2013 05 jakarta wwf pole and line-english
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Transcript of 2013 05 jakarta wwf pole and line-english
World Wise Foods
Pole & Line Caught Tuna
John Burton CEOJakarta
May 2013
Key Points
• My involvement in Pole and Line
• International Pole and Line Foundation
• UK Background
• Developing Markets
• MSC
• Other fisheries
• World Wise Foods sourcing network
Background John Burton
• Solomon Islands
• Maldives
• Indonesia
• Others
International Pole & Line Foundation
• Pole-and-line is regarded as the most responsible way to fish tuna. Using the market as the trigger to promote and foster the benefits of sustainably sourced pole-and-line tuna, to improve standards of living for socially and economically disadvantaged fishing communities around the world.
• Recent developments
UK Market Developments
• Leading market for Pole & Line
• Sainsbury 30 years
• Greenpeace – Supply of Pole and Line
• Sainsbury, Marks & Spencer, Waitrose
Developing Markets
• Australia – NZ• Canada• France• Germany• Holland• Italy• Scandinavia• Switzerland• US
World Market Demand(Tonnage Raw Material Base)
Current Projected Next 3 Years UK 30,000 52,000Europe 5,000 40,000Switzerland 5,000 8,000Australia 5,000 10,000Canada 2,500 20,000United States 5,000 20,000Total 50,000 150,000
Pole + Line Caught Tuna Estimated Catch and Distribution (Tonnes)
Japan 170,000 mostly katsuobushi - little for can
Indonesia 150,000 <10% sold as canned P&L
Maldives 70,000 65% Regional - 35% Can
Brazil 25,000 Regional - little for can
Ghana 23,000 65% Regional - 35% Can
Spain 20,000 Regional - little for can ( mainly Albacore)
Senegal 12,000 35% Regional - 65% Can
India 10,000 Regional
USA 7,500 50% Regional - 50% can ( mainly Albacore)
Mexico 500 Regional
World Wise Foods Pole & Line Sourcing Network – Raw Material
• Maldives MSC
• Mexico MSC
• Senegal
• Lanzarote
• USA Albacore
World Wise Foods Pole & Line Sourcing Network – Processing
• Maldives
• Thailand (Including Pet food)
• Spain
• Indonesia
Conclusion – Next Steps
• Remarkable progress in 5 years
• UK model
• Other markets
• Fulfilling the demand