2013 0321 senefelder social media en uitgevers
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The Power of Conversations @StevenVBE
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Transcript of 2013 0321 senefelder social media en uitgevers
The Power of
Conversations
@StevenVBE
Isn’t it amazing?
@StevenVBE
It’s not about
social media
@StevenVBE
It’s not about
technology
@StevenVBE
Conversations
build a reputation.
………..……………………...
………..……………………...
Give them stuff to discuss1
Be part of the conversation2
Use the full power
of social media3
Give them stuff to discuss1
Be part of the conversation2
Use the full power
of social media3
36M
Best ever
Let’s take it one step further…
7 350.000.000
Not: what should WE say.
………………………………………….………..……………..…………………………………………
………………………………………….………..……………..…………………………………………
What should others
say about us?
………………………………………….………..……………..…………………………………………
………………………………………….………..……………..…………………………………………
Content = Text?
………………………………………….………..……………..…………………………………………
………………………………………….………..……………..…………………………………………
Copywriting?
Design?
………………………………………….………..……………..…………………………………………
………………………………………….………..……………..…………………………………………
Give them stuff to discuss1
Be part of the conversation2
Use the full power
of social media3
cnn.com
November 7, 2012
cnn.com
November 7, 2012
The magic words:
Train & facilitate
………………………………………….….
………………………………………….….
(Potential)
Readers
The News
online
Journalists
& mgm
Give them stuff to discuss1
Be part of the conversation2
Use the full power
of social media3
Social Media are NOT the goal………………………………………….………..……………..…………………………………………
………………………………………….………..……………..…………………………………………
Social Media could be
the perfect partner for ‘The News’
………………………………………….………..……………..…………………………………………
………………………………………….………..……………..…………………………………………
…………………………………………
Until now, we
only used the
first dimension
of their power…………………………………………
First dimension:people to build reach
…………………………………
…………………………………
Seconddimension:Collaboration
…………………………………
…………………………………
……………………….…
Great stuff!
But………………………….…
Co-Creation is NOT enough
………………………………………….………..……………..…………………………………………
………………………………………….………..……………..…………………………………………
………………………………………
From Co-Creation
to Collaboration………………………………………
………………………………………
………………………………………
StructuralCollaboration
Str
uctu
ral co
llab
ora
tio
n
Low
Reach
High
Lo
wH
igh
Str
uctu
ral co
llab
ora
tio
n
Low
Reach
High
Lo
wH
igh
Current focus of
most companies
Str
uctu
ral co
llab
ora
tio
n
Low
Reach
High
Lo
wH
igh
All four
quadrants have
value
Str
uctu
ral co
llab
ora
tio
n
Low
Reach
High
Lo
wH
igh
Consumer
consulting
board
Conversations
Broad, open
Collaboration
Customer
Experience
Content
Str
uctu
ral co
llab
ora
tio
n
Low
Reach
High
Lo
wH
igh
Create engaging
digital content
Journalists join the
conversations
Crowdsource
regional news
Use readers as
consultants
And in the end…
………………………………………….………..……………..…………………………………………
………………………………………….………..……………..…………………………………………
Customers
are probably the
most effective
consultants your
company can hire.
………………………………………….………..……………..…………………………………………
………………………………………….………..……………..…………………………………………
…………………………
They are
employees
that are
not on the
payroll …………………………
And when it’s hard…
think about these guys
………………………………………….………..……………..…………………………………………
………………………………………….………..……………..…………………………………………
Good luck!
@StevenVBe
Linkedin.com/in/stevenvanbelleghem
www.Facebook.com/theconversationmanager
