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Learning Outcome Evidence for thecriteria

Evidence/Feedback Assessorsdecision

Understand theorganizationalpurposes ofbusinesses(Unit 1, L01)

Identify thepurposes of

different types oforganization

1.1

Describe theextent to which anorganization meetsthe objectives of

differentstakeholders

1.2

Explain theresponsibilities ofan organization and

strategiesemployed to meet

them

1.3

Understand the natureof the national

environment in whichbusiness operate

(Unit 1, L02)

Explain howeconomic systemsattempt to allocate

resourceseffectively

2.1

Access the impactof fiscal and

monetary policyon business

organizations andtheir activities

2.2

Evaluate the impactof competition

policy and otherregulatorymechanisms on the

activities of aselected

organization

2.3

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Assessors additional feedback and comments (attached additional sheets if required)

Grades Awarded

Pass (Tick ) Merit and Distinction Descriptors Awarded (State M1, M2, M3,D1, D2, D3)

Signature of Assessor Date

Signature of Learner(s)When Oral Feedback Is Given

Date

Internal Verification (IV)

Agree with grades awarded by Assessor. Please tick ____or New Grade(s) if Internal Verifier (IV) does not agree with grades given by Assessor.

Additional Comments (Mandatory if IV does not agree with grades given by Assessor)

Signature Name Date

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Contents

Evidence for the criteria...................................................................................................................................21.0Introduction................................................................................................................................52.0 The purpose of different organizations.....................................................................................53.0 Stakeholders analysis................................................................................................................64.0 Responsibilities of organizations and strategies employed.......................................................85.0 Economic systems and resources allocation and usage..........................................................106.0 Fiscal and monetary policy.....................................................................................................127.0 Competition policy and other regulatory mechanisms............................................................138.0 Conclusion ..............................................................................................................................14References.....................................................................................................................................15

List of Figure:

Figure 1 Stakeholder Mapping. . .6

Figure 2 Adidas Products.7

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In conclusion, because of different nature of organization, they have different objectives and

when they achieve their objectives they will set some more long goals.

3.0 Stakeholders analysis

Adidas is a German sporting goods manufacturer and its a member of Adidas AG. Thiscompany also produces sporting goods, perfumes and skin care product. Adidas not only

includes sub-brand called Adidas Originals but also has event Sponsorship, such as Olympic

Games and football match. Following is the analysis about how Adidas achieves the

objectives of different stakeholders.

The stakeholders of Adidas limited company can be divided into three types, internal

stakeholder, connected stakeholder and external stakeholder. Stakeholder group probablycontains shareholder, Customers, suppliers, legal entity and internal employees etc.

Internal stakeholders contain managers and employees. For employees work in Adidas, they

hope their enterprise has good working environment which is comfortable and clean, so that

they will focus on working. A career development is important for employees; they dont

want to work in the same position from time to time, a salesman may hope to be a store

manager, so company should give them promotion prospect. Job security is necessary,workers would have considerable income and insurance is a basic guarantee. Some workers

are making shoes, thus the material of shoes are non-toxic. Internal stakeholders like a family

and company is that their home, so the most important expectation that is the organization has

a continuous growth.

Connected stakeholders prime expectation is obtaining desired interest. Suppliers are

connected stakeholders, they provide raw material for Adidas, and suppliers hope to establish

a long and friendly cooperation relation with the company, then they will get stable income.

External stakeholder is government, the government expects Adidas have a lawful operation,

a good brand image in local and Adidas can meet their objectives. For example, Adidas

should protect the environment or support governments activities.

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Stakeholders are satisfied with Adidas limited company. Four points will be used to analyze.

In the aspect of effectiveness, Adidas occupies the market share in second place in China, and

increases 28% [Adidas in greater China director general manager: we play products series

finale]. If the new strategy meets stakeholders needs, their market share would be

continuously increased. After that, the new products will be update per three mouths, and

surplus product will sale in outlet, the productivity has been rising when the new clothes

introduced. Also some fashion series were launched in 2011, the price of Adidas fashion

shoes is thousands Yuan, a large number of stars bought them, so it increases can profits,

stakeholders are satisfied with this situation. The part of elegance, now, a new series product,

Adidas Originals has a special logo--72, it means Adidas Original established in 1972.

