2013 #CannesLions Ogilvy & Mather Impact Report / #OgilvyCannes
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Transcript of 2013 #CannesLions Ogilvy & Mather Impact Report / #OgilvyCannes
by AdAm KornblumCommunity DireCtorSoCial@ogilvy/ogilvy & mather
2013#canneslions
ogilvy & matherimpact
8
Day 1: "ogilvy DominateS SoCial meDia at CanneS" -campaign
We arriveD With an eDitorial CalenDar anD
shareable assets.
ogilvy FoCuSeD on thought leaDerShip...all living in one location.
real-time Coverage, Daily reCapS, inFographiCS, viDeo intervieWS, anD more— all designed to be shared.
Thomas Crampton and video team captured interviews in
real-time with top executives from Coca-Cola, Unilever, our
Chairman and CEO, WPP's CEO, and more.
our Content WaS shared by our clients.
value WaS bakeD into every poStand shared by influencers.
Daily op-eDS ampliFieD our presence
"iF i haD to give one agenCy the granD prix aWarD For FeStival tWitter Coverage it WoulD be ogilvy & mather, no ConteSt."-duo consulting's blog
ogilvy & mather client
feedback global creative director, coca-cola
vp of global advertising strategy and creative excellence
coca-cola
enD reSult: ogilvy earneD"11,000 more mentions than
nearest competitor."-the drum
"ogilvy remaineD leagueS aheaD in the haShtag StakeS." -Salesforce
#ogilvyCanneS earneD126 million impressions.
#ogilvyCanneS 126 million impressions on twittermentioneD in
17,483 tweets
#1 moSt retWeeteD tWeet For all oF #CanneSlionSSOUrCE: SySOmOS
y-o-y groWth on tWitter reaCh
673%% total number oF retWeetS For #ogilvyCanneS:
13,972y-o-y groWth: 576%
ShareD Content on FaCebook SkyroCketeD y-o-y by8,325%
SliDeShare
52,122 views on our thought leadership pieces SOUrCE: SlidESharE
FaCebook poStS earneD
58,530 likesSOUrCE: FaCEbOOk inSighTS