2013 EDITORIAL CALENDAR

ISSUE FRAMES LENSES DISPENSING TIPSSPECIAL BONUS AD

OPPORTUNITIESSUPPLEMENTS

AD SPACECLOSE

MATERIALSDUE

January Fashion Friendly Computer Lenses Internet CompetitionBuy 3,

Get Free for VEEDec. 14, 2012 Dec. 19, 2012

February Eco-Green Eyewear AR Coating Selling AccessoriesBuy 3,

Get Free for VEEJan. 18, 2013 Jan. 23, 2013

MarchPre-Show Issue

New Releases Latest Trends Practice ManagementVision Expo East –

Show GuideFeb. 12, 2013 Feb. 21, 2013

April Lightweight Eyewear Polarization Dispensary Layout Mar. 19, 2013 Mar. 22, 2013

May Summer Suns PALs Marketing Accessories & Supplies Apr. 18, 2013 Apr. 23, 2013

June Back to School Children Kids Dispensing May 17, 2013 May 23, 2013

July Sports Eyewear Sports Tints Selling PolarizedBuy 3,

Get Free for VEWJune 18, 2013 June 21, 2013

August Designer Eyewear Photochromics Patient EducationBuy 3,

Get Free for VEWJuly 18, 2013 July 23, 2013

SeptemberPre-Show Issue

New Releases Optical Prism EHR ImplementationVision Expo West –

Show GuideAug. 16, 2013 Aug. 23, 2013

October Value Eyewear Adaptation IssuesFuture of Opticianry

End of Year Specials Sept. 19, 2013 Sept. 24, 2013

November Red Hot Eyewear Hi-Index Staff Motivation Equipment Oct. 18, 2013 Oct. 24, 2013

December Luxurious Eyewear Aspherics Frame Fitting Nov. 19, 2013 Nov. 22, 2013

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Mar

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May

FashionFriendly

Eco-GreenEyewear

New Releases

LightweightEyewear

SummerSuns

Back to School

IT’S NO SECRET THAT CELEBRITY sightings in shades played a vital role in the rising popularity ofglasses. There are many ‘must have’ lines that youshould consider carrying. Here is just a sampling ofsome great, highly fashionable frames.

USHER IN THE SPRING with the latest in eyewear andsunwear. The colors feature an urban touch, in pale,lightened and simulated colors, teamed with the gentleness of grey-cast neutrals, and crossed by flashy colors. Spring follows with brighter colors of sunshine.

AS ALWAYS, DESIGNERS have fun with bright, vibrantcolors and compounding these colors into a pair ofsunwear. Bright colors currently in style include fruitssuch as citrus, mango, lime green and peach. One ofthe currents trends is also transparent fashion colors.

ECO EYEWEAR may be easily overlooked, but stylish,sustainable options are right before your eyes.A typical pair of glasses is fashioned from plastic—both the frames and the lenses. Plastic is a recyclablematerial but the production of plastic uses oil, aprocess that releases carbon dioxide into the air.

LIGHTWEIGHT AND COMFORTABLE FRAMES like rimless/semi-rimless are the next best thing to notwearing glasses at all. Exclusive temples, with a detailon the flexible nose bridge, make these eyeglasses as reliable and lightweight as you can imagine.

Going “BACK TO SCHOOL IN STYLE” will bring asense of excitement for any child after a summerbreak. Kids love a variation of colors from matte pinkto bright aquamarine to light brown. Offer durableframes with spring hinges or memory metals, andshapes which are fashionable and fun.

2013 STYLISH FRAMES EDITORIAL CALENDAR

Ad Space Close:December 14, 2012

Materials Due:December 19, 2012

Ad Space Close:January 18, 2013

Materials Due:January 23, 2013

Ad Space Close:March 19, 2013

Materials Due:March 22, 2013

Ad Space Close:May 17, 2013

Materials Due:May 23, 2013

Ad Space Close:February 12, 2013

Materials Due:February 21, 2013

Ad Space Close:April 18, 2013

Materials Due:April 23, 2013

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Apr

Jul

Aug

Dec

SportsEyewear

DesignerEyewear

New Releases

ValueEyewear

Red HotEyewear

LuxuriousEyewear

EVEN THOUGH SPORTS EYEWEAR is supposed tooffer the best protection available, there is always therisk that the wearer may sustain an eye or facial injurydue to severe contact or because of the nature of thesports activity. Make sure to carry sport related andsporty suns in your dispensary.

FALL IS FINALLY IN THE AIR, and what better time tokeep your practice current with the season’s mostexciting new releases. Look for an assortment of eyewear companies and offer a variable price rangethat is appropriate for most of the clientele who graceyour practice.

THE IMAGERY OF RED is vast and varied – by cultureand by context. Of all the colors in the visible spectrum, Red is the one that demands – andattracts – the most attention. Red tones can be as true as translucent Red, and can range from burgundy to pink.

Whenever there is a HOT FASHION TREND, it comeswith a designer label. Ask your family and friendsabout what is currently “happening” in eyewear inyour part of town, by shopping at your local malls,reading various fashion magazines, and reviewingdesigner trends.

In the current economic climate, VALUE EYEWEAR isa popular option for consumers. There are severalframe manufacturers that offer reasonably priced,durable, and quality eyewear in a range of colors andstyles. It’s also a great time to offer recommendationsfor multiple pair sales.

THESE STUNNING PIECES OF EYEWEAR and sunwearare for those with discriminating tastes and an appreciation of superb details and unmistakablesplendor. Luxury eyewear spotlights fluid visuals ofsculptures and structural design to make gorgeouslyfine-looking frames.

Ad Space Close:June 18, 2013

Materials Due:June 22, 2013

Ad Space Close:August 16, 2013

Materials Due:August 23, 2013

Ad Space Close:October 18, 2013

Materials Due:October 24, 2013

Ad Space Close:July 18, 2013

Materials Due:July 23, 2013

Ad Space Close:September 19, 2013

Materials Due:September 24, 2013

Ad Space Close:November 19, 2013

Materials Due:November 22, 2013

To Advertise Contact: Lynnette Grande – 800-914-4322 – lgrande@ecpmag.com

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