2013 Campos Europe EXTERNAL

0

Europe Campos Survey ResultsJanuary, 2013

1

In January 2013, a Web-based survey was conducted using a panel of IT decision-makers in Europe.

201 panel participants were selected from: Large companies with at least €500M/£500M annual revenues or 2,000+

employees (for Ireland and Netherlands, €250M/£250M annual revenues or 1,000+ employees).

Six countries: France (N=54), Germany (N=30), Spain (N=10), United Kingdom (N=58), Netherlands (N=31) and Ireland (N=18).

Participants must be IT/MIS/IS, Finance, or Real Estate Executives or Management. Participants must be responsible for managing a data center, contract

execution for or implementing a new data center or expanding existing data centers. Internal data center customers are also eligible.

All reported differences are significant at the .10 level or better. Confidence intervals are shown in the Appendix.

Methodology

2

Table of Contents

Methodology 2

Overall Summary 3

Key Findings

Data Center Profile 7

Expansion Plans 18

Implementing Expansion 32

Selecting a Partner 41

Data Center Locations 47

Appendix 53

3

Overall Summary

DATA CENTER PROFILE 68% of the respondents have 3 or fewer data centers; 9% have 6 or more. 65% have built a new data center in the past 24 months. 62% report an average raised floor area of more than 10,000 square feet

and the average is 12.9k square feet. The average power capacity is 5.0 kW per rack; 19% use more than 6kW

per rack. 62% meter power use. The average PUE is 2.53. 45% report using a shipping container module as a data center solution. 58% report using hot or cold aisle containment in their data centers.

4

Overall Summary

EXPANSION PLANS 81% say they plan to expand their data centers in 2013. 25% say they definitely plan to expand in 2013. 31% will definitely expand in either 2013 or 2014. 88% will definitely or probably expand in either 2013 or 2014.

Companies in the UK (41%) are more likely to definitely expand in 2013 than those in France (20%), Germany (17%) or Netherlands(16%).

Among those with any plans to expand (definitely or probably in 2013): 46% say they plan to expand in two or more locations. Security, disaster recovery and power issues are the most important reasons for

expansion. Among the possible directions for expansion, increased power capacity (50%), a

new location (48%) and more space (41%) are mentioned more often than cooling (24%).

On average, participants want 14.1k square feet and 5.1 kW per rack in their expanded data centers.

5

Overall Summary

IMPLEMENTING EXPANSION Participants with plans to expand their data centers were asked how they

plan to implement the expansion. They could select multiple responses and 33% plan to use two or more methods. 54% will use a partner, either for design and build (35%) or to lease wholesale

space (30%) or both (11%). 30% plan to build the expansion themselves. 29% plan to use a retail colocation solution. 21% plan to use a shipping container solution.

Data authenticity (23%) and total cost (20%) are the most important factors in choosing an outsourced technology to implement expansion. One in three is concerned with data sovereignty in choosing an outsourced

technology.

6

Overall Summary

DATA CENTER LOCATIONS When asked where they would prefer to locate a new data center, most

prefer countries in Europe -- led by UK (37%), France (29%), Germany (24%) -- and in the United States (20%). 68% choose their own country to locate a new data center, in addition to sites

in other countries. The most preferred cities are London (29%), Paris (24%), Frankfurt (21%)

and New York (17%). 54% choose cities in their own country.

When asked about factors in choosing a data center site, security and connectivity are the most important.

7

Data Center Profile

8

68% of the companies have 3 or fewer data centers, 9% has 6 or more. 65% have built a new data center in the past 24 months. 62% of participants report an average raised floor area of more than

10,000 square feet and the average is 12.9k square feet. Companies in France have smaller existing space (11.2k square feet);

companies in the UK (15.0k square feet) report the largest. The average power capacity is 5.0 kW per rack; 19% use more than 6kW

per rack. 62% meter power use. The average reported PUE is 2.53. 45% report using a shipping container module as a data center solution,

with fewer in Ireland (11%) reporting their use. 58% report using hot or cold aisle containment in their data centers.

