2013 April

V I S I T U S A T W W W . S A P A T O D A Y . C O M

Southeastern Advertising Publishers Association (931) 223-5708 (888)450-8329 fax 1

SAPATodayAdvancing the free paper industry by providing resources for success and venues for sharing ideas.

Board of DirectorsThe leadership of SAPA is in good hands. The board of directors, director, and assistant are listed with contact information.

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The Power of the Right StoryAdding the right story or story telling to your sales presentation can make you more effective and prosperous.

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Conference ScheduleIt’s not too early to start planning for a fabulous conference in Washington, DC. 6 associations join together for the biggest and best of everything.

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Graphics Series Here are another set of rules for graphics folks. Not the kind you get in trouble if you break, the kind that separate things. Read on.

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USPS UpdateThe statistics relating to the power of our industry are staggering. Find out how strong we are and meet the new Mail Manager for the USPS.

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Prospecting in 2013Bob Berting gives us eight ways to make a more positive impact in our new client prospecting efforts. There are some great ideas, read on.

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by Dr. Joey Faucette

The banks aren’t calling to loan you money to grow your business…or start one. So how will you expand in the most profitable manner?

Here are 3 Low Cost Tips to Positively Profit at Work.

DISCOVERThink of business as a discovery mis-sion. Daily you have multiple oppor-tunities to discover more customers, more niches, more problems your business can solve, more…you fill in

3 Low Cost TipsTo Work Positive

the blank.

You must invest some time in creating conversations in order to discover.

Ask your best customers, “Who do you know that we can help the way we do you?”

Ask your best clients, “What other _______ problems do you wish we helped you with?”

Starting your conversations with ques-tions that solicit an opinion are very powerful. Everyone has an opinion and loves to share it. Your discovery

Southeastern Advertising Publishers Association

THE MONTHLY NEWSLETTER FOR THE FREE PAPER INDUSTRY APRIL 2013

continued on page 2

mission is targeted at “best custom-ers,” i.e., the ones you want more of.

Avoid assuming you know more about what they want than they do. Discover by asking.

DOThe opinions you gather will cluster around themes. You’ll discover com-mon groups of people are referred, usually according to gender, age, sea-son of life, and socioeconomic status. You’ll discover stackpole problems



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that focus on common challenges.

Pick one combination of people and problem and do something about it. Select an easy one if you want. Or, pick a huge, hairy one. Either way, make a choice and do something.

Your action is targeted at a specific people and problem so you’ll know who to aim at and what to solve. It’s simply a matter of doing something. Of taking the time to plan an action and make it happen.

Yes, it will cost you some time and at-tention. Yes, it may cost you money.

You will get results from doing some-thing. The question then becomes, “How did it work?”

DEBRIEFThat’s when you debrief. You ask for feedback. In fact, you can ask for feed-back before you ever do it by getting your targeted customer involved. Ask, “How do you think this will work?” or “Look at this postcard and tell me what kind of response it’ll get.”

At least, ask the targeted customer af-ter your actions, “How did that work for your friend?”

Recycle the feedback into your discov-ery mission and you’re on your way to more profits. Your actions are more strategic. Your debriefing guarantees continuing improvement.

So discover, do, and debrief to posi-tively profit at work!

P.O. Box 53790Fayetteville, NC 28305Cell: 910-391-3859ph: 910.222.6200fax: [email protected]

Bill BowmanPresident

"The Nation's Fun, Family Newspaper!"www.kidsvillenews.com/cumberland

continued from page 1 SUMMARYHow do you positively guarantee prof-its at work? Dr. Joey Faucette, coach, speaker, & best-selling author offers “3 Low Cost Tips to Positively Profit at Work.”

BIODr. Joey Faucette is the #1 Amazon best-selling author of Work Positive in a Nega-tive World (Entrepreneur Press), Work Positive coach, & speaker who helps business professionals increase sales with greater productivity so they leave the of-fice earlier to do what they love with those they love. Discover more at www.Listen-toLife.org.

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PresidentTony OnellionBargains PlusSlidell, LA

985-649-9515

Vice PresidentCaroline

QuattlebaumSoutheast Sun

Enterprise, AL 334-393-2969

Past PresidentRussell

QuattlebaumSoutheast Sun

Enterprise, AL 334-393-2969

Past PresidentGreg Ledford

Shelby Shopper & Info

Shelby, NC 704-484-1047

TreasurerWill ThomasExchange, Inc.