Figure 2 Adidas Products

From the above analysis, Adidas are achieving the objectives of different stakeholders and

their key performance indicator meets stakeholders expectations. Due to all the stakeholder

support this strategy, Adidas culture are successful.

4.0 Responsibilities of organizations and strategies employed

Coca Cola Company is the biggest drinking company which found in 1892, they provide 500

brands in 200 countries. Their products include juice, carbonated water and coffee etc [Coca-Cola].

Corporate social responsibility (CSR) is a form of corporate self-regulation integrated into

a business model [Corporate social responsibility]. Every organization also has these three

types of responsibility Coca Cola has three kinds of social responsibilities which are

environmental responsibility, ethical responsibility and management responsibility.

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Environmental responsibility: the most common package for carbonated water is plastic

bottle; this factor may cause land and water pollution. Although everybody know that plastic

bottle can be recycled, if a person drinks Coke on the street, he may not bring it home,

throwing it on grass or on streets, after a long time, there are a lot of plastic bottle

everywhere, it can lead to land pollution. On the other hand, for some TV show, presenters

teach audiences to use Coke to clean the toilet, because carbonated water has acidity, which

can broke dirt, When Coca Cola company produce carbonated water, surplus materials will

contaminate the water. In 2009, Coca Cola Company has been already entering China water

pollution list (Coca-Cola and Pepsi has already enter the water pollution on the list on China

[Coca-Cola and Pepsi has already entered the water pollution on the list on China].

Coca Cola Company would abide by Legislation and regulations to process emissions, and

make activities to promote environmental protection. The water made by Coca Cola

Company always has a logo; it is a environmental protection logo. A person throws the bottle

into dustbin. Coca Cola want to make customers have environmental awareness, so that they

can avoid a certain amount of pollution, such as bottle in grass. When customers drink Coke,

they would see this logo, and they perhaps throw it into dustbin.

Ethical responsibility: first, managers should protect their employees and public; make sure

to abide by Consumer Protection Act 1987. Managers must take their workers far away from

dangerous working conditions and harmful materials, such as carbon dioxide. The whole

company refuse every illegitimate and wrongfulness behavior, such as extortion, bribery and

gifts. From CEOs to employees, from internal to external, each member takes proper way to

work and chat. Then, deal with competitors, Coca Cola Companys major competitor is

PepsiCo, they cannot use the way of stealing information or unfair price to maliciously

compete.

From the start, leaders should inculcate concept of good morality education and value, and

lead employees follow their correct thinking to work. When staffs are in probation period,

Coca Colas managers should train them and teach them that they cannot use sharp practice

to achieve their aim. For internal organization, staffs have peace and fair competition and

external organization gets a long with competitors, such as, Coca Cola does not using

advertisements to attack counterparts.

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Management responsibility: Coca Cola has responsibilities to stakeholders.

Customers: Company should as far as possible to satisfy the quality and service which

requested by customers, make reasonable price with specific products, then deal with every

customer honestly and fairly. Their waters price also about 3 Yuan, it is a public price that

customers can accept, in order to meet customers needs, Coca Cola Company introduce with

water different taste into market.

If company wants to take responsibility for customers, first they should have fair trading,

Coca Cola cannot only provide products in certain area or when they have a new product they

increase the price or set a very low price, so that other company cannot operate.

Employees: Coca Cola gives employees reasonable pay and safety working condition, giving

different staffs different level and types of training so that they can work more better and self

confident, they depend on recruitment policy to find professional staffs and operational staffs

in order to make sure they can be qualified for this position.

Company would make legal contract with employees and abide by healthy and safety

regulations, it is important for employees have a fair treatment, Coca Cola should avoid

discrimination, such as sex discrimination, the company employs staffs by examination

instead of refusing to use men or women or in order to make profit, they only use people who

live in Southeast Asia.