Data Center Summary

9

Number of Data Centers

PARTICIPANTS WERE ASKED HOW MANY DATA CENTERS THEIR COMPANY OPERATE NOW, EXCLUDING “IT CLOSETS” IN BRANCH OFFICES. 68% have 3 or fewer data centers, but 9% have 6 or more data centers.

15%

28%

25%

17%

6%

9%

0%

5%

10%

15%

20%

25%

30%

One Two Three Four Five Six or more

Base = Total (N=201)

10

Most Recent Expansion

RESPONDENTS WERE ASKED WHEN THEIR COMPANY LAST BUILT OR ACQUIRED A NEW DATA CENTER. 65% have built a new data center in the past 24 months.

24%

41%

20%

7% 7%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

Past 12 Mos. 13-24 Mos. Ago 25-36 Mos. Ago 37-48 Mos. Ago Over 48 Mos. Ago


Ireland reports the least recent expansion of all other countries with only 44% of companies having built a new data center in the past 2 years.

11

Current Space

PARTICIPANTS WERE ASKED ABOUT THE AVERAGE AREA (BOTH IN SQUARE METERS AND SQUARE FEET) OF RAISED FLOORS IN THEIR DATA CENTERS. 62% report averages of 10,000 square feet (100 square meters) or more. The overall average is 12.9k square feet.

7%

24%

40%

17%

5% 6%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

< 5,000 sf 5,000 - 9,999 sf 10,000 - 14,999 sf 15,000 - 24,999 sf 25,000+ sf Don't know


12

Country and Current Space

This chart shows the average square feet of raised floor space in their current data centers by country (asked in both feet and meters).

Companies in the UK report larger average existing space than France or Germany.

11,22612,000

12,812 13,167 13,056

15,009

0

2,000

4,000

6,000

8,000

10,000

12,000

14,000

16,000

France (N=54) Germany (N=30) Ireland (N=18) Netherlands (N=31) Spain (N=10) United Kingdom(N=58)

Ave

rage

Squ

are

Feet

Note: Small sample sizes

13

Current Power

PARTICIPANTS WERE ASKED ABOUT THE AVERAGE KILOWATTS PER RACK ACROSS THEIR DATA CENTERS. The average power capacity is approximately 5.0 kW per rack. 19% uses more than 6.0 kW per rack.

4%

20%

42%

14%

5%

15%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

1.0 - 2.0 kW 2.1 - 4.0 kW 4.1 - 6.0 kW 6.1 - 8.0 kW Over 8.0 kW Don't know


14

Power Metering

RESPONDENTS WERE ASKED WHETHER THEY MEASURE POWER USE AND, IF SO, WHERE THEY MEASURE IT. 62% say they measure power use. Of those who measure power use, over half measure at the server.

54%

42%38%

34%32%

22%

0%

10%

20%

30%

40%

50%

60%

Server Rack UPS Utility RPP PDU

Base = Measure Power (N=125)

15

Power Usage Effectiveness

RESPONDENTS WERE ASKED ABOUT THE AVERAGE POWER USAGE EFFECTIVENESS (PUE) OF THEIR DATA CENTERS. 12% is unfamiliar with the term PUE. 19% doesn’t know their PUE. The average reported PUE is 2.53. 16% report a PUE of 3 or more; 28% report a PUE below 2.0.

1%

6%

21%

25%

11%

5%

19%

12%

0%

5%

10%

15%

20%

25%

30%

1 - 1.39 1.4 - 1.69 1.7 - 1.9 2.0 - 2.9 3.0 - 3.9 4.0+ Don't Know Our PUENot Familiar with PUE


16

Container Solutions

Fewer than half of the respondents (45%) report using a shipping container module as a data center solution.

Yes45%

No 48%

Don't Know7%


Fewer companies in Ireland report using shipping containers (11%) than in other countries (48%).

