2013 Black Friday and Cyber Monday Shopping Stats
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Transcript of 2013 Black Friday and Cyber Monday Shopping Stats
Who spent the least on Black Friday?Income affected those who spent under $100.
coupons.com/thegoodstuff/black-friday-2014
$0–$24,999
$25,000–$49,999
$50,000–$74,999
$100,000–$149,999
66.3%
60.1%
50.9%
42.4%
BLACK FRIDAY coupons.com/thegoodstuff/black-friday-2014
BLACK FRIDAY
Who spent the most on Black Friday?
9.4%only
of non-parentsspent the sameamount
50% of parents spent between $100–$199
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BLACK FRIDAY
Black Friday Spending and Age
18–24
25–34
35–44
45–54
55–64
65+
under $100
87.5%
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BLACK FRIDAY
Black Friday Spending and Age
18–24
25–34
20.7%
35–44
45–54
55–64
65+
18–24
25–34 17.9%
35–44
45–54
55–64
65+
18–24
25–34
8.5%35–44
45–54
55–64
65+
$100–$199 $200–$299 $300–$399
coupons.com/thegoodstuff/black-friday-2014
BLACK FRIDAY
18–24
25–34
35–44
45–54
55–64
65+
6.7%
18–24
25–34
35–44 16.4%
45–54
55–64
65+
$400–$499 over $499
Black Friday Spending and Age
coupons.com/thegoodstuff/black-friday-2014
BLACK FRIDAY
Black Friday Spending and Gender
Male
Female 61.7%
56.4%
under $100
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BLACK FRIDAY
Male
Female 13.9%
13.1%
$100–$199Male
Female 9.2%
9.4%
$200–$299Male
Female 3.9%
6.5%
$300–$399
Black Friday Spending and Gender
coupons.com/thegoodstuff/black-friday-2014
BLACK FRIDAY
Male
Female 3.9%
3.0%
$400–$499Male
Female 7.3%
11.6%
over $499
Black Friday Spending and Gender
coupons.com/thegoodstuff/black-friday-2014
BLACK FRIDAY
Black Friday Spending and Region
Northeast
South
West
Midwest
60.6%
under $100
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BLACK FRIDAY
Northeast
South
West
Midwest
14.7%
$100–$199
Northeast
South
West
Midwest
9.8%
$200–$299
Northeast
South
West
Midwest
7.3%
$300–$399
Black Friday Spending and Region
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BLACK FRIDAY
Northeast
South
West
Midwest
5.4%
$400–$499
Northeast
South
West
Midwest
12.2%
over $499
Black Friday Spending and Region
coupons.com/thegoodstuff/black-friday-2014
Who spent the least on Cyber Monday?Among 18–24 year-olds, more women spent
under $100 than men.
74.5%
of women18–24 spent under $100
50.7%
of men18–24 spent under $100
CYBER MONDAY coupons.com/thegoodstuff/black-friday-2014
Who spent the most on Cyber Monday?A small percentage spent more than $499.
Here’s a breakdown of those shoppers by region.
CYBER MONDAY
WEST7.9%
SOUTH6.6%
NORTHEAST
5.4%
MIDWEST3.9%
coupons.com/thegoodstuff/black-friday-2014
18–24
25–34
35–44
45–54
55–64
65+ 93.4%
under $100
Cyber Monday Spending and Age
CYBER MONDAY coupons.com/thegoodstuff/black-friday-2014
18–24
25–34 16.5%
35–44
45–54
55–64
65+
18–24
25–34 13.2%
35–44
45–54
55–64
65+
18–24
25–34 6.1%
35–44
45–54
55–64
65+
$100–$199 $200–$299 $300–$399
Cyber Monday Spending and Age
CYBER MONDAY coupons.com/thegoodstuff/black-friday-2014
Cyber Monday Spending and Age
CYBER MONDAY
18–24
25–34
35–44
3.1%
45–54
55–64
65+
18–24
25–34
35–44 10.2%
45–54
55–64
65+
$400–$499 over $499
coupons.com/thegoodstuff/black-friday-2014
CYBER MONDAY
Cyber Monday Spending and Gender
Male
Female 72.1%
64.5%
under $100
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CYBER MONDAY
Male
Female 11.5%
14.3%
$100–$199Male
Female 7.6%
8.7%
$200–$299Male
Female 3.8%
3.6%
$300–$399
Cyber Monday Spending and Gender
coupons.com/thegoodstuff/black-friday-2014
CYBER MONDAY
Male
Female 1.8%
2.5%
$400–$499Male
Female 3.2%
6.4%
over $499
Cyber Monday Spending and Gender
coupons.com/thegoodstuff/black-friday-2014
CYBER MONDAY
Cyber Monday Spending and Region
Northeast
South
West
Midwest 68.7%
under $100
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CYBER MONDAY
Cyber Monday Spending and Region
Northeast
South
West
Midwest
16.4%
$100–$199
Northeast
South
West
Midwest
9.2%
$200–$299
Northeast
South
West
Midwest
4.2%
$300–$399
coupons.com/thegoodstuff/black-friday-2014