2013 March

V I S I T U S A T W W W . S A P A T O D A Y . C O M

Southeastern Advertising Publishers Association (931) 223-5708 (888)450-8329 fax 1

SAPATodayAdvancing the free paper industry by providing resources for success and venues for sharing ideas.

Board of DirectorsThe leadership of SAPA is in good hands. The board of directors, director, and assistant are listed with contact information.

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How To Work With Advertising AgenciesEveryone wants to know the secret of working with ad agencies. John’s article gives us some great tips.

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Conference ScheduleIt’s not too early to start planning for a fabulous conference in Washington, DC. 6 associations join together for the biggest and best of everything.

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Graphics Series There are new rules for graphics folks. Not the kind you get in trouble if you break, the kind that separate things. Read on.

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USPS UpdateThe United States Postal Service has strongly recommended that Saturday delivery be eliminated. This article lets you know how it will change your business.

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Win An Oscar at WorkDr. Joey Faucette lists 5 ways we can work positive and “win an Oscar” for our performance at work.

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By Bob Berting

Shopper publication ad sales is a tough profession. Salespeople do everything possible to have a positive attitude, be very creative, help their customers in every way possible, and really care about the business community they serve. Because of the troubling econo-my, it’s important to focus on improv-ing the performance of the sales team in 2013.

While many sales managers will la-ment about their sales force and their inability to dramatically build adver-

The Tough Get Going

tising sales, the critical problem in most cases is that the salespeople are simply not motivated.

MOTIVATING THE SALES FORCE IN 2013

In my experience as a publication sales manager and marketing consultant, I find the following points to be valid in the growth of the newspaper sales team in 2013:

TO BE ENTHUSIASTIC, YOU HAVE TO ACT ENTHUSIASTIC

We always like to be around people

Southeastern Advertising Publishers Association

THE MONTHLY NEWSLETTER FOR THE FREE PAPER INDUSTRY MARCH 2013

continued on page 2

who truly enjoy what they do. Your prospects and customers enjoy work-ing with salespeople when they are en-thusiastic. Enthusiasm is a sign of be-lief that people can sense. Many times a salesperson is down and the axiom ”To be enthusiastic, you have to act enthusiastic” can be applied with great results. The enthusiasm of the sales manager is important. If the manager is low-key, aloof, and too reserved, this can affect the enthusiasm of the sales team.



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SELF ESTEEM CREATES GREATER SELF WORTH

This is probably the greatest asset of a successful publication sales team. They believe in themselves and don’t worry excessively about what oth-ers think of them –but how they feel about themselves. Management has to always keep the self-esteem of the sales tram at the highest level. This can only be done by respecting the sales force as professionals and constantly work-ing with them to help achieve their goals. The sales manager has to also instill a good team attitude every day. If he or she are constantly perceived as someone who is preoccupied with worry and negative beliefs, this could have a negative affect on the attitudes of the salespeople.

INVESTING IN THE SALES TEAMPositive thoughts need to be project-ed to the sales team every day and this can be helped with the develop-ment of a reference library of self-help books, audio CD’s, and video DVD’s. Although a lot of instruction can be obviously gathered on the internet, it is more apparent to management when they see their salespeople handling the reference materials in person. Listen-ing to audio CD’s while driving back and forth to work, as well as between sales calls is an excellent way to de-velop “spaced repetition”.

HAVING MORE FUNProbably the most important point is the use of humor in advertising. This

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continued from page 1 is powerful and the sales team needs to brainstorm how to effectively cre-ate more humor in their customer’s ad campaigns. The readership of a publi-cation can be greatly enhanced by the overall strategy of more provocative and clever headlines in the ads. Read-ers gravitate to that type of advertising, because they are intrigued by that ap-proach and want to see what will hap-pen in continuing campaigns every week.