Fayetteville, TN 931-433-9737

Board MemberMike Marlow Rutherford WeeklyForest City, NC828-248-1408

SecretaryAmy

Hollingshead Atlanta Thrifty Nickel

Marrietta, GA 770-971-8333

Executive Director

Douglas FrySAPA Headquarters

Columbia, TN931-223-5708

Board MemberBill Derby

Johnson City News & Neighbor

Johnson City, TN423-979-1300

Administrative Assistant

Vickie BeldenSAPA Headquarters

Columbia, TN931-223-5708SA

PA

Lead

ersh

ip

By John Foust Raleigh, NC

Thomas knows the power of storytell-ing. “I’ve found that the right stories help me sell more advertising,” he said. “After all, prospects are like ev-eryone else. They like to hear stories and examples of things that have hap-

cused and to-the-point, with a clear beginning, middle and end. And I’ve learned that it shouldn’t take long to get to the end. There are a lot of ap-proaches, but the formula I like best is known as SPAR – Situation, Problem, Action and Result.”

Let’s take a look at Thomas’ storytell-ing technique:

Situation: “In this step, take a moment to set the stage,” Thomas explained, “For example, you could say, ‘Three months ago, I was working with the Ace Widget Company on a new ad campaign. They had advertised with

The Power of the Right Story

continued on page 4

pened to other people.

Thomas is right. Every sales person should have an arsenal of stories for a variety of purposes – to establish cred-ibility, illustrate product benefits and answer objections.

“Sales stories shouldn’t go on and on forever,” he said. “They must be fo-

Southeastern AdvertisingPublishers Association



our paper on occasion, but most of their budget had been spent in other areas.’ In just a couple of sentences, this gives your listener a snapshot of Ace Widget’s situation.”

Problem: “This is where you isolate a specific problem or challenge. Don’t use generalities like, ‘Their advertising wasn’t working.’ Narrow the problem to a challenge that can be easily visual-ized by your prospect, something like, ‘The main problem with Ace Widget’s advertising was that they were not running ads that generated measur-

able results. Their ads described their products, but there was no compelling reason for readers to respond imme-diately.’

“See the difference?” Thomas asked. Now your prospect has a clear picture of what the Ace Widget Company was facing. Of course, that problem should relate to the problem you want to solve for the person who is listening to your story. That’s why it’s important to have a range of stories for different types of challenges faced by advertisers.”

Action: “Here’s the solution,” Thomas said. “Describe – briefly and without exaggerating – the action you took to solve Ace Widget’s specific problem. You might say, ‘After analyzing the problem, I recommended a series of ads promoting discounts on several key products. We tested various dis-count techniques (for example: half-price, then two-for-the-price-of-one – which is essentially the same offer).’”

Result: “This is the payoff, the point where you show how well the action worked. Your result statement could be something like, ‘During the first month of the campaign, the sales of Ace Widgets’ advertised products in-creased by 20 percent. By creating measurable results, they have been able to tweak their overall strategy and get more mileage from their marketing budget. This is a big change, because now they have a good feel for what works.’

“There’s the happy ending,” Thomas said.

This technique can add depth to your sales presentations. Every story has a hero. And with a SPAR story, the hero is your newspaper.

(c) Copyright 2013 by John Foust. All rights reserved.

John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad de-partments are using his training videos to save time and get quick results from in-house training. E-mail for informa-tion: [email protected]

TIPS FOR PROSPECTING IN 2013By Bob Berting, Berting Communications

As a successful advertising salesper-son and top executive of a large Sub-urban paper chain, I averaged 2 cold contracts a week for 15 years. Since then, as a newspaper sales trainer, I have worked with thousands of sales-people in the field making calls on a wide variety of merchants at individu-al locations, in shopping centers, small towns, business communities, and to media buyers. Some interesting obser-vations have arisen from this experi-ence, and I will share them with you:

1. IF THE WEATHER IS BADIf the weather is bad—raining cats and dogs—or heavy snowfall, it’s a great time to be making prospecting calls.

Many times a prospect will say “You’re the only person who’s been in here to-day to see me. If you’re that interested to see me, let’s sit down and talk.”

2. INVITE DIFFICULAT PEOPLE TO LUNCH

There’s something about good food, great décor, friendly service…and especially the kind of food the pros-pect likes. Once a very tough prospect mentioned his liking for Chinese food. The next week over Chinese lunch, the beginning of a long range advertis-ing campaign began to take place.

