January WebinarWebinars – First Tuesday of Each Month

Andrew Burke, Bob BickelDecember 3, 2012 1

Agenda• Promotion Ideas for the New Year• Age-Based Pricing• Group-based Pricing• Coupons• Discounts• Gift Certificates• Virtual Race Bags• Facebook & Social Media• Email

• 50,000 Registrations in 7 Minutes• 100,000 Results per Minute• Q&A 2

Age Based Pricing• Attract new age groups to

your race• Set specific dates for special

pricing

3

Group Pricing• Set Date Range for Sign up• For groups signing up

together• Minimum and maximum

number of registrants• Discount per runner or fixed

price, or single group price

• Useful for “Family Price”

4

Coupons• Coupons refer to a “secret”

code that a runner enters on the Checkout Page.

• % and/or $• Start and end dates• Options like minimum cart

value, limit # of uses, new customers only.

• Useful for Elite athletes, sponsors, running clubs, etc. 5

Discounts• USATF is most common

discount – They have a standard $2 discount for members signing up for USATF certified races.

• Other use cases – Fire, Police, EMS discount. Military discount.

• Visible to all runners.

6

Gift Certificates• Anyone can buy a Gift

Certificate for any Race• Gift to a person with an

email address• Races get the money now• Available for every race

7

Virtual Race Bags• Virtual Race Bags• Add more value for your sponsors• Delight participants with digital offers• Generate additional revenue• Simple, easy to use, affordable platform

• Integration between Virtual Race Bags and RunSignUp• Sign up for Virtual Race Bag and create your bag –

• http://partners.virtualracebags.com/runsignup • Connect to your RunSignUp Race.• That’s it!

• Virtual Race Bag will then be able to connect automatically to your RunSignUp race participants and send them their virtual race bags before your race.

• 20% Discount for RunSignUp Race Directors!• Webinar Thursday 2Pm Eastern • https://www3.gotomeeting.com/register/265275670

8

Facebook & Social Media• Facebook Page• Facebook Photos• Facebook Sharing• Other Social Media

9

Email Marketing• Free Email Marketing• Fully integrated with iContact

for complete email marketing features

• Easily upload participants into lists

• Auto-login to iContact• Upload other contacts from

previous races for free• Custom design or chose from

Templates10

50,000 Registrations in 7 Minutes

• Handle Huge Registration Burst of Opening Day• Leverage our Cloud Technology• Develop Advanced Features beyond anyone in the market

11

50,000 Registrations in 7 Minutes

12

100,000 Results per Minute• RunSignUp Results• Google-style Search• Sortable Columns• Drag and Drop Columns• Notifications• Good Looking• Fast!• More Scalable than Active

13

100,000 Results per Minute

14

Q&A

Join Us - Webinar First Wednesday of Each Month

Thank You!

Questions and Comments – info@RunSignUp.com15