Bob Berting is a professional speaker, newspaper sales trainer, and publisher marketing consultant who has conducted over 1500 live seminars, tele-seminars, and webinars for newspaper sales staffs, their customers, print media associations and trade associations in the US and Canada.

Bob’s advertising sales record in the in-dustry is impressive. For 15 years, he averaged two cold contracts a week and sold 20 shopping centers on yearly con-tracts. He is the author of the best selling E-Booklet “ Dynamic Advertising Sales and Image Power” which can be ordered on his website www.bobberting.com.

Contact Bob at 800-536-5408 or [email protected]. He is located at 6330 Woburn Drive, Indianapolis, In 46250.

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Southeastern AdvertisingPublishers Association

Douglas FryExecutive Director

104 Westland DriveColumbia, TN 38401

Voice: 931.223.5708Fax: 888.450.8329

[email protected]



PresidentTony OnellionBargains PlusSlidell, LA

985-649-9515

Vice PresidentCaroline

QuattlebaumSoutheast Sun

Enterprise, AL 334-393-2969

Past PresidentRussell

QuattlebaumSoutheast Sun

Enterprise, AL 334-393-2969

Past PresidentGreg Ledford

Shelby Shopper & Info

Shelby, NC 704-484-1047

TreasurerWill ThomasExchange, Inc.

Fayetteville, TN 931-433-9737

Board MemberMike Marlow Rutherford WeeklyForest City, NC828-248-1408

SecretaryAmy

Hollingshead Atlanta Thrifty Nickel

Marrietta, GA 770-971-8333

Executive Director

Douglas FrySAPA Headquarters

Columbia, TN931-223-5708

Board MemberBill Derby

Johnson City News & Neighbor

Johnson City, TN423-979-1300

Administrative Assistant

Vickie BeldenSAPA Headquarters

Columbia, TN931-223-5708SA

PA

Lead

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by John Foust

With experience on both the ad agen-cy and media sides of the business, I’ve learned some lessons about rela-tionships between the two.

There are often clashes between agen-

Here are a few things that media rep-resentatives can do to strengthen rela-tionships with ad agencies:

1. ENCOURAGE OPEN COMMUNICATION ALL AROUNDNo doubt, things are simpler when the media can communicate directly with a local advertiser. But once that ad-vertiser employs an ad agency, things change.

An ad agency is a lot like a sports agent. Just like an athlete does not deal alone with a team, an ad agency’s client wants the agency to be part of

How To Work WithAd Agencies

continued on page 4

cies and the media. In most case, the friction between these two key players in the marketing world comes down to two things: control and money. Both want more control of advertisers’ media placement decisions. And both are in business to make money.

Friction doesn’t help either side. And it certainly doesn’t help advertisers.

Southeastern AdvertisingPublishers Association



discussions with the media.

Work to build rapport with the agency. Keep them in the loop. After all, you have the same goal: to generate cus-tomers for the advertiser.

2. BE CAREFUL WITH SPEC IDEASI’ve lost count of the media folks who have complained about ad agencies not wanting to see their ideas for ad campaigns. But that should be no surprise. The primary product of an agency is its creativity. That’s the one thing that differentiates Agency A from

Agency B. There may not be much dif-ference in the ways agencies crunch numbers and place ads for clients. But there’s a world of difference in their creative philosophies.

The creative product is what you see on their web sites and in their port-folio books and demos. Creativity is their bread and butter. It’s what catch-es the attention of potential clients. They’re not about to let outsiders take over that part of their business.

3. DON’T TRY TO BYPASS THE AGENCY

Some media representatives – espe-cially those with accounts who have recently hired ad agencies – get frus-trated with the new arrangement. They don’t like having additional deci-sion makers or longer approval times. As a result, they are often tempted to try an end run around the agency.

Bad move. It’s not worth risking rap-port to meet a tight deadline.

4. REMEMBER THAT MEDIA BUYERS ARE NUMBERS PEOPLE

In most agencies, the media buyers are removed from the creative team. While the copywriters and designers are hammering out ideas, testing of-fers and measuring concepts against marketing strategies, the media de-partment is analyzing audience statis-tics and comparing cost-per-thousand figures.

