2013 CityLites USA Media Kit

53
Minneapolis | St. Paul | Rochester | Duluth | Des Moines Robert Kalman 612.436.7189 Direct | 612.532.4500 Cell [email protected] Delivering your message and driving results on a higher level!

description

 

Transcript of 2013 CityLites USA Media Kit

Page 1: 2013 CityLites USA Media Kit

Minneapolis | St. Paul | Rochester | Duluth | Des Moines

Robert Kalman • 612.436.7189 Direct | 612.532.4500 Cell • [email protected]

Delivering your message and driving results on a higher level!

Page 2: 2013 CityLites USA Media Kit

Minneapolis / St Paul has the largest climate-

controlled pedestrian skyway system in the

world, linking nearly 120 blocks of downtown

attractions, businesses and hotels.

CityLites is the

“Exclusive” provider of

skyway advertising in all of our markets!

Who we are…

CityLites USA was created in 1996 to offer an alternative to traditional “out-of-home” media formats, where our skyway media reaches and engages consumers throughout the heavily used skyway systems in the Midwest. Since then, skyway media has grown exponentially to meet demand, becoming the most in-demand media that Out-of-Home has to offer in the markets we represent!

Page 3: 2013 CityLites USA Media Kit

Minneapolis * 260,000+ visitors daily; 1.6 million per week;

6.4 million monthly

St. Paul* 100,000+ visitors daily; 575,000 per week;

2.3 million per month

Mall of America** 140,000 visitors daily; 980,000 per week

3.9 million per month

Rochester 65,000+ visitors daily; 375,000 per week;

1.5 million per month

Duluth 40,000 visitors daily; 225,000 per week

900,000 per month

Des Moines 85,000 visitors daily; 475,000 per week;

1.9 million per month.

*Source: Minneapolis/ St. Paul Downtown Council and Pedestrian Studies

**Source: Mall of America

Markets

Page 4: 2013 CityLites USA Media Kit

CityLites Primary Media…

6’w x3’h Full Panel 2’w x3’h Single Panel

•Break through the clutter and communicate one-on-one with our core audience!

•CityLites Backlit Panels are EYE-LEVEL, EFFECTIVE, & ENGAGING!

•Your message will command attention on our 6 Foot Wide, Fully-Illuminated, eye-catching signage.

Page 5: 2013 CityLites USA Media Kit

Minneapolis

St. Paul

Twin Cities Market 250,000 Impressions Per Month, Per Panel!

Over 8 miles connected by skyway, the largest skyway system in the world! Home to over 700 stores and restaurants connected to the skyway system, that’s more stores than the Mall of America!

260,000+ consumers daily Monday - Friday.

Skyways connect you to some of America’s largest companies like: Target Corp., U.S. Bancorp, Xcel Energy, Ameriprise Financial, Thrivent, Valspar, RBC Dain Rauscher, and Wells Fargo to name a few. Skyways are connected to the Minneapolis Convention Center, home to 100’s of conventions each year! We are also the #2 Theatre District (next to New York), #1 Business District (*per capita), and home to 24 of top 25 largest law firms

Target Field home to the Minnesota Twins, the #1 stadium experience in major league baseball! - ESPN

Downtown Minneapolis alone is the home of 37% of all total office space in the Twin Cities metro area, 26 million sq ft.

Over 23 Million visitors attracted annually!

165,000 Impressions Per Month, Per Panel! 40 city blocks connected by skyway

100,000+ consumers daily Monday-Friday

Xcel Center, River Center, Ecolab, MN Life, Lawson Software, Science Museum of MN, Children’s Museum, Ordway, MPR

Over 8 Million visitors attracted annually!

