JANUARY - AUGUST 2013 | outcomes 1

outcomesHighlights and Program Updates | JANUARY - AUGUST 2013

2013 Critical Issues ForumContent Frenzy! Holy Grail…Or Spam-a-Lot?Thursday, October 24583 Park AvenueNew York, New York

This year’s Critical Issues Forum will examine the disruptive potential, and the role of public relations, in branded content.

It promises to be a fast-paced program, �lled with sharp opinions, and attention-grabbing examples of the latest content marketing. Attendees will walk away with a better understanding of the pros and cons of buying, renting, building or hiring for making content.

Featured speakers include:Chris Bruss – President of Branded Entertainment, Funny or Die

Lewis DVorkin – Chief Product O�cer, Forbes Media

Adi Ignatius – Editor-in-Chief, Harvard Business Review

Je� Jarvis – Author, Buzzmachine.com

Rebecca Lieb – Digital Advertising & Media Analyst, Altimeter Group

Raju Narisetti – SVP & Deputy Head of Strategy, News Corp

Jonah Peretti – Founder & CEO, BuzzFeed

Shane Snow – Co-founder, Contently

Justin Smith – Chief Executive O�cer, Bloomberg Media Group

Amy Webb – Founder & CEO, Webbmedia Group

Ben Wolin – Co-founder & CEO, Everyday Health

Event Chair: Christopher Graves – Global CEO, Ogilvy Public Relations

317 Madison Avenue, Suite 2320, New York , New York, 10017

tel 646-588-0139 | twitter @CouncilPRFirms | www.prfirms.org

5

IndustryStats

6% Average increase in Q1 2013 �rm revenue vs Q1 2012

DIGITAL/SOCIAL SERVICES REQUESTED BY CLIENTS:1. Social media strategy

2. Community management

3. Digital video production/distribution

4. Web site development

5. Social media crisis management

TOPFrom the 2013 Business Benchmark Report

From the 2013 Q2 Quick Survey

Check the Council web site for updates.Seats are going quickly; secure your spot and registerearly at www.pr�rms.org/2013-critical-issues-forum

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Entrepreneur Forum

2013

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vard

Lea

der

ship

Pro

gra

m “In order to be great, you need to be bad. “

This was the mantra from Harvard Business School’s Dr. Frances Frei at the annual Harvard Leadership pro-gram. Frei was de�nitely great as she led 50 �rm execu-tives through two days of case-based lectures, debates and provocative examinations of service design mod-els, �rm culture, and disruption.

Dr. Frei challenged attendees to evaluate their busi-ness models to �nd underperforming services that also drain valuable resources. Described by one attendee as “a dynamic session that will change the way you look at your business,” the program also featured a dinner discussion with Ketchum CEO Rob Flaherty.

Annual Dinner and ReceptionWednesday, October 23The Helmsley Park Lane HotelNew York City

Come celebrate the Council’s 15th anniversary and the presentation of the 3rd annual Diversity Distinction in PR Awards. New to this year’s program is a special presentation of the winning video from the “Take Flight with PR” contest.

Dr. Frances Frei at the Harvard Leadership Program

The Council would like to thank John Corey and Aaron Schoenherr of Greentarget for chairing the Entrepreneur Forum.

The Annual Dinner has sold out the last four years, so be sure to register today at www.pr�rms.org/2013-annual-dinner

Note for 2014: The Harvard Leadership Program with Dr. Frances Frei will take place June 3-4, 2014 in New York City. Plan to attend with a colleague for maxi-mum bene�t to your �rm.

Designed for independent �rm CEOs and principals, the second annual Entrepreneur Forum was held in June at the historic University Club of Chicago. The two-day workshop featured candid discussions and �rst-hand accounts from industry leaders on topics including selling your �rm, challenges to growth, implementing ethics as a culture and designing new business models.

From left to right: John Corey, Greentarget; Jim Weiss, W2O; Rashada Whitehead, Flowers Communications Group; and Aaron Kwittken, Kwitten & Co.

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Grunig LectureDave Senay, President & CEO of FleishmanHillard and 2013 Council Chair, will deliver a talk on “Ethics as a

Culture” as the keynote speaker of the Grunig Lecture Series on October 30 at the University of Maryland. Sponsored by the Council of Public Relations Firms and the Institute for Public Relations, the Grunig Lecture Series honors James E. Grunig, Professor Emeritus, and Larissa A. Grunig, Professor Emerita, of the University of Maryland.

The Data Savvy PR Firm WebinarOn April 25th, the Council of PR Firms and Premier Partner Astute Solutions hosted a webinar on a topical subject: “Becoming a Data Savvy PR Firm.”

Featuring Pat Lilja, Director of e-strategies for Tuneheim Partners, and Tara Clark, Consumer A�airs Strategist with ConAgra Foods, attendees received tips on turning social data into actionable information, managing client budgets related to social media collection and analysis.