Rarely the twain shall meet. Creatives are right-brainers who don’t spend time with spreadsheets and media buyers are left-brainers who don’t think much about copy.

So when you’re selling to media buy-ers, talk about numbers – specifics not generalities. And be sure to send up-dates on your readership figures.

It’s all about getting in step with cus-tomers. Whether they’re on the adver-tiser or the agency side, it’s important to see things from their perspective.

(c) Copyright 2013 by John Foust. All rights reserved.

John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad de-partments are using his training videos to save time and get quick results from in-house training. E-mail for informa-tion: [email protected]

5 WAYS TO POSITIVELY WIN AN OSCAR AT WORK

Dr. Joey Faucette

How do you walk the red carpet at work and up onto stage to accept the Academy Award for increasing sales with greater productivity so you get out of the office earlier?

Here are 5 Ways to Positively Win an Oscar at Work:

FOCUS ON THE PARTAs talented as you are, you have one part to play. Focus on that part and make it your role despite the distrac-tions of a large cast of customers and teammates. Repeat the positive lines of success over and over until you get them right. Filter out the negative ex-periences.

This is the Perceive or mental core practice of your Work Positive lifestyle performance.

FRIEND AN ALL-STAR CASTYou act with others on the stage of your work. You support at times and are supported at others. The produc-tion is more than a monologue.

Surround yourself with positive people as team members. Remove the Eeyore Vampires—negative people—as swift-ly and decisively as possible. They de-stroy morale. Productivity follows mo-rale. Profits follow productivity. When profits evaporate, the red carpet fades to pink and then to nothing.

This is the Conceive or relational core practice of your Work Positive lifestyle

continued on page 9

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Win AnOscar



Ellen Hanrahan ©2013

RulesIN NOVEMBER AND DECEMBER OF 2010, I OFFERED SOME IDEAS ON RULES (RULE LINES, THAT IS) AND DIFFERENT WAYS THAT THEY COULD BECOME PART OF THE DESIGN. WELL, I’M BACK WITH…

I welcome your input and suggestions. I was a high school art teacher, but entered the free paper publish-ing business in the 80s. I write articles for The Indepen-dent Publisher, and I’m still learning.E-mail: [email protected]

I subscribe to a variety of publications—both print and electronic. However, if you know me, that doesn’t necessarily mean I am always current in my reading of the articles in any of those publications. Especially now, when a lot of information coming my way is dedicated to epubs and digital publishing. Even my eyes glaze over... will I ever be able to make sense of it? Probably, since I am using my iPad more and more… and I don’t mean just playing “Words with Friends”! Anyway, I periodically review back issues as I look for ideas or articles that appear interesting and that I can use for this page. In the June/July 2012 issue of InDesign Magazine (electronic version) there were two articles that caught my attention. One was “100 Things Every InDesign User Should Know“ (I’ll share a few of them at the end of the column) and the other was “Everybody Wants to Rule the World“ by Nigel French (an expert in typography). Some of my first articles introduced you to the wonder (at last I think it’s an amazing fea-ture) of the rule above and rule below features to create patterns used in background elements or other design elements in your ads. What I did not include in those previous articles was the fact that Rule Above and Rule Below were devised to make sure that para-graph rules would stay with the text and could also be formatted to make it easy to repeat this procedure. The type and the rule lines acted as an anchored object. So thank you Mr. French for reminding me of a more practical function for these rules.

