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2013 Combined Federal CampaignCoordinator TrainingWelcome! I want to thank each of you for being here today, and for stepping up to this important challenge- the work you are about to embark upon is very important. The effort you are about to invest can mean clothing, shelter, a hot meal for a family in need; it could mean a family getting to spend their last moments with a loved one in their home, rather than a hospital. It can, & it will mean many things, to many people. What you are about to do, will change the community we live in, one ask & possibly one pledge at a time.

1Training GuideHistory of the CFCCFC Structure in the Alaska CFCCoordinator DutiesSteps to a Successful CampaignRunning the CampaignCommunication and PublicityPromoting Your CampaignCampaign Tools and ResourcesSpeaker and/or Charity Fair RequestsCommonly Asked QuestionsPast Pledge HistoryCFC WebsiteWays to PledgeEnvelopesWhy Give to CFC?Contact Information

Over the next few months, we will collaborate closely to accomplish our goals & the mission of the CFC. I believe in making this experience one you will enjoy & be proud you participated in- one you will want to do again. Over the next hour you will be briefed on CFC, your duties as a coordinator, and how to successfully operate a campaign at your agency.

2History of the CFCIn 1961, President John F. Kennedy signed Executive Order 10927 which authorized the U.S. Civil Service Commission to develop guidelines and regulate fundraising in the Federal service.

This year we are celebrating the 52nd Anniversary of the CFC

The CFC has transformed over the past 52 years, but the art of giving has remained constant.

3www.alaskacfc.orgThe CFC is celebrating its 52nd Birthday this year! I want to share with you a fact that crosses my mind daily- it speaks volumes to the generosity of the federal employees across this great nation- it speaks to those who served before us, and it inspires us to carry forth the great example that federal employees live by. In just 52 short years, the federal employees of our country have contributed nearly 7 billion dollars to worthy charities! Let me say that again.. This message needs to be heard loud and clear. Too often our federal employees get over looked and sometimes are even given a bad wrap. Lets be honest, no one joined the federal government to get rich Yet, when the time comes to give, support, or volunteer for the CFC, federal employees dig deep, giving their time & talents to support a variety of great causes, and to educate other federal employees of the amazing benefits that come with supporting the CFC. You are the front line of a great cause, and you get to lead us into the next 52 years of giving, & 52 years of caring.

32013 Alaska LFCC Co-ChairsBeth Pendleton, Regional Forester, Alaska Region, U.S. Forest Service

Jennifer Wooding, FAA Administrative Assistant, Anchorage Center4www.alaskacfc.org45www.alaskacfc.orgOffice of Personnel Management(OPM)Sets policies and procedures nationallyLocal Federal Coordinating Committee (LFCC)Local Board of Directors responsible for running a local campaign. Comprised of local federal agencies.Principal Combined Fund Organization (PCFO)Manages the local Campaign and serves as a fiscal agent and central processing point for the campaign contributions. Coordinates campaign activities and distributes/collects CFC material/pledges within various agencies Campaign.CharitableOrganizationsMission: CFC supports and promotes philanthropy though a program that is employee focused, cost-efficient, and effective in providing all federal employees the opportunity to improve the quality of life for allContributors: Federal and civilian employees, Postal Service, and MilitaryALASKA $1.5 million goal CFC Campaign Coordinators.YOU HERE IN THE ROOM TODAYIn your About CFC Tab, you will see a glossary of terms Here is also a flow chart identifying how some of those terms collaborate to assist each other.

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Magic Words6www.alaskacfc.org From the Federal Agency Head..The CFC .Its Important

From the Coordinator and Key Worker. Let me tell you about CFC let them know how their gifts can impact their community.& Let me tell you my story6Coordinator Duties7www.alaskacfc.orgKnow the facts about CFC, learn the manuals and literatureOrganize your team early and train themAnalyze last years campaignCommunicate Conduct an enthusiastic and informative campaignSecure supportEstablish objectivesPledge Card and charity listPublicize your campaign- Website!Wrap up campaign Thank all your workers7

Steps to a Successful CampaignReach more people with an effective campaign team! With your Agency Heads support, select a team of motivated coworkers to help plan and coordinate the campaign. We recommend one team member for every 30 employees. Try to include team members from across the company with a variety of skill sets!Who to Ask? HR or Employee Relations DepartmentAgency Head assistantEmployees who have been helped by CFCPayroll DepartmentMarketing DepartmentDepartment Representatives

8www.alaskacfc.orgBuild an Employee Campaign Team8Steps to a Successful CampaignDevelop a Campaign Plan Now that you have surrounded yourself with support, you are ready to create your campaign plan. Review your three year Company History with your Agency Head

Understanding the history allows you to set long term goals and strategies critical to your success. Strategies: Increase participation and 100% ASK9www.alaskacfc.org

9Steps to a Successful CampaignRemember: completed pledge forms contain confidential information. Please store forms/pledge information in a secure location.

Report the results Youve set your campaign goals, executed your plan and completed the paperwork, so now its time to celebrate your success! Use newsletters, posters, emails, paycheck stuffers, intranet, and pictures of your events to tell employees how much you raised and how much fun you had in the process. 10www.alaskacfc.org10

Steps to a Successful CampaignThank and Recognize THANK YOU: These two simple words not only show appreciation, but also set a positive tone for next years campaign.