17

Hot/Cold Aisle Containment

Three in five respondents (58%) report using hot or cold aisle containment in their data centers.

Yes58%

No 22%

Don't Know20%


18

Expansion Plans

19

81% say they plan to expand their data centers in 2013. 25% say they definitely plan to expand in 2013 and another 56% say they will

probably expand. 21% say they will definitely expand in 2014.

31% will definitely expand in either 2013 or 2014. 88% will definitely or probably expand in either 2013 or 2014.

Companies in the UK (41%) are more likely to definitely expand in 2013 than those in France (20%), Germany (17%) or Netherlands(16%).

Among those with any plans to expand (definitely or probably in 2013): 46% say they plan to expand in two or more locations. Security, disaster recovery and power issues are the most important reasons

for expansion. Among the possible directions for expansion, increased power capacity (50%),

a new location (48%) and more space (41%) are mentioned more often than cooling (24%).

Expansion Plan Summary

20

On average, participants want 14.1k square feet for their expanded data centers, compared to 15.6k sf in the previous survey.

Participants want 5.1 kW per rack on average in their expanded data centers, versus 5.7 in the previous survey.

For data center decisions and planning, the most important information topics are power reliability and supply; power requirements and efficiency; and data center operations and management.

Expansion Plan Summary (Cont’d)

21

Expansion Plans in 2013

RESPONDENTS WERE ASKED HOW LIKELY THEY ARE TO EXPAND THEIR DATA CENTERS DURING 2013. 81% say they will definitely or probably expand in 2013. 25% say they definitely have plans to expand in 2013, compared to 22% in 2012. 56% say they will probably expand in 2013.

Definitely25%

Probably56%

Probably Not14%

Definitely Not4%


22

Expansion Plans in 2014

RESPONDENTS WERE ASKED HOW LIKELY THEY ARE TO EXPAND THEIR DATA CENTERS DURING 2014. 21% say they definitely have plans to expand in 2014, similar to the plans for 2013. 31% will definitely expand in either 2013 or 2014. 12% are unlikely to expand in either 2013 or 2014.

Definitely21%

Probably57%

Probably Not18%

Definitely Not4%


23

Country and Expansion Plans

This chart shows the expansion plans for 2013 by country. Companies in the UK are more likely to definitely expand than those in any of the other

countries.

20% 17%22%

16%20%

41%

72%

60%56%

48%

60%

43%

6%

13%17%

32%10%

12%

2%10%

6% 3%10%

3%

0%

20%

40%

60%

80%

100%

Definitely Not

Probably Not

Probably

Definitely


24

Regions for Expansion

RESPONDENTS WITH ANY EXPANSION PLANS (DEFINITELY OR PROBABLY) IN 2013 AND 2014 WERE ASKED WHERE THEY WOULD BE LIKELY TO EXPAND. The majority plan to expand in Europe, although one in three plan to expand in the UK;

many plan to expand in the U.S. or in the Asia Pacific region.

72%

31%27%

18%

1% 1%

65%

35%

25% 23%

1% 1%0%

10%

20%

30%

40%

50%

60%

70%

80%

Europe UK U.S. Asia Pacific Other Not Sure

Expand in 2013 (N=164) Expand in 2014 (N=144)

25

Expansion Plans by Revenue

There is no systematic relationship between revenues and expansion plans for 2013.

32%

49%

14%

5%

26%

60%

12%

2%

19%

71%

10%

0%

20%

53%

13% 13%

0%

10%

20%

30%

40%

50%

60%

70%

80%

Definitely Probably Probably Not Definitely Not

< €1Bn (N=59) €1Bn - €9.9Bn (N=86) €10Bn - €19.9Bn (N=31) €20Bn+ (N=15)


26

Number of Locations for Expansion

PARTICIPANTS WERE ASKED IN HOW MANY LOCATIONS THE COMPANY HAS PLANS TO EXPAND ITS DATA CENTERS IN 2013. 46% say they have plans to expand in two or more locations.

