Undergraduate · 2013-04-30 · grammes are business-led to a unique degree. We don’t simply...

Undergraduate09/10

The Language of Business

For all the latest course information go to www.ebslondon.ac.uk or contact the External Relations Office on +44 (0)20 7487 7505

Contents

The

Lang

uage

ofB

usin

ess Welcome to EBS London 1

What Our Students Say About Us 2

Why is EBS London Special? 4

LCP: Leadership, Creative Management, Psychology 6

The Language of Business 8

Study Abroad 10

Work Experience 12

Overview of the BA (Hons) International Business Programme 14

Sample Degree Programmes (IB) 16

The Events Management Sector 22

Overview of the BA (Hons) International Events Management Progamme 24

Sample Degree Programmes (IEM) 26

The Business Foundation Course 30

Admission Requirements 32

The EBS London International Business Scholarship 36

Tuition Fees 38

Regent’s College -A Unique Environment 40

Socialising and Support 42

Learning Resources 44

Disabilities and Learning Difficulties 46

Accommodation 47

Student Organisations 48

The EBS London Europe in the World & Jean Monnet Memorial Lectures 50

EBS London Alumni 52

After Your Degree - Preparing for Your Career 54

Nine Steps to a Successful Future 55

Graduate Profile 56

Graduate Employment Profiles 57

Mastering Your Future 58

Postgraduate Degree Programmes 59

Module outlines - BA (Hons) Degrees 60

How to Find Us 69

When you graduate with a degree from EBS

London, you will be entering the job market

with a set of skills for which employers around

the world are prepared to pay a premium.

Twice a year our Advisory Committee of

international business leaders gathers to

review our programmes and advise on future

developments. This means that our pro-

grammes are business-led to a unique degree.

We don’t simply design a programme and

hope that it will be of use to business - we ask

business what it wants, and then work to

deliver it.

EBS London is a dynamic mix of academic

learning and real business activity, and we hope

that this prospectus will stimulate your

interest. If you want to find out more about

our unique learning environment, please join

us at one of our monthly open days where we

will be happy to discuss your future with you.

Professor Michael ScrivenEBS London Director

Wel

com

e to

EBS

Lon

donFor thirty years, our vision of a business school

has been a resounding success. Each year our

new graduates offer employers something

unique - a world-class business education

combined with excellence in languages, study

abroad and intensive work experience in blue-

chip companies. The visible success that our

graduates have achieved as entrepreneurs,

consultants, international managers and finance

specialists has spread the word around the

world about our unique approach to business

education.

A degree at EBS London is a serious invest-

ment in your future career. You will find the

working environment here challenging and

demanding, but also enormously rewarding.

Our degrees will give you a broad manage-

ment overview of each of the key aspects of a

modern business. At the same time they will

drive you to develop your communication

skills both in English and in the other languages

you choose to study, making you an effective

and confident negotiator. The periods you

spend working in carefully selected business

organisations will ensure that your skills of

analysis and problem solving are highly

advanced, and that your professional ambition

and entrepreneurial flair have the best oppor-

tunity to develop and grow.

1

The European Business School London

Welcome to EBS London

2


No other institution in the UK is quite like EBS London with our unique international mix of students.

We are home to students from over 90 different countries worldwide, and 90% of our student body

comprises international students.

What Our Students Say About Us

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ess Nationalities

EU 55.8%

Rest of Europe 13.3%

CIS 9.4%

UK 7.8%

Asia 5.4%

South America 2%

North America 2%

Middle East 2%

Africa 1.3%

Australasia 1%

Emily Barnick, MexicoEmily Barnick is from Mexico andtook French and German at EBSLondon. Before studying at EBSLondon, she was already fluent inthree languages.

“When I arrived at EBS London, I didn’t know

anyone at the school”, states Emily. “However,

because of the small-sized campus, it is easy to

fit in, and the students and staff are very friendly

and helpful. One of the best things about EBS

London is the language teaching. I felt very well-

prepared for my study periods abroad.”

Andreea Petrisor,Romania“For me EBS London was the point

of no return. I got more than I ever

expected in terms of academic

knowledge, experience, friends and, most of all, life.

The school is great because all the theory learned

is also applied in different real and current case

studies. This helps develop a lot of skills which are

crucial in the business world, such as working in a

team, the ability to make a good presentation or

to work under pressure. The environment helps me

practise my language skills because in every corner

of this school I can hear different languages. Also,

as part of this course I get to spend one semester

in Buenos Aires and one in Paris, something I’ve

never even dreamed of happening. I’ll get to know

Luena Costa, Angola

EBS has a truly international character. Moststudents speak several languages and come fromvery different cultures and backgrounds.” “

Wha

t ou

r St

uden

ts S

ay A

bout

Us

3


AfricaAlgeriaAngolaCameroonDjiboutiEthiopiaGambiaIvory CoastKenyaMadagascarMoroccoNigeriaDemocratic Republicof the CongoSenegalTunisia

AsiaBruneiHong KongIndiaIndonesiaJapanMalaysiaPakistanPR ChinaSingaporeSouth KoreaSri LankaTaiwanThailand

OceaniaAustraliaPhilippines

CISAzerbaijanArmeniaChechen Republic GeorgiaKazakhstanLithuaniaMontenegroRussiaUkraineUzbekistan

E.U.AustriaBelgiumBulgariaCyprusCzech RepublicDenmarkEstoniaFinlandFranceGermanyGreece

HungaryIrelandItalyLatviaLithuaniaLuxembourgMaltaNetherlandsPolandPortugalRomaniaSlovakiaSloveniaSpainSwedenUK

Middle EastBahrainEgyptIranIsraelKuwaitLebanonLibyaOmanSaudi ArabiaSyriaUAE

North AmericaCanadaUSA

Rest of EuropeCroatiaMacedoniaNorwaySerbiaSwitzerlandTurkeyYugoslavia- FormerRepublic

Latin AmericaArgentinaBoliviaBrazilChileColombiaEcuadorEl Salvador HondurasMexicoPeruVenezuela

Ignacio Ortiz deZevallos, PeruIgnacio is from Lima, Peru. Aspart of his BA (Hons)International Business degree

course, he undertook two semesters of StudyAbroad at our partner university in Paris.

“The multicultural environment and the strong

emphasis on languages at EBS London allows

students to make the most out of international

business.”

Ignacio decided to study at EBS London after

hearing about the school from friends and

family in Peru, and was the winner of the

Scholarship competition in 2003.

Serene Abbas, LebanonSerene is from Beirut, Lebanon,

and is currently in her final year

of study at EBS London. She

completed two semesters of

study abroad in Madrid, Spain as part of her

BA (Hons) International Business degree

studies last year. “I loved Madrid, I had such a

rich experience and my year abroad just flew by.

When I arrived in Spain I knew the basics of the

language and struggled a bit in my first few

classes, and now it feels amazing to be com-

pletely fluent. My time in Spain was fantastic and

I gained so much from my studies there.” Serene

studied at the American University of Beirut

before joining EBS London and plans to work

in fashion marketing upon graduation.

new cultures, interact with people with a different

perception on everything, and this will help me in

my future career as a business person. Life in

London is also amazing, buzzing, crowded, always

new and unexpected… it is the perfect place to

have fun and make new but lifetime friends. I will

always remember the day I chose EBS as the day

that changed my life completely.”

EBS London currently has students from:

in the events management process from con-

ceptualisation onwards, including events

operations project planning; events law;

economics of tourism and events and

events marketing.

Work ExperienceClassroom study at EBSL is combined with

practical opportunity. All undergraduate

students are expected to undertake 36 weeks

of internships as part of their studies, giving

you hands-on experience in international

business organisations.

LanguagesLanguages are another key element of the BA

degree programmes. Students must choose

one or two languages from our portfolio of

nine: Arabic, Mandarin Chinese, French,

German, Italian, Japanese, Portuguese, Russian

or Spanish.

Study AbroadBusiness and language skills are combined

during the compulsory Study Period Abroad.

Choosing from 65 partner universities

worldwide, all undergraduate students spend

two semesters overseas as part of their

degree studies.

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Why is EBS London Special?

BA (Hons) International BusinessThe EBS London BA (Hons) International

Business degree programme is 3.5 years in

length, and provides a management overview

of all the main functional areas of business.

Over seven semesters you can build a major

in your main area of business interest, selecting

from a range of relevant elective modules.

BA (Hons) International Events Management The BA (Hons) International Events

Management degree is 3.5 years in length. This

programme aims to equip students with the

knowledge and skills relating to all stages

In 1979 EBS London became the UK’s first private validated undergraduate business school. Today

universities across the world have business departments and business degrees. For EBS London,

business is not a department: it is our reason for being.

The oldest private businessschool in the UK – since 1979.

Why

is E

BS L

ondo

n Sp

ecia

l?

5


The strengths which sustain ourexcellence are:

A unique business school approach to

learning at Bachelors level.

Articulated Bachelors-Masters programmes

with access to a range of specialised

Masters degrees.

Minimum 36 weeks of work placements in

several organisations in more than one

country.

100% of our graduates speak at least two

languages fluently; 70% are fluent in four or

more.

An undergraduate programme constantly

reviewed by our Advisory Committee of

business people.

Study abroad opportunities with 65

excellent partner institutions around the

world.

An outstanding teaching faculty with

relevant business experience.

A student body which is diverse,

enthusiastic and committed to excellence.

An Alumni Network dedicated to helping

you find projects, placements and jobs on

graduation.

Our superior reputation and consistent

100% employment record.

Superb location and facilities in the heart of

London.

www.ebslondon.ac.uk/applyonline

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LCP: Leadership, Creative Management, Psychology

EBS London offers innovative option modules

not usually found on a traditional business

degree programme. Within its multi-cultural

practical framework, LCP encourages creativi-

ty and innovation with a range of learning

experiences.

The LCP Experience (a combination of

Leadership and Management, Creative

Management, Psychology and Dramatic Arts

modules) exists to link business theory to man-

agerial practice. Leadership and Management is

a final year core module, whereas Creative

Management (final year course), as well as

Psychology and Dramatic Arts (first year

course), are both optional modules. Psychology

and Dramatic Arts students are led (‘directed’)

by LCP final year students to encourage a

‘reward system’ which enhances personal

growth processes. Each year LCP students set

up Short Film Competitions, Dramatic Plays,

Fashion Shows, Arts Exhibitions and Music

Concerts, in partnership – and in competition

– with dramatists, publishers, filmmakers, musi-

cians, actors, fashion designers and

broadcasters. LCP strives to establish higher

management quality through the development

of its advanced creative products. Working

together with cinemas, theatres, galleries, pro-

duction studios and TV channels, LCP short

films have been shown in London, Berlin and

Cannes. LCP’s major objective is to unite dif-

ferent styles within a defined framework and

to provide a platform for young talented

artists to exhibit. For example, twice a year

arts exhibitions at the Zizi Gallery in Mayfair,

London, present sculptures, paintings, photog-

raphy or computer-based graphical projects

involving improvisational transformation of

business-related information. Working together

with internal as well as external artists, LCP

encourages awareness of emerging talents.

LCP fosters a self-directed, autonomous

learning approach where students are fully

responsible for progress made. For further

information about the work of LCP, please

contact LCP Module Leader, Birgit Wildt:

[email protected]

EBS London offers a range of innovative option modules not usually found on a traditional business

degree programme. Within its multi-cultural practical framework, LCP encourages creativity and innova-

tion within a range of learning experiences.

The face is the human species' basic common language - universally understood and instantaneously recog-nised. I want high visibility with maximum exposure for my images, and aim to achieve this literally ' diffusive 'effect through a set of postcards, posters, and booklets which can easily be mailed, stuck on a wall, or flickedthrough on a lounge table. Each drawing has a hatching technique typical of etching, but is in fact simplyexecuted using basic ink pens. This allows anybody who has ever held a pen to directly identify with thechosen medium and the artist's 'état d'esprit ' at that moment

(Artist: Dorian Hirsch, EBSL Student – Exhibition at the ZiZi Gallery – Mayfair, 2005/2006).

LCP:

Lea

ders

hip,

Cre

ativ

e M

anag

emen

t, Ps

ycho

logy

7


Alex Lancksweert, Consultant, Accenture

EBS London students have a great overview of all the important areas inbusiness, finance, management and marketing. The casework, strategicmanagement and team-working elements to the EBS London degree givetheir students an edge over the competition. The track record with ourcompany has been excellent, with EBS London as the best runner in ourrecruitment after Oxford and Cambridge."

“

“There is no longer any doubt that in a globalisedeconomy the successful pursuit of businessrequires multilingual and multicultural knowledgeand expertise. So, whatever job you seek, having athorough knowledge of a foreign language in itsbusiness context will provide you with a remark-able competitive edge and will prove to be anexcellent professional asset. At EBS London we areproud of the wide range of languages we offer.”Josef Müller, Head of Department of Languagesand Cross-Cultural Studies

Arabic is one of the most widely spoken lan-guages in the world, with up to 300 millionspeakers. It is the dominant language in an areacovering the whole of Northern Africa, theArabian peninsula and much of the Middle East.As the language of Islam, it is also the secondlanguage of millions of Muslims around theworld. The politics of the Middle East in generaland recent political events in particular haveheightened the importance of studying Arabic,through which students can gain insights intothe cultural, religious, and political dimensions ofthe region, and most importantly into thebusiness domain of the Arabic countries thatoften have thriving economies, exemplified by thedynamic development of Dubai and Abu Dhabi.

Chinese is the largest official language in theworld. China’s economy has been growing atbetween 5-15% per year for nearly thirty years.Moreover the joining of the WTO in 2000 hashighlighted China as a key growth area forinternational trade and partnership develop-ment, making it the fourth largest exporting andthe third largest importing nation in 2003.

French is one of the official languages of theEuropean Union and Canada. It is also one ofthe leading languages in Europe and other con-tinents with 113 million Francophonesworldwide. In many countries of the MiddleEast, the Far East and Africa, the Frenchlanguage still enjoys a privileged position in

administration, commerce and business due toold cultural ties with France and the existenceof a large French-speaking population in thesestates. On an international level, after English,French is the most commonly taught secondlanguage in the world today.

With over 100 million speakers, more peoplespeak German as their native language than anyother language in Europe. Not only the resi-dents of Germany speak German, it is also anofficial language of Austria, Switzerland,Luxembourg, and Liechtenstein, and it is thenative language of a significant portion of thepopulation in northern Italy, eastern Belgium,Denmark, eastern France, parts of Poland, theCzech Republic, Russia, and Romania. In additionto that, around 20 million people are learningGerman as a foreign language worldwide.

Germany has been the world’s largest export-ing nation from 2003 to 2007, ahead of theUSA, and is the number one trade partner ofmany economies, including Italy, France andRussia. Germany is innovative: 4 of the world's10 most innovative companies are located inGermany, and with 12.7% of the world's patentapplications, the country ranks third in theworld. Two-thirds of the world's leading interna-tional trade fairs take place in Germany, sothere is no doubt that knowing German createsbusiness opportunities.

Italian means business, as well as culture. Withits roots in Rome and the Latin world, theItalian language and culture offers a uniquecombination of art and technology. Italy offersgolden business opportunities. Having startedthe privatisation process only recentlycompared to its European counterparts, veryprofitable markets for banks and financial institu-tions are being opened up. Key industries arevaried and diverse, and include fashion, design,the automotive industry, and of course foodand catering.

8


All undergraduate students at EBS London study languages as a compulsory part of their undergraduate

progamme. You can study at a variety of levels, including as a complete beginner if you wish, choosing from:

Arabic, Mandarin Chinese, French, German, Italian, Japanese, Portuguese, Russian or Spanish.

The Language of Business

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Japanese is the native tongue of the world’ssecond-largest economy and increasingly widelyspoken as a second language around the PacificRim. The Nikkei trades a larger volume ofstocks than any other exchange in the worldeach day and many of the world’s top businessorganisations are Japanese.

Portuguese, with over 200 million nativespeakers in the world, is the sixth most spokenlanguage and the third most spoken Europeanlanguage (after English and Spanish) in theworld. Furthermore, it is ranked first in SouthAmerica with more people speaking it (186 mor 53% of the population) than Spanish. It is theofficial language of 7 countries and a majorlingua franca in Africa. Culturally and commer-cially, the place of Portuguese in the world isundeniably relevant due to Brazil’s growingeconomic presence. With Brazil’s lead role inthe Southern Latin American Common Marketand Portugal’s membership in the EuropeanUnion since 1986, Portuguese is today widelytaught both in Europe and South America.

Russian is beginning to realise its enormousbusiness potential (with the largest oil reservesof any country in the world) and many multina-tional companies have important bases there.Russian is understood across Eastern Europeand is widely used in the central Asian republicssuch as Uzbekistan and Khazakstan.

Spanish is the world’s second largest interna-tional language, with more than 400 millionspeakers in more than 20 countries (includingover 40 million in the US). With sustainedgrowth rates of over 3% annually, Spain is oneof the fastest growing economies in theEurozone. Latin America, on the other hand, iscurrently competing successfully in many indus-tries in the world market. The existence ofregional trade agreements such as NAFTA(TLCAN), MERCOSUR, etc., together with theregion’s optimistic stance towards globalisationevidences the importance of this large tradearea. Furthermore, the Hispanic community -with its growing success in many areas ofbusiness - is the largest and fastest growingminority in the US, which makes Spanish thesecond language in the United States of America.

9


Born in the western corner of

Austria that borders on Germany

and Switzerland, Philipp Lehner

developed an awareness of multi-

culturalism from his early days.

After finishing school, and having completed his

military service in Austria, he went to spend

time in South America, first a few months in

Buenos Aires, then backpacking through what

he calls “the continent of passion and enormous-

ly rich nature”. He returned to Europe a year

later and started his degree in International

Business at the European Business School in

London, attracted by the course offer, the

range of languages, and the location. “As foreign

languages I took Spanish, to maintain my freshly

acquired language skills, and also Chinese, to

throw myself at the next challenge.” He is going

to spend his Study Period Abroad for two

semesters in Nanjing, China. So far he has

already completed work placements with

‘Credit Suisse’, ‘RS Consulting’ and ‘Alpla’, all in

the UK, and ‘Wipro New Logic’ in Austria.

When being asked to state three adjectives

representing his personality, he says “energetic,

respectful to the individual and hungry for knowl-

edge on the academic, as well as the life

experience side”. Looking into the future, he

sees himself successfully applying his interna-

tional life experiences and practical knowledge

of business itself, acquired through internships

and studies, to his own business.