InDesign MagazineThis magazine has been on my subscription list since its inception. It’s all about InDesign…facts, features and future…including the article “100 Things Every InDesign User Should Know.” Sign up to have InDesign tips sent to you. Go to www.indesignmag.com. Here are some items I found interesting… Mike Rankin, a major contributor to this mag-azine and website had these “things” to say:

1) You can share color swatches between InDesign, Photoshop, and Illustrator by sav-ing the swatches in Adobe Swatch Exchange (.ASE) format. To share InDesign swatches, select them in the Swatches panel and choose Save Swatches from the panel menu.2) If a document is acting strange and you can’t tell why, you might want to take a look at its history. Hold Command/Ctrl and choose About InDesign from the InDesign menu. In the dialog box, you can see if the document was converted from another application, if it was recovered from a crash, which versions of InDesign have been used to edit the docu-ment, which plug-ins were used with the doc-ument, and more!

Rules with TextWhether it’s Rule Above or Rule Below, the rule is positioned on the baseline of the type. For a Rule Above a positive offset moves the rule up; for a Rule Below a positive offset moves it down. Remember, you are starting at the baseline! The simplest way is to make sure that Preview is on, put your cursor in the Offset field and press the Up or Down arrows to see the amount of offset. Make sure you’ve specified a color for the rule other than text color so you can see the changes. Also, if your type is set to Paper, your rule will be invisible. For best results when placing the text in a colored rule, set the weight of the rule to the size of your type, or possibly a point or two less, depending on how tightly you want the rule fit-ted around your text (my text size is 9.6). I would use all caps in this situation so that the spacing above and below the type appears optically even. Type choice is impor-tant because serifs don’t always reverse well at these small sizes. A bolder typeface will always be more effective as well.

ANOTHER RULE ABOVE/BELOW

JUST A RULE BELOW

AND ONE MORE ABOVE/BELOW

HERE IS WHAT WOULD HAPPENIF YOU HAVE A LOT OF TEXT

HERE IS WHAT WOULD HAPPEN IF YOU HAVE A LOT OF TEXT

RULES WITH TEXT

RULES & TEXT

RULES

How About a Highlight?In the first column, I used a yellow marker to highlight the name of the articles. OK, not really, but it does present an alternate way of calling attention to those titles. In this case, you would not use the paragraph palette but turn to the character palette!

The following are sam-ples so you can see how the colored rule chang-es automatically with the amount of text that is used. Here’s the problem, I have to use a lot of words to describe how to do this technique

when it would be so much easier to show you. Hopefully you can follow along by using the screen shots provided ( I work in InDesign 5.5 … at this point).

In the character palette find the underline option (third grouping). I used a weight of 10 points with a -4pt offset and of course…yellow!

The samples above use two rules, the top rule is a one-point rule the width of the column and the second rule looks like a colored box sur-rounding the text. To achieve the effect, I use both the rule above and rule below features… this is where I hope the screen shots help!

Screen Shot DetailsThe very top rule is the width of the column so the attributes are a one point rule at 100% blue with the width choice being column. From a visual standpoint the text is less distracting if there is a little bit of space to either side. I put a left indent of -0p2 (to match my text indent) and I also offset the rule at 0p9 (my text is 9.6 but all caps makes a difference).

There are so many different ways to use this feature— just try. And in the bottom two exam-ples, I was “trying.” The second last example had a hard return (it is in the paragraph rule palette). In the last example I used a soft return which left my text invisible, so I added color— and I actually like this heading a lot more!

For the rule below (which will contain my text) I used a weight of 12 points. This varies depend-ing on type and look. I used a 25% tint of my blue color for contrast (and readability). I put a left indent of -0p2 (so the text doesn’t “bump” right to the edge of the rule).This offset is -0p9 (remember, the rule below starts at the base-line, so I have to give it a negative number to move it higher). I also added a right indent of -0p2 to keep the type away from the right edge of the rule.

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USPS Update:Changes that Matter

5 DAY QUESTIONSAs the Executive Director for the Saturation Mailers Coalition (SMC), I exchange emails and calls with free paper publishers and SMC members on a regular basis. I thought it would be helpful to summarize some of the common questions and discussions I have had about the 5-day proposal and SMC’s position on that issue and on postal reform.