One49%

Two27%

Three11%

Four or more7%

No decision5%

Base = Expansion Plans in 2013 (N=164)

NOTE: To produce a large enough sample for analysis, the discussion of expansion plans will use those companies (N=164) that will definitely or probably expand in 2013.

27

Reasons for Expansion

PARTICIPANTS WERE ASKED TO RATE THE IMPORTANCE OF SEVERAL REASONS FOR EXPANDING THEIR DATA CENTERS. Security, followed by disaster recovery and power issues, are the most important reasons for

expansion.

41%32%

27% 26% 26% 25% 25% 25% 24% 24% 23% 22% 22% 20% 20%

40%

41% 52% 51% 49%56%

51% 48% 53% 51%49% 48%

43%55% 51%

15%

22%18% 20% 21%

15% 22%23%

19% 23%24%

24%26%

21%23%

3% 5% 4% 4% 3% 4% 2% 4% 4% 2% 4% 6%10%

4% 5%

0%

20%

40%

60%

80%

100%

Not Very Important

Somewhat Important

Very Important

Extremely Important


Note: Location-specific refers to labour pool, property cost or flood risk.Connectivity refers specifically to synchronous communications.

28

Dimensions of Expansion

PARTICIPANTS INDICATED WHICH OF THESE AREAS WERE OBJECTIVES OF THE EXPANSION. 50% express the need for additional power and 48% are seeking a new location. Companies in Spain (75%) and France (62%) are concerned with power capacity while those

in Germany (60%) are seeking more space.

50%

24%

48%

41%

0%

10%

20%

30%

40%

50%

60%

Power Capacity Cooling New Location Space


29

Expansion Space Requirements

PARTICIPANTS WERE ASKED ABOUT THE AVERAGE AREA OF RAISED FLOORS FOR THEIR EXPANDED DATA CENTERS (IN BOTH FEET AND METERS). The average desired space is 14.1k square feet, compared to 15.6k square feet in the

previous survey.

5%

17%

40%

23%

7% 8%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

< 5,000 sf 5,000 - 9,999 sf 10,000 - 14,999 sf 15,000 - 24,999 sf 25,000+ sf Don't Know


30

Expansion Power Requirements

PARTICIPANTS WERE ASKED ABOUT THE AVERAGE KILOWATTS PER RACK FOR THEIR EXPANDED DATA CENTERS. The average power requirement is 5.1 kW per rack.

5%

20%

35%

16%

8%

16%

0%

5%

10%

15%

20%

25%

30%

35%

40%

1.0 - 2.0 kW 2.1 - 4.0 kW 4.1 - 6.0 kW 6.1 - 8.0 kW Over 8.0 kW Don't Know


31

Information About Data Center Planning

PARTICIPANTS WERE ASKED TO RATE THE VALUE OF INFORMATION FOR PLANNING AND MAKING DATA CENTER DECISIONS. The most valuable information relates to power reliability/supply, power

requirements/efficiency and data center operations/management.

37% 35% 34% 33% 32% 29%24% 21% 21%

48%46% 50%

46% 47%47%

47% 50%45%

13% 16% 13%17% 18%

20%23% 24%

25%

2% 2% 3% 4% 2% 4% 6% 5% 9%

0%

20%

40%

60%

80%

100%

Not Very Important

Somewhat Important

Very Important

Extremely Important


32

Implementing Expansion

33

Respondents with plans to expand their data centers were asked to indicate how they planned to implement the expansion: Build with or use a data center design and construction partner (35%). Lease space from a wholesale data center provider (30%). Lease space from a colocation provider (29%). Use a shipping container module as a data center solution (21%). Build themselves (30%).

54% plan to use a partner for either design/build or leasing wholesale space or both, compared with 59% in the last survey. One in three will use two or more approaches to expansion.