Take Flight with PR2013 marks the 15th anniversary of the Council of Public

Relations Firms, and to celebrate we have rolled out the “Take Flight With PR” campaign. To provide inspi-ration for pursuing a career in PR, the Council has de-veloped resources to educate and entice a wide array of young professionals to the industry.

With a big assist from the Agency Management Committee, the new tools and programs developed by the Council include:

New Careers Website Section: In features titled PR Champions, I Can’t Believe I Get to Do This, and PR Making a Di�erence, the new careers section pro�les young and talented PR pros sharing their inspiring stories.

College Campus Outreach: The Council and its mem-bers are meeting with several college educators and students in 2013, facilitating a dialogue on the essential topic of talent development. This initiative kicked o� at DePaul University this past April. A breakfast meeting was followed by an evening event for students where more than 150 students from several universities received career advice from local Council members. The next stops will be Washington, D.C. (September 19-20), Boston (October 3-4) and San Jose (November 5-6).

Video Contest: The “Take Flight with PR” contest drew interest from college-aged participants across the country. Two dozen students and interns submit-ted videos which addressed the prompt: “A career in PR is an opportunity for me to _____”

The 10 semi�nalists, after months of garnering crowd-sourced votes for their submissions, will have their videos judged by a panel of industry leaders for a chance to win a PR Leadership Prize Package. The lucky winner will attend the Council’s Annual Dinner to premiere their winning video and receive a check for $2,500.

TAKE FLIGHT WITH PRCONTEST

Ethics | Big Data | Interns

View the 10 semifinalists’ videos at www.prtakeflight.com.

Fred Cook, CEO of GolinHarris, speaking at DePaul University in Chicago.

Dave Senay, President & CEO FleishmanHillard

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InternfestMore than 200 interns from 19 Council member �rms attended the annual Internfest to network with and to hear from industry leaders and former agency interns. Renee Wilson, President of MSLGROUP North America, shared her perspectives on the opportunities available through a career in PR, and Jim Joseph, President of Cohn & Wolfe North America, presented his top trends in marketing.

Welcome to New and Returning Members◗ AFFECT◗ Behan Communications◗ Borsho� ◗ Colehour + Cohen◗ Dodge Communications◗ Global Strategy Group◗ JPA◗ Quinn & Co.◗ Simon PR◗ Walker Sands, Inc.

Thank you to the Council’s 2013 Board of DirectorsDave Senay, Chair, FleishmanHillardJens Bang, Treasurer, Cone CommunicationsKathy Tunheim, Secretary, Tunheim PartnersElise Mitchell, Tier 2 Liaison, Mitchell Communications GroupRon Hanser, Tier 3 Liaison, Hanser & AssociatesAndy Polansky, Immediate Past Chair, Weber Shandwick

Amy Binder, RF|Binder PartnersScott Chaikin, Dix & EatonDorothy Crenshaw, Crenshaw CommunicationsChristopher Graves, Ogilvy Public RelationsMatthew Harrington, EdelmanSharon Linhart, Linhart Public RelationsJason Mandell, LaunchSquadMarian Salzman, Havas PRRenzi Stone, SaxumMark Thorne, Hill+Knowlton StrategiesJanet Tyler, AirfoilMelissa Waggener Zorkin, Waggener Edstrom Worldwide

Contact InformationFor more information about joining the Council of Public Relations Firms, its management and industry programs contact:

Kathy Cripps President, kcripps@pr�rms.orgMatt Shaw Senior Vice President and Director of

Communications, mshaw@pr�rms.orgMatt Soriano Manager Online & Member Services,

msoriano@pr�rms.orgJoyce Davis Administrative Manager, jdavis@pr�rms.org

www.pr�rms.org

Premier PartnersThe Council’s Premier Partners provide services and products which help public relations �rms grow and prosper. Our partners look forward to sharing their latest proprietary research, battle-tested insights and specialized knowledge through webinars, white papers and programs.

Renee Wilson, President N.A. MSLGROUP

Jim Joseph, President N.A. Cohn & Wolfe

Breakfast Roundtable SeriesThroughout the year, Council members meet to network with their peers and discuss a range of topics such as new business trends, social media, and talent.

Please contact the Council if you would like to attend any of the upcoming Breakfast Roundtables.

2013 Roundtables To Date Location

New York City FleishmanHillard

St. Louis FleishmanHillard

Chicago DePaul University

New Orleans The Bourbon House

Boston Cone Communications

Upcoming Roundtables Date

Washington, DC September 20

Boston October 4

San Francisco November 6

Los Angeles November 7

Seattle November 7

Austin December

Dallas December

Attendees networking at the 2013 Internfest program