Here are some of the common ques-tions that have been raised:

IS 5-DAY A DONE DEAL? IS THIS TOTALLY UP TO THE

POSTMASTER GENERAL AND THE USPS?

This is not a “done deal.” Much will be deliberated and debated between now and August. The USPS announcement is just one piece of a larger debate that will unfold on Capital Hill in the com-ing months. The USPS has, however, made it clear that it would like a 5-day

delivery schedule as part of its overall business and cost reduction plan. On the other hand, most elected officials, and certainly elected officials in rural areas, have consistently maintained that a 6-day delivery schedule is pref-erable.

IS THIS ACTION BY THE USPS “LEGAL?”

In the past, the Postal Service main-tained that it would not change deliv-ery schedules without Congressional approval. For years, the Postal Service has received an annual appropriations payment that has covered the costs of reduced or free mail service, such as mail for the blind. The appropriations bill have tied the federal payment to an obligation by the USPS to deliver mail 6 days a week. At the present time, the old appropriations bill has expired and Congress is acting under a continuing resolution that will contin-ue until March. In March, the issues

of the federal budget and appropria-tions will come up again. If Congress wanted to tie a 6-day delivery sched-ule to the payment of the approximate $100 million sum that covers reduced or free mailing services, it could do so. If the Postal Service chose to not take the money, and move forward with its 5-day plan, it would be free to do so.

As a practical matter, the Postal Ser-vice’s willingness to continue a 6-day delivery schedule would most likely be part of an overall, negotiated postal reform law that gave the Postal Service the relief it has sought from the fixed prefunding schedule for retiree health benefit payments, a refund of FERS overpayments, the authority to con-trol and operate its own health plan, and reforms and flexibility in some of its labor requirements, such as the laws relating to arbitration, workers’ compensation, and additional flex-ibility in the products and services the Postal Service can offer. The Sen-ate bill that was passed in 2012, but did not survive the adjournment of the 212th Congress, did not eliminate the continuation of 6-day service but provided a mechanism for 5-day to be considered as more of a “last resort.”



USPS Update: continued from page 6WHAT DOES 5-DAY MEAN TO

THE DELIVERY OF MY FREE PAPER?

The Postal Service has been talking to mailers about its 5-day plan for years. In response to concerns raised by SMC members, the Postal Service has promised our members that it will continue to receive and process mail, as it does today, with facilities receiv-ing mail on Saturday and Sunday. The more challenging issue is for members and papers, or other mail programs that currently have delivery windows or in-home dates that land on Friday or Saturday.

SMC has been telling the Postal Ser-vice, and will continue to tell the Post-al Service, that program mailings, and the expectations of our customers, live and die with predictable, reliable, in-home dates.

Although midweek in-home dates are probably the most common for the industry, there is a sizable volume of Postal Service delivered papers and advertising packages that are targeted for weekend promotions. The news-paper industry already “owns” Sunday delivery. If our wishes were granted, the Postal Service would offer all ad-vertisers a 7-day platform so that ad-vertisers and consumers had the larg-est number of choices. We understand and appreciate the Postal Service’s fi-nancial dilemmas and how the Service has worked with SMC members on

our needs in the past. We have told the Postal Service that elimination of Saturday service will have a significant impact on mailers with a Friday and Saturday delivery window. Although our members can work to adjust their production schedules to bring papers to the Postal Service a little earlier, the achievement of an in-home date by Friday, and not bridging the weekend with a Friday or Monday delivery, is essential.

WHAT IS SMC’S POSITION ON REFORM?

SMC’s mission statement and goals since its 1997 formation is to maintain fair and reasonable postal rates and regulations, laws and postal policies that promote a viable, competitive and customer focused Postal Service, and a positive public image and response to mailed print advertising.

SMC has worked with the USPS to improve the postal partnership. SMC would prefer that the Postal Service maintain its 6-day delivery platform. However, we will not criticize or at-tack the USPS in its understandable efforts to control the costs it can.