Data authenticity (23%) and total cost (20%) were mentioned most often as the most important factors in choosing an outsourced technology to implement expansion. One in three is concerned with data sovereignty.

Expansion Strategies

34

Use of a Partner

PARTICIPANTS WITH PLANS TO EXPAND THEIR DATA CENTERS WERE ASKED HOW THEY PLAN TO IMPLEMENT THE EXPANSION. THEY COULD SELECT MULTIPLE RESPONSES AND 33% PLAN TO USE TWO OR MORE METHODS. 54% will use a partner, either for design and build (35%) or to lease wholesale space (30%) or

both (11%). 30% plan to build the expansion themselves. 29% plan to use a retail colocation solution and 21% plan to use a shipping container

solution.

35%

30% 30% 29%

21%

8%

0%

5%

10%

15%

20%

25%

30%

35%

40%

Design/Build Partner Lease Wholesale Space Build Themselves Lease Colo Space Container Solution No Decision Yet


NOTE: Total responses exceed 100% because of multiple data centers and/or using multiple methods on a single data center.

35

Use of a Partner: Year over Year Comparison

In this survey 54% will use a partner for either design/build or lease wholesale space or both, fewer than the 59% in the previous survey, and 69% in January 2011.

Plans to use a design/build partner have decreased over three surveys. Plans to lease wholesale space have decreased from 36% to 31% and 30%.

35%

30% 30% 29%

21%

8%

42%

31%

42%

32%

26%

5%

47%

36%

30%

18%15%

11%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

Design/Build Partner Lease WholesaleSpace

Build Themselves Lease Colo Space Container Solution No Decision Yet

Jan 2013 (N=164) Oct 2011 (N=106) Jan 2011 (N=121)

36

Expansion by Shipping Container: Reasons

Those who plan to implement their expansion using a shipping container module as a data center solution (21% of those expanding) were asked their primary reason for doing so.

Cost, space and speed of deployment are the leading reasons for considering a shipping container solution.

6%

6%

9%

11%

17%

26%

26%

0% 5% 10% 15% 20% 25% 30%

Burst Capacity

Single Server Configuration Support

Batch Application

Distributed Application

Speed of Deployment

Space

Cost

Base = Expand Using a Shipping Container Solution (N=35)

37

Country and Use of a Partner

This chart shows how the countries plan to implement their data center expansion. In each country, as many or more plan to use a partner (for either design/build or lease

wholesale space) as other implementation methods. Companies in France (25%), Germany (28%) and UK (23%) are more likely to use a container

solution than other countries. Companies in the UK are more likely to use a partner (68%) because of the large number

who are more likely to lease wholesale space (43%).

38%

27%

31% 31%

25%

6%

36%

24%

28%

40%

28%

4%

13%

20%

33%

13%

7%

33%

29%

13%

42%

13% 13%

8%

50%

13%

25% 25%

0%

13%

34%

43%

26%

32%

23%

9%

0%

10%

20%

30%

40%

50%

60%


France (N=52) Germany (N=25) Ireland (N=15) Netherlands (N=24) Spain (N=8) United Kingdom (N=53)

Note: Small sample sizes Base = Expansion Plans in 2013

38

Revenues and Use of a Partner

This chart shows plans for expansion by company revenues. Although the sample size is small, the largest companies (€20Bn+) are less likely to use a

design/build partner than in the previous survey (15% vs. 46%) and are more likely to lease wholesale space (46% vs. 23%).

35%

27%

31%

35%

24%

6%

35%33%

28%26%

22%

6%

41%

14%

34%31%

21%

14%15%

46%

38%

23%

8% 8%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%


Less than €1Bn (N=49) €1-€9.9Bn (N=78) €10-€19.9Bn (N=29) €20Bn+ (N=13)


Base = Expansion Plans in 2013

39

Choosing an Outsourced Technology

RESPONDENTS WHO ARE PLANNING TO EXPAND WERE ASKED TO RATE THE IMPORTANCE OF SEVERAL CONSIDERATIONS IN CHOOSING AN OUTSOURCED TECHNOLOGY FOR EXPANDING THEIR DATA CENTERS. The most important factor is data authenticity/security, followed by physical security and the

total cost of the technology.

