2013 Creative Brief - static.mozilla.com · 2013 Creative Brief . This year, we need your help to...
Transcript of 2013 Creative Brief - static.mozilla.com · 2013 Creative Brief . This year, we need your help to...
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2013 Creative Brief
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This year, we need your help to inspire others to Get Mobilized.
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That means harnessing the power of the mobile Web to discover new
content…
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… exploring how that content connects you to new ideas…
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… and discovering how those ideas can enrich your life.
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To that end, we’re asking you to write, produce and edit a video of no
more than 60 seconds…
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… that tells the story of how having access to the Web through a mobile device can change the way you see
the world and how you function within it.
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Here are a few tips to get you started:
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You don’t have to use a mobile device to make your video.
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Don't focus on Firefox, but rather the power and potential of mobile.
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Please don't show any branded devices.
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It can be animated or live action. (Or both — get creative!)
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It can be funny, quirky or serious. It's up to you!
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But make it inspiring, dynamic, hopeful and optimistic.
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Your video should talk to ordinary people, not geeks, hackers or expert coders. (Try thinking of people who
aren't online yet.)
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All in 60 seconds or less.
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We've prepared a few things to help. Feel free to use them if you like.
You can download them here:
http://mzl.la/XootKF
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Together, we can bring the promise of the Web to the next billion people
coming online.
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Get ready.
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Get creating.
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Get Mobilized.