SMC supports postal reform that would give the Postal Service relief from the prefunding mandates, would return overpayments for pension funds to the USPS, and that would give the Postal Service more control over its workforce including the right

to assume and control responsibil-ity for its own health care plan. The changes the Postal Service has sought in the rules of arbitration and its work-ers’ compensation plan, to make its obligations more consistent with other businesses and other federal agencies, are also supported by SMC.

SMC would like to see steps taken to give the Postal Service more pricing and product flexibility with the less-enings of these restrictions tied to a continuation of the 6-day delivery net-work that benefits Postal Service cus-tomers, consumers, and helps main-tain the Postal Service’s relevance and desirability as a distribution platform.

Postal rates and concerns about the devastating impact of higher costs or rate uncertainly remain a number one issue for SMC and all of our mem-bers. We support the maintenance of the current price cap mechanism that limits rate increases to the CPI. Outside of Congressional action, we have urged the Postal Service to rec-ognize the price sensitivity of our mail, the high mark-up and contribu-tion already paid for postal delivery of saturation mail like free papers and advertising packages, and to create ad-ditional financial incentives, and more competitive pricing, that reflects the value of regular, predicable, program mail. Whether it is a loyalty program, a frequency discount, or recognition that the customer that is in the mail-box every week or every month is a customer that deserves both predict-

continued on page 8



SAPA Annua l Con fe ren ce : Washington D.C.: SAPA, IFPA, CPF, CPNE, MACPA, CPOWV, and a whole bunch of other letters will be joining together at the Ritz-Carlton in Pentagon City on September 19 - 21, 2013. This will be one of the largest assemblies of free community papers to ever come together. Plan now on

Conference Schedulesjoining your friends from across the Eastern United States in what will be an unforgettable conference. Top-notch speakers, exciting activities, friendships, and time to network will be some of the things you will remember most about the conference. Call Douglas Fry at 931.223.5708 for more information.

N E W S P A P E R P R I N T I N G C O M P A N Y




A c c o u n t E xe c u t i ve

5 2 1 0 S O U T H LO I S AV E N U E / TA M PA , F LO R I DA 3 3 6 1 1( 8 1 3 ) 9 0 2 - 1 1 9 6 / C E L L ( 5 6 1 ) 2 3 9 - 2 4 9 5P ro d u c t i o n : ( 8 1 3 ) 8 3 9 - 0 0 3 5 / FA X : ( 8 1 3 ) 8 3 9 - 7 2 9 5E M A I L : d o u g s @ N P C p r i n t i n g . c o mw w w. N P C p r i n t i n g . c o m

Doug Schwenk

Love only grows by sharing. You can only have more of yourself by giving it away to others.

Brian Tracy

What is powerful is when what you say is just the tip of the iceberg of what you know.

Jim Rohn

USPS Update: continued from page 7ability in price, and a discount or in-centive for loyalty, are steps the Service should pursue.

WHAT SHOULD I BE DOING TO HELP ACHIEVE POSTAL

REFORM THAT WILL BENEFIT MY BUSINESS?

There is a saying in politics. The world is run by those that show up. Are you in touch with the State Senators and House Representatives that influence your business? Whether you are in one area, or multiple states, the elected of-ficials for your home and business area has an impact on your future. Regret-tably, the survival and financial health of the Postal Service have not been an issue on the “radar screen” of many elected officials. Contact your Sena-tors and Representatives, and their staff members that work on postal is-sues, to let them know that your busi-ness and the Postal Service is facing a critical time. This is a bipartisan issue

where elected officials will need to do what is right and necessary to provide a viable, and most importantly, afford-able postal system for your business and customers.