Philipp Lehner from Austria, Level 3 Student

Graduate Language Skills .07

100% of our graduates speak at least two languages fluently, and 70% are fluent in four or more.

7 Languages 2%

6 Languages 5%

5 Languages 13%

4 Languages 50%

3 Languages 28%

2 Languages 2%

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Africa Cape Town University of Stellenbosch Business School

Argentina Buenos Aires Universidad Argentina de la Empresa (UADE)

Universidad de San Andrés

Universidad del CEMA

Universidad Torcuato Di Tella

Australia Sydney University of Technology Sydney*

Austria Linz Johannes Kepler Universität Linz

Belgium Brussels Solvay Business School

Brazil São Paulo Fundação Getulio Varga*

Canada Montreal Concordia University*

Université Quebec a Montreal*

Laval Université Laval

Quebec CREPUQ (19 Universities)

Chile Santiago Pontificia Universidad Católica

Viña del Mar Universidad Adolfo Ibáñez

China Beijing Beijing Language and Culture University

Hong Kong City University Hong Kong

Nanjing Nanjing University

Hangzhou Zhejiang Gongshang University*

Denmark Copenhagen Copenhagen Business School*

France Aix-en-Provence Institut d'Administration des Entreprises d'Aix-en-Provence

Lille ESPEME- Lille

Nice ESPEME

Université Nice Sophia Antipolis*

Paris EBS Paris

Ecole Supérieure du Commerce Extérieur

Institut Supérieur du Commerce

Université Paris-Dauphine

Rennes ESC-Rennes*

Germany Ingolstadt Katholische Universität Eichstätt-Ingolstadt

Reutlingen Hochschule Reutlingen

Witten Universität Witten/Herdecke

EBS London has carefully selected over 60 institu-

tions on the basis of academic excellence as our

study abroad partners. These institutions are in

countries ranging from Argentina, Brazil, Canada,

Chile, China, Japan, Mexico, Peru, Russia, Uruguay

to the USA, as well as many across Europe. To see

the full range of choices available, please check

http://www.ebslondon.ac.uk/PartnerinstitutionsABR.asp

Study abroad presents you with the opportunity

to reach a commanding level of fluency in your

chosen language(s) and to study specialist options

which will take you closer towards your chosen

career. During your Study Period Abroad, you will

attend selected academic courses alongside

native speaker students and, in most cases, take

the same examinations as they do.

10


Study abroad is one of the parts of the EBS London learning experience that our students

most look forward to. Students have an exciting choice of destinations for the two study

abroad semesters needed to complete the EBS London degree.

Study Abroad

* offers courses in Events Management

Stud

y A

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d

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There is no question that you will come back

a different person. Study abroad is a stimulat-

ing experience and highly prized by employers.

Employers are keen to recruit from EBS

London because of the value study abroad

adds to our degree programmes, enabling our

students to become flexible and experienced

business professionals.

Study abroad is a highly demanding experi-

ence, and you will need to be well prepared

before you go. To be eligible for study abroad,

you must have successfully completed all of

the core modules of your degree at Level 1

and Level 2. Of course, this includes the

relevant language courses.

When the time comes to plan your study abroad, youwill have over 60 partner institutions around theworld to choose from. Your choice will be based onthe language(s) you are specialising in, as well as on aclose match between the specialist expertise of thehost institution and your own developing career plan.The International Programmes Office will give youpersonal guidance to ensure that the most appropri-ate partner institution is selected for you.

EBS London participates in the Socrates-Erasmus pro-gramme and in the European Credit Transfer System.

EBS London has been awarded the Erasmus UniversityCharter from 2003 by the European Commission.

Italy Bologna Università degli Studi di Bologna*

Milan Università Cattolica del Sacro Cuore

Pavia Università degli Studi di Pavia

Venice Università Ca' Foscari di Venezia*

Japan Nagoya Nanzan University*

Osaka Otemon Gakuin University

Tokyo Aoyama Gakuin University

Mexico Guadalajara Instituto Tecnológico y de Estudios Superiores de Monterrey

Peru Lima Universidad del Pacifico

Portugal Lisbon ISCTE Business School

Universidade Catolica Portuguesa

Russia Moscow Plekhanov Russian Academy of Economics*

Moscow State Lomonosov University

Spain Barcelona Universidad Autónoma de Barcelona*

Universidad de Barcelona*

Universitat Pompeu Fabra

Cádiz Universidad de Cádiz*

Madrid EBS Madrid

Universidad Antonio de Nebrija*

Universidad Autónoma de Madrid

Universidad Francisco de Vitoria*

Universidad San Pablo CEU*

San Sebastián Universidad de Deusto*

Toledo Universidad de Castilla la Mancha*

Switzerland Zurich Zürcher Hochschule Winterthur

Uruguay Montevideo Universidad Católica del Uruguay*

USA Boston Suffolk University

Chicago DePaul University

New York Pace University*

San Francisco San Francisco State University*

San Jose San Jose State University

* offers courses in Events Management

We believe that by combining academic and

practical development, you will realise your full

potential as an EBS London student.

For EBS London students, much of your time

will be devoted either to business studies or

to business in practice. The pace is demanding

and the challenges are real, but the rewards

in terms of personal fulfilment and career

opportunities are substantial. Ask our

successful Alumni!

Our graduates enter the employment market

with a proven track record of commitment

and achievement in their internships, and a

sound knowledge of how to put their skills to

practical use.

Our Careers and Internships team will play an

important part in helping you organise your

work placements. We will work with you to

develop options for various career plans, focus

your choices, and target suitable companies.

We maintain a regularly updated database

(6500+) of key opportunities in every sector

worldwide, and you can be sure that you will

have the best guidance and follow-up in

making your choice of companies.

Moreover, we focus on building an individual

profile of your skills, in order to give you the

best quality careers guidance and proactive

personal marketing. A psychometric assess-

ment of your values, interests, abilities and

personality is available in-house.

Placement Learning Project In addition to the standard requirement of 36

weeks of work placement, you may elect to

replace one of the study abroad semesters

with a 4-5 month full-time work placement

(Placement Learning Project). This gives you a

chance to make the most of the practical

application of your theoretical business

knowledge. If you wish to elect to take this

route through the degree, you must inform

the Course Leader and the Careers and

Business Relations office by the end of your

first semester.

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Work experience during the degree programmes is a requirement for all of our students. Students on

the BA programmes will complete a minimum of 36 weeks of work placements during their degree. This

total is usually divided into blocks of time between the academic semesters, and work placements can be

carried out all over the world.

Work Experience

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We maintain a regularlyupdated database(6500+) of key employers

keting the ‘brand’ of our distinctive graduates.

This is reinforced and powered by the Alumni

and Corporate Relations Department.

The centre for Careers and Business

Relations regularly organises networking

events in areas such as ‘Working with

Headhunters’, ‘Working in the City’,

‘Marketing’ and ‘PR’. For further information

on forthcoming events, please contact the

Careers and Business Relations office.

Regions of Work Placement

United Kingdom 23%

Germany 21%

Spain 13%

France 10%

Italy 6%

Switzerland 6%

Russia 2%

China 2%

Finland 2%

Bulgaria 2%

Poland, Japan, Sweden, MexicoColombia, Brazil, USA, AustriaCyprus, Latvia, Hungary, MaltaUkraine 1%

Wor

k Ex

perie

nceCareers Networking Events

Students have the opportunity to attend the

various Careers Networking Events where

they have the chance to meet and talk to

guests from top companies, small and medium

enterprises (SMEs) and headhunters, enabling

them to actively improve the possibilities of

future recruitment.

We strongly believe that networking is the most

effective way to acquire a job.

The international staff of the Careers and

Business Relations office networks with com-

panies both electronically on a global basis

and in person in London, with a view to mar-

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Your Major The seven areas you may

select to specialise in are:

Economics

Finance

Law

Entrepreneurial Management

Human Resource Management

Management (general)

Marketing

LanguagesThe School offers nine languages. You may

choose to study one or two from: Arabic,

Mandarin Chinese, French, German, Italian,

Japanese, Portuguese, Russian and Spanish.

Study AbroadAll students undertake a one year Study

Period Abroad (SPA). The destination(s) will be

determined by your choice of foreign

language(s). We have 65 partner institutions

around the world, each with a distinctive set of

strengths and special electives to offer you.

Work ExperienceUtilising our network of over 6500 companies

worldwide, students undertake internships in

a range of countries and businesses. All

students are required to undertake at least 36

weeks of work experience throughout the

duration of the degree, in the holiday periods.

Work experience is an excellent opportunity

to network and apply your business knowl-

edge in a practical setting.

14


The choices you make on the BA (Hons) International Business programme will build on your greatest

strengths and will offer future employers the special EBS London combination of skills and experience.

Overview of the BA (Hons) International Business Programme

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ofB

usin

ess Building Your Major

In semesters one and two, all BA (Hons)

International Business degree students take a

wide range of core business modules. Students

who take one foreign language will choose one

elective in each of semesters one and two, in

place of a second language.

The third semester continues with core

modules as the main focus, though a wider

choice of electives now becomes available as

students begin to specialise in their degree

according to their chosen major. Languages are

also a key component in semester three.

Again, students who take one foreign language

will choose one elective in semester three, in

place of a second language.

During the Study Period Abroad (SPA),

students take specialist elective modules that

allow them to further specialise in their chosen

major. Students who have opted not to take a

major will have the opportunity to study a

wider range of elective modules during the

SPA period.

As you enter Level 3 of the programme, the

core modules become more inclusive of the

disciplines you have studied and the emphasis

changes from core modules to those specific

to your major. The Business Dissertation

provides a focal point to your studies in

semester seven.

Building a major is entirely optional; students

who opt not to take a major will be able to

select a diverse range of elective business

modules throughout the degree, depending on

availability. This approach allows wider coverage

of business disciplines.

Elective Modules

Choose from the following:Business Forecasting

Consumer Behaviour

Creative Management

Cross-Cultural Perspectives in Business

Direct Marketing and Internet Marketing

European Law

Financial Risk Management

Integrated Marketing Communication

International Economics

International Human Resource Management

International Law

Level Three (semesters 6 and 7 - 120 credits)

Semester 6International BusinessBusiness StrategyChosen LanguageElectiveElective

Semester 7Business DissertationLeadership and ManagementChosen LanguageElective

Ove

rvie

w: B

A (

Hon

s) In

tern

atio

nal B

usin

ess

Prog

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15Level One (semesters 1 and 2 - 120 credits)

Semester 1Individual Influence SkillsInformation Technology for BusinessInternational Business EnvironmentFinancial ReportingChosen Language 1Chosen Language 2 OR Elective

Semester 2Understanding Business DataFoundations of Managerial EconomicsManagement AccountingChosen Language 1Chosen Language 2 OR Elective

Elective Modules

Choose from the following:Database Development & Web Design

Psychology & Dramatic Arts

Introduction to Financial Markets

Introduction to Business Law

Media Technology for Business

Elective Modules

Choose from the following:Advertising & Media in the MarketingEnvironmentCollecting & Using Business DataGlobal BankingInformation ManagementIntroduction to Cross-Cultural StudiesLaw & the CorporationLaw & the IndividualPrinciples of Financial ManagementFinancial Quantitative AnalysisVisual Arts & Society

Level Two (semesters 3 to 5 - 120 credits)

Semester 3Principles of Marketing Macroeconomic AnalysisHuman Resource ManagementChosen Language 1Chosen Language 2 OR Elective

Semester 4: Study Period Abroad Elective modules*

Semester 5:Study Period AbroadElective modules*

* During your Study Period Abroad you willtake specialist elective modules towards yourchosen major in the host institution whereyou are studying.

16


The

Lang

uage

ofB

usin

ess Below are several sample degree diagrams which illustrate possible combinations of languages and majors. Applicants

to the undergraduate degree programme do not have to select a major at the time of application – instead, we

encourage students to choose electives and their major during the programme*.

The BA (Hons) International Business degree programme has been designed to allow students to

choose a range of core modules, electives, languages and Study Period Abroad destinations.

Sample Degree Programmes

BA (Hons) International Business with Russian**

UnderstandingBusiness Data

Foundations ofManagerialEconomics

ManagementAccounting

Russian

Elective:Introduction toBusiness Law

IndividualInfluence Skills

IT for Business

InternationalBusiness

Environment

FinancialReporting

Russian

Elective: Database

Development &Web Design

Copenhagen,Business School,

Denmark

Elective:Finance Electives

Elective:MarketingElectives

Elective:Management

Electives

Elective:EconomicsElectives


Business Strategy

Russian

Elective

Elective:Creative

Management

BusinessDissertation

Leadership &Management

Russian

Elective:Operations

Management

Principles ofMarketing

MacroeconomicAnalysis

Human ResourceManagement

Russian

Elective:Global Banking

LEVEL 2 LEVEL 3

School ofManagement

(SOM), StPetersburg, Russia

Elective:EconomicsElectives

Elective:Law Electives

Elective:Finance Electives

Elective:Marketing Electives

This sample degree shows how you can take a language (Russian) and spend one semester in Russia and spend one English

language semester in Denmark. This option is possible because the student has a high level of competency in Russian.

**This example shows a generic degree, without a major.

This is only an example, as you may choose from any of the languages on offer : Arabic, Chinese, French, German, Italian, Japanese,

Portuguese, Spanish and Russian (this applies to all sample degree programmes).

If a student starts a language ab initio, he or she must spend the two semesters of SPA in the relevant country.

LEVEL 1

semester 6 semester 7semester 3 Study Period Abroad

Study Period Abroad

semester 1 semester 2

36 weeks work experience (for a sample student CV see p.56)

Sam

ple

Deg

ree

Prog

ram

mes

17


*Every effort will be made by the School to ensure that the students can complete the Major forwhich they register. However, the availability of majors will be subject to restrictions.

BA (Hons) International Business with Japanese Major in Finance

This sample degree shows how you can take one language (Japanese) and spend two semesters in Japan.

The major in this sample degree is Finance and shows how it is possible to build this expertise both at EBS London and during

your Study Period Abroad.

Financial institutions have always been major employers of EBS London graduates. The technical level of our graduates is well

respected in the sector. The Finance major allows us to capitalise on this well-established strength and offer employers an ever

more attractive graduate profile.




Japanese

Elective:Introduction toBusiness Law


IT for Business


Environment

FinancialReporting

Japanese

Elective:Introduction to

Financial Markets

Aoyama GakuinUniversity,

Tokyo

Elective:Japanese

Elective:Specialist Finance

Elective


Elective


Elective


Business Strategy

Japanese

Elective

Elective:Issues in

CorporateFinance



Japanese

Elective:Mergers &Acquisitions




Japanese

Elective:Financial

QuantitativeAnalysis

LEVEL 2 LEVEL 3

Aoyama GakuinUniversity,

Tokyo

Elective:Japanese

Elective:Specialist

EconomicsElectives


Elective


Elective

LEVEL 1


Study Period Abroad



18


The

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uage

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ess

This sample degree shows how you can study two languages (German and French) and spend one semester in Canada

(Québec) and one semester in Germany.

The major in this sample degree is Economics and shows how it is possible to build this expertise both at EBS London and

during your Study Period Abroad.

Economics has always been one of the great strengths of an EBS London degree. We aim to provide an understanding of the

general economic climate and develop an ability to analyse this from a managerial perspective. Combined with a sound grasp

of business and management skills, economics is part of the essential toolkit of the senior manager.

BA (Hons) International Business with French & GermanMajor in Economics

Sample Degree Programmes (Continued)




French

German


IT for Business


Environment

FinancialReporting

French

German

Université Laval, Canada

Elective:Specialist

EconomicsElectives

Elective:Specialist

EconomicsElectives

Elective:Specialist

EconomicsElectives

Elective:Specialist

EconomicsElectives


Business Strategy

French

Elective

Elective:InternationalEconomics



French

Elective:Business

Forecasting




French

German

LEVEL 2 LEVEL 3LEVEL 1


Study Period Abroad


Universität Witten/Herdecke, Germany

Elective:Specialist

Economics Electives

Elective:Specialist

Economics Electives

Elective:Specialist

Economics Electives

Elective:Specialist

Economics Electives

36 weeks work experience (for a sample student CV see p.52)36 weeks work experience (for a sample student CV see p.56)

Sam

ple

Deg

ree

Prog

ram

mes


19Sample Degree Programmes (Continued)

BA (Hons) International Business with Chinese and GermanMajor In Human Resource Management

This sample degree shows how you can take two languages (German & Chinese) and spend one semester in China and one

in Germany.

The major in this sample degree is Management with an emphasis on Human Resource Management. It shows how it is

possible to build this expertise through the electives at EBS London and during your Study Period Abroad.

Today we hear a lot about the knowledge economy, but a knowledge economy is a people economy. In most businesses the

most important factor is human capital: how to identify it, how to cultivate it and how to harvest it.




German

Chinese


IT for Business


Environment

FinancialReporting

German

Chinese

Universität WittenHerdecke, Germany

Elective:Specialist

ManagementElectives

Elective:Specialist

ManagementElectives

Elective:Specialist

ManagementElectives

Elective:Specialist

ManagementElectives


Business Strategy

German

Elective

Elective:International




German

Elective:Cross-CulturalPerspectives in

Business




German

Chinese

LEVEL 2 LEVEL 3

NanjingUniversity, China

Elective:Chinese

Elective:Specialist

ManagementElectives

Elective:Specialist

ManagementElectives

Elective:Specialist

ManagementElectives

LEVEL 1


Study Period Abroad



20



The

Lang

uage

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usin

ess

BA (Hons) International Business with Spanish Major in Law




Spanish

Elective: Law and the

Individual


IT for Business


Environment

FinancialReporting

Spanish

Elective: Introduction toBusiness Law

PontificiaUniversidadCatólica deChile, Chile

Elective: Specialist Law

Electives


Electives


Electives


Electives


Business Strategy

Spanish

Elective

Elective: European Law



Spanish

Elective: International Law




Spanish

Elective: Law and theCorporation

LEVEL 2 LEVEL 3

Universidad deBarcelona,

Spain


Electives


Electives


Electives


Electives

LEVEL 1


Study Period Abroad


This sample degree shows how you can take one language (Spanish) and two semesters abroad in two Spanish-speaking

countries (Chile and Spain).

The major in this sample degree is Law and shows how it is possible to build this expertise through the electives both at EBS

London and during your Study Period Abroad.

As international trade continues to grow, the complexities of doing business in multiple jurisdictions is becoming a greater

challenge. At the same time, the burden of compliance with various regulations continues to expand. A sound grasp of

current issues in business law is an important asset in any successful business team.