52%

42% 41% 40% 37% 34%30%

35%

44% 46%45% 49%

50%54%

12% 12% 10% 15% 13% 15% 13%

1% 2% 2% 1% 1% 1% 3%

0%

20%

40%

60%

80%

100%

Not Very Important

Somewhat Important

Very Important

Extremely Important

Base = Those who plan to expand (N=164)

40

Choosing an Outsourced Technology: Most Important

RESPONDENTS WERE THEN ASKED WHICH ONE OF THESE CONSIDERATIONS IS MOST IMPORTANT IN CHOOSING AN OUTSOURCED TECHNOLOGY FOR EXPANDING THEIR DATA CENTERS. Data authenticity and total cost were mentioned most often. The two factors in data sovereignty (data authenticity/security and geopolitical/legal

location) are the most important considerations for 31% of the respondents.23%

20%

14%13%

10% 10%8%

0%

5%

10%

15%

20%

25%

Base = Those who plan to expand (N=164)

41

Selecting a Partner

42

Of those who plan to expand in 2013, 54% will use a partner, either for design and build (35%) or to lease wholesale space (30%) or both (11%).

The list of potential partners is usually developed by high or mid-level executives, as opposed to C-levels or lower-level managers.

The most important qualifications in choosing a partner are ISO 27001 (Information Security), ISO 14001 (Environmental Management) and financial stability.

When evaluating a partner, the single most important factor is providing information/understanding about potential regulatory issues.

IT has the highest level of participation in selecting a partner for expansion, followed by the IT Steering Committee, C-level Executives, Finance and Boards of Directors.

The most influence on the final decision is spread around C-level Executives, Boards of Directors, IT Steering Committees and IT.

These final decision makers are likely to be located in their company’s own country, with many in London and Paris.

Partner Summary

43

Developing a Consideration List

This chart shows the titles of those who participants say are responsible for developing a comprehensive list of all potential partners.

Executives at the Director or Senior Director levels are most likely to develop the list of potential partners for expansion.

16%

33%31%

19%

0%

5%

10%

15%

20%

25%

30%

35%

C-Level Executive: Director Executive: MD, D of Ops Manager: Program, Project

Base = Those who plan to use a partner (N=93)

44

Evaluating Partners: Qualifications

PARTICIPANTS WHO ARE PLANNING TO USE A PARTNER WERE ASKED TO RATE THE IMPORTANCE OF SEVERAL AREAS OF PROVIDER EXPERIENCE IN SELECTING A PARTNER FOR EXPANDING THEIR DATA CENTERS. The most important factors are ISO 27001 (Information Security), ISO 14001 (Environmental

Management) and financial stability.

41% 40% 39% 38% 38% 37% 37% 35% 34% 33% 31% 30% 28% 25% 24%

42% 41% 45%41% 41%

48%43% 44% 47%

45% 46%53%

42%54% 54%

15% 16%14%

17% 18%14%

18% 18% 14% 17% 18%14%

22%

18% 19%

2% 3% 2% 4% 3% 1% 2% 2% 4% 4% 4% 3%9%

3% 3%

0%

20%

40%

60%

80%

100%

Not Very Important

Somewhat Important

Very Important

Extremely Important


45

Evaluating Partners: Considerations

RESPONDENTS WHO ARE PLANNING TO USE A PARTNER WERE ASKED TO RATE THE IMPORTANCE OF SEVERAL OTHER CONSIDERATIONS IN CHOOSING A PARTNER FOR EXPANDING THEIR DATA CENTERS. The single most important factor is providing information/understanding about potential

regulatory issues. None of these other considerations in evaluating a partner is unimportant.