USPS ANNOUNCES PLANS TO STOP SATURDAY SERVICE

On February 6, 2013, the Postal Ser-vice made an announcement – that came as a surprise from everyone to elected officials and mailers. The Postal Service announced that it would transition its delivery schedule during the week of August 5, 2013 to eliminate Saturday service for mailed delivery of regular mail to street ad-dresses. Mail addressed to PO Boxes, and package delivery, would be con-tinued on Saturday. Post offices cur-rently open on Saturdays will remain open on Saturdays.

In the press release that accompanied the announcement, the Postal Service explained that its business plan has

advocated, for many years, a shift to 5-day delivery for all mail and packag-es. In this announcement, the Service stated that its recent strong growth in package delivery would cause it to re-vise its approach to maintain package delivery 6 days a week.

The Postal Service has included the elimination of Saturday service as part of its operational plan and goals for many years. Up until this announce-ment, the Service had suggested it would not eliminate Saturday service without Congressional approval. The Service estimates that the new deliv-ery schedule will help it achieve costs savings of approximately $2 billion a year when fully implemented. In a report and opinion on the 5-day pro-posal conducted by the Postal Regula-tory Commission and issued in March 2011, the accuracy of the USPS sav-ings estimates were questioned.

The Service justified its action as a step that is necessary to help the Postal Ser-vice be financially responsible.



performance.

FIND THE CHARACTERBelieve you are the role you play. Live into it. Know that you were born to play this role. Think of it as your unique contribution to make to the world.

This is the Believe or emotional core practice of your Work Positive lifestyle performance.

FIXATE ON THE PERFORMANCESet a goal based on your metrics that spell Academy Award.

Daily see yourself walking the red carpet at work, up onto stage, and ac-cepting the Oscar for increasing sales with greater productivity while getting out of the office earlier to do what you love with family and friends.

Then do the long hours of daily film-ing that leads you to completing your dream.

This is the Achieve or physical core practice of your Work Positive lifestyle performance.

FINISH WITH “THANK YOU!”Be a gracious winner. Say “thank you” to the many players involved in your achievement—the customers and cli-ents who bought tickets and voted for you, your fellow cast/team mem-bers, the screen writer, director, and producer aka your suppliers. They all contributed to your success.

And be sure to thank your Mom!

This is the Receive or ethical core prac-tice of your Work Positive lifestyle per-formance.

Go win your Oscar today as you Per-ceive, Conceive, Believe, Achieve, and

Oscar continued from page 4

Free PapersWorking For You

New technologies change many things. But not everything. You may tweet, blog, surf, shop, or search online but you continue to read your free community paper. You just proved it.

Readership of free community papers is now higher than paid daily papers and continues to grow. Rather than being replaced by “instant” media, your local free community paper has become an important part of our neighborhood.

The reason, which sometimes is not heard

because of all the noise about the Internet, is pretty obvious: your free community paper does what the Internet doesn’t. We promote connections at a local level. Free papers join readers and advertisers in ways digital media don’t.

In fact, the local content and power of your free paper makes advertising even more effective. We are the number one medium for driving purchases. That’s important in every product category.

Including potatoes.

Will the Internet kill your free community paper?Did instant potatoes kill potatoes?

Justin Gerena, President, Director of Salesp: 888.592.3212 x710e: [email protected]

JB Multimedia, Inc. P.O. Box 704 N. Bellmore, NY 11710 888.592.3212 phone/fax www.jbmultimedia.net

M a k i n g p u b l i c a t i o n s i n t e r a c t i v e.

Receive your Work Positive lifestyle performance!

SUMMARYHow do you walk the red carpet and accept the Oscar for increasing sales with greater productivity so you get out of the office earlier? Discover these 5 Ways from Dr. Joey Faucette, best-selling author, speaker, and coach.

Dr. Joey Faucette is the #1 Amazon best-selling author of Work Positive in a Nega-tive World (Entrepreneur Press), Work Positive coach, & speaker who helps business professionals increase sales with greater productivity so they leave the of-fice earlier to do what they love with those they love. Discover more at www.Listen-toLife.org.



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2013 March

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