Sam

ple

Deg

ree

Prog

ram

mes

21



BA (Hons) International Business with French Major in Marketing

This sample degree shows how you can take one Language (French) and spend one semester in France and one semester in

the USA. This option is possible because the student has a high level of competency in French.

The major in this sample degree is Marketing and shows how it is possible to build this expertise both at EBS London and

during your Study Period Abroad.

The combination of marketing and languages is particularly valuable. Communication strategies of major organisations are

increasingly multinational, multilingual and multicultural. There have been some famous marketing disasters when slogans were

translated from one language to another or inappropriate product names were launched into a disbelieving new market. Our

graduates will be well prepared to avoid such embarrassing incidents with the set of skills provided in this Major.




French

Elective:Database

Developmentand Web Design


IT for Business


Environment

FinancialReporting

French

Elective:Media

Technology forBusiness

ESCE, Paris,

France

Elective:Specialist Marketing

Electives


Electives


Electives


Electives


Business Strategy

French

Elective

Elective:ConsumerBehaviour



French

Elective: InternationalMarketing




French

Elective:Advertising &Media in theMarketing

Environment

LEVEL 2 LEVEL 3

SFSU,San Francisco,

USA


Electives


Electives


Electives


Electives

LEVEL 1


Study Period Abroad



Business Personal Sport Entertainment

Conferences Parties Olympics Festivals (film / music)

Exhibitions Weddings World / Regional Cups Concerts

Product launches Anniversaries Commonwealth Games Gallery Openings

Awards ceremonies Motor racing Fashion Shows

Management training Tournaments Award Ceremonies(Tennis, Rugby, Football, Polo)

Horse Racing

The events industry has grown significantly

over the past decade and is as diverse as it is

large; it draws on the skills and personalities of

a wide range of people offering stimulating,

varied and rewarding careers.

A recent report (produced by KMPG and the

AEO) reveals that the Exhibition Industry

alone contributes £9.3 Billion to the UK

Economy and supports some 137,000 jobs.

Exhibitions are just a small part of the overall

picture, as is the UK; events management on

an international scale is seriously big business

and covers most industry sectors.

Due to the growth of the sector, Events

Management is becoming increasingly impor-

tant as a specialist field of study. Events are

very diverse and can range from small

bespoke private functions to large scale exhibi-

tions, festivals, award ceremonies, sports

tournaments, music concerts and world events

such as the Olympic Games. Many of these

larger events have a truly international dimen-

sion with international delegates, logistics,

marketing and multiple locations.

22


The Events Management Sector

The

Lang

uage

ofB

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ess

“Events Management is an exciting career and

opportunities can be found in all types of

business. From corporate events to festivals, it is

hard to think of a business that does not engage

in some form of event”.

Jeff Papis - BA IEM Programme Director

“The BA (Hons) International Events

Management programme provides a coherent

and well structured education to ensure that

graduates are able to take full benefit of

exciting careers in sporting, cultural, arts and

entertainment business sectors.”

John Harrison - Head of Department ofMarketing, Strategy & Law

What roles are there?There are the event managers, who in effect

are the project managers for a specific event

and oversee the whole process to ensure the

event meets the client’s brief and budget.

There is a more creative element undertaken

by the creative director or team to develop

themes and specific ideas to brand the event

and make it memorable. Production and tech-

nical staff that set up stages and arenas; health

and safety and licensing specialists; marketing

and PR officers; and a small army of front of

house events staff and supervisors.

Whilst the degree is primarily focusing on the

event manager role you may find that in later

employment you undertake many of the roles

mentioned above, particularly if you are

employed by a smaller firm specialising in

bespoke events. However in a large multi

national organisation you are more likely to

become a specialist in a particular area. The

degree offered by EBS is designed to ensure

you have a choice as to the direction of your

career and provides an insight into the overall

dynamic of the sector.

The

Even

ts M

anag

emen

t Se

ctor

23


24


Overview of the BA (Hons) International Events Management Progamme

(3.5 years - 7 Semesters)

The

Lang

uage

ofB

usin

ess All events have to be planned, organised and

managed. Our course is designed to produce

graduates equipped with the skills, knowledge

and competence to manage events. This may

include venue selection, public safety, the provi-

sion of catering, staffing, marketing, design and

staging, music promotion and sponsorship.

The role of the events manager involves the

coordination of expertise from a variety of

fields and this degree aims to produce gradu-

ates who can engage with specialists in

planning and executing a range of routine and

complex events.

This programme aims to equip students with

the knowledge and skills relating to all the

stages in the events management process

through conceptualising and planning the

project, and through operational, financial,

economic and events marketing. The interna-

tional dimension is a theme running through all

aspects of the course and is underpinned by

the study of an international language and two

semesters of study abroad.

Students have a choice of relevant supporting

elective subjects in media technology, gastron-

omy, writing for the media, visual arts and

society, culture and tourism, design, press

relations, events and luxury branding and

service marketing.

Students are required to complete 36 weeks

of work experience. This experience is

invaluable both in terms of a practical refer-

ence point to enrich the learning experience

and to enhance the employability of students

upon graduation.

The programme will culminate in a major

international events management project

based dissertation.

The programme is structured into four themes:

Event Operations

The event operations theme provides the

central and unifying core of the programme

and concentrates on exploring the events

management industry and the range of

approaches to service operations and

management.

Business and Management

The business and management theme

complements the events operations theme

by providing the opportunity for students to

gain knowledge and understanding of the

essential business functions of marketing,

human resource management and finance.

Languages

The languages theme places the degree in

the international realm by exposing students

to other languages and cultures through

foreign language study and a compulsory

Study Period Abroad.

Electives

Through a range of electives the special studies

for events managers theme provides opportu-

nities for students to either extend their main

studies in greater depth, or to explore further

cognate studies related to their potential

career destination.

Ove

rvie

w: B

A (

Hon

s) In

t. Ev

ents

Man

agem

ent

Prog

amm

e

25


Level One (semesters 1 and 2 - 120 credits)

Semester 1Introduction to the Events Planning Industry International Organisational Behaviour Project Planning and IT Skills Events Operations Project Planning Chosen Language

Semester 2International Events Law Financial & Management Accounting Economics of Tourism & EventsChosen LanguageElective

Level Two (Semesters 3 to 5 - 120 credits)

Semester 3Events Operations Management Human Resource Management (within Events Management)

Marketing for International Events Management Chosen LanguageElective

Semester 4 Study Period AbroadElective modules*

Semester 5Study Period AbroadElective modules*

Elective Modules

Choose one from the following:Introduction to Global Political Economy

Media Technology

Introduction to Writing for the Media

Elective Modules

Choose one from the following:Culture and Tourism

Food and Society

Visual Arts and Society

* During your Study Period Abroad you will

take specialist elective modules in the host

institution where you are studying.

Elective Modules

Choose four from the following:Services Marketing

Modern Gastronomy

Public Relations

Luxury Brands Management and

International Events

Design

Small Business Enterprise and Planning

Level Three (Semesters 6 and 7 - 120 credits)

Semester 6

Project / Business Dissertation (studied in each semester)

Contemporary issues in Events Management Industry

International Events Operations Strategy

Chosen Language

Elective

Semester 7Project / Business Dissertation

Chosen Language

Elective

Elective

Elective

26


The

Lang

uage

ofB

usin

ess The following are sample degree diagrams which illustrate possible combinations of languages and elective modules.

The BA (Hons) International Events Management degree programme allows students to choose a range

of elective modules that build expertise in specialised areas of the industry.

Sample Degree Programmes

BA (Hons) International Events Management with Mandarin Chinese*

This is only an example, as you may choose from any of the languages on offer : Arabic, French, German, Italian, Spanish,

Portuguese, Russian, Chinese and Japanese (this applies to all sample degree programmes). You may also choose from any of

the electives we offer.

If a student starts a language ab initio, he or she must spend the two semesters of SPA in the relevant country.

InternationalEvents Law

Financial andManagementAccounting

Economics ofTourism &

Events

Chinese

Elective: Media

Technology

Introduction to theEvents Planning

Industry

InternationalOrganisational

Behaviour

Project Planning and IT Skills

Chinese

Events OperationsProject Planning

Zhejiang GongshangUniversity

Hangzhou, China

Elective:Specialist Events

ManagementElectives


ManagementElectives


ManagementElectives


ManagementElectives

Project/BusinessDissertation

Contemporaryissues in EventsManagement

Industry

InternationalEvents

OperationsStrategy

Chinese

Elective: Services

Marketing


Chinese

Elective: Small BusinessEnterprise and

Planning

Elective: Luxury Brands

Management andInternational

Events

Elective: Design

Events OperationsManagement


Marketing forInternational Events

Management

Chinese

Elective: Visual Arts and

Society

LEVEL 2 LEVEL 3

Zhejiang GongshangUniversity

Hangzhou, China


ManagementElectives


ManagementElectives


ManagementElectives


ManagementElectives

LEVEL 1


Study Period Abroad



Sam

ple

Deg

ree

Prog

ram

mes

27


BA (Hons) International Events Management with French*

* This sample degree shows how you take a language (French) and spend one semester in France and one English language

semester in the USA. This option is possible because the student has a high level of competency in French.




Events

French

Elective:Introduction toGlobal Political

Economy

Introduction tothe Events

Planning Industry


Behaviour

Project Planningand IT Skills

French

EventsOperations

Project Planning

Université SophiaAntipolis,

Nice, France


ManagementElectives


ManagementElectives


ManagementElectives


ManagementElectives



Industry

InternationalEvents

OperationsStrategy

French

Elective: Services

Marketing


French

Elective: Modern

Gastronomy

Elective: Public Relations


Planning




Management

French

Elective: Culture and

Tourism

LEVEL 2 LEVEL 3

SFSU,San Francisco,

USA

Elective:Specialist EventsManagement

Electives


Electives


Electives


Electives

LEVEL 1


Study Period Abroad



28



The

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uage

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ess

BA (Hons) International Events Management with Spanish*

* This sample degree shows how you take a language (Spanish) and spend one semester each in Spain and Uruguay.




Events

Spanish

Elective: Media

Technology


Planning Industry


Behaviour


Spanish

EventsOperations

Project Planning

UniversidadAutónoma de

BarcelonaBarcelona, Spain


ManagementElectives


ManagementElectives


ManagementElectives


ManagementElectives



Industry

InternationalEvents

OperationsStrategy

Spanish

Elective:Food andSociety


Spanish


Planning

Elective: Modern

Gastronomy


EventsOperations

Management


Marketing forInternational

EventsManagement

Spanish

Elective:Introduction toWriting for the

Media

LEVEL 2 LEVEL 3

Universidad Católicadel Uruguay

Montevideo, Uruguay


Electives


Electives


Electives


Electives

LEVEL 1


Study Period Abroad



Sam

ple

Deg

ree

Prog

ram

mes

29



BA (Hons) International Events Managementwith Italian*

* This sample degree shows how you take a language (Italian) and divide your Study Period Abroad between two universities in Italy.




Events

Italian

Elective:Introduction toGlobal Political

Economy


Planning Industry


Behaviour


Italian

EventsOperations

Project Planning

Università degliStudi di Bologna

Bologna, Italy


ManagementElectives


ManagementElectives


ManagementElectives


ManagementElectives



Industry

InternationalEvents

OperationsStrategy

Italian

Elective: Modern

Gastronomy


Italian


Elective: Design

Elective:Small BusinessEnterprise and

Planning




Management

Italian

Elective:Visual Arts and

Society

LEVEL 2 LEVEL 3

Università Ca'Foscari di Venezia,

Venice, Italy


ManagementElectives


ManagementElectives


ManagementElectives


ManagementElectives

LEVEL 1


Study Period Abroad



If your present qualifications do not allow you

to be admitted directly onto our BA (Hons)

degree, or you simply want to feel more confi-

dent about studying business with languages,

you may enrol on our Business Foundation

Course. This is a full-time programme which

prepares students for the degree-level studies

offered at the European Business School

London. Course modules are assessed by

means of coursework assignments and exami-

nations. You may also study a foreign language

(subject to demand/availability).

Progression onto the BA (Hons) DegreeSome students on the Business Foundation

Course are required to complete two semes-

ters before progressing onto our degree

programmes. However, if you achieve a

Distinction or high Merit in all assessments

during your first semester, you may progress

onto your degree without taking the second

semester of the Business Foundation Course. If

you do take the second semester of the

Business Foundation Course, you must achieve

more than 40% in all assessments to be con-

sidered for progression to a degree

programme. All the rules and regulations for

the Business Foundation Course are outlined

in the EBS London Foundation Programme

Student Handbook.

How to Apply for the Business Foundation CourseIf you wish to enrol on our Foundation

Course, you should apply directly to EBS

London by contacting Admissions. You may

also apply online at

www.ebslondon.ac.uk/applyonline which gives

full details of the supporting documentation

we require to assess your application.

30


Foundation study focuses on key world events and the way these events impact on businesses in the

global economy. On the EBS London Business Foundation Course you will be coached in practical

business skills preparing you for the rigours of degree-level study and a university lifestyle.

The Business Foundation Course

The

Lang

uage

ofB

usin

ess

EBS offers a fast-trackfacility – complete thecourse in one semester.

The

Busin

ess

Foun

datio

n C

ours

eCourse OutlineThe Business Foundation Course is made up

of business and language modules with tuition

and assessment for modules taking place in

each semester.

Modules on offer:Business Orientation

Business Media

Global Village

IT for Business

Introduction to Finance and Accounts

Business Communications

Quantitative Problem Solving Techniques

Business Presentation

Foreign Language

Elective Modules (subjects range from

Business Law, to HR Management,

Corporate Strategy, Entrepreneurial Skills,

Sales & Negotiating Skills)

31


You will study a total of 12 modules over two

semesters (six in semester one, and six in

semester two). Students will have a maximum

of 24 contact hours per week.

Our decision to offer you a place on the BA

(Hons) degree programmes is guided by our

mission to educate future leading managers.

Our students come from many backgrounds,

but they all share a combination of academic

ability with an enthusiasm for new challenges.

We invite applications from students who can

demonstrate that they have the following qual-

ifications:

1. The motivation and potential to succeed in

an international business/international events

management career

2. A level of personal maturity consistent with

the demands of a competitive programme

3. A minimum of two good passes at GCE A

Level, and five good passes at GCSE level

including Maths and English. We also accept

equivalent qualifications for example:

Four good passes at AS Level

Four Scottish Highers

Five Irish Leaving Certificates

International Baccalaureate Full Diploma

French Baccalaureat

German Abitur

Italian Maturita

US High School Diploma with 3 APs at

grade 3 or 2 APs at grade 4

Swedish Slutbetyg

These are just some of the qualifications we

accept for admissions to our programmes. A

complete list of the international qualifications

we recognise for admission can be found on

our website at www.ebslondon.ac.uk.Alternatively, please contact us for further

information.

Please note - if you are applying with a 12-

year school qualification such as an American

High School Diploma (without any AP passes),

you will normally be required to complete our

one-year Business Foundation Course before

progressing to the main BA (Hons) degree

course (see page 30).

English LanguageIf your mother tongue is not English, we will

require evidence through an accepted test

certificate:

GCSE English with grade C or higher

IELTS with a score of 6.5 overall (5.5 for

Business Foundation Course)

TOEFL score of at least 577 or 233

computer-based test, 90 internet-based.

(535/203/74 for Business Foundation Course)

IGCSE English as a Second Language with a

grade C or above

Cambridge Advanced Certificate

(grades A-C)

32


Admission Requirements

The

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uage

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usin

ess

Adm

issio

n Re

quire

men

tsOther LanguagesFrom the nine languages offered at EBS

London (see page 8) you cannot study your

native language, and our programme does not

allow students to take more than one

language at beginner level. English is the

language of instruction, not a language option.

Language TestingOn Registration Day, if you are a non ab initio

(not a beginner) language student you will be

required to take a diagnostic test in your

chosen language. The results of this test will

determine which language class you will be

placed in. EBS London reserves the right to

make changes to your degree choice based on

the result of this test.

The Admissions Office will require originals or

certified documents of all qualifications on reg-

istration day. All non-English documents must

be accompanied by a certified/notarised

English translation.

UCAS ApplicationsTo apply via UCAS, you should consult the

UCAS website - www.ucas.ac.uk. The EBS

London UCAS code is E77. A full list of the

UCAS codes relevant to the EBS London

undergraduate course is available on the

UCAS website. Please remember to indicate

your language choice on the UCAS form, and

specify whether you are applying for the

February or September start date.


33

Study Abroad ApplicationsInternational exchange students, including

those on the Erasmus scheme, must have

completed at least the second year of their

undergraduate course before studying at EBS

London. The final application dates to

complete a study period abroad at EBS

London are 15 November for the Spring

semester and 15 May for the Autumn

semester. It is very important that you secure

the approval of your home university for all

courses you plan to take at EBS London

before applying.

International exchange, Erasmus/Socrates and

study abroad students, please contact the

International Partnerships Office for more

information.

Email: [email protected]

Iain Small, eFinancialCareers

The professionalism and ‘can do’ attitude ofEBS London students is of exceptional valueto us”“

Transfer of CreditsIf you have already participated in degree-level

education, you may be able to transfer some

of your credits towards a course at EBS

London. This recognition of Advanced Prior

Learning (APL) may make it possible for you to

begin your studies at a more advanced level

within the programme. Recognition of APL is

at the discretion of EBS London.

Any applicant being considered for APL will

be required to have equivalent qualifications

from another university that meet the

Learning Outcomes of the EBSL undergradu-

ate degree programme. A key criterion for

the acceptance of APL qualifications will be

the similarity of the Learning Outcomes

between the two programmes, such that the

exemptions are matched specifically to partic-

ular modules within the EBSL undergraduate

degree programme.

To apply for transfer of credit, you must

provide detailed descriptions (certified transla-

tions where necessary) of any courses taken,

and transcripts of relevant grades. Transfer of

credit will only be assessed before entry.

Please note - all transfer students must

complete at least three semesters at EBS

London, and transfer into the final year of the

degree programme is not possible. All credit

transfer is subject to a language test in your

chosen foreign language(s) (see page 8). Your

level of foreign language skills will determine the

level at which you can enter the programme.

Making an OfferOnce we have assessed your application, the

Admissions Officer will write to you to inform

you of our decision. UCAS applicants will also

receive official notification via the UCAS

system.

Applicants who have documentation missing,

or those who have not yet taken school

leaving examinations, will receive a conditional

offer.