47%43%

39% 39% 38% 37% 37% 35% 34% 32% 29%

35%

31%45% 42% 45% 46% 45%

44% 45% 48%

45%

12%25%

11% 16% 15% 15% 16% 17% 17% 15%23%

5%1%

5% 3% 2% 2% 2% 3% 3% 4% 3%

0%

20%

40%

60%

80%

100%

Not Very Important

Somewhat Important

Very Important

Extremely Important


46

Decisions About Partners

PARTICIPANTS WHO PLAN TO USE A PARTNER WERE ASKED FIRST, WHICH DEPARTMENTS PARTICIPATE IN THEIR DATA CENTER SELECTION DECISION AND SECOND, WHICH SINGLE DEPARTMENT HAS THE MOST INFLUENCE. IT has the highest level of participation, followed by the IT Steering Committee, C-level

Executives, Finance and Boards of Directors. The most influence on the final decision is spread across C-level Executives, Boards of

Directors, IT Steering Committees and IT.

56%

41% 41% 40% 39%

25%

18%17% 18%13%

22% 20%

7%3%

0%

10%

20%

30%

40%

50%

60%

IT IT SteeringCommittee

Finance Executives (C-level)

Board of Directors Business Unit RealEstate/Facilities

Participate Most Influence

Base = Those who might use a partner (N=93)

47

Data Center Locations

48

When asked where they would prefer to locate a new data center, most prefer countries in Europe -- led by UK (37%), France (29%), Germany (24%) -- and the United States (20%). The majority choose their own country (68%), in addition to sites in other

countries. The most preferred cities are London (29%), Paris (24%), Frankfurt (21%)

and New York (17%). Over half (54%) choose cities in their own country.

When asked about factors in choosing a data center site, security and connectivity are the most important.

Data Center Location Summary

49

Countries to Locate a New Data Center

This chart shows countries where respondents who plan to expand in 2013 would like to locate a new data center. Multiple responses were allowed.

Most of the locations are in the three largest countries in Europe. 68% mention sites in their own country, in addition to sites in other locations.

37%

29%

24%

20%

14% 13% 12% 12%9% 9%

2%

0%

5%

10%

15%

20%

25%

30%

35%

40%


50

Cities to Locate a New Data Center

This chart shows cities where respondents who plan to expand in 2013 would like to locate a new data center. Multiple responses were allowed.

Most of the locations are cities in Europe. In the U.S., New York, Chicago and San Francisco are mentioned. In the Asia Pacific region, Tokyo, Mumbai, Singapore and Hong Kong are mentioned.

54% of the respondents choose cities inside their own countries.

29%

24%

21%

17%

14% 13% 13% 12% 12%10% 10% 9% 8% 8%

6%

0%

5%

10%

15%

20%

25%

30%

35%


51

These are the ‘Other’ responses to where respondents would locate a data center, each mentioned by one respondent. UK: Birmingham, Glasgow France: Lille, Lyon Germany: Berlin, Dortmund Netherlands: Rotterdam, Utrecht Asia: China (non-specific), Nanjing, Bangkok

Other Locations

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Factors in Choosing a Location

PARTICIPANTS WERE ASKED TO RATE THE IMPORTANCE OF SEVERAL FACTORS IN SELECTING A GEOGRAPHIC LOCATION FOR THEIR DATA CENTERS. Security and connectivity are the most important factors, followed by accessibility to

company personnel and power costs.

48%41% 41% 40% 37% 36% 35%

31%26%

40%45%

41%48%

48% 49% 50%53%

58%

10% 12%16% 9% 13% 12% 13% 15% 14%

2% 2% 2% 4% 2% 3% 2% 1% 2%

0%

20%

40%

60%

80%

100%

Not Very Important

Somewhat Important

Very Important

Extremely Important


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Appendix

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At the 90% level of confidence for N=201: The confidence interval around 50% is ± 5.8% The confidence interval around 25% is ± 5.0%




Confidence Intervals

2013 Campos Europe EXTERNAL

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