Giveaway/Incentive: Walk the Red Carpet! WIN a Trip to Las Vegas to attend the Movie Premier, walk the red carpet and attend the after-party

- Movie passes- POS, $0.50 coupons

RETAIL SUPPORT

Concert Tour tie-in or venue partnership in development to showcase newer, up & coming bands or artists.More details soon.

Giveaway/Incentive: neuro travel pass to see the newest music LIVE and up close

- iTunes Cards- POS

2013 Anchor Activations are centered around Entertainment, Movies, and Music

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• Partnership with Runner Runner, the blockbuster release staring Ben Affleck and Justin Timberlake

• National and Regional promotion by Neuro, Fox Studios, & Caesars Entertainment on-air, online, and in the trade

• Consumer giveaways, including trips to walk the red carpet, and exclusive getaways experiences at Caesar’s properties

• Retail incentives, full suite of POS tying in to

the film

Overview

Neuro is partnering with Fox Studios & Caesars Entertainment group for a truly unique consumer experience around the blockbuster film, RUNNER RUNNER, starring Ben Affleck and Justin Timberlake!

Walgreens Activation

Walgreens consumers will be awarded 3 levels of unique experiences:

Experience 1: VIP Las Vegas Experience to attend the world wide premier of RUNNER RUNNER. Including• Airfare for 2• 3 Days/2 Nights at a Caesars property• Gaming Lessons/Play• Entertainment packages

Experience 2: Weekend getaway at a Caesar’s Entertainment

Experience 3: Voucher for a weekend stay at a Caesar’s Entertainment Property/Movie Passes

TRI 2 Partnership-Runner Runner

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Merchandising & POS OpportunitiesNeuro would like to be considered immediately for trial and trade opportunities at Walgreens.