If you wish to accept our offer, you must:

Confirm your acceptance in writing

Pay the Registration Fee of £350

Non EU - advance tuition fee deposit £700

Note: If you accept an unconditional offer and

fail, for any reason, to take up your place, you

will forfeit your registration fee. If you accept a

conditional offer and fail to meet the

academic conditions of this offer, you will

forfeit £200 of the registration fee. If you are

refused a visa for the UK, then you will

receive a full refund. Failure to take up a

conditional offer on any other grounds will

forfeit the entire registration fee.

Both offer and acceptance of a place at EBS

London are subject to the rules and regula-

tions relating to EBS London and its courses.

These rules and regulations are set out in the

student handbook, a copy of which is available

from the Admissions Office.

34


Admission Requirements (Continued)

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Come and see EBSLondon in person at one of our informative Open Days

International VisitsAlternatively, if you do not live in the UK, why

not contact us to find out if we will be visiting

your country or school this year? EBS London

regularly takes part in education exhibitions all

over the world giving you the chance to find

out more about our courses and talk to a

member of staff about studying in London.

If you wish to attend an Open Day, or to find

out more about our exhibition schedule,

please contact our External Relations

Department.

Tel: +44 (0)20 7487 7505

Fax: +44 (0)20 7487 7425


Adm

issio

n Re

quire

men

ts (C

ontin

ued)Entrance Test and Interviews

We do not normally interview candidates.

Entrance tests or interviews may be used to

assess students with unusual qualifications, or

where the School needs more information to

help in making a decision, especially with

regard to language proficiency.

Open DaysCome and see EBS London in person at one

of our informative Open Days. These are held

monthly throughout the year and provide an

excellent opportunity for you to learn about

what EBS London has to offer. Each Open Day

consists of:

Talks by senior staff outlining our courses

A campus tour

An informal buffet lunch

An opportunity to meet and chat with

both EBS London students and academic

staff

35


Open Days 09

June Tue 2

July Tue 7

August Tue 4

August Sat 15

October Tue 6

November Tue 3

November Sat 14

December Tue 1

Open Days 10

January Tue 5

February Tue 2

March Tue 2

March Sat 13

April Tue 6

May Tue 4

June Tue 1

July Tue 6

August Tue 3

August Sat 14

October Tue 5

November Tue 2

November Sat 13

December Tue 7

The two half-scholarships cover half the tuitionfees for the three and a half year BA (Hons)International Business and BA (Hons)International Events Management degreecourses. These special prizes have been estab-lished to celebrate the international spirit ofEBS London. The panel of judges from EBSLondon will be looking for a creative andresearch-based approach to your work. Thewinning entry should be interesting andthought-provoking, and should not exceedeight double-spaced pages in length.

To enter the competition for the EBSLInternational Scholarship 2009-2010, pleaseanswer one of the following questions:

1. “Internationalism” and “Professionalism” are the key words in Regent’s College’s mission. Explain what you think is meant by both of these terms and analyse ONE of them in relation to your ownambitions and goals.

2. Discuss the importance of cultural awareness and language learning in the world of modern business. In researching and writing your essay, youcan discuss your own experience of other peoplesand their cultures, of languages, and of language learning.

3. Very often EBS London graduation speakers are able to give very good advice to the graduating classes, both undergraduate and postgraduate. An amalgam of their advice over the years is:

a. Have a clear vision

b. Always communicate – through the good times and the bad

c. Engender trust through your own reliability and track record

d. Develop the ability to work with other people


The EBS London International Scholarship is an outstanding prize which covers all tuition fees for the three

and a half year BA (Hons) International Business and BA (Hons) International Events Management

degree courses, and is worth over £40,000.

The EBS London International Scholarship

The

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and competition

f. Have a sense of optimism for the future of the business

g. Have courage

Comment on this advice and, following appropriate research, make any other suggestions you consider to be applicable to success in business and management.

4. Encouraging an enterprising spirit is at the root of many of the EBS London modules and programmes, including international business and events management. Many of our graduates start their own businesses and have become successful entrepreneurs. Your task is to produce a business proposal for any new venture, indicating clearly how the new business venture will be funded andhow it will attract customers.

5. In 2008-09, we have seen an extraordinary financial and banking crisis and a new President in the White House. Explain how the new President can confront the long-term economic, political and social repercussions in the USA and across the world.

6. In 2012, London will host the Olympic Games:

'The programme we are delivering is driven by legacy, with the large scale investment focusing not just on Games-time needs, but on the wider regeneration created by new venues and infrastructure around the country.'

David Higgins, Olympic Delivery Authority Chief Executive

With reference to this statement, explain the potential short and long-term impact of this eventon London and the UK, and outline potential challenges to the realisation of this vision. Your essay should be focused on original research, and should comment upon economic and environmental issues.

36

The

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tern

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Scho

lars

hip

How we judge the competitionThe panel of judges from EBS London will belooking for a creative and research-basedapproach to your work. Any research workyou do, such as contacting firms or thebusiness community in general, will berewarded in the assessment process. Youshould reference your work appropriately andprovide a full bibliography, listing the relevantsources. The winning entry will be interestingand thought-provoking, and will not exceedeight double-spaced pages in length. Your entryand supporting documents will be used todetermine the short-list.

The competition is open to all applicants tothe BA (Hons) International Business and BA(Hons) International Events Managementdegree courses. Please note that you mustalready hold an offer with EBS London inorder to participate.

Send three copies of your entry marked "The EBSL International Scholarship" to the

Admissions OfficeEuropean Business School LondonInner CircleRegent’s ParkLondon NW1 4NSUK

Entries can also be faxed or emailed to:

Fax: +44 (0)207 487 7425Email: [email protected]

Closing date for entries is 29 May 2009 at5pm GMT.

The short-listed candidates will be invited toEBS London to:

a) make a presentation on their written submission

b) answer questions on both their presentation and their written submission, and

c) be interviewed in different settings on their general knowledge, inter-personal skills and ability to present themselves.


Josh Buttenhoff , USAFull Scholarship Winner, BA IB

"The scholarship process was very exciting! My

research took me on a whirlwind of interviews

with several different business leaders - from

multinational CEOs managing 100,000 employ-

ees to the local used-bookstore owner

managing 3. Presentation day was great! The

panel of judges were very receptive and asked

challenging, thought-provoking questions.

When I heard that I had won a full scholarship

to EBSL, I was overwhelmed.

I am loving EBS. I am making many new,

diverse friends and am learning how to be an

effective group leader/participant.”

Yoav Shalmor, IsraelFull Scholarship Winner, BA IEM

“I found the scholarship competition to be

very challenging and at the same time very

rewarding. When approaching a project such

as this, you know that you are in a win/win sit-

uation - if you haven't won the trophy, at least

you have gained the knowledge. When I was

offered the full scholarship, it felt like I had just

won 'Formula One', Getting the phone call

informing me that I have won was a turning

point in my life, I finally realized that from that

moment on there is no looking back. Now, as I

am in London studying at EBSL, I am meeting

new people from all over the world and

making new friends. I see EBSL as a great place

for networking and maybe starting 'Joint ven-

tures' with other students.“

37

38


Tuition Fees

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Alexandre Delwar, RussiaThe programme requires you to study abroad,learn languages, and gain work experience.Just what you want in a business degree.” “

Finacial Information Spring 2009 Fall 2009 Spring 2010

BA (Hons) International Business with Languages £11,750 £12,300 £12,300Tuition fee for 1 year

BA (Hons) International Events Management £11,750 £12,300 £12,300with LanguagesTuition fee for 1 year

MBA £14,250 £14,250 £14,250Full annual fee

MSc Degree Course £11,950 £12,950 £12,950Full annual fee

MA Degree Courses £11,950 £12,420 £12,420Full annual fee

Business Foundation Course £9,950 £9,950 £9,950Full annual fee

Study Abroad Fees

Tuition fees per semester £5,875 £6,150 £6,150

School Fees

Registration Fee £350 £350 £350Initial once-only fee, non-refundable

Non-EU Advance Deposit* £700 £700 £700Non-refundable deposit towardstuition fees for non-EU students

Alumni Fee £300 £300 £300Charged once, Alumni membership for life

* This deposit is non-refundable except for visa refusal cases. This deposit is, however, transferable to an alternative period of study at EBSL within 12 months. The non-EU students' advance deposit is deducted from the tuition fees at Registration.

Tuiti

on F

ees

39


Payment of FeesStudents who begin a course and then wish to

withdraw must advise the The Registry, and

officially withdraw in writing using the

Withdrawal from Studies Form.

Once a student has officially withdrawn from

the School, they may claim a refund of tuition

fees. Requests for refunds of tuition fees must

be made in writing to the Commercial

Manager, and must be made within 2 weeks of

their official withdrawal date.

Refunds will be given in accordance with thefollowing scale:

Withdrawal within the first two weeks after

the official registration date:

80% of tuition fee

Withdrawal within the third week after the

official registration date:

60% of tuition fee

Withdrawal within the fourth week after

the official registration date:

40% of tuition fee

Withdrawal after the fourth week after the

official registration date:

no refund

The official registration date referred to above

is that appropriate to the first semester of

study in the year for which the annual tuition

fee has been paid. Appeals concerning a refund

policy decision may be made to the

Commercial Manager.

* Non-EU students are required to pay an

advance deposit of £700 towards their tuition

fees. This deposit is deducted from the tuition

fees on registration day. The deposit is non-

refundable except for visa refusal. This deposit

is, however, transferable to an alternative

period of study within 12 months.

** A student who has to retake a module

and/or takes more than the set number of

modules in a semester will pay for the extra

module at the Additional Module rate.


pursues a policy of continuous development of

its courses and services. This document is for

guidance only and does not form part of any

contract. It is subject to change without notice.

The information it contains is correct at the

date of publication (October 2007).

Regent’s College is situated in the heart of

Regent’s Park, central London. Built in 1913,

the main quadrangle of classrooms is

surrounded by halls of residence, lawns and

tennis courts and, beyond this, the ornamental

gardens and lakes of Regent’s Park. This

tranquil environment is only minutes away

from the financial centre of London, the West

End and the many attractions of this exciting

European city. Regent’s College is home to

four other schools, as well as EBS London:

More details on these institutions are available from our External Relations Office on:

Tel: +44 (0)20 7487 7505 or


Offers three-year BA (Hons) degrees in

Global Business Management, Global Financial

Management and Global Business & Design

Management. RBS London prides itself on its

small class sizes and personalised teaching

style. Offering British BA Business programmes

at undergraduate level, the School also offers

one-year postgraduate courses here on the

Regent’s College campus - Global

Management, Global Management (Finance)

and Global Management (Marketing).

Web: www.rbslondon.ac.uk

The Regent’s American College London offers

four-year American degrees with Majors in

Management, Media Communications, Social

Science, International Relations, Public

Relations, Film Studies, Marketing, History,

Political Science, European Studies and

Psychology leading to a BA degree from

Webster University, USA.

Web: www.bacl.ac.uk

Webster Graduate School at Regent’s College

40


A Unique Environment

Regent’s College is situated in the heart ofRegent’s Park, central London.

The

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Herringham

Tuke

JEB

B Acland

Darwin

Oliver Hall

Oliver

Building

Tate

Library

Knapp

Gallery

Reid Hall

European Business School London

Regent’s Business School London

Regent's American College London

School of Psychotherapy and Counselling Psychology

Webster Graduate School LondonMain Entrance

Brasserie

Library and study area

Tuke Hall lecture theatre

Tuke Cinema

Common room

Student bar

Halls of residence

Car park/Tennis court/football pitch/Basketball court

Gym/Dance theatre

Information Technology

Refectory

Offering Foundation/Certificate Programmes,

Pre-Professional Programmes (MA and

Postgraduate Diplomas), Professional

Programmes (Advanced Diplomas) and

MPhil/PhD Programmes, together with courses

aimed at the business community.

Web: www.spc.ac.uk

Rege

nt’s

Col

lege

- A

Uni

que

Envi

ronm

entoffers the longest-established American MBA

programme in London, as well as MA degrees

in Finance, Management, Marketing,

International Business, International Relations,

International Non-Governmental

Organisations, Media Communications and

Information Technology. All programmes lead

to the award of a degree from Webster

University, USA.

Web: www.webster.ac.uk

41


Refectory and Sports Bar The Regent’s College Refectory offers a wide

selection of dishes from around the world. The

menu changes every day and caters for a

variety of diets. Open from early in the

morning until late at night, the Refectory is a

popular choice for meals and as a meeting

point for students.

The Regent’s College Sports Bar provides

evening entertainment and has pool tables,

games and happy hour every night.

The Student Centre The Student Centre, opened in January 2007,

is designed to provide students with the

opportunity to relax, socialise, be creative and

exercise, and to provide all kinds of non-

academic information and assistance.

The Student Centre organises activities ranging

from day trips to Stonehenge and Bath, or

weekend trips to Paris, Edinburgh or horse

riding in Wales to parties, karaoke nights, quiz

nights and many other social events. The

Student Centre contains a vast collection of

guidebooks, maps and similar material on

London and the United Kingdom, as well as

most European countries and major cities.

Sports and camping equipment can be hired

from the Centre.

The Centre also handles Student Discount

Travel Card applications, issues International

Student Identity Cards (ISIC), organises greatly

discounted subscriptions to the Financial Times

(FT), sells international stamps, offers a fax

service and generally can help with most non-

academic queries.

Within the Student Centre, the

Accommodation Office will assist students

with all issues related to housing. It administers

on-campus housing and maintains a database

of houses, flats, flat shares and hostels in the

area.

The Common Room is furnished with 20

sofas and has a large flat-screen TV and audio

system, as well as wireless internet access. It is

designed for students to interact and socialise

between classes.

A Meeting Room, which doubles up as a table

tennis room, is in place to be used by clubs

and societies.

A Music Room, equipped with guitars, a drum

kit, keyboards, as well as PA system, micro-

phones and amplifiers, provides an ideal

environment for those with creative ambitions

(N.B. Amplified music and drums to be played only

after close of official college business). The Piano

Room, however, can be used during the day.

42


Socialising and Support

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uppo

rtSports A state-of-the-art gym, with 22 stations includ-

ing 14 cardio-vascular machines (equipped with

cardio theatre), 7 resistance machines and a

free weights section, as well as changing and

shower facilities, provides the ideal surround-

ings for keep-fit enthusiasts.

The dance studio is used for dance, circuits,

aerobics, fencing, abdominal exercises, pilates

and martial arts classes. We offer a varied

progamme of evening fittness classes.

Surrounding the campus are tennis and bas-

ketball courts, and a five-a-side football pitch.

Sports teams include volleyball, basketball,

football, tennis and golf. The Student Centre

has a range of sports equipment for students

to borrow.

As well as using our own sports facilities,

students can also join the University of

London Student Union and International

Student House, which offer a wide range of

sporting opportunities including swimming,

squash, martial arts and rugby.

43


Student Support and Personal Counselling In addition to the support provided by your

tutor, students also have access to the expert

services offered by the on-campus School of

Psychotherapy and Counselling Psychology.

Please contact Pamela Taylor, Head of Student

Support for more details -

[email protected]

Health Care All students are entitled to free healthcare

under the UK National Health Service, and are

entitled to free accident and emergency

hospital care whilst in the UK. However, to be

entitled to healthcare under the NHS, it is

important for all students to register with a

local NHS doctor. The Student Centre can

assist you with this process.

The Tate Library The Tate Library contains over 39,000 volumes

in its main collection, as well as 300 specialist

and professional journals and daily newspapers

from around the world.

The Tate Library Database Network offers

access to various databases from around the

world and can be accessed from campus or at

home, via the intranet. Databases include real-

time market and financial data (Euromonitor,

Datastream & Global Access), marketing

reports (Mintel), and access to international

newspapers and periodicals including The

Economist, the Financial Times and The Wall

Street Journal. Access is also available to spe-

cialist business databases. A Bloomberg

information terminal is situated in the Tate

Library.

Students also have access to the extensive

resources of the British Library.

Information Technology CentreThe Information Technology Centre contains

over 300 networked PCs, running Microsoft

Office and providing Internet access and other

networked resources. Five open-access rooms

provide general computing facilities 24 hours a

day, seven days a week and staff are available

to provide expert advice.

The IT Centre is linked to the JANET

network, connecting you to every other major

university library in the UK, giving you free

access to their online catalogues. EBS London

has its own intranet site and students are able

to access course notes, email and online data-

bases remotely. Work can be submitted online

via Moodle and Turnitin.

The Regent’s College campus is wireless -

enabled throughout.

44


Learning Resources

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The Regent’s Collegecampus is wirelessenabled throughout

Wi Fi

Lear

ning

Res

ourc

esMedia ServicesAll the classrooms within EBS London are

equipped with multi-media presentation

systems and are connected to the internet and

computer network.

As well as presentations, some modules will

require students to create short movies, some

of which may go on to be shown at a cinema

or compete at a film festival.

The media services department has everything

a student will require to create a professional

movie and then export it to DVD or tape.

These resources include professional video

cameras, lighting and sound recording equip-

ment. Once you have recorded your movie,

there are at present two Matrox/Adobe

editing stations as well as a further 10

PC/Apple Mac editing stations. The media

services equipment is constantly being

updated to meet the hi-tech requirements of

today’s learning environment.

Language Learning Resource CentreEBS London’s Language Learning Resource

Centre holds 12 computer stations with the

latest computer-based language lab software,

geared to the demands of independent

language learning. The Centre has a dedicated

server holding an extensive archive of language

learning materials. There is also a library of CD

ROMs, DVDs, VCDs, magazines and

audio/video tapes. There is access to the

School’s satellite system which has 22 channels

broadcast live from Europe, China, Japan and

Russia, as well as Bloomberg, CNN, CH4,

BBC2 and ITV. There are at present a further

14 computer stations in the library area with

access to the languages archive, and a second

room in the pipeline for teaching purposes.


45

46


Disabilities and Learning Difficulties

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Regent’s College seeks to ensure that all

students can participate fully as equal

members of the learning community. The

College will make every reasonable effort to

support students with a disability, specific

learning difficulty or recognised mental health

condition. Therefore, a student is encouraged

to disclose any disability on application.

Following this, the Disability Officer will make

contact with the student and, if necessary,

arrange a confidential discussion about any

needs arising from their disability, learning diffi-

culty or health condition. If a student has not

disclosed on application, they should contact

the Disability Officer on arrival at Regent’s

College. Students with a specific learning diffi-

culty, such as dyslexia or dyspraxia, are

required to provide an educational psycholo-

gist’s report in order to enable the College

assess their needs appropriately and provide

any necessary adjustments. The assessment

should have been carried out no more than

two years prior to the student joining the pro-

gramme. If it is in a foreign language, an English

translation must be provided.