3. IN PERSON DROP-INS“I just happened to be in the neigh-borhood and wanted to stop in to see you.” Usually the prospect will be gra-

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Partners in Printing Since 1900

David C. ZehPrint Sales Consultant

mobile: 770.722.0076 email: [email protected]

www.waltonpress.com

402 Mayfield Drive • P.O. Box 966Monroe, GA 30655

toll free: 800.354.0235 local: 770.267.2596 fax: 770.267.9463

Prospecting in 2013

Southeastern AdvertisingPublishers Association

Douglas FryExecutive Director

104 Westland DriveColumbia, TN 38401

Voice: 931.223.5708Fax: 888.450.8329

[email protected]



A Few RulesIT’S STILL BEEN PRETTY BUSY FOR ME, BUT NOW I CAN SEE THE LIGHT AT THE END OF THE TUNNEL. I WILL BE FINISHED TEACHING ON NOVEMBER 5TH…

Ellen entered the publishing business after nine years as a high school art teacher and taught software pro-grams at the technical school level. She also writes a graphics column for The Independent Publisher. Reach her at: [email protected] Hanrahan ©2010

Wow. The last seven weeks have been a real experience for me, but I did it and I don’t regret it. I sure can use some sleep though, so I will probably hang a “Do not disturb” sign on the door—for at least a week! But I realize how precious time can be. My weekends were very important and I learned (relearned?) how to plan and make the best use of the time that I had. I also realize that computers, software and understanding new concepts can be over-whelming. I was fortunate when I worked in printing and publishing because I had to learn on the job, so to speak. There were no classes to teach us how to use the software, nor were there classes to teach us how to make better ads. We learned from each other. And along the way, we picked up shortcuts, tips and even a few tricks. Which got me to thinking about some of the time-saving techniques that I have used many times in the creation of ads. It was time-consuming to look for backgrounds, but with the use of a few “rules,” I could create almost instant backgrounds.

Paragraph format rulesI don’t mean you actually create paragraph formats, I’m talking about using the “rule above” and “rule below” function to create almost instant backgrounds. I used them in QuarkXPress and I use them to a greater extent in Adobe InDesign. This gives me greater control over the rule lines them-selves, I don’t have to group them and I can always add additional rule lines by hitting the “return” key. Once you start to experiment, you will get a better idea of how handy this instant background can be.

The above one point rules are at 50% black. If I had drawn them using the Line Tool or Rule Tool and then using a Step and Repeat function, but later deciding that I would really rather have the lines closer together, I would delete and redo. Using the paragraph rule capabilities, I just select them and change the leading applied or use the space before or space after to adjust them while I can actually see how they space out (next column top).

Rules rule!By the way, you can also use text with the rule above or rule below function to create charts. I used the rule below in InDesign for all of the following samples.

3-point Wavy lines used at 30%

As you can see, these create a variety of backgrounds that you control. You can easily change the width of the box; add more rules by hitting the “return” key until your space is filled; and change rule width and color in one dialog box. The above samples were created with just the “rule below” function. See what can happen by adding the “rule above” func-tion to the mix.

WHITE RED BLUE GREEN ORANGE VIOLET HAZEL CYAN MELON YELLOW BROWN BLACK

Rules with text to create charts

5-point White Diamond lines used at 30%

4-point Straight Hash lines used at 30%

4-point Japanese dots used at 30%

Rule above is a one point straight line at 30% Rule below is a 4-point Straight Hash lines at 30%, both with the same color

Rule above is a 3-point wavy line at 80%; with an offset of .5 and color Rule below is a 4-point Japanese dots used at 50% and with color as well

Rule above is a 3-point solid line at 40% Rule below is a 5-point solid line used at 20%.

Create a background, add a white box with a drop shadow for an attention-getting area, and another rule at the top.

Something this simple can add a little extra something to your ad, especially small space ads because often there is not a lot of room for artwork, let alone the text that needs to go into the ad. Now imagine adding a colored background with the rules being white or a lighter value of the background color to give the ad an entire-ly different look. Even if you don’t use these rules as an entire background, there are still other ways to use them:

Anniversary sale!

Even a bit of the rule back-ground can help call atten-tion to info within the ad. Making type big ger does not always end up in creating an ad that is easier to read!

