2013 Integrated Data Warehousing - SAS · Integrated Data Warehousing as a Foundation for Effective...

Integrated Data Warehousing as a Foundation for Effective BI and Analytics in a Post-Secondary Institution – ACC’s Data Integration Journey

Winnipeg SAS User Group Meeting

25 October 2013

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Gabriel Toichoa, Ph.D.Dean, Institutional Planning and AnalysisAssiniboine Community College

Be Passionate. Take Initiative. Deliver Results.

IAP – insights, innovation and knowledge 2

Objective

To present the Assiniboine Community College’s (ACC) data warehousing journey.

Be Passionate. Take Initiative. Deliver Results. 3

A Few Facts About ACC

Established in 1961

Public community college in Manitoba

Offerso Apprenticeship programs

o Diplomas

o Certificates

o Mature student high school

o Continuing studies

o Contract training

Known for its delivery of practical nursing training

Around 5500 full and part-time students

Campuseso Victoria Avenue East Campus,

Brandon

o North Hill Campus, Brandon

o Adult Collegiate Campus, Brandon

o Parkland Campus, Dauphin

o Winnipeg Training Centre, Winnipeg

o Neepawa Training Centre, Neepawa

o Russell Training Centre,


Charting A New Path

5Be Passionate. Take Initiative. Deliver Results.

How do we Translate ACC Mission and Strategy into Action?

By becoming a true student-centric institution:

Good at translating strategy into action.

Have a 360 degree view of our students – student life cycle management.

Break down internal silos and collaborate across the institution.

Scalable, integrated data management, easy to access across the institution.

Encourage culture of innovation, information sharing and collaboration.


Institutional Analysis and Planning at ACC


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IA&P PurposeTo experience the sheer joy of solving big and small institutional problems innovatively

so as to help Assiniboine Community College achieve its strategic priorities.

IA&P VisionTo be recognize as a competency center of excellence in postsecondary education

information management, reporting, and analytics.

IA&P Values Continuous learning and seeking new knowledge. Build on individual strengths and passions. Focus on results and flawless execution.

Create a working environment that is fun and encourages collaboration, ownership, and respect.

Build simple, practical, and robust information management and analytical solutions.

Institutional Analysis and Planning Strategic Plan


Institutional Analysis and Planning BI Destination

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Hindsight Insight Foresight

DestinationBy 2016


Able to answer 85% of questions directly from colleague without any

human interventionBy 2014


Imagination ismore importantthan knowledge.

---- Albert Einstein

Some of the Data Challenges at Many Colleges

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Lot’s of data but no intelligence.

Limited predictive insight into students, program and college operations.

Data is fragmented, rigid and at times difficult to access.

No single version of the truth.

Difficult to measure college performance and take timely corrective actions.


Data – A Strategic Asset

Traditionally, colleges and universities use data tactically – to manage operations and legislative mandates.

High performing institutions use data strategically…………

– understand student outcomes

– expand enrolment

– improve student retention

– reduce costs

– improve community impact

How can a college leverage this asset to achieve the above strategic objectives?


Rationale for A College Data Warehouse

To be able to … Have a single, consistent, and complete view of our students

across all applications, databases, and touch points.

Have historical, transactional data structured for college intelligence.

Understand our students – and serve them well in the new increasingly competitive and knowledge economy.

Apply analytics to turn student data into actionable intelligence to serve and retain students and help them be successful.


Purpose of ACC College Data Warehouse

To provide the foundation for developing systematic, data-driven performance measures; conducting research and advanced analytics to inform strategic planning.

The data warehouse can also be used by schools, programs, Finance, Marketing and other cross-functional teams for self-service reporting, performance tracking and marketing analytics.

The modeling, analytical and self-reporting capabilities of the ACC data warehouse can be leveraged for:

Student segmentation and clustering for targeted enrolment campaign;

Strategic and operational dashboards

Balanced Scorecard implementation and automation.


ACC Data Warehouse – The Student as the Center of Integration

Student

Origination

Courses

Performance / Outcomes

Time

Alumni

Enrolment (School/Program)


High Level Entities


DIMENSIONS

FACTS

STUDENT

OUTCOMES SURVEYS

STUDENT

PROGRAM

COURSE

INSTRUCTOR

GRADES

TIME

THIRD PARTY

DEMOGRAPHICS

ACCDW (ACC Data Warehouse)

STATISTIC

CANADA

SURVEY

TYPE

GEOGRAPHIC

LOCATION

ACC Data Warehouse – High Level Dimensional Model


Student Outcomes_Fact

Student KeyCourse KeyProgram KeyTime KeyGrade KeyInstructor KeyStudent IDCourse IDProgram IDGrade ID

CreditsCumulative CreditsGrade PointLetter GradeWeighted Grade Point AverageCum Weighted Grade Point AverageAcademic Progress StatusGrading StatusAppeal Status

Program_Dim

Program KeyProgram ID

Program CodeProgram DescriptionCapacity 1Capacity 2Capacity 3Capacity1 Start DateCapacity1 End Date

Course_Dim

Course KeyInstructor ID

Course CodeCourse Description

Time_Dim

Time Key

DateMonthSemesterCollege Academic Year….