Any data collected regarding students’ disabili-

ties or learning difficulties is stored on the

School’s student record system, which may

only be accessed by authorised personnel.

In accordance with the Disability

Discrimination Act (1995) and the QAA code

of Practice for the Assurance of Academic

Quality, Section 3, Students with Disabilities

(1999), Regent’s College is currently undertak-

ing an extensive refurbishment and building

programme to improve access to and within

its buildings. This is a continuing programme to

facilitate and improve access to almost any

part of the college via ramps, lifts and auto-

matic doors. Installation for better signage and

toilets for disabled students are also part of

this comprehensive plan.

FundingMost home (UK) students are entitled to the

Disabled Students’ Allowance (DSA). Details

on what the allowance can be used for and

how to apply can be found on the College

website ‘Disability Information’ section. The

Disability Officer is available to assist students

with their applications.

All students are responsible for funding any

assessments to be carried out by educational

psychologists in the case of specific learning

difficulties.

More information on the support available and

a complete copy of the College Disability

Policy can be found on our website. You can

also contact Philippa Goldsmith, Disability

Officer, on +44 (0) 207 487 7863 or email

[email protected].

Martin Ivanov, Founder ofEBS Debate Society

Participating in the Debate Societyhelped me open up to the complexeconomic and philosophical issuesaround us in everyday life.” “

Reid Hall Housing 220 students, Reid Hall looks out

over the lake and park surrounding the

campus. A college representative is on duty at

the front desk 24 hours a day. Rooms are

available as singles, twins or triples.

Oliver Hall Oliver Hall is a small, self-contained residence

of 12 twin rooms. Residents have full use of

Reid Hall services.

College Managed ApartmentsIn addition to the on campus dormitory, we

offer a number of apartments to students. The

pricing structure is the same as for on campus

housing; however, students living in a college

managed apartment can opt for a half meal

plan. The North Gower Street apartment

block is located an easy 20 minute walk to the

east of the College. The Landward apertment

block is a 15 to 20 minute walk to the west of

the College. It is in a lively area of London and

is very close to Hyde Park and Oxford Street.

To apply for housing you should contact JamesBarnes, the Accommodation Officer. Students

are encouraged to apply as early as possible

because of the high demand for rooms.

Tel: +44 (0)20 7487 7483Fax: +44 (0)20 7487 7524Email: [email protected]

If you wish to arrange your own off campus

housing, the Accommodation Office can also

help you find flats, flatshares and homestays

in London.

Accommodation Fees

Weekly rates for one person, including a meal

plan.

Reid Hall & Oliver HallSingle Room £270

Twin Room £220

Triple Room £188

Oliver FlatsSingle Room £298

Twin Room £270

Damage Deposit for all on-campus

accommodation £100.

All fees are reviewed annually and may be

subject to change.

For further information on accommodationand prices, please consult the website.

Acc

omm

odat

ion

47


Accommodation

EBS London Student CouncilThe EBS London Student Council was formed

as an organisation which would improve com-

munication between staff and students,

encourage a feeling of unity on campus and

give students a chance to voice their concerns

on academic and social matters.

All students are eligible to join the EBSLSC,

and it provides a great opportunity to get

involved with campus life and make new

friends. In conjunction with the Student

Union, they regularly organise social activities,

as well as a range of welcome events for all

new students.

“Our mission is to maintain a social environ-

ment on campus, where students can network

and interact, thus maximising student unity and

improving the student experience at EBS

London. Our main goal is to maintain a struc-

tured and democratic council, which gives all

students a chance to participate and express

themselves.”

Regent’s College Students UnionThe aim of the Regent’s College Students

Union is to enrich student life by creating a

social environment on campus, where students

can network, interact and make the most of

their student years.

There are lots of clubs organised by the

Student Union which all students on campus

are welcome to get involved with, including

photography, drama, events and debates soci-

eties. The Student Union also organises several

campus-wide social events each semester,

including barbecues, parties and networking

events. As a new student you are encouraged

to join the Student Union and get involved!

48


EBS London is home to several student-run organisations that all new students are

encouraged to get involved with.

Student Organisations

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Alex Vaskevitch, Founder, EBS London Student Council

“I believe that, in bringing together the EBSLondon student body to form a council, wehave created a dynamic and enthusiasticorganisation which will continue to make apositive difference on campus for years tocome.”

“

Stud

ent

Org

anisa

tions


49

International Business ForumGuests at previous IBF events have included:

Tess Harris – Chairwoman

International Board of Trustees, Worshipful

Company of Marketors

Peter Fisk – Former Chief Executive of the

Chartered Institute of Marketing

Anita Roddick – Chairwoman

The Body Shop Plc

Charles Miller Smith – CEO

ICI Plc

Michael Obermayer – MD

Eastern and Central Europe McKinsey &

Company

Charles Dunstone – Founder Carphone

Warehouse

Richard Lambert – Editor

Financial Times

Floris Malijers – Chairman

Unilever NV

George Mallinckrodt – Chairman

Schroder Group PLC

Messrs Wim Bischhoff – Chairman

Schroder

George S. Cardona – General Manager

International HSBC

Edwin L. Artzt – Chairman of the Board and

Chief Executive

Procter & Gamble

Sir Nicholas Goodison – Chairman

TSB Group Plc

Lord Greenbury – Chairman

Marks & Spencer Plc

Peter Hambro – Hambro Mining

Lord Lamont – former Chancellor

of the Exchequer

George Cox – Director General of the

Institute of Directors (IOD)

The International Business Forum, founded by

a group of EBS London students in 1988,

provides students with an opportunity to par-

ticipate in seminars, discussion groups, lectures

and dinners with captains of industry.

The IBF is dedicated to forging close links

between students and businesses at board-

room level, through social occasions and

applied projects. Since 1988, the Forum has

grown in ambition and scope each year, inviting

chairmen, chief executives and senior politi-

cians to EBS London to meet IBF members

and students. These meetings take the form of

lecture discussions, workshops and company

visits. At each session, Forum members and

students analyse business problems together

with the guest speaker and develop their

appreciation of how key business decisions are

made at a senior level.

The faculty and management of EBS London

have given their full support to the

International Business Forum since its founda-

tion. The Forum is a vital part of your

experience at EBS London and we strongly

encourage you to get involved. You can find

out more about the IBF at

www.ebslondon.ac.uk

Each Spring and Autumn, EBS London hosts

European and International Lectures for its

collective stakeholders. They provide an oppor-

tunity to hear prominent global business

people and public figures from a broad

spectrum of backgrounds speak on issues of

current and future importance to world

business and the economy.

Whether a panel discussion or individual

speaker, each lecture enables the audience to

participate through a question and answer

platform and the opportunity to network with

fellow guests during the post - lecture drinks

reception.

The reputation of the EBS London lectures,

attended by about 400 invited guests including

Ambassadors and senior business executives

from leading international companies and gov-

ernment agencies, has built a strong diplomatic,

business and political network for the school.

The Lecture series additionally provides an

opportunity for the business community to

meet EBS London students and alumni,

offering them a first hand introduction to the

Global Managers of the future.

The Jean Monnet Memorial series began fol-

lowing the European Council’s naming of 1988

as ‘Jean Monnet Year’. An important figure sup-

porting the cause for a united Europe,

Monnet’s life spanned the most pivotal histori-

cal events influencing post-war Europe. He

became the first president of the High

Authority of ECSC but left in 1955 to head an

action committee for a united Europe. Made

an ‘honorary citizen’ of Europe in 1976, he

died in 1979. Jean Monnet’s motto was:

"keep going, keep going, there is no future for

the people of Europe except in union."

Sir Leon Brittan, then EC Commissioner, gave

the first Jean Monnet Lecture at EBS London

on 3 March 1989 on "The Future of an Open

Europe". He returned as Vice President of the

EU to give the 10th Jean Monnet lecture in

1998 on "The EU: preparing for the 21st

Century".

Most recent Jean Monnet lecture and panel

discussion titled "The Future of Energy in

Europe" speakers were: The Lord John Browne

of Madingley- MD of Riverstone Holdings (and

former Group Chief Exective of BP); Mr Reijo

Kemppinen - Head of the European

Commission Representation in the UK; Mr

Arve Thorvik - VP, StatoilHydro EU Affairs

Office; and Dr Shamil Midkhatovich Yenikeyeff -

Research Fellow at the Oxford Inst. for Energy

Studies and Senior Assoc. member of the

Russian and Eurasian Studies Centre, St

Antony's College, Univ. of Oxford.


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50 The EBS London Europe in the World &Jean Monnet Memorial Lectures

The

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Jean

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Mem

oria

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ture

sMost recent Europe in the World lecture and

panel discussion titled "Europe and the Global

Financial Crisis" speakers were: Sir John Gieve -

Dep. Governor Financial Stability, Bank of England;

Prof. John Drew - Jean Monnet Prof. of European

Business & Management; Mr Hugh Pym -

Economics Editor, BBC News; Johnny Åkerholm -

Pres. & CEO, Nordic Investment Bank; and Mr Mike

Clack - Exec. Dir. J.P.Morgan

Former Jean Monnet MemorialLecture speakers include“The Process of Economic, Monetary &Financial Integration in Europe”Mr Jean-Claude Trichet, President, European Central Bank

Mr Andrew Bailey, Executive Director, Bank of England

Mr Jonathan Taylor (Moderator),Director-General, LIBA

Mr Derek Scott, former Economic Adviser to PM Tony Blair

Mr Wolfgang Munchau, Associate Editor, FT Brussels

“Russia: back to the past?”:Mr Peter Hambro (Moderator) Chairman Peter Hambro Mining plc

Dr. Boris Berezovsky, former adviser to President, Yeltsin & Deputy Head of Russia's Security Council

Ms Bridget Kendall, BBC Diplomatic Correspondent

Mr Maxim Sokolov, Journalist, Political Commentator at Izvestia

51


Former International Lecture speakers include“America in the 21st Century”Dr Laura Tyson, Dean, LBS and formerNational, Economic Adviser in the ClintonAdministration

Sir Stephen Wall, GCMG, LVO, FormerPrincipal adviser to PM Tony Blair & EUPermanent Rep. in Brussels

Dr Fraser Cameron, EC Foreign Policy Advisor& Former Head, Political & Academic AffairsEC Delegation USA

Mr Mark Tokola, Minister-Counsellor forEconomic Affairs, United States Embassy

Mr Max Pearson, Frontline Presenter, BBCWorld Service

Dr Nicholas Bowen, Course Leader BAIB, EBSLondon (Moderator)

Previous distinguished speakers for bothlecture series include business leaders,ambassadors and political figures.

There are more than 2,000 EBS London

alumni living and working in over 80 countries

worldwide. Our alumni are represented in a

diverse range of industries and sectors,

advancing business and the global economy.

EBS London alumni are part of the alumni

network of Regent’s College, and they

continue to play an active role in the life of the

School long after they graduate, as ambassa-

dors, mentors, guest lecturers and in many

other leading volunteer roles.

EBS London alumni are supported by an

Alumni Relations team developing networking

opportunities, reunions and a tailored range of

benefits and resources, including professional

support throughout their careers.

Alumni AmbassadorsAll EBS London alumni are ambassadors, rep-

resenting through their success and

achievements the importance of their time at

the School. Many alumni choose to take on

the important role of promoting the School

within the organisation in which they work,

their social and professional networks or at

their former schools. Supporting EBS London

in this way helps the School identify work

placement and recruitment opportunities for

its students as well as ensuring that the best

prospective students continue to apply to EBS

London.

Alumni MentorsIn addition, through our Alumni Mentoring

scheme our alumni offer an invaluable source

of advice for students seeking help, whether

for career information and guidance, assistance

with study projects, information on companies,

cultural information or just a friendly voice

who understands EBS London and its unique

programmes of study.

Curriculum AdviceThe School aims to provide companies with

graduates who have mastered the skills and

techniques the global business community

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EBS London Alumni

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Join over 2000 alumni working in more than 80 countries

EBS

Lond

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lum

nidemands. To ensure EBS London succeeds in

meeting these demands a dynamic relationship

is maintained with businesses around the

world. Receiving advice on the changing needs

of the business environment enables the

School to provide a comprehensive and

relevant curriculum, and to ensure the provi-

sion of the necessary learning experience for

our students. EBS London alumni play a signifi-

cant part in this process, ensuring the integrity

and relevance of our courses through consul-

tation with the School.

The Alumni Relations Office at Regent’s

College is the primary point of contact for EBS

London alumni. The Office ensures that

alumni are kept informed of news at the

School, promotes networking opportunities,

brings old friends back together, and provides

a range of benefits.

53


Alumni also have dedicated pages on the

School’s website which can be found at

www.ebslondon.ac.uk/alumni.htm. These

pages include information on alumni benefits,

news, events and contact information for the

Alumni Relations Office.

Bloomberg

EBS London students are confident andversatile. Their financial knowledge andinternational focus is particularlyattractive to us.” “

You will complete your degree as a person

with the added value of self-awareness. Your

grasp of business principles will be sound, and

your practical experience will have empow-

ered you to be both capable and confident.

You will be eminently employable.

You should ask yourself:Who am I? What are my ambitions?

What kind of career do I want to have?

What kind of organisation do I want to

work for? Do I want to start my own

business venture?

What unique mix of knowledge, skills and

abilities will I bring to that organisation?

What are my strengths, values and

motivation?

As you determine the direction of your future

career, our Careers and Business Relations will

offer you help, guidance and coaching for

success, as defined by you,

– for you.

Once you have worked out your chosen

career path, the next task is to sell yourself

effectively. You will have three distinct advan-

tages.

Firstly, you will have the EBS London name on your degree certificate. As many of our previous graduates have found, it is a name held in very high regard by top organisations around the world. It is a namethat ‘shouts’ business and linguistic abilities.

Secondly, you will have the international network of EBS London graduates. Some recruit directly and others give help and advice to current undergraduates. Many more are simply spreading the School’s reputation for excellence, paving the way for you and other new graduates to follow them into top jobs in leading business organisations.

Thirdly, you will have the expert and experienced assistance of our Careers and Business Relations office. The great strength of our international team is that by the time you are ready to graduate,they will know you very well. They will havediscussed your career plans with you in your first and second years, and helped youidentify suitable organisations for your 36 weeks of internships. They will have listenedto your feedback – and that of your host organisation – and helped you refine your choices and take appropriate next steps foryour career development. You will have an individual work experience and career objective programme which will build up steadily from the day you join EBS London to the day you graduate.

54


After Your Degree - Preparing for Your Career

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Vanja Rupar, Serbia

After just one semester of studies at EBS, my understand-ing of Spanish has risen from ‘no knowledge’ to ‘generalcommunication’.” “

55


Global Careers Company

EBS London is well known for its internationalism, andthe variety of linguistic skills is what we seek” “

HOANG, Hien VinhBA (Hons) International BusinessCareer interest CitizenshipBanking & Finance, Property VietnameseImport, Export & Trade, Retailing & DistributionInternational Relations

Education2004 - 2008 European Business School London, UK

BA (Hons) International Business majoring in Management including Entrepreneurship with ChineseStudy Period Abroad in Beijing Language and Culture University, Beijing, China

2002 - 2004 British International School of Prague, Czech RepublicInternational Baccalaureate Diploma (equivalent to ‘A’ Levels)High levels: English, Czech, EconomicsStandard levels: Enviromental Science, Maths, ITGS

Languages English (Fluent), Czech (Native), Vietnamese (Native), Chinese (Fluent), Slovak (Conversational), French (Basic), German (Basic), Polish (Basic)

Work Experience06/2007 - 08/2007 O.H.Y. (Property Investment), Prague, Czech Republic

Trainee Manager (Part-time)Negotiated and managed contracts; liaised with partners and investors; carried out strategic analysis.

06/2004 - 01/2008 Eltex Ltd., Prague, Czech RepublicTrainee Manager (Full-time)Conducted competitor analysis and market research ; stock control; managed designs for new collections (2007); dealt with customers; managed employees and warehouses;maintained databases.

02/2005 - 04/2005 Euro-RSCG Riley, London, UKProject Management (Part-time)Maintained databases and researched potential clients for the Airbus project.

06/2004 - 08/2004 Ace Fashion, Spol, s.r.o., Brno, Czech RepublicSales Consultant (Part-time)Dealt with orders and sales; responsible for warehouse management.

Transferable SkillsTechnical Skills Analytical Skills, Business Awareness, HTML, Internet Research, Market Research, MS Access, MS Excel, MS

FrontPage, MS Office, MS PowerPoint, MS Word, Numeracy Skills, Photoshop, Qualitative Research, Quantitative Research, Statistics, Visual Basic Organisational Skills Business Awareness, Planning Skills, Problem-solving Skills, Project Management, Time Management

Interpersonal Skills Adaptability, Attention to detail, Communication, Cultural Awareness, Debating,Flexibility, Initiative, Leadership, Negotiating Skills, Networking, Prioritisation, Punctuality, Team Work

Achievements LCP programme cooperating with Charities (NSPCC, NCH, Barnardo’s, Save the Childrenand Child at War) 2007; Bronze medallist in the UK 2007 Chinese Bridge Competition; 1st place in the Culture performance (Group presentation) at Beijing Language and CultureUniversity 2006; Music Diploma in Guitar (2003); member of school band BISP (2004).

Interests Martial arts, football, tennis, swimming, rugby, body building, fashion, films, travelling,music, books, photography, guitar, cars

56


Graduate Profile

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SCHULTE, Julia AlexandraBA (Hons) International Business

Career interest CitizenshipBanking & Finance GermanPropertyTravel, Leisure, Tourism

Education2004 - 2008 European Business School London, UK

BA (Hons) International Business majoring in Finance with SpanishStudy Periods Abroad in Universidad San Pablo CEU, Madrid, Spain and Universidad delCEMA, Buenos Aires, Argentina

1995 - 2004 Mariengymnasium Arnsberg, GermanyGerman Abitur (equivalent to ‘A’ Levels)Including study period abroad in Bolles School, Jacksonville, Florida, USA

Languages English (Fluent), German (Native), Spanish (Fluent), French (Basic)

Work Experience07/2007 - 08/2007 Severin Touristik GmbH, Germany

Assistant to CEO (Internship)Monitored project and incidental supportive work; prepared an information brochure ofthe project for a bank loan; carried out related cash flow calculations; attended protocolmeetings; participated in the development of company’s future expansion strategy.

