2013 05-09 - mru shift - spy tactics and marketing measurement
-
Upload
anduro-marketing -
Category
Business
-
view
682 -
download
0
description
Transcript of 2013 05-09 - mru shift - spy tactics and marketing measurement
![Page 1: 2013 05-09 - mru shift - spy tactics and marketing measurement](https://reader034.fdocuments.us/reader034/viewer/2022051816/545507c6af79592b448b46cb/html5/thumbnails/1.jpg)
Spy Tactics & Marketing Metrics
Joanne O'Connell and Jeff Nelson
![Page 2: 2013 05-09 - mru shift - spy tactics and marketing measurement](https://reader034.fdocuments.us/reader034/viewer/2022051816/545507c6af79592b448b46cb/html5/thumbnails/2.jpg)
Spying all the Way to the Bank
• How can I steal Nick's laptop?
• Who is spying on me?
• What about competitors?
• Why is this strategically important?
• Where do I start?
![Page 3: 2013 05-09 - mru shift - spy tactics and marketing measurement](https://reader034.fdocuments.us/reader034/viewer/2022051816/545507c6af79592b448b46cb/html5/thumbnails/3.jpg)
How can I steal Nick's laptop?
http://www.truthdig.com/eartotheground/item/raytheon_creates_social_media_spy_software_video_20130213/
![Page 4: 2013 05-09 - mru shift - spy tactics and marketing measurement](https://reader034.fdocuments.us/reader034/viewer/2022051816/545507c6af79592b448b46cb/html5/thumbnails/4.jpg)
Who is spying on me?
For Cheap Spies:• Hubspot• Optify• ActiveConversion• Google Analytics
• LeadLander
![Page 5: 2013 05-09 - mru shift - spy tactics and marketing measurement](https://reader034.fdocuments.us/reader034/viewer/2022051816/545507c6af79592b448b46cb/html5/thumbnails/5.jpg)
Who is spying on me?
For Well Funded Spies:• Radian6• Sysomos• Ubervu
![Page 6: 2013 05-09 - mru shift - spy tactics and marketing measurement](https://reader034.fdocuments.us/reader034/viewer/2022051816/545507c6af79592b448b46cb/html5/thumbnails/6.jpg)
What about competitors?
Online Brand Measures:• www.alexa.com• www.semrush.com• www.klout.com• http://marketing.grader.com• www.mention.net
• www.buzzequity.com
www.socialmediaexaminer.com/5-social-media-monitoring-tools-to-simplify-your-marketing/
![Page 7: 2013 05-09 - mru shift - spy tactics and marketing measurement](https://reader034.fdocuments.us/reader034/viewer/2022051816/545507c6af79592b448b46cb/html5/thumbnails/7.jpg)
Why is this strategically important?
Copyright 2011 by Nelson Education Ltd.
![Page 8: 2013 05-09 - mru shift - spy tactics and marketing measurement](https://reader034.fdocuments.us/reader034/viewer/2022051816/545507c6af79592b448b46cb/html5/thumbnails/8.jpg)
Where do I start?
![Page 9: 2013 05-09 - mru shift - spy tactics and marketing measurement](https://reader034.fdocuments.us/reader034/viewer/2022051816/545507c6af79592b448b46cb/html5/thumbnails/9.jpg)
Where do I start?
![Page 10: 2013 05-09 - mru shift - spy tactics and marketing measurement](https://reader034.fdocuments.us/reader034/viewer/2022051816/545507c6af79592b448b46cb/html5/thumbnails/10.jpg)
Where do I start?
![Page 11: 2013 05-09 - mru shift - spy tactics and marketing measurement](https://reader034.fdocuments.us/reader034/viewer/2022051816/545507c6af79592b448b46cb/html5/thumbnails/11.jpg)
Where do I start?
![Page 12: 2013 05-09 - mru shift - spy tactics and marketing measurement](https://reader034.fdocuments.us/reader034/viewer/2022051816/545507c6af79592b448b46cb/html5/thumbnails/12.jpg)
Contact Us
Jeff Nelson @JeffxNelson
Joanne O'Connell @JoanneCalgary