Page 6: 2013 CityLites USA Media Kit

Downtown Core Consumer

Where Do They Live Education Level DT Worker Market Index Downtown Minneapolis 7% High School or Less 3% 32% 9% Minneapolis Urban 22% Some College 23% 20% 77% Minneapolis Suburbs 42% Bachelor Degree 41% 21% 195% St. Paul 8% Some Grad/Prof School 10% 3% 333% St. Paul Suburbs 15% Grad/Prof Degree Earned 23% 14% 165% Rural 6% College Grad or more 74% 38% 195%

How Long Have You Worked Downtown Demos DT Worker Market Index Marital Status Less than 1 year 10% 18-24 6% 18% 33% Married 65% 1-5 Years 34% 25-34 29% 18% 161% Single 25% 6-10 Years 22% 35-44 27% 23% 117% Other 10% 11-15 Years 11% 45-54 24% 20% 120% 16+ Years 21% 55-64 12% 12% 100% NA 2% 65-74 2% 9% 22% 25-54 80% 61% 131%

Gender Minneapolis Ranking (per capita)

Female 54% #1 Business District (5,000+, per capita) Male 46% #2 Theatre District (next to New York) #8 Email Users #5 Wired City

Occupation Executives/Professionals 37% Avg. Household Income

Technical/Operator 19% $70k+ Management/Sales 14%

Clerical 30% Internet Use White Collar Workers 51% Employees spend 2 hours a day on the internet

(Sources: Minneapolis Downtown Council 2010, 2010 U.S. Census, St Paul Chamber and Property Management/Property Owners and

University of St. Thomas Master’s Department, June 2010)

Page 7: 2013 CityLites USA Media Kit

Benefits to partnering with CityLites USA

• Clutter-Busting Made Simple! Your message isn’t competing to be seen as we are the only

advertising media within the skyways of each of our markets! “Breaking through the clutter has

never been so easy! Thank you CityLites!” -Tony S., Media Planner, HM&M Agency

• You have the ability to influence 4-6+ times daily, an affluent audience that is 51% white collar,

highly educated, and 90% of our audience lives mostly in suburban & secondarily urban

communities.

• CityLites media gives consumers the opportunity to engage your message and spend time with

it vs. other Out-of-Home media forms which may be moving, difficult to read from various vantage

points, or stationary media that consumers are moving by to fast and/or paying attention to traffic

versus your message. Leaving a good chance of your message is going unnoticed!

• You also have the ability to get literature into the hands of your potential consumers through the

use of our brochure racks that are adhered directly to the face of our Backlit Poster Panels and are

refilled daily.

• CityLites media makes a great standalone or addition to any Out-of-Home marketing strategy

that you’re considering in Minneapolis, St. Paul, Mall of America, Duluth-MN, Rochester-MN,

& Des Moines-IA!

Page 8: 2013 CityLites USA Media Kit

Minneapolis Skyway Media Locations

Page 9: 2013 CityLites USA Media Kit

St Paul Skyway Media Locations

Page 10: 2013 CityLites USA Media Kit

ROCHESTER - DOWNTOWN 100,000 impressions per month, per panel!

* Above ground skyway system & underground walking subway system— CityLites is the exclusive advertising vehicle in

both of these systems!

* Retail shops, Entertainment centers, more than 1,700 hotel rooms, over 3,900 parking spaces and the Mayo Civic

Center all interconnected in the system with a average household income of $125k+!

* The Mayo Clinic employs 29,000 medical care professionals who care for one million outpatient visitors per year.

ROCHESTER - AIRPORT 37,500 impressions per month, per panel

* 2 major air carriers with scheduled daily service (American Eagle and Delta)

* Allegiant Air with scheduled service two times per week

* Largest Airport in South East Minnesota

DULUTH 80,000 impressions per month, per panel!

* Over 3 miles of skyway connect the city with over 150 shops and restaurants and 3.5 million tourists per year!

* Major industries include Tourism, Healthcare, Financial/Banking, Mining/Paper/Shipping and Education.

DES MOINES 125,000 impressions per month, per panel!

* Skyway system that links roughly 35 city blocks and 3 miles of the downtown area with 2.8 million visitors annually.

* City population of 200,000 & Metro population of 500,000.

* Major industries include Insurance, Manufacturing, Agriculture and Government.