06/2007 - 07/2007 Meyer & Partner, Arnsberg, Germany(Internship)Involved in various projects in the business areas of Real Estate Management andDevelopment. Duties included researching and analysing real estate market andcompetitors and dealing with rental contracts for private clients.

01/2007 - 02/2007 Credit Suisse, Zurich, Switzerland(Internship)Worked in Business Support for France and Spain; completed research project onMarket Intelligence on Competitor Client Events; carried out market research andadministrative work.

06/2006 - 08/2006 Severin Asia Ltd., Hong Kong and Shenzhen, China(Internship)Rotated through several departments dealing with suppliers, shipping schedules,import/export documents, and conducted onsite inspections of various factories in China.

01/2006 - 02/2006 Severin Elektrogeraete GmbH, Sundern, Germany(Internship)Compared quotations; prepared delivery plan for container arrivals; handled arrivalnotes; followed up on new units; wrote orders; attended sales planning and technical meetings.

Transferable SkillsTechnical Skills Analytical Skills, Bloomberg, Internet Research, MS Office

Organisational Skills Planning Skills, Problem-solving Skills, Project Management

Interpersonal Skills Communication, Flexibility, Initiative, Leadership, Networking, Team Work

Achievements Dean’s List Award at University (top 5 percentile); Seminars at the IHK in Munich,Germany, including Contract law and negotiation training for the company practice;Practical HRM in a company; Control systems of companies, planning and controllingwith EXCEL and Communication and techniques of negotiations.

Interests Travelling (Europe, South America and Kenya), golf, skiing

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Graduate Employment Profiles

Grad Year Name Job Title Company Country Industry2008 Mr. Vic Vanhove, Operations Manager Pie Finance UK Finance2008 Ms Evgenia Vassileva Accounts Associate Google Ireland Internet/Online Advertising2008 Ms. Siri Ribsskog Senior Advisor PDMT Norway Management Consulting2007 Mr. Tim Krebs Sales Trading Main First Bank AG Germany Banking and Investment2007 Mr. Nicolas Chavez, Vice President Allegiance Capital Corporation USA Banking and Investment2007 Mr. Christian Pickel Account Manager GTH Media Relations UK Financial PR2006 Mr Lorenzo Colonna di Paliano Investment Banking Analyst JP Morgan UK Financial Services2006 Mr. Frank Wiegand, Assistant Vice President Operations Sylvania Lighting International Germany Manufacturing2006 Mr. Fatih Akduman Senior Financial Analyst Dresdner Bank Germany Finance2005 Mr Chia-Hsien Liao Managing Director HH Investment Pte Ltd Singapore Financial2005 Mr Martin Berard Account Manager ING European Business Desk UK Banking & Investment2005 Mr Robert Knauf Analyst M&A Daiwa Securities UK Banking & Investment20042005 Mr Wauthier de Lichtervelde Financial Analyst MasterCard Europe Belgium Financial Services2004 Ms Francesca Dal Pozzo D'Annone Business Executive - Web Services Walt Disney Internet

Group International USA Entertainment2004 Mr Salman Rajput Product Specialist - Information Services London Stock Exchange UK Financial Services2004 Mr Filip Wojcikiewicz Managing Director Ocean Spirit UK FMCG2004 Mr Rakhil Hirdaramani Group Executive World Trade Centre Sri Lanka Retail & FMCG2004 Mr Carl Wahlquist Ortiz M&A Research Analyst Mergermarket UK Financial Services2003 Mr David Krap Analyst - Corporate Finance Group UBS Investment Bank UK Financial Services2003 Mr Nemanja Borjanovic Financial Analyst Ferrero UK Limited UK Manufacturing2003 Mr Henry Brooks Assistant Industrial Accountant Pirelli Tyres UK Industrial2003 Ms Daniela Dahan Product Manager Biotherm Sweden Cosmetics & Fragrances2002 Mr Wilhelm Blank Partner Blank Stoffe Germany Textiles2002 Mr Per H Maelen Analyst Dresdner Kleinwort Wasserstein Ltd UK Financial Services2002 Ms Vicky W Ng Financial Planner American International Assurance

Company (Bermuda) Limited Hong Kong Insurance2002 Ms Margarita Sabarny Senior Associate Moody Investor Services UK Financial Services2002 Mr Kalle Sauerland Marketing Manager IMG Football-players division UK Marketing/Business Info/PR2001 Mr Miguel Bonte Assistant Editor OCDE France2001 Graf Julian von Hardenberg Operations Manager Sales & Acquisitions FondScope GmbH Germany Financial Services2001 Mr Dario Kadiev Executive - Corporate Finance PricewaterhouseCoopers UK Industrial2001 Ms Dorothée Michel Kreuser Global Sales Executive NOA S.A. Spain Media & Publishing2001 Mr Gustaf Martin-Löf Senior Associate PricewaterhouseCoopers Sweden Consultancy2001 Mr Filip Jan Wójcikiewicz Financial Institutions and

Governments Advisory Analyst JP Morgan UK Financial Services2000 Mr Tim P Clausen Product Concept Manager T-Motion plc UK Telecommunications2000 Ms Katrin Nina Dickmann Consultant BBDO Consulting Germany Consultancy2000 Mr Engelbert Heitkamp Consultant Roland Berger & Partner UK Consultancy2000 Mr Markus Jennemyr Debt Capital Markets Credit Suisse First Boston UK Financial Services2000 Mr Marcin Madziag Financial Director, Member of the

Board of Directors SOLAN S.A. Poland Manufacturing2000 Ms Chiara F Rossi Consultant REL Consultancy UK Consultancy2000 Ms Jayshree Sodha Media Distribution Manager Bloomberg L.P UK Banking & Investment2000 Mr Adrian O'Halloran Managing Director American Bull Produktion und

Vertrieb Ges.m.b.H. Austria Manufacturing1999 Ms Romina Gabarro CRM Strategy Consultant Deloitte Consulting UK Consultancy1999 Ms Cecile Richard Commercial Manager SITA-EQUANT UK Telecommunications1999 Ms Amandine Rohmer Brand Manager Richemont Group USA Retail & FMCG1999 Mr Karim Saadé President Saade Group S.A.L. Lebanon Import & Export1999 Ms Alexandra Nicolaou Management Consultant Arthur Andersen UK Consultancy1999 Ms Samantha Bartel Information & Communications Group Siemens Uhl, China China Telecommunications1999 Ms Julia Walla International Management Bayer Vital GmbH Germany Manufacturing1999 Mr Nico Dadiani Group Account Director Young & Rubican Moscow Russia Media & Publishing1998 Ms Anne C Vieux Account Manager Société des Pétroles Shell France Oil Gas Energy & Chemical1998 Mr Pietro Frigerio Product Management Lamborghini Audi AG Germany Industrial1998 Mr Adam Greenman Marketing Services Executive Indigo Film.com UK Media & Publishing1998 Mr Nicolas Kokoschka Manager Andersen Business Consulting France Consultancy1998 Mr Martin Kroll Vice President - IPR-Management Siemens Information &

Communication Mobile Germany IT/Internet/Hi-Tec1998 Ms Dorothy E Sliwowska Account Director Oglivy & Mather CEE Poland Media & Publishing1998 Mr Alexis Bonte Managing Director (Italy) Last Minute.com Italy IT/Internet/Hi-Tec1998 Ms Nora Ferber Senior Purchasing Manager Proctor & Gamble Switzerland Pharmaceutical1998 Mr Lars Carroll-Larsen Senior Manager, Investment Banking NM Rothschild & Sons Australia Financial Services1998 Ms Lisako Rauschert Divisional Support Accountant Virgin Atlantic Airways UK Travel & Transport1997 Mr Roberto Barone State Aid Manager IPI - Istituto per la Promozione Italy Government1997 Ms Anna Blomqvist Associate, US Equity Sales Merrill Lynch Europe Ltd. UK Financial Services1997 Mr Dan Grapengiesser Chief Executive Officer Streamway UK Media & Publishing1997 Mr Carsten J Hesse Consultant Accenture UK Consultancy1997 Ms Victoria Vasilevich European Purchasing Manager Proctor and Gamble UK Pharmaceutical1997 Mr Amir Tehrani Managing Director Farinam Chemie Co. Ltd. Iran Oil Gas Energy & Chemical1997 Mr Ben Lancksweert New Business Development Manager Orin Engineering UK Manufacturing1996 Ms Constance Müeller-Trimbusch Head of International

Operations Controlling Merckle GmbH Germany Oil Gas Energy & Chemical1996 Mr Martin Bisicky Vice President Credit Suisse First Boston UK Financial Services (General)

57

58


Mastering Your Future

The world of business

grows steadily more

challenging. Those who

command the most

potent combination

of skills, experience

and theoretical

understanding are

best placed to see business

opportunities on the horizon and to take

advantage of them. Building on your work

experience and the understanding gained in

your Bachelors degree, a Masters degree can

be a very powerful tool for managing your

own future.

EBS London’s Masters degree programmes are

designed to enhance your proficiency in a

specific area as a continuation from your

undergraduate degree studies, or offer a

change of career in an increasingly competitive

job market.

EBS London Masters degrees provide you with

a theoretical and conceptual framework to

underpin your practical understanding of

business problems. They will help develop your

ability to understand the complexity of current

practice, analyse problems critically, and

produce original solutions. Successful comple-

tion of the programme will require you to

demonstrate:

Commitment to independent study

Ability to read widely and critically across

business disciplines

Development of advanced critical

awareness of ideas and practices

Exercise of sound business judgement

Original thought and contribution to

current knowledge through your

dissertation

Alexander van Steenoven, EBS LondonStudent Council President 2006

When you’re in a student body it’swonderful to be in a school whereyou are actually heard by staff andmanagement.” “

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Deg

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Prog

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EBS London offers a portfolio of six different

Masters degrees to suitably qualified applicants.

Each course is one year in length, full-time,

with start dates in January and September

each year. Further details of these pro-

grammes, along with module descriptions and

course outlines, can be found on our website

www.ebslondon.ac.uk

MBA International BusinessThe MBA International Business brings

together all aspects of the work of the School

in an exciting and innovative learning experi-

ence. Combining two semesters of academic

study in London with a six to eight week

Study Period Abroad in New York City,

Copenhagen, Montreal or Hong Kong, a

minimum of two years postgraduate-level

work experience is required for this course.

MSc Global Banking and FinanceThis one-year full-time programme is ideal for

students interested in a career in investment

banking, corporate finance or the financial

service industry in general. This course is open

to applicants who have an analytical, financial

or mathematical academic background.

MA in Management With pathway in Entrepreneurial Management

This programme is ideal for students wishing

to launch their own business enterprise,

expand upon a family business or focus on

small to medium-sized organisations. The

course is open to students of all degree back-

grounds and focuses on entrepreneurship, one

of EBS London’s key strengths.

MA in Management With pathway in Human Resource Management

This programme generates an in-depth experi-

ence of the management of human resources,

applying comprehensive knowledge, under-

standing, and intellectual skills across a wide

range of managerial leadership areas. This

course is open to all applicants who have an

interest in human resources within an

ever-changing competitive and

international environment.

MA in Management With pathway in International Business

International business practitioners need the

theoretical and empirical tools that will allow

them to make balanced judgements of finan-

cial, commercial, political and economic factors.

This course provides a comprehensive

overview of all key aspects of international

business.

MA in Management With pathway in International Marketing

This programme deals with the complex

issues facing marketing managers in the 21st

Century. The course will empower students

with a mastery of effective marketing, and

provide an insight into the international

business environment.

Postgraduate Degree Programmes

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Financial Reporting(Level 1 Core module, 12 credits)

This module aims to provide students with a basic knowledgeof, and exposure to, the content, structure and limitations offinancial reports. It enables students to interpret and report onfinancial accounting information and to develop analytical skillsthrough the study of accounting problems.

Management Accounting(Level 1 Core module, 12 credits)

This module aims to provide students with an overview offinancial information needed for decision-making, planning andcontrol. It also provides students with the conceptual frame-work needed for such decision-making, planning and control,and enables students to process and present relevant data.

International Business Environment(Level 1 Core module, 12 credits)

Firstly, the course aims to provide an understanding of thecontexts in which international businesses operate and abusiness’s external and internal interactions. Secondly, it seeksto identify the key business concepts and highlight theirimportance in enabling efficient and effective decision making.Finally, it promotes the application of skills useful in doingbusiness internationally.

Individual Influence Skills(Level 1 Core module, 12 credits)

This module has three themes - the academic, personal devel-opment and vocational elements. The academic elementfocuses on basic research skills, how to communicate effective-ly in writing via reports, including sourcing of evidence. Thepersonal development stream focuses on behaviour, particular-ly in a group setting. Students are also given the opportunity toreflect on development. The final section deals with the voca-tional area of the degree programme. Students will be giventhe necessary tools to prepare for internships, i.e. writingcovering letters and CVs and undergoing a mock interview. Itis hoped that the students will learn from this experience andwill be better prepared in obtaining placements during theirtime away from EBS London.

Foundations of Managerial Economics(Level 1 Core module, 12 credits)

This module aims to introduce students to the key conceptsand theoretical models of market behaviour. It also aims to

enable students to apply the analytical tools of managerial eco-nomics to business and economic matters in a way thatdevelops their understanding of the business world and mana-gerial decision-making, and their analytical abilities. Finally, it aimsto provide a basis of practical and theoretical knowledge to actas a foundation for subsequent economic modules’ as well as asupport for marketing and finance modules.

Information Technology for Business(Level 1 Core module, 12 credits)

This module aims to develop the necessary practical skills inIT to enable students to use these confidently and advanta-geously in their day-to-day life and in other subject areas ofthe programme.

Understanding Business Data(Level 1 Core module, 12 credits)

The aim of the module is to introduce students to some basicquantitative techniques for handling business data. The modulealso aims to raise awareness of the importance of quantitativeskills in the modern business environment.

Psychology and Dramatic Arts(Level 1 Elective module, 12 credits)

This module aims to introduce students to psychologicalprocesses and methods. Students will learn to understand howand why they act and behave as they do by being aware ofthemselves, others, and the ‘environment’. Students will also beconfronted with individual/group processes with reference toteams in organisations which are currently in vogue, as theseare appearing at all levels of management for a wide variety oftasks. The nature of knowledge in the psychological disciplinehas always been intimately linked with its social context; there-fore students will develop skills and perspectives necessary toadapt to leaders, members, and designers of teams.

Introduction to Financial Markets(Level 1 Elective module, 12 credits)

This module aims to familiarise students with the diversity,location, purpose and modus operandi of the financial marketsand to demystify the jargon used in the financial world. It alsoaims to enable students to be more financially literate and toprepare them for the real world of investment, trading andbanking. It will update students regarding the constant changesoccurring in the financial world and will illustrate those factorsthat influence the markets.

Database Development and Web Design(Level 1 Elective module, 12 credits)

This module aims to enable students to understand theconcepts of a database and acquire the necessary skills toapply these to develop a small working model of a database. Itwill also provide students with the basic knowledge and skills inHyper Text Markup Language (HTML) and a web develop-ment package to create a website.

Module outlines - BA (Hons) Degrees

BA (Hons) International EventsManagement

Mod

ule

Out

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61Introduction to Business Law(Level 1 Elective module, 12 credits)

This module introduces the student to the nature and sourcesof law. It aims to enable the student to develop an awarenessof the differences between national, European and internation-al law and to develop an understanding of the fundamentalprinciples of law relating to business activity. It also aims tomake the student aware of the legal implications of varioustypes of business activity and to help him/her develop skillsuseful in applying legal knowledge to situations within abusiness and management context.

Media Technology for Business(Level 1 Elective module, 12 credits)

This module aims to develop the necessary practical mediatechnology skills needed to create a short film/promotionalDVD and for students to be able to use these skills withinother modules and in their day-to-day lives. The key aims areto; understand the need to plan, organise and manage a teamin preparing a short film project; use specialised media creationsoftware to edit audio, video and images; optimise the use andapplication of video cameras, scanners and digital cameras; anddevelop and understand how the various forms of communi-cation are applied in the field of media technology.

Macroeconomic Analysis(Level 2 Core module, 12 credits)

This module aims to introduce the basic macroeconomicconcepts and applications relevant to a business studiesdegree. It will address the reasons why economies at themacro level are unstable and analyse the interrelationshipbetween economic policy and macroeconomic performance.The module will explore the interaction of closed and openeconomic systems’ thus providing a foundation for students toappreciate the decision taking at the national and internationallevel. The principles will be illustrated by UK, European andinternational examples.

Human Resource Management(Level 2 Core module, 12 credits)

This module seeks to enable students to handle different HRMsolutions, sharpen decision-making and interpersonal/ commu-nication skills. It provides an introduction to the principles ofHuman Resource Management and develops students’ insightsinto personal development at an individual level and how thatis reflected in leadership and management at an organisationallevel. The module also provides clear linkages betweenacademic study, application of interpersonal communicationskills in class, everyday life and the world of work, especially inrelation to students’ preparation for work placements.Furthermore, it exposes students to an intensive experientialleadership workshop, which focuses on individual behaviourwhen faced with various (simulated) situations in a competitiveenvironment. Finally, it provides a detailed knowledge of themajor theories of HRM and an awareness of the variety ofHRM ideas, contexts and frameworks.

Principles of Marketing(Level 2 Core module, 12 credits)

This module seeks to build on knowledge gained inInternational Business Environment at Level 1 and provide atheoretical understanding of key principles which will beanalysed in more detail and built on in modules at Level 3. Itaims to introduce students to the key concepts and disciplinesof marketing and to provide students with the knowledge andpractice in a vital area of business which all students mustmaster in order to be successful in the modern business

world. Finally, the module aims to enable students to achieve abalance between understanding the latest theories and themost recent practice of marketing, so that the course has botha solid theoretical and practical basis.

Introduction to Cross-Cultural Studies(Level 2 Elective module, 12 credits)

This module aims to enable students to develop an under-standing of the complexity of the role of culture for society,groups and individuals, and to foster in students an apprecia-tion of cultural diversity. The focus is on increasing students’awareness of their own cultural values and attitudes and devel-oping their cross-cultural competence in terms of knowledgeand skills, in the social as well as in the business domain. Itexplores the link between language and culture, and allowsstudents to carry out their own field research in the course ofan ethnographic project.

Principles of Financial Management(Level 2 Elective module, 12 credits)

This module aims to explain the differences between account-ing and finance as well as the links between financialaccounting, management accounting and financial management.It explores the need for an understanding of finance for allthose involved in business, whether in the finance function orelsewhere, and provides a link between Level 1 finance andaccounting modules and Level 3 finance modules.