11www.alaskacfc.org11Running the Campaign12www.alaskacfc.orgBuild a TeamEnsure you and the key workers have all the informational materialsReview your campaign goalsDevelop a plan that:Makes all employees aware of the campaignEnsures every employee is contacted

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Running the Campaign13www.alaskacfc.orgServe as the point of contact regarding the campaignDistribute charity lists and pledge forms to Key WorkersCollect and turn in agency donation/pledgesAccount for all agency donations and pledgesCheck all mathENSURE PAYROLL DEDUCTIONS ARE PROPERLY PROCESSEDKeep upper-level management and employees informed at all times

Pass out Charity list and pledge formsCollect and turn in donations/pledged to the coordinatorEnsure pledge forms are properly filled out & legibleAccount for donations and pledges (accuracy!) Keep employees informedLet employees know how the campaign is doingDisseminate final reportSay Thanks

13Communication and Publicity14www.alaskacfc.orgMedia/ MarketingInter-Agency NewsletterE-mail (weekly updates)Webpage(s)Bulletin Boards (Electronic?)Radio PostersMemosCharity SpeakersHigh Traffic Area

You have been provided standard e-mails that you can use throughout your campaignWhen you start thinking about speakers you should get someone that will have an impact on your organization. Put your posters & thermometers in a high traffic place, and remember to update your results weekly. Identify in advance opportunities to update on the CFC- Staff meetings, newsletters, all mass-contact outreach.

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Promoting Your Campaign15www.alaskacfc.orgMake it Fun!A promotional event can mean anything from a full scale kick-off to a video. This will depend on the size & means of your organization.Look for fun people to work with.Keep presentations short.Inform your co-workers about the simplicity of payroll deduction.

A list of fund raising ideas is in the back of your book.People can tell the difference between volunteer & volun-told- remember we are here to make an impact & to do so you must believe in the cause you are leading. Let your enthusiasm show! Be bright, be bold, be gone. Respecting others time is important.Payroll deduction accounts for over 90% of pledges across the country- it is the easiest way to make a difference; make sure all employees know the BENEFITS that come with utilizing it. 15Campaign Tools16www.alaskacfc.orgCharity ListsPledge CardsPostersThermometersMaterial Request FormSpeakers Request FormDonor Gift Order Form

16Campaign Resources17www.alaskacfc.orgCoordinator GuidePower Point - OnlineCFC Staffwww.alaskacfc.orgwww.opm.gov/cfcYour Team - ask for help!Other CoordinatorsYour Leadership - top down support!

17Speaker and Charity Fair Requests18www.alaskacfc.org

18Commonly Asked Questions19www.alaskacfc.orgWhy not give directly to the charity?How can one buck help change the world?I know of a local charity that would like to be included in the CFC Charity list. Who do I contact?

Donor Protection - confidential pledging, free of future solicitation. We want one dollar every pay period. One dollar over 26 pay periods adds up fast!Please tell us about your favorite charities- we will include them in the application process in the spring.

19Commonly Asked Questions20www.alaskacfc.orgWhat If I dont feel I can afford to give?My spouse gives where he/she works. Why should I give again?How do I know that my pledge gets where I intended it to go?

I dont like feeling pressured to give.Give your time/ talent & remember, one buck can make the difference.As a federal employee this is a benefit for you to exercise- support your CFC.No one should feel pressured to give. Be informative, brief, and do simple follow ups. Optional Release of information- & still confidential and secured pledging.

20CFC Pledges through the YearsIn 2009 - $282 million pledged

In 2010 - $281 million pledged

In 2011- $272 million pledged

In 2012 - $258 million pledged

21www.alaskacfc.org212012 Alaska CFC Total$1,448,589 22www.alaskacfc.org2013 goal is $1.5 million. Pass out 2011 annual reports.22Alaska CFC Website23www.alaskacfc.orgwww.alaskaCFC.org

23How Do I pledge? 2013 paper pledge form (payroll, cash, check) Nexus (payroll and one time credit card) Employee Express (payroll) QR Code for smart phones NEW for 2013!24www.alaskacfc.org24

2013 Pledge Form25www.alaskacfc.org25Nexus Pledging26www.alaskacfc.org

26QR Code for Smart Phones27www.alaskacfc.org

A QR (quick response) code allows smart phone users to scan the code and be taken directly to the Nexus CFC mobile giving page to make their pledge. Smart phone users must have a QR reader application downloaded on their phone (easily found in app stores for different user platforms Apple App Store, Android Google Play, etc).27Check and Payroll Deductions28www.alaskacfc.org All lines must be filled in. Pledge forms must be complete. If it is a payroll deduction, please ensure all information is included on the pledge form.

28Cash Donations29www.alaskacfc.org DO NOT mail cash. Make sure you have two people (key worker and coordinator) verifying the amounts are correct and sign off on the back of the envelope. SEAL the envelope!

29Cash Donations30www.alaskacfc.org Please note the very important signature block on the back of the cash donation envelopes. Cash must be verified by two people.

30Why Give? 31www.cfcnca.orgBecause CFC Supports a wide range of services that nearly everyone has used or potentially may use during his or her lifetime. Enables federal employees to allocate financial resources based on local community needs. Responds to local, national, and international needs, as well as pioneers new programs to meet changing and challenging needs. Is an inclusive package of health, human, social and environmental programs. Fosters cooperation and coordination with government, non-profit agencies, contributors, and recipients of the services. Unites the diverse elements of our community.

31Thank you for ensuring the 2013 CFC is a success!32www.alaskacfc.org

32Contact InformationMike WyneAlaska CFC Director907.263.3818mwyne@ak.org

Jenn LewisAlaska CFC Associate Director907.263.3834jmlewis@ak.org

33www.alaskacfc.orgwww.alaskacfc.orgWe ask for weekly turn ins. Please send your donor incentive request forms prior to submitting your envelopes and we will have them ready. We are available to provide pick ups as needed but please keep in mind that we are a small office servicing the state of Alaska- so we ask for coordinators to come to CFC to do turn ins when possible.

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