Rochester | Duluth | Des Moines

Page 11: 2013 CityLites USA Media Kit

Rochester Skyway / Underground Media Locations

Page 12: 2013 CityLites USA Media Kit

Duluth Skyway Media Locations

Page 13: 2013 CityLites USA Media Kit

Des Moines-IA Skyway Media Locations

Page 14: 2013 CityLites USA Media Kit

Media Assets: Recent/Current Full Panel Creative

Page 15: 2013 CityLites USA Media Kit

Media Assets: Recent/Current Full Panel Creative

Page 16: 2013 CityLites USA Media Kit

Media Assets: Recent/Current Single Panel Creative

Page 17: 2013 CityLites USA Media Kit

Media Assets: Brochure Rack Add-On to Backlits

Page 18: 2013 CityLites USA Media Kit

Media Assets: Unique Additions to Backlit Poster Media

Page 19: 2013 CityLites USA Media Kit

Media Assets: Backlits with Wall Clings

Page 20: 2013 CityLites USA Media Kit

Media Assets: Backlits with Wall / Floor Clings

Page 21: 2013 CityLites USA Media Kit

Media Assets: Direct Application Wall/Window Clings

Page 22: 2013 CityLites USA Media Kit

Media Assets: Direct Application Clings On Temporary Wall

Page 23: 2013 CityLites USA Media Kit

Media Assets: Pillar Wrap Dominations

Page 24: 2013 CityLites USA Media Kit

Media Assets: 517 Building Domination

Page 25: 2013 CityLites USA Media Kit

Media Assets: 517 Building Domination

517 DOMINATION – BRAND NEW MEDIA OPTION:

ELECTROLUMINESCENT

LIGHTING!!!

Page 26: 2013 CityLites USA Media Kit

Media Assets: Northstar Escalator Domination

Page 27: 2013 CityLites USA Media Kit

Media Assets: Highland Escalator Domination

Page 28: 2013 CityLites USA Media Kit

Media Assets: Highland Banners

High traffic area to

Target Field /

Target Center / Theatre

/ Restaurant / Bar

District

Page 29: 2013 CityLites USA Media Kit

Media Assets: Highland Dual Wall Backlits

with Wall/Floor Clings

Page 30: 2013 CityLites USA Media Kit

Media Assets: Northstar Skyway Octagon Wrap

& Open Storefront Cling Opportunity

Page 31: 2013 CityLites USA Media Kit

Media Assets: Elevator Door Wraps

Page 32: 2013 CityLites USA Media Kit

22’w x 8’h

144”w x 80”h

Target Field Unique Media Examples

Page 33: 2013 CityLites USA Media Kit

Target Field Unique Media Examples

Page 34: 2013 CityLites USA Media Kit

Target Field Unique Media Examples

Page 35: 2013 CityLites USA Media Kit

Media Assets: Wall Banners in St Paul

Page 36: 2013 CityLites USA Media Kit

CITYLITES MEDIA @

MALL OF AMERICA

Page 37: 2013 CityLites USA Media Kit

Mall of America

250,000 impressions per month, per panel!

Largest retail complex in the United States, with 4.3 miles of total store front footage.

More visitors annually than the combined population of North Dakota, South Dakota, Iowa… and Canada.

More than 40 million visitors annually.

Over 12,500 parking spaces in two ramps.

65% of traffic is local shoppers, with 35% of traffic from outside 150 mile radius.

55% of shoppers are female, 45% male; 52% have HH Income $75K+; 27% have HH Income $100K+; 74% are age 25-54; 48% are college grad+.

Metro shoppers make an average of 7.2 trips to MOA over a three month period of nearly 30 trips annually

Page 38: 2013 CityLites USA Media Kit

North West 1st Level-2 boards 2nd Level-0 boards 3rd Level-1 board 4th Level-2 boards

South West 1st Level-2 boards 2nd Level-0 boards 3rd Level-2 boards 4th Level-2 boards

South East 1st Level-2 boards 2nd Level-0 boards 3rd Level-2 boards 4th Level-2 boards

Transit

1st Level-3 boards 2nd Level-2 boards

East Main Entrance 1st Level-2 boards 2nd Level-1 board 3rd Level-2 boards 4th Level-2 boards 5th Level-1 board

West Main Entrance 1st Level-2 boards 2nd Level-1 board 3rd Level-1 board 4th Level-2 boards

North East 1st Level-2 boards 2nd Level-0 boards 3rd Level-1 board 4th Level-2 boards

Mall of America Media Locations

Page 39: 2013 CityLites USA Media Kit

MOA Media Assets: Vertical Backlit Panels 4’x6’