Global Banking(Level 2 Elective module, 12 credits)

This module aims to develop a deeper appreciation of thedrivers underlying the dynamics of global banking markets. Itaims to ensure that students have a detailed understanding ofeconomic and financial theories relevant to global banking andit will help them develop the ability to synthesise informationand ideas from a range of sources. It aims to provide studentswith the opportunity to interact effectively within a team, tomanage self and others in the preparation and presentation ofa report, and to be aware of the wider social and ethicalaspects of global banking markets and institutions.

Financial Quantitative Analysis(Level 2 Elective module, 12 credits)

This module aims to provide students with an in depth andrigorous knowledge of the main quantitative and mathematicalmethods that are important in modern finance and businessresearch (interest rate, foreign exchange, equity and credit). Itaims to enable students to look at financial problems in anintegrated manner, in their real life application in trading, invest-ing and risk management. It aims to develop students' abilitiesto process data using numerical models and techniques, carryout analyses, advise, present and debate problems in the worldof financial analysis, modelling and trading. It aims to enablestudents to work effectively together as a team in group work,to analyse, present and defend ideas on the use of quantitativebased financial analysis.

Information Management(Level 2 Elective module, 12 credits)

This module aims to develop in students the necessary knowl-edge and expertise to evaluate and select Information Systemsfor a business and to understand the managerial aspects ofdeveloping and managing Information Systems.

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Law and the Corporation(Level 2 Elective module, 12 credits)

This module aims to provide students with an awareness ofthe impact of law in relation to the creation and operation ofa Limited Company, and to provide the student with an aware-ness of the impact of law in relation to corporate activitieswithin the financial marketplace. It also aims to provide thestudent with an understanding of the basic legal principlesand statutory regulations, including international, EC andnational, which reflect the fast changing legal developments insuch areas of business activity. Finally, the module aims todevelop further the students’ skills in applying their legalknowledge to particular situations within such a business andmanagement framework.

Law and the Individual(Level 2 Elective module, 12 credits)

This module seeks to provide students with an awareness ofthe impact of law on providers in respect of their obligationsto individual consumers, and on employers in respect of theirobligations to their employees. The module also aims toprovide students with an understanding of the basic legal prin-ciples and statutory regulation, international, EC and national,which reflect the fast changing legal developments and theextent to which such developments have promoted the inter-ests of both consumers and employers. Finally, the moduleseeks to develop further the students’ skills in applying theirlegal knowledge to particular situations within a business andmanagement framework.

Visual Arts and Society(Level 2 Elective module, 12 credits)

Visual Arts & Society students are responsible for organization-al, logistical and managerial issues involved in the process oforganizing an arts exhibition open to the public at the end ofthe semester ; hence controlling the budget (‘low to no budgetscheme’), paired with profit maximization plays a vital role inraising the necessary funds to bring alive ideas and activitiesdrawn from both the world of art and business. In the processof fund raising, Visual Arts & Society students explore a varietyof possible business sources ranging from governmental institu-tions to multinational enterprises, as well as local businesses inthe immediate surrounding (restaurants and retailers) to estab-lish a long-term relationship between the sponsor and theproject. Besides generating cash sponsors – the concept ofbusiness clustering has emerged and helps in gaining donationssuch as (printing of promotional material, catering, exhibitionvenues) it also means debating prices, services, goods andrequires a sensitivity towards the ‘client’ by understanding otherpeople’s ‘mindset’ to maintain long-term partnerships.

Advertising and Media in The Marketing Environment(Level 2 Elective module, 12 credits)

This module aims to introduce students to the newmethods used in the production of promotional materialand to examine the ways in which news, information, andpromotional messages are conveyed to different internation-al audiences. It aims to help students understand howaudiences are constructed and will also aim to create anawareness of the different media available. It will introducestudents to media research organisations and sources, andnew media opportunities.

Collecting and Using Business Data(Level 2 Elective module, 12 credits)

The aims of the module are to build upon the quantitativetechniques for handling business data met in UnderstandingBusiness Data and other modules at Level 1. The module also

aims to introduce students to the issues involved in the collec-tion of business data for analytical evaluation. Finally, themodule aims to introduce students to computational analysisof business data.

Business Dissertation(Level 3 Core module, 15 credits allocated over 2 terms)

The Business Dissertation work is cumulative over twoterms. In the first term students commence the initialresearch tasks and submit the Introduction, Literature Reviewand Research Methodology chapters. In the second term theresearch and final chapters of the dissertation are completed.The purpose of the module is to provide students with theopportunity to produce a representative, original piece ofwritten work that is a ‘capstone’ to their experience at EBSL.As such it should reflect a high level of synthesis of theirlearning: from module work at all levels, SPA, internships andwork experience to professional goals and personal areas offocus. The Business Dissertation is expected to demonstratethe ability of the student to seek out and critique contempo-rary commentary on specific international business issues; toevaluate and select appropriate models and concepts withinthe field of international business and management for analysisof the dissertation topic; and to provide creative, individualsolutions to the chosen business problem or issue.

Business Strategy(Level 3 Core module, 15 credits)

This module seeks to provide an underpinning framework forthe understanding of the direction of organisational strategywithin unpredictable environments, and encourages students tocritically analyse and evaluate the importance of strategic deci-sions within an organisation. It develops the students’application of current research within the discipline andenables them to present data that formulates arguments froma range of perspectives, and to show awareness of limitationswithin data requiring the need for further scholastic enquiry.

International Business(Level 3 Core module, 15 credits)

This module aims to define the academic framework withinwhich international business has developed, and distinguishbetween this type of business and globalisation. It aims toprovide analytical tools for systematically dissecting the variousmotivations behind international business development, and toemphasise the various ways in which companies seek to gaincompetitive advantage at the international level. Currentresearch innovations will be applied to interpretations of inter-national business strategies.

Leadership and Management(Level 3 Core module, 15 credits)

This module aims to investigate and evaluate managementissues with emphasis on historical, political and cultural forcesshaping modern management. It explores managerial leader-ship skills in the current business environment by criticallylooking at leaders ‘in action’ to investigate how they develop avision of the future. Furthermore, it examines political andcultural dynamics in organisations and their effects on corpo-rate strategies and the career prospects of individual managers.The module aims to enable students to analyse changeproblems in human systems by examining managerial behav-iour upon cognitive and co native processes in judgement andchoice. The module also aims to enable students to exploreand assess the practice of management in today’s context, toexamine the workings of organisations and to investigate howorganisations adapt quickly to change and innovation. It aims toenable students to assess psychological underpinnings of indi-vidual behaviour as well as the human processes underlying

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63organisational behaviour by stimulating both intra- and inter-personal awareness. Students will be expected to participate indecision-making processes as an active agent rather than apassive recipient.

The Business of Culture: Britain and the Heritage Industry(Level 3 Elective module, 15 credits)

This module aims to critically analyse, synthesise and interpretthe significance of British culture interacting within a businessenvironment and to apply that understanding to specificbusiness contexts. It aims to undertake an in-depth examina-tion of the salient features of selected elements of the Britishsocial system that underpins its culture and to assess theimpact and ideological import of actual and perceived changein Britain. This module aims to support students in gaining abetter understanding of the construction of national identitythrough the configuration of economic, social and politicalforces and to encourage debate, informed by current researchand scholastic outputs. Furthermore, it aims to recognise theexistence of alternative perspectives impacting on the study ofculture, to support, where appropriate, creative extension ofthe critical analysis in written and oral work and to utilisestudent cultural experiences within the UK to support thelearning process.

Cross-Cultural Perspectives in Business(Level 3 Elective module, 15 credits)

This module aims to create a thorough understanding of howculture affects management at various levels. To this end, it willfoster a comprehension of different conceptualisations ofculture, and of the different levels of culture that are at workin cross-cultural contexts. On the skills level, it will create in-depth understanding of the traits and skills required forcross-cultural adaptation and effectiveness, and get students toinvestigate their own potential for cross-cultural adaptation. Itwill give students the opportunity to provide consultancy for acompany and thereby apply theory to a specific case. This willengage the students in their own research and require acritical analysis of contemporary social and cultural issues inparticular societies and markets.

International Economics(Level 3 Elective module, 15 credits)

This module aims to provide a systematic and comprehensiveunderstanding of the sources of the world trade patterns andto critically analyse the benefits of free trade and protection-ism. It aims to identify the effects that the role of labour andcapital mobility has on the patterns of international trade.The module aims to enable students to understand thereasons for the existence of multinational and global corpo-rations, to consider both the accounting and economicsignificance of balance of payments tables, and to identify andappreciate the causes and consequences of exchange ratevolatility. It aims to provide the students with an appreciationof the nature and the importance of international financialarrangements. Considered research concepts will be appliedto the learning and the module will aim to enable students tocritically analyse, interpret and evaluate module content inthe form of a written piece of work and through continuedseminar discussion.

Mergers and Acquisitions(Level 3 Elective module, 15 credits)

This module aims to provide students with a comprehensiveknowledge of the merger and acquisition phenomenon in itsstrategic, financial, and public policy contexts, based on findingsfrom latest research and empirical observation. The moduleaims to enable students to gain a mastery in the concepts andtechniques of evaluation, and the application of corporate

finance principles and techniques to the processes involved inM&A. It further aims to enable students to identify and assesskey factors that are entailed in the interplay of cause and effectin M&A, including the effects of professional and ethicalconduct and regulation.

Multinational Financial Management(Level 3 Elective module, 15 credits)

This module aims to provide students with a comprehensiveconceptual framework for financial decision making in multina-tional corporations, based on the latest research on thissubject and empirical observations; the focus is from the cor-porate point of view. It aims to enable students to gain amastery of the theory of foreign exchange rate and interestrate risk management, entailing economic laws, parity rela-tionships, nature of exchange rate systems and theirapplication, and to apply critical analysis to these. The moduleaims to provide students with capability in the professional aswell as the theoretical dimension, in cash and liquidity man-agement dimension, borrowing and investment of surplusfunds. It also aims to develop in students the ability toevaluate and propose portfolio or direct foreign investment,in principle and practice, taking fully into account the latestdevelopments in best practice. Finally, it aims to enablestudents to apply process data, carry out analyses, advise onand solve problems in the complex world of the multination-al, in the context of the above.

Issues in Corporate Finance(Level 3 Elective module, 15 credits)

This module aims to develop a student’s capability to a level ofproficiency and professional delivery so that the student is notonly at ease with the fundamentals of corporate financialtheory in core areas (e.g. capital budgeting and investmentappraisal, financing, risk-return, cost of capital and capital struc-ture decisions, dividend policy and quantitative tools of riskmanagement and behaviour, and financial markets) but canassimilate the interrelating use and application of these tofinancial management. This will be based on the latest findingsin the relevant research literature. The module aims toprovide students with a comprehensive knowledge of theconcepts and techniques in corporate finance so that thesemay be applied in the evaluation and shaping of financial andlinked corporate strategies, and the solution of financial man-agement problems. Finally it aims to enable the student to beintellectually capable of developing policy on financial tactics,e.g. in short term financing, raising finance and definingdividend policy or risk management solutions from a financefunction perspective.

Financial Risk Management(Level 3 Elective module, 15 credits)

This module aims to provide a comprehensive and detailedunderstanding of the use of derivatives for trading andhedging, plus the wider implications. It aims to enable studentsto critically analyse a range of issues in Financial RiskManagement and to develop their capacity to work in invest-ment banking, the finance function of firms, or setting up asmall business. It further aims to develop in students a knowl-edge of and an ability to critically evaluate financial risks,controls, and hedging techniques.

Operational Risk Management(Level 3 Elective module, 15 credits)

The Operational Risk Management module is designed todevelop the students' understanding of operational risk man-agement through the interpretation, uses, and analysis of

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operational & strategic financial information in the context ofan understanding of the strategic reasons for risk assessmentand management in both the corporate and banking sectors.

Financial Media and Communications(Level 3 Elective module, 15 credits)

The module provides a detailed understanding of both of thecommunications supply and value chains that lie at the heart offinancial markets. This includes analyzing in detail the way thatnew media is changing the dynamics of the process and indoing so enriching and democratising the content process.

Planning a New Venture(Level 3 Elective module, 15 credits)

The aims are to identify, research and explore the nature of anopportunity in the context of a dynamic market and to recog-nise and manage the tension and links between the creativeand measured dimensions of a business opportunity. Studentschoose the business concept and manage the process them-selves through research and analysis, integrating the data toconvert a perceived opportunity into an embryonic reality inthe form of a business plan that can be justified and defendedbefore a panel. The ownership of the process – staff assumethe roles of mentors and advisers – allows students to inte-grate and apply knowledge, and to develop their skills andcompetency in a group project that is challenging and creative.These outcomes aim to develop students’ judgement and con-fidence in preparation for their career/work experience. Tostart the creative process, students should bring a businessidea or concept of their own.

The Business and Management of Small and Medium Enterprises (SMEs)(Level 3 Elective module, 15 credits)

The aims are to apply critical analysis to the varied aspects ofthe small business phenomenon and to obtain an understand-ing of the importance and operation of small businesses in aninternational context. In the first half of the module, studentswill utilise SME models and current research to examine keybusiness and managerial issues and problems in the sector. Thesecond part of the module promotes students’ own interestsand initiatives in SMEs through a self-managed and chosenresearch project. This supports and develops skills, understand-ing and research capabilities through evaluation and applicationof the module concepts to a specialised area of SMEs. Theoutcomes will be a depth of knowledge in a growing area, plusa portfolio of intellectual and personal skills as a basis forfuture research study.

European Law(Level 3 Elective module, 15 credits)

Law is an important part of the business environment, provid-ing a framework for the creation and regulation of businessrelationships and activities. The module is designed to enablestudents to comprehend the nature and sources of EuropeanCommunity Law, to develop an understanding of the impact ofCommunity Law on the national Laws of Member States, andto develop a critical understanding of the fundamental princi-ples of European Community Law as they relate to areas ofbusiness activity in the Free Movement of Goods, Person,Services and Rights of Establishment. The module also seeks todevelop students’ skills in critically applying their legal knowl-edge to particular situations within areas of business activity inorder to enable effective and efficient decision-making andinter-personal contact.

International Law(Level 3 Elective module, 15 credits)

This module aims to provide students with a systematic knowl-edge of the nature and sources of International Law and tocritically examine the impact of International Law on businessactivities. It aims to develop further the student’s skills inapplying their legal knowledge to particular situations withinsuch areas of business activity in order to enable effective andefficient decision making. The module will create an awarenessof the limitations of current theory and aims to provide up-to-date research ideas and concepts to enable the students tocritically analyse, synthesise, interpret and evaluate legal matterswhich, in turn, will be utilised in the creation of sound debatebetween peers. Finally, the module aims to develop further thestudents’ research skills.

Corporate Governance Law(Level 3 Elective module, 15 credits)

Corporate governance is commonly referred to as a system bywhich organisations are directed and controlled. It is theprocess by which company objectives are established, achievedand monitored. Corporate governance is concerned with therelationships and responsibilities between the board, manage-ment, shareholders and other relevant stakeholders within alegal and regulatory framework. This module aims to providethe student with an awareness of the impact of corporate lawon the different types of business organisations in respect oftheir corporate obligations in relation to the environment.Corporate governance aims to protect shareholder rights,enhance disclosure and transparency, facilitate effective func-tioning of the board and provide efficient legal and regulatorytransparency. Corporate governance is a key element inenhancing investor confidence, promoting competitiveness, andultimately improving economic growth. It is intended todevelop further the student’s skills in applying their legal knowl-edge to particular situations within such a corporate andmanagement framework.

International Human Resource Management(Level 3 Elective module, 15 credits)

The aim of this module is to reinforce and consequently buildon the concepts and approaches used by Human ResourceManagers in the deployment of international personnelprocesses. Students should not only be able to understand thevarious theories, but devise or develop a frame of reference tochallenge current thought. With this in mind, students will beconfronted with various real-life situations, and will be requiredto analyse and examine the activities of an international organi-sation. During their analysis and enquiry, students will questionand challenge how international organisations manage anddevise international recruitment and selection practices,respond to cultural diversity, construct compensation policy,implement re-entry strategy, and so on. The module aims toassist students in applying current research and differing per-spectives within the discipline to a critical interpretation andevaluation of the IHRM field.

Creative Management(Level 3 Elective module, 15 credits)

This module aims to enable students to encounter the unan-ticipated through size, suddenness, counter-intuitive knowledge,and dramatic effects, and to incorporate decision-making toachieve solutions to a problem or range of problems. Studentswill learn to utilise other senses (requiring the use of touch,smell, taste, rather than just vision and hearing) and to exertphysical control through effective use of kinaesthetics. Themodule aims to enable students to reflect on the person’ssense of self and ideal-self, contributing to, or affirming, theimage she/he wishes to project to others. Students will beexpected to coherently incorporate recent research output

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into both theoretical discourse and application and to managetheir own learning with minimal supervision.

Operations Management

The module aims to provide students with a systematic under-standing of the techniques of operations management, andhow they are utilised in the production and service sectors.The module also aims to provide students with a theoreticalunderpinning and an appreciation of the relevance and limits ofoperations management in modern business.

Consumer Behaviour(Level 3 Elective module, 15 credits)

This module aims to identify and develop a conceptual frame-work which will build on the general Principles of Marketingtaught at Level 2. It aims to ensure students have a compre-hensive understanding of the role of psychological models inmarketing, and to provide students with an understanding ofcustomer needs and complexities of behaviours and to recog-nise the impact of this on an organisation’s marketing strategy.A range of psychological, social, cultural and economic factors,which influence consumer behaviour with global markets, willbe used to provide a theoretical underpinning for the module.Finally, the module aims to apply interpretations of currentresearch output from behavioural psychology sources.

International Marketing(Level 3 Elective module, 15 credits)

This module aims to enable students to build on their under-standing of international marketing theory and key concepts,and to appreciate the complexities of international market-ing in a mix of economies. It also aims to create anawareness of processes, context and influences associatedwith international marketing strategies in a range of environ-ments, and to develop an understanding of the implicationsfor implementation, monitoring and control of the interna-tional marketing planning process.

Marketing Communication(Level 3 Elective module, 15 credits)

This module aims to enable students to identify the key theo-retical aspects of the formulation of promotional strategy andmanagement of the marketing communication process and todevelop an understanding of the economic and creative justi-fications for marketing communications. Furthermore, it aimsto enable students to recognise the importance of using dif-ferent promotional methods and the reasons for theirselection by organisations, to comprehend the importance ofintegrated marketing communications strategy, and to identifyand critically evaluate the use of online facilities and the avail-ability of new media options.