Sorry, while I was typing that last bit above, I got to wondering what would happen if I used Rule Above and Rule Below and indented one (in this case, it was rule above with a left 1p1 indent). Both are 3-point wavy rules, but the rule above is at 50% and the rule below is at 20%. Actually, since I have these started, I should create a library to have my samples on hand for whenever I need a quick background for my work…besides I’ll have a little time soon!



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USPS Update:Changes that Matter

JUST THE FACTSAs the Executive Director of the Satu-ration Mailers Coalition, I frequently talk to members, other Association leaders, Postal Service and govern-ment officials about the mail and the value of saturation mail programs to the Postal Service businesses and con-sumers.

I am always looking for industry sta-tistics, studies, and industry reports to help tell the story. I thought some of my readers might find some of these statistics of interest to you in your business, and possible discussions you might have with customers, elected of-ficials on postal issues, and even local postal officials and postmasters about the value of your business.

In 2012, the Envelope Manufacturer’s Association Foundation issued a study on mailing industry and jobs. Here are some statistics from the EMA Founda-tion’s mailing industry job study:

The mailing industry is a vital part of the US economy. In 2011, it was re-sponsible for 8.4 million jobs – down from 8.8 million jobs in 2009. The mailing industry was responsible for $1.3 trillion in sales revenue for 2011. This number was up from 2009 sales revenue.

Although the mailing industry showed an overall decline in jobs, much of this job loss came from traditional print and paper suppliers and cuts within the Postal Service. There was growth in mail-related jobs in areas relating to electronic shopping and mail order houses retailer sales, shipping, and re-tail sales jobs for retailers that deliver products through the mail stream. Of the jobs lost, 9.9% of this job loss came from the Postal Service. The USPS has been doing everything it can to cut costs to recognize changes in communication habits and loss of first class volume. There were 720,200 jobs in 2009 – down to 648,350 jobs

in 2011. The Service expects the job force of the future to be a work force of approximately 450,000 employees, with more reliance upon part time and casual workers. (That estimate is a figure I have overheard discussed in meetings with top Postal officials; it is not in the EMA study.

The EMA study shows that the sale of mail-delivered products and services had an overall revenue sales increase of 12%. Clearly a viable and healthy Postal Service results in a healthier economy. Every state shows a signifi-cant dependence upon sales and jobs relating to the mail industry.

The Postal Service is required to report its performance and costs and volume statistics in an Annual Compliance (ACR) report filed with the Postal Reg-ulatory Commission. The ACR num-bers show that the type of mail used by shared mail programs – like free papers – has grown, while most other non-competitive, non-package service products have declined.

The volume of saturation flats grew by 5.82% in 2012. Much of this growth came from the Postal Service’s devel-opment of its Every Door Direct Mail



USPS Update: continued from page 6(EDDM) product. Even after EDDM volumes are removed, the saturation flat mail stream saw real growth of 1%.

The ACR report shows that the kind of mail used by free papers, saturation flat mail, is a profitable product for the Postal Service. This type of mail has a cost coverage of 228.2% – one of the highest markups in the system. The unit contribution for each piece of saturation mail to Postal Service over-head is over 9¢.

The free paper industry has always had a great story to tell. Paper Chain and the audit reports of Circulation Verification Council (CVC) have been of great value to me in telling Postal leaders about the potential of the free paper industry. Here are some of the “sexy statistics” I have shared from numbers obtained from CVC.

Total Audited Editions . . . . . . 3,118

(1,714 ownership groups)

Total Audited Circulation 64,587,533

Mail . . . . . . . . . . . . . . . . . . . . . . 48%

Private Carrier Delivery (PCD) . . 27%

Demand/Rack . . . . . . . . . . . . . . . 23%

Other . . . . . . . . . . . . . . . . . . . . . . 2%

The CVC numbers show that 1,100,088 in circulation has a Satur-day in-home date. We have used these numbers to tell the Postal Service that it will need to work with our members and our industry on any changes in

days-of-delivery to help our members keep customers and remain USPS cus-tomers.

My thanks to CVC for sharing this information. I am pleased to show that these numbers have remained remarkably stable and, in the case of the Postal Service share of free paper distribution, have shown some growth in spite of declines in circulation and print distribution for daily newspa-pers and magazines.

MEET THE MAIL MANAGERThe United States Postal Service has a new brand manager for mail. Jane Dyer is part of the recently restruc-tured USPS brand marketing team and has the title of Brand Manager, Mail.

