2013 ACC Social Media for Small Business
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UNCLASSIFIED 1 Social Media for Small Business Beth Clemons, ACC Web & Social Media Manager
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2013 ACC presentation during Small Business workshop at the Huntsville Chamber.
Transcript of 2013 ACC Social Media for Small Business
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Social Media for Small Business
Beth Clemons, ACC Web & Social Media Manager
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Agenda
• What is social media?
• Why use social media?
• How do I get started?
• Where can I get help?
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Social_Media_Revolution_2013.mp4
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What is Social Media?•Social networking•Curation sites •Social bookmarking•Blogs•Wikis•Photosharing•Geolocation•Video sharing•Meetups/Events
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Why use Social Media?
•Credibility•Increase your exposure•Relationship building•Get out there with the big guys•Customer service•Cost effective
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How do I get started?
•Google your business and yourself•Set up Google Alerts•Claim your usernames
1. Research, research, research2. Find your competition / customers3. PLAN
Get started with these 3 steps:
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• Don’t mix accounts • Don’t share too much• Don’t try to be everywhere• Don’t steal/spam• Don’t sell constantly• Don’t spill your secrets• Don’t ignore feedback• Don’t just ‘hire an intern’
• Do know the site etiquette• Do share the little things• Do create conversation• Do repurpose/reuse• Do experiment• Do your research• Do follow-up• Do plan your strategy
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Where can I get help?
www.facebook.com/dellsocialmedia
www.sba.gov/social-media
mashable.com/small-business/
www.socialmedialeaps.com/
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www. army.mil/ACC
www.facebook.com/ArmyContracting
www.twitter.com/ArmyContracting
www.flickr.com/ArmyContractingCommand
Search “Army Contracting Command”
www.youtube.com/ArmyContracting
gplus.to/ArmyContractingCommand