Direct Marketing and Internet Marketing(Level 3 Elective module, 15 credits)

The aim of this module is to identify a conceptual framework,which will build on the general Principles of Marketing taughtat Level 2, and develop the principles of relationship marketing.It will focus on the developments in direct marketing theoryand practice and internet marketing theory and practice. It willalso encourage students to think critically and import somecurrent research ideas into their work.

Service Marketing(Level 3 Elective module, 15 credits)

The service sector is the fastest growing and most dominantpart of the economies of the UK and many developed coun-tries. Service marketing is wide in terms of specific areas of

growth from financial services, leisure tourism and hospitality, to not for profit and charity organisations. Marketing services is very different from marketing physical products, the differ-ence arises in the design of the extended marketing mix and its implementation. The module is extremely appropriatefor EBS-L undergraduates, most of whom graduate toservice industries.

Business Forecasting(Level 3 Elective module, 15 credits)

The aim of the module is to expand the student’s knowledgebase of business forecasting methods and to ensure thatstudents are able to display an appreciation of the uncertain-ty, ambiguity and limits of forecasting methodology. It alsoaims to enable students to critique and utilise some currentscholastic output.

Individualised Learning Project(Level 3 Elective module, 15 credits)

The rationale for this special module – the IndividualisedLearning Project (ILP) – at Level 3 is twofold. First, it isdesigned to enable certain final year students to completethe requirements for their degree at a distance from thecampus and in circumstances where they are otherwise amodule short for the achievement of the award. Second, the Individualised Learning Project (ILP) facilitates pursuit ofindividual interests in the fields of business, culture andlanguage studies.

Introduction to the Events Planning Industry(Level 1 Core module, 12 credits)

The aim of the course is to introduce the world of interna-tional events and an understanding of the business worldwithin which it operates. Events managers must be conversantin marketing, human resources and finance to be able to con-tinuously produce successful events as well as have an under-standing of the major support areas involved such as hospital-ity and related services. The course aims to emphasise keyconcepts and draw attention to their importance in theprocess of effective decision making. It will also promote theapplication of the skills required in the business world andevents management.

International Organisational Behaviour (Level 1 Core module, 12 credits)

International Organisational Culture incorporatesOrganisational Behaviour & Management which are usedwidely in both the academic and international workplace.These complementary arenas have focused on the applicationof methodologies created by academics and professional prac-titioners in the successful understanding of international organ-isational culture. For example, the roles of group dynamics, andon-going professional development from graduate trainee pro-grammes forwards into management in all sectors. The crucialimportance of these professional skills is evidenced by poten-tial employers, recruiters and executive search, professionalmanagers and their teams including new graduates on a dailybasis, and of major importance to International Event Planners.

BA (Hons) International EventsManagement

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Media Technology (Level 1 Elective module, 12 credits)

Today’s business world is built around the use and exploitationof media technology, such as video conferencing, video phon-ing, video, voice and video over IP, as well as lighting, audio andprojection systems. The aim of this module is for students todevelop the necessary practical and technical skills needed toorganise an event and to be able to use these skills withinother courses and in their day-to-day lives. Some of our stu-dents will be going into areas of the corporate world suchas events management, advertising, consultancy, and publicrelations where use of such media is commonplace. In linewith QAA guidelines and subject area benchmarks as well, itis, therefore, essential that all of our students are fullyequipped to perform in this changing and competitive 21stcentury environment.

Within the context of EBSL strategy to innovate, this mod-ule will not only provide the students the skills and compe-tencies of using multi media technology, but also provide thebackground and future developments of the multi-mediaindustry. This will enhance the employability prospects of our graduates.

Events Operations Management (Level 2 Core module, 12 credits)

The pre-requisite for this module is that of “Events OperationsProject Planning”, and builds on that learning by addressing thevarious processes involved in the management of the event,and the role of critical analysis in that management. Learning isachieved through the application of research, design and plan-ning by the student to his/her own selected project outsideof the classroom. Emphasis is placed on the management ofprocesses taking place at destination as well as at originpoint/s. Learning will be directed to the management abilitiesthat are required to plan and successfully enable the precisemovement of all elements involved in the events project;from suppliers to the destination of the events, be it domes-tic or international.

Human Resource Management within EM (Level 2 Core module, 12 credits)

This module seeks to enable students to handle the HumanResource challenges faced within a highly flexible and adapt-able contingent organisational environment.

It not only provides students with an introduction to the prin-ciples of Human Resource Management but also to flexibleemployment practices and the challenges of leading and man-aging teams of core and subcontracted workers within thefield of International Events Management

The module provides a clear linkage between academic studyand the application of effective management and communica-tion skills to both the classroom and the workplace.

This module offers students the opportunity to practice thesecore management skills in a safe, supportive environment andto reflect upon and to improve upon these performances.

Finally, it provides a detailed knowledge of the major theoriesof HRM and an awareness of the variety of HRM ideas, con-texts and frameworks.

Marketing for International Events Management (Level 2 Core module, 12 credits)

With the proliferation of international events the role of mar-keting is critical in ensuring that your event is a success. Morethan ever, events managers need to understand how to iden-tify their target market, develop an appropriate product, select

Project Planning and IT Skills (Level 1 Core module, 12 credits)

Project Management is an essential skill in today’s complexbusiness environment and particularly so in a course on EventsManagement. Many major projects fail to deliver on time andto budget leading to delays and losses that can be avoided byproper planning. This module develops an understanding ofthe underlying principles of good project management anduses Information Technology tools such as Excel andMicrosoft Project to manage tasks and resources by settingup charts to track activities that can be monitored and cor-rected in time thus avoiding the conflicts that can lead to dis-ruptions and delays.

Events Operations Project Planning(Level 1 Core module, 12 credits)

This module identifies and explains the varied elements e.gresearch, design, planning etc. which must be addressed forboth the domestic and international events operations. It pro-vides insight into the interaction between the different ele-ments involved in the planning of any project, be it exhibitions,construction, tourism, etc., through both theory and practice.Focus is placed upon the planning of the project at both originand destination, so that upon the successful completion of themodule, the student will be able to demonstrate a broadunderstanding of the individual elements involved in the project and the means by which they can be planned, designed and managed.

International Events Law (Level 1 Core module, 12 Credits)

In every country there is a comprehensive body of law regu-lating the full range of human behaviours. It is easier to giveeffect to the letter of the law if one understands its spirit. Thismodule introduces some basic legal concepts, common tomost jurisdictions and provides students with the opportunityto apply them to international events operations. Differentcountries’ rules governing identity, residence, obligations (con-tract), harm (tort), and criminal acts are explored, comparedand applied to case study situations. Students are assessed lesson a theoretical understanding of the subject and more on anability to utilise knowledge to advantage in a range of practicalbusiness contexts.

Introduction to Global Political Economy (Level 1 Elective module, 12 credits)

This module provides a basic overview of theories, structuresand processes associated with global political economy that issuitable and relevant for students pursuing a BA (Hons)degree in International Events Management. Practical exam-ples drawn from current events are used to demonstrate keyissues likely to impact upon the planning and operations man-agement of international events, such as, for example, securitymanagement. Upon successful completion, students will be ableto demonstrate a basic knowledge of the structures, processesand relationships shaping the present world order and displayan understanding of the principal features of the currentGlobal Political Economy, including viewpoints, theories andphenomena such as Globalisation that can be used to analysethem. They will also be able to use the toolkit acquired toanalyse developments taking place around the globe in thecontext of their likely implications upon managing internationalevents for business and service organisations. Students will alsoknow how to work effectively within a group and to formulateteam strategies for the successful completion of set taskswithin a given timeframe.

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67the most effective pricing strategy, and promote the event to arelevant audience. Marketing the event should be the concernof all of those involved in its preparation and not simply anafter thought viewed as the sole preserve of the marketingdepartment. This module will introduce students to the coreprinciples of marketing and show them how an understandingof these principles will help ensure that their event is a success.

Introduction to Writing for the Media (Level 2 Elective module, 12 credits)

The service sector, like all commercial outlets must understandhow the media industry works. Through this, practitioners mustdevelop the know how to create a profile that is newsworthy,by generating real stories that appeal to the press. In addition,they must learn how to prepare and present those stories to apress that is increasingly busy and hungry for substance ratherthan spin. This requires expertise in working across all media –print, web and broadcast.

Travel companies, events managers and hoteliers are all com-peting for space and publicity in a crowded media industry.Editorial coverage in a glossy travel magazine, newspaper sec-tion, radio or television programme has untold added value for acompany or event. Generating this coverage is what every eventplanner must learn how to do.

Culture and Tourism (Level 2 Elective module, 12 credits)

The module will examine the way in which cultural events,interpreting ‘culture’ as both ‘high’ and as popular, can be usedto promote tourism. In particular it will explore the way inwhich value for specific ‘place’ is produced through culture(film and other media) and the potential to construct eventsbased on such locations. Case studies of already existing exam-ples will be used and opportunities given to identify otheropportunities and create appropriate programmes of eventsaround them. The creation of such programmes would involvesecondary and field research.

The module will offer a critical analysis of the concept of ‘her-itage’ and its importance in the role of culture and tourism.

Food and Society (Level 2 Elective module, 12 credits)

Events managers require life-long learning and understandingof the contribution of food and beverages as an essential partof the events management industry. This module extends thescope of the core studies of the International EventsManagement programme by examining the wider issues offood and society. Students will explore gastro-historic and gas-tro-geographic influences on eating and drinking habits andhow choices are affected. By developing the desire to exploregastronomy, its culinary heritage, sociological, physiological andethical boundaries and the future development of this diverseand absorbing subject, this module aims to provide the oppor-tunity to critically analyse and evaluate the social and economicfactors which interact and influence consumers’ food and bev-erage choices and cuisine preferences.

Project / Business Dissertation (Level 3 Core module, 15 credits)

The aim of the project or dissertation is to raise the level ofskills of the student and their application within the area ofInternational Events Management.

The module will comprise the alternatives of either a projector a dissertation, the work for either being cumulative overtwo semesters. The purpose is to provide students with theopportunity to produce a representative and original applied

piece of work that is a ‘Capstone’ to their experience atRegent’s College.

In the first term students will commence the initial research:The project will entail the planning of an event, and thereforein semester one:

For those undertaking an Event Planning Project pre-planningwill be the undertaken activity which will require students inmaking arrangements before the program can actually takeplace. Initial research (including anything from an introductorymeeting , proposal and terms of reference, using planning tech-niques gained from the programme). Semester two will entailfinal planning arrangements, detailed proposal and presentationto the client.

As an alternative to the project students will have the oppor-tunity of the conventional dissertation which synthesises theirlearning from module work SPA and internships which in thefirst term will entail initial research, literature review andresearch methodology chapters. The dissertation will focuson an issue relating to International Events Management,examples could be on event locations, support for events,logistics, hospitality or the security of major events. In thesecond semester the research and final chapters of the dis-sertation are completed.

Contemporary issues in Events Management Industry

(Level 3 Core module, 15 credits)

Contemporary issues in international events management andthe related hospitality and tourism industries are developingand emerging on an on-going daily basis in ever-changingexternal international environments. This intensive review pro-vides the opportunity for students to undertake an excitingexploration of current specialised issues within the interna-tional sector, whilst at the same time ensuring that they activelyevaluate already established theoretical frameworks gainedduring their undergraduate studies. Current issues inInternational Events Management worldwide and theirimpact on management practice will include the emergingChina and Asia destinations; the Dubai project; corporatedivestments; the Green business culture; focus on manage-ment and development issues; e-commerce; security andother ‘macro’ and ‘micro’ niche areas within the industry itself.The module is extremely appropriate for EBSL undergradu-ates who will be graduating with a core specialism in interna-tional events management.

International Events Operations Strategy (Level 3 Core module, 15 credits)

All organisations need to create a strategic fit between theopportunities available in the external environment/market andthe internal resources and competencies available to meetthese needs. This involves aspects of environmental awarenessand market sensing, internal analysis, project management andimplementation amongst others. This core level 300 modulewill explore these issues in general (so students have an appre-ciation of what it is to think strategically) and in particular withreference to the issues around events management (forinstance project planning, working with partners, organisationaldesign at the various stages of the project etc.).

The broad strategic issues will be covered by the standardJohnson, Scholes and Whittaker Corporate Strategy text, whilethe Normann Service System approach will be used to struc-

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ture the more specific events management issues around theService Concept, the Market Segment(s), the Image projected,the Delivery System and the Culture/Philosophy of the firm.

Services Marketing (Level 3 Elective module, 15 credits)

The service sector of which events management is a part, isthe fastest growing and most dominant part of the economiesof the UK and many developed countries. Service marketing iswide in terms of specific areas of growth from leisure andtourism, hospitality, financial services not for profit and charityorganisations all of which embrace events management. Themarketing of services is very different from the marketing of physical products, the difference arises in the design of theextended marketing mix and its implementation. The moduleis extremely appropriate in supporting international eventsmanagement.

Modern Gastronomy (Level 3 Elective module, 15 credits)

Events managers require life-long learning and understandingof the contribution of food and beverages as an essential partof the events management industry. The module provides theopportunity for students to develop their knowledge andunderstanding of gastronomic principles. The moduleaddresses essential academic and organoleptic skills, togetherwith an appreciation of how such skills can be applied to mod-ern gastronomy and its importance within events management.Having developed an overview of gastronomy the module willlead to an investigation of gastronomic trends. Additionallystudents will have the opportunity to develop their skills inevaluating food and drink experience, making reasoned judg-ments and recommendations about how the experiencescould be improved. The content is flexible, enabling studentsto respond to trends as they develop, and to anticipate wherethey may lead in the future, and the module provides theopportunity for an individual investigation into determinantsof modern gastronomy tends.

Public Relations (Level 3 Elective module, 15 credits)

This module will introduce students to the concept of PublicRelations, its role in business and society, and specifically itscontribution to the realisation of successful international eventsmarketing and management. Public relations is an internationalconcept, it is used in a huge range of businesses and industriesboth private and public, it is about managing communicationsin order to build mutual understanding and positive relation-ships. The module will enable students to interpret basic theo-retical concepts in communication and events management,and apply these to the development of an appropriate PublicRelations plan for an international event.

Luxury Brands Management and International Events

(Level 3 Elective module, 15 credits)

This course provides an overview of the luxury goods sectorand examines ways in which strategic thinking, creativity, andbusiness skills and knowledge are integrated in the successfulluxury goods firm. In particular, the course will focus on theopportunities presented in the events industry, where beingclose to innovation and creativity are two major components

of development and success in luxury brands. Internationalcelebrity and sports events are at the heart of many organisa-tion's commercial activities and this degree aims to providestudents with a basic understanding of the intricate network ofbusiness systems and techniques underpinning the manage-ment of such occurrences luxury goods and services in rela-tion to these occasions.

Topics include general management of the luxury good orservice firm, luxury brand management, product policy andportfolio development in the luxury sector, and distributionfactors affecting the luxury product. The course provides anoverview of the ways in which luxury brands are conceived,developed, launched, nurtured, and protected. It focuses ondefining the luxury industry in relation to the concept ofprestige while also imparting techniques and strategies fordeveloping a luxury brand. A practical approach is empha-sized throughout the course by reference to contemporarybrands, and students will learn how to assess luxury productmarkets and manage international distribution as part of thebranding process.

Design (Level 3 Elective module, 15 credits)

This elective module explores in depth the role of design inthe international events industry. The focal point of the moduleis students’ participation in a major project that will stretchacross the entire term culminating in an organised event. Thenature of the event changes from one semester to another, tokeep the experience fresh, up-to-date, well resourced andallowing for best networking opportunities. The lecture contentexplores the theoretical as well as practical implications oforganising such an event from brand development and interiordesign to operations management and cross-cultural implica-tions. On the successful completion of this module studentswill be able to demonstrate a strategic and critical approach todesign dimension in events organisation and management.

Small Business Enterprise and Planning (Level 3 Elective module, 15 credits)

Small businesses have assumed a greater economic role thegrowth of consumer and business services. Events manage-ment is such a sector with a cluster of specialised small busi-nesses alongside big players. This module aims to look at theirrole in the economy and the specific issues of managing a smallbusiness. This will provide understanding which can be appliedin research activities in relation to small businesses in theindustry. In addition a key skill is the ability to plan – whichmany small firms lack – and undertaking a business plan activityis practically and experientially based, will develop marketresearch skills and the ability to integrate marketing, deliveryand financial issues as a key management capability in the sur-vival and growth strategies of a small organisation.

Car park

York Bridge

Main Entrance

Baker Street Tube StationMadam TussaudsMarylebone Road

York Gate

Allsop Place

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How to Find Us 69


www.regents.ac.uk/directions.htm

This document is prepared ahead of the academic period to which it relates in order that potential applicants can have an overview of theprogramme for which they are applying. As a result, some changes are inevitable, such as courses being amended or certain fees that students arerequired to pay increasing. EBS London reserves the right to make such alterations or amendments as necessary. Any offer of a place is made onthe basis of current terms and conditions, and it is important that you are aware of these terms before accepting your offer. If you are unclearabout any of the terms or conditions, you must ask the Admissions Office before you confirm your acceptance. By accepting a place at EBSLondon, you are agreeing to abide by the rules and regulations of EBS London and Regent’s College.

© Regent’s College London. December 08. Designed by Justin Easthall, External Relations, Regent’s College.

By UndergroundTake the London Underground(Tube) to Baker Street station. Tohelp you plan your journey, checkthe Journey Planner on the Transportfor London website: www.tfl.gov.uk

From Baker Street StationTake the Marylebone Road exit, thenwalk past Madame Tussaud’s and takethe first left turning into York Gate.Cross over the road into Regent’sPark and over the bridge, you willsee the main entrance to theCollege on your left-hand side. Thiswalk will take approximately 10minutes.

By RoadWhen arriving in central London,take the A501 (Marylebone Road)and turn into York Gate. Cross YorkBridge and you will find Regent’sCollege on your left-hand side.

From London Heathrow:Heathrow Express train service toPaddington Station. LondonUnderground from Paddington toBaker Street Station.

From London Gatwick:Gatwick Express train service toVictoria Station. LondonUnderground from Victoria to BakerStreet Station.

European Business School LondonRegent’s CollegeInner CircleRegent’s ParkLondon NW1 4NSUK

Tel: +44(0)20 7487 7505Fax: +44(0)20 7487 7425Email: [email protected]: www.EBSLondon.ac.uk

Registered Charity: 291583

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