Student_Dim

Student KeyStudent ID

Student NameStudent AddressHigh Scholl NameHigh School AddressHigh School Outcomes…

Grades_Dim

Grades Key

Grade CodeGrade Percentage RangeGrade Description….

Instructor

Instructor ID

Instructor NameInstructor DOBInstructor Accreditation….

Third Party Demographics_Fact

Postal Code

Proportion with High School DiplomaProp with Income Less than $30K…

Survey Questions_Fact

Question KeySurvey KeyTime KeySurvey ID

Survey Question Response…

Survey Type_Dim

Survey KeySurvey ID

Survey Type CodeSurvey Type DescriptionSurvey Question Number….

ACC Data Warehouse – High Level Architecture


Colleague StudentColleague Student

STRATEGIC ENROLMENT MANAGEMENT· Enrolment forecasting· Multivariate, time-series

enrolment modeling· Enrolment profiling and

clustering

STRATEGIC ENROLMENT MANAGEMENT· Enrolment forecasting· Multivariate, time-series

enrolment modeling· Enrolment profiling and

clustering

Database StructureAnalytics & College

IntelligenceInstitutional Performance

Colleague FinanceColleague Finance

Pandora Data Sources – SQL Database

SurveysSurveys

Alumni DatabaseAlumni Database

Pluto Data Sources – SQL Database

ACC Website/DigitalACC Website/Digital

Statistic CanadaStatistic Canada

Third Party Demographic data

Third Party Demographic data

External Data Sources

Other External Sources

Other External Sources

STUDENT INSIGHTS· Student persistent

analytics· Student attrition

modeling· Student performance

modeling (graduation, probation, etc.

STUDENT INSIGHTS· Student persistent

analytics· Student attrition

modeling· Student performance

modeling (graduation, probation, etc.

COLLEGE BALANCED SCORECARD· Fact-based strategic

planning· Dashboarding

COLLEGE BALANCED SCORECARD· Fact-based strategic

planning· Dashboarding

QUALITATIVE RESEARCH· Effective student,

instructor and staff satisfaction

QUALITATIVE RESEARCH· Effective student,

instructor and staff satisfaction

· Improved evidence based student outcomes.

· Improve student retention and satisfaction.

· Integrated, college-wide information system, “one version of the truth.”

· Continuous college process improvement.

· Systematic and consistent program evaluations.

· Systematic course and instructor evaluations.

· Increase college alumni and donor fundraising.

· Improved staff satisfaction, new capabilities and training.

· Improve facility management.· Strategic enrolment

management capabilities.· Advanced analytics and

modeling capabilities.· Human capital management

and analytics.· Improve regulatory

compliance and reporting.

ACC Data Warehouse

(ACCDW)

Colleague HRColleague HR

Other Internal Sources

Other Internal Sources

Data Integration, the Key to Real Insights and Powerful Intelligence

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ERP and other LegacyData Sources

COLLEAGUEover 10K tables

Advanced Analytics and Business Intelligence

Data WarehouseData de-normalized & organized

360 View of Students& Operations

Descriptive &Predictive Modeling

Std, Ad hoc,Query Drill Down

& Alert reports




Program Enrolment Performance

School 2008 2009 2010 2011 2012 2013

School of Business, Agriculture & Environment

School of Health & Human Services

School of Trades & Technology

2013 Academic Year

School of Business, Agriculture & Environment School of Health & Human Services School of Trades & Technology