Jane is no stranger to the Postal Ser-vice. Although she has worked for the International Post Corporation since November 2006 as Director of Mar-kets and Communication, her prior experience at the United States Postal Service included leading transforma-tional initiatives with management positions in marketing, sales and cor-porate relations. On March 14, 2013, I met with Jane Dyer. Present at the meeting was Dave Mastervich, the former brand manager for saturation mail, and Lyn Seidler, one of the Postal Service officials who worked with our members on saturation volume incen-tive programs.

The purpose of our meeting was to give Jane an overview of the satura-tion mail industry, to discuss the free paper business and opportunities for growth, and to encourage Jane to at-tend AFCP’s 2013 conference in Den-ver.

The United States Postal Service is one of the principal sponsors for the 2013 conference and will be participating in the trade show. I encouraged Jane – and she agreed – to come and meet publishers in an informal roundtable discussion. If your publication is in the mail, or interested in the mail, I encourage you to look for Jane at the conference in Denver. This is your op-portunity to tell a postal leader about your customers, your concerns, and what the Postal Service can do to keep your business, to grow your business, and to share ideas and ask questions.

I was encouraged by Jane’s interest and curiosity about SMC and the free pa-per industry. Jane acknowledged that she was “old school” and still a news-paper junkie, subscribing to a number of papers. She asked about the growth potential for the free paper industry. I was happy to have good statistics to share from the industry’s work with PaperChain and always-valuable audit data provided by CVC.

I stressed that the stories about declin-ing circulation and the death of print were not true for the free paper in-dustry. I showed CVC numbers that demonstrated that while dailies have

continued on page 8



SAPA Annua l Con fe ren ce : Washington D.C.: SAPA, IFPA, CPF, CPNE, MACPA, CPOWV, and a whole bunch of other letters will be joining together at the Ritz-Carlton in Pentagon City on September 19 - 21, 2013. This will be one of the largest assemblies of free community papers to ever come together. Plan now on

Conference Schedulesjoining your friends from across the Eastern United States in what will be an unforgettable conference. Top-notch speakers, exciting activities, friendships, and time to network will be some of the things you will remember most about the conference. Call Douglas Fry at 931.223.5708 for more information.

N E W S P A P E R P R I N T I N G C O M P A N Y




A c c o u n t E xe c u t i ve

5 2 1 0 S O U T H LO I S AV E N U E / TA M PA , F LO R I DA 3 3 6 1 1( 8 1 3 ) 9 0 2 - 1 1 9 6 / C E L L ( 5 6 1 ) 2 3 9 - 2 4 9 5P ro d u c t i o n : ( 8 1 3 ) 8 3 9 - 0 0 3 5 / FA X : ( 8 1 3 ) 8 3 9 - 7 2 9 5E M A I L : d o u g s @ N P C p r i n t i n g . c o mw w w. N P C p r i n t i n g . c o m

Doug Schwenk

Love only grows by sharing. You can only have more of yourself by giving it away to others.

Brian Tracy

What is powerful is when what you say is just the tip of the iceberg of what you know.

Jim Rohn

USPS Update: continued from page 7declining circulation and are aggres-sively converting to digital, that free paper circulation remains relatively stable.

As a long-time cheerleader for free papers, I stressed that I felt the Postal Service could grow this business with better communications and efforts to be more competitive in pricing.

We talked about the importance of price stability, the importance of meet-ing in-home dates and concerns about the plans to end Saturday delivery ser-vice. I explained that our members were planning for potential changes in service but needed the Postal Service to work with us on meeting in-home dates. Although most papers have mid-week in-home dates, the papers that are currently delivering with Fri-day or Saturday in-home dates would need the Service to communicate with us about ways of achieving pre-week-end delivery. I explained that a de-

livery bridging Fridays and Mondays would not work for our members in meeting our advertisers’ demands and expectations. I explained that free papers had choices and were able to reach customers with private carrier delivery as well as mail. The CVC readership data shows that consum-ers look for free papers, whether in the mail, on the door or driveway, and that readership and response can be high regardless of delivery method.

I said most free paper customers would probably prefer to use the Post-al Service for delivery, and if the Postal Service could work more with this industry on competitive pricing and service, it could significantly grow this high contribution/high frequency mail volume.