Page 40: 2013 CityLites USA Media Kit

MOA Media Assets: Vertical Backlit Panels 4’x6’

Page 41: 2013 CityLites USA Media Kit

MOA Media Assets: Elevator Door Wraps

Page 42: 2013 CityLites USA Media Kit

MOA Media Assets: Skyway Floor Clings

Page 43: 2013 CityLites USA Media Kit

MOA Media Assets: Transit Station Domination

Page 44: 2013 CityLites USA Media Kit

TAXI MEDIA

Page 45: 2013 CityLites USA Media Kit

Media Assets: Taxi Door Wraps

• CityLites has an exclusive contract with two of the largest Taxi companies in the Twin Cites

with 350+ taxi’s reaching the downtown Minneapolis / St. Paul, all suburbs, both airports, and

convention centers.

• Each taxi averages 300+ miles a day, compared to a bus’ 117 miles. Taxis accumulate over

4,200+ trips daily, 600+ airport trips weekly, & millions of impressions each month.

• Taxi’s bring your message to the streets 24/7 where people are living, working, and

playing.

• Taxi’s “in-your-face” eye-level door wraps are big, bold, and always on! They are

positioned to demand the attention of motorists and pedestrians alike.

• Taxi’s average over 300 miles per day, operating on the busiest roadways and around the

busiest areas in town, generating repeated exposures all day, 7 days a week.

Page 46: 2013 CityLites USA Media Kit

Taxi Daily Route Map Example

Page 47: 2013 CityLites USA Media Kit

Media Assets: Taxi Media Example

Page 48: 2013 CityLites USA Media Kit

Media Assets: Taxi Media Example

Page 49: 2013 CityLites USA Media Kit

TARGETABILITY

CityLites signage is in perfect positions to target specific areas within our markets

such as the Minneapolis Convention Center, Target Corporation, numerous other

major corporations based in Minneapolis / St. Paul, Sporting Events (Minnesota

Twin, Timberwolves, and Wild), Retail, Theatre, Law Firms, Financial Institutions,

and much more.

Page 50: 2013 CityLites USA Media Kit

Target Marketing CityLites signage is in perfect positions to target specific areas within our markets such as the Minneapolis

Convention Center, Target Corporation, Sporting Events, Law Firms, Financial Institutions, and many more.

For example, Hyundai used a combination of backlit

panels, large banners, door window clings, and floor

graphics to target Auto Show attendees at the

Minneapolis Convention Center.

Page 51: 2013 CityLites USA Media Kit

Event Marketing

Page 52: 2013 CityLites USA Media Kit

H&R Block Green Guys Event Held an event on a single day, 2 weeks in a row. H&R

Block’s Green Guys wore digital QR Codes and interacted

with people having them scan them for a free second look of

their taxes. They also gave away a variety of chotchkies at

both of their 2 hour events.

Skyway Event/Sampling

ABC Parking Ramp Event Utilizing skyway events to promote parking in their ramps

1st Event: 1400 parking coupons to try the ABC Ramps, 20% redemption!

2nd Event: 1950 parking coupons to try the ABC Ramps 24% redemption!

3rd Event: 1400 brochures to promote carpool Wednesday. 117 new cars parked!

CityLites set up sampling areas in Minneapolis and St. Paul to help introduce

SoBe LifeWater and Diet Pepsi Max

SoBe LifeWater Give Away 4 Separate Events in Minneapolis and St. Paul

160 Total Cases, 3 Flavors, distributed!

Diet Pepsi Max Sampling 4 Separate Events in Minneapolis and St. Paul

100 Cases – Approximately 7200 glasses given out to passerby's!

Page 53: 2013 CityLites USA Media Kit

625 Marquette Avenue South | Northstar West Suite 890 | Minneapolis MN 55402

Thank you for the opportunity to present CityLites USA!

We are confident our panels can provide you with great exposure.

We stand behind our product and service to ensure the best

experience with the hope of forming a long term partnership.

…We look forward to working with you!

Robert Kalman 612.436.7189 Cell | (612).532.4500 Direct

[email protected]

Delivering your message and driving results on a higher level!