According to above analysis, Coca Cola has already had enough responsibility for

environment ethical and stakeholders, they also make new decision or strategy to update the

methods they used.

5.0 Economic systems and resources allocation and usage

In this report how to allocate and use resources in planned economy and market economy of

China before and after opening is discussed in detail.

The feature of resources is finiteness, every organization and every person wish to use

resources freely. So the demand is infinite. There is certain number of resources in a country,

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will find the cheaper labor in Southeast Asia, due to labor of Chinese is more expensive,

Chinese workers will lose job and the employment rate will increase.

In conclusion, government can use both fiscal and monetary policy reasonably adjust Chinese

economy

7.0 Competition policy and other regulatory mechanisms

Industrial policy is that government makes effort to encourage the development and growth

of the manufacturing sector of the economy [Industrial Policy]. It includes industry structure

policy, industry organization policy and industry technology policy. Industrial can promote

organizations development, it also limit company operation.

Shougang group mainly produce steel industry, it originally sets up planets in Shijingshan

District. In order to save Beijing air quality and ensure the Green Olympics, the State Council

decides to make Shougang Group moving to Caofeidian. This green belt policy prevents the

development of Shougang Group. The State Council estimates that uses five years to move

the Shougang Group, government hopes that Shougang Group can move to Caofeidian before

the 2008 Olympic Games. If this objective cannot be achieved, during 2008 Olympic Games,

they should shut down production lines [Shougang move: recover the blue sky of life and

death choice]. They need to pay RMB25 billion removal expenses [Attention on shougang

move]. The most important problem is the reallocate of employees, these will consume more

capital for Shougang. In the five years, Shougang may remain stagnant.

Social Warfare Policy is the study of social services and the welfare state (Social Policy). In

general terms, social welfare policy is a part of social policy, it has relationship with politics

and society. Now, Chinese social warfare policy is improving and competing. Environmental

policy is aiming for protect Chinese environment, government is using protection strategy in

order to solve a certain period of environmental problems.

Shougang also is a good example of Social Warfare Policy, when Shougang moves to

Caofeidian, government will pay a half of capital for them and government also help them to

solve problem of reallocating employees. This policy will ease the pressure of enterprise and

employees.

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References

Coca-Cola and Pepsi has already entered the water pollution on the list on China

[Online] available from http://news.sohu.com/20090821/n266121323.shtml

[Accessed 16 March 2012, 09:00]

Corporate social responsibility

[Online] available from http://en.wikipedia.org/wiki/Corporate_social_responsibility

[Accessed 16 March 2012, 09:00]

Adidas in greater China director general manager: we play products series finale

[Online] available from http://money.163.com/12/0229/08/7RDU708000253G87.html

[Accessed 15 March 2012, 18:00]

Coca-Cola

[Online] available from http://en.wikipedia.org/wiki/Coca-Cola

[Accessed 15 March 2012, 11:00]

Shougang move: recover the blue sky of life and death choice,

[Online] available from http://news.163.com/08/0804/07/4IG2L679000120GU.html

[Accessed 13April 2012, 21:00]

Social Policy

[Online] available from http://www2.rgu.ac.uk/publicpolicy/introduction/index.htm

[Accessed 13 April 2012, 21:00]

Attention on shougang move

[Online] available from http://finance.sina.com.cn/nz/gzsgbqcj/

[Accessed 20 April 2012, 14:00]

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Fiscal Policy

[Online] available from http://en.wikipedia.org/wiki/Fiscal_policy

[Accessed 23April 2012, 19:00]

Industrial Policy

[Online] available from http://en.wikipedia.org/wiki/Industrial_policy

[Accessed 1April 2012, 10:00]

The Establishment and Development of Chinese Economic Legal System in the Past 60 Years

[Online] available from http://www.iolaw.org.cn/global/EN/showNews.asp?id=24558

[Accessed 10 April 2012, 10:00]