I was encouraged by Jane’s enthusiasm and interest to meet customers and ad-dress customer needs. Her colleague, Lyn Seidler, was also focused on listen-

ing to customer concerns and meeting customer needs. I encourage every-one attending the AFCP conference – particularly publishers that are in the mail or are interested in the mail – to make a point to greet, meet, and get to know Jane Dyer, the USPS Brand Man-ager for mail.

Free PapersWorking For You

“Our liberty depends on the freedom of the press, and that cannot be limited without being lost.” Thomas Jefferson

The liberty we enjoy in this country came about because ordinary citizens stood up against the big guys. They gathered together to read how others were doing the same. How did they do that? By reading their local community paper. We, too, stand up against the big guys to bring the best our community has to offer each issue. Free community papers continue to connect us in ways other media can’t. We are free. We are available to everyone. We are local. Our liberty depends on the freedom of the press. We will continue working hard so that all our freedoms can be preserved.

You live in the land of the free.



cious and agree to talk to you. Leave a brochure. Send a short e-mail note the same day saying that you will call them again in a few days to ask for an appointment.

4. PHONINGWrite out creative ideas you want to discuss in advance before you call. This concrete method creates a firm pic-ture in your mind of the exact things you want to discuss. This makes your conversation far more structured and clearly gives you an edge over com-petition who ramble on and on about their service.

5. E-MAILI have found the following to be ex-tremely effective: “Just checking in with you. I appreciate updates, whether favorable or unfavorable—as it helps me serve you better.”

6. SIMPLIFYThis is an age of extremely quick com-munication and quick scanning. All contacts with prospects must be honed down to shorter e-mails, more abbre-

viated sales kits, and crisp, to the point presentations. The adage “ The more you tell, the more you sell” doesn’t al-ways apply.

7. MOODS AND EMOTIONWhen prospecting over the phone, give yourself a break. Talk for 30 min-utes, then take a 5 minute break. Don’t prospect if you’re angry or upset—only when you are in a relatively good mood and have a positive attitude.

8. “SELL WITH EMOTION AND JUSTIFY WITH FACTS”

Aim for the prospect’s first brain with emotional appeals. A good approach is

Prospecting continued from page 4

Justin Gerena, President, Director of Salesp: 888.592.3212 x710e: [email protected]

JB Multimedia, Inc. P.O. Box 704 N. Bellmore, NY 11710 888.592.3212 phone/fax www.jbmultimedia.net

M a k i n g p u b l i c a t i o n s i n t e r a c t i v e.

your believability, sincerity, warmth, down to earth friendliness, and genu-ine smile. Show creative ad layouts (sell with emotion)—then present the advertising proposal (justify with facts).

Bob Berting is a professional speaker, newspaper sales trainer, and publisher marketing consultant who has conducted over 1500 live seminars, tele-seminars, and webinars for newspaper sales staffs, their customers, print media associations and trade associations in the US and Canada.

Contact Bob at 800-536-5408 or [email protected]. He is located at 6330 Woburn Drive, Indianapolis, In 46250.

On behalf of the entire PaperChain committee I am happy to announce “JULY is National Free Paper Month”. We are currently forming a committee to work out all the details on how to promote and celebrate it. Many ideas have been bantered about and I can assure you the ideas are awesome! The internal committee came up with the idea to switch the celebration from March to July in order to take advan-tage of the spirit of independence.

Dan Alexander, Sr. and co-chair of the internal marketing committee for Pa-perChain said, “Given the state of some daily pubs pulling back, I think the political mood is such that we could be welcomed as providing our com-munities with a very valuable service, supporting and providing an econom-ic stimulant and identity to the areas we serve. Mom, Apple Pie and your Free Community Paper. It doesn’t get any more patriot than that!!!”

Scarlette Merfeld from Denton Pub-lications has agreed to chair the Free

Paper Month committee and if you would like to be involved, please drop me an email. Please watch for details and help us to promote our industry and plan to get involved in National Free Paper Month - July!

Officials for Rotary International have been invited to attend the AFCP con-ference in Denver April 25-27 to meet with publishers to encourage partici-pation in PaperChain organized Rotary promotional materials. Please help us to help Rotary meet their marketing needs and help prove the effectiveness of free papers!

Lastly I want to encourage you to share the Link and Learn and Link and Earn with your staff members. This unique monthly feature is courtesy of Paper-Chain!

Please feel free to reach out to me with any PaperChain related questions or to volunteer to help.

Greg Birkett

[email protected]

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