Utilization 78% Utilization 95% Utilization 86%



Home


2008 2009 2010 2011 2012 2013


Actual Enrolment 65 66 55 89 85 78

Enrolment Ceiling 100 100 100 105 100 100

Enrolment Target 80 80 80 85 80 80

Enrolment Floor 35 35 35 40 35 35

2013 Academic Year


Utilization 78%


Program 2008 2009 2010 2011 2012 2013

Program 1

Program 2

Program 3



Home

Back

Program 1

Program 2008 2009 2010 2011 2012 2013

Program 1

2013 Academic Year

Program 1

Utilization 89%

Program 1

2008 2009 2010 2011 2012 2013

Actual Enrolment 26 22 9 25 30 31

Enrolment Ceiling 30 30 30 35 35 35

Enrolment Target 25 25 25 30 30 30

Enrolment Floor 10 10 10 15 15 15

ACC Balanced Scorecard Dashboard – Storyboard Cockpit


QUALITY PROGRAMS RESPONSIVE TO MANITOBA'S LABOUR MARKET

Provincial Program Leadership

MB labour force

UNPARALLELED STUDENT EXPERIENCE

Successful Graduates

Optimal Enrolment

Student Outcome

Student Engagement

Life Outside Classrooms

Unique Campus Env. NH

Teaching Pract. Authentic Assess.

Student Retention

Support First Nations, Metis, & Inuit Prosperity

Grow Revenue

Administrative Effi.


Grow Revenue

Academic Efficiency

Student Information System

Staff Engagement


OUTREACH & ENGAGEMENT TO SUPPORT ECONOMIC GROWTH

ACC Image & Reputation

Employer Support through Applied Reseach

Employer Needs

Partnerships

Grow Revenue

ACC Balanced Scorecard Dashboard – Drilldown Storyboard


Results Target Status Trend Results Target Status Trend

Successful Graduates Academic Efficiency

Grad. emp. Rate - 95% Centralized/automated sched. N Y

Grad emp. In field - 90% Common/standariced courses N Y

Grad. Avg wk salary - $621

Grad. Satisf. - 95% Student Information System

Grad. Percep. Prepare. - 90% On-line course registration N Y

Grad. Workin in MB - 90%


Optimal Enrolment Grow Revenue

Reg. Programs - Cap COPSE & sector - 3%

Apprenticeships - Cap Federal grants - 2%

Contracts - TBD Market training contracs & fees - 3%

MHS - Cap Academic training fees - 3%

Cont. Studies - Cap Fundraising - 3%

Distance - Cap Other rev (parking, gym, etc.) - 3%

Aboriginal - 20%

International - 15% Administrative Effi.

Teaching/Non-Tea. Sal - 55%

Student Outcome

Graduation rate - 70%

Student Engagement

Student recomm. - 80%

Life Outside Classrooms

Stud. In var. sports - 80

Unique Campus Env. NH

Residence in NH N Y

Hot meal cafeteria N Y

Outdoor activities - 3

UNPARALLELED STUDENT EXPERIENCE

Social and Economic Impact

Student Learning

Organizational Learning & Growth

Financial Stewardship

ACC Balanced Scorecard Dashboard– Drilldown Storyboard



Prov. Program Leadership Staff Engagement

New ag. & envi - 5 Recommend ACC - 80%

New energy prog - 1 Information availability - 80%

New pub. Safety prog - 1

10 yr prog plan N Y

MB labour force

Increase # of grads - 960


Teaching Pract. Authentic Assess. Grow Revenue

Instructor visits to industry - 20 COPSE & sector - 3%

Assessment quality assurance N Y Federal grants - 2%

Portable credentials - 5 Market training contracs & fees - 3%

Data-driven & stand. prog eval. N Y Academic training fees - 3%

Fundraising - 3%

Student Retention Other rev (parking, gym, etc.) - 3%

Persitance - 80%



QUALITY PROGRAMS RESPONSIVE TO MANITOBA'S LABOUR MARKET

Social and Economic Impact Organizational Learning & Growth

Student Learning Financial Stewardship

ACC Balanced Scorecard Dashboard - Drilldown Storyboard



ACC image & reput. Partnerships

Brandon resid. Favorable - 60% Number of partnerships - 5

Brandon resid. Recomm - 51%

Brandon resd. with pos. percep. of ACC grads - 45%

Employer Support through App. Reseach

Number of applied reseach completed - 2

Total value of applied resech - $350K

Deliver effective customized trainings - 10

First Nations, Metis, & Inuit Prosperity

College participation rate - TBD

Employee Needs

Employer satis. with ACC grads - 95%


Grow Revenue

COPSE & sector - 3%

Federal grants - 2%

Market training contracs & fees - 3%

Academic training fees - 3%

Fundraising - 3%

Other rev (parking, gym, etc.) - 3%



OUTREACH & ENGAGEMENT TO SUPPORT ECONOMIC GROWTH

Social and Economic Impact Organizational Learning & Growth

Student Learning Financial Stewardship

IAP – insights, innovation and knowledge 28

2013 Integrated Data Warehousing - SAS · Integrated Data Warehousing as a Foundation for Effective...

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