Imagine a pack that increases sales, reduces costs & already has a track record of success...

It’s here. It’s called

CRUSHPAK®

Confidential. © 2012 EverEdgeIP Ltd.

CrushPak® in 7 points.

Patented packaging technology for viscous products.

Has shipped ½ billion units in 3 years, shipping in 7 countries already.

Uses up to 35% less material lower cost.

Use existing plant, equipment, plastic.

Increase sales and market share, increase margins.

Better for the environment.

Exclusive rights are currently available.

The Problem.

1. Consumers can’t find your product.

SKU growth

Crowded shelves

2. Losing ground to private labels / “follow you” competitors.

Difficult to differentiate on quality alone

Success quickly copied

3. Margin compression.

The Solution: CrushPak®

Patented packaging technology.

Already a major success in Canada, USA, Mexico, Brazil, Argentina, South Africa and China.

Licensed by Danone, Parmalat and Bright Dairy (China), Strauss (Israel).

Has shipped over ½ billion units.

Exclusive licenses currently available for major manufacturers and brand owners.

How does CrushPak work?

Eat with OR without a spoon.

Consumer chooses how they want to eat.

No spoon? On the run? Kids? Eat direct from the pack without a spoon!

OR

Prefer eating regular way?

You can still use a spoon!

Suitable for any viscous product

Yogurt, jelly, puddings, fruit pulps & pieces, ice cream, desserts, sorbets, mousses, cheeses...

CrushPak is already a major success in seven

countries...

7 countries, 500,000,000 units…

Country Launches: Licensees:

Largest dairy company in world.

3rd largest dairy company in world.

Largest dairy company in China.

Largest dairy company in Israel.

Packs in market

UNITED STATES BRAZIL

MEXICO

CANADA

ARGENTINA SOUTH AFRICA

CHINA

Danone has launched 5 countries already…

Launched Jan 09 in USA under flagship Danimals brand.

Major success: 100M+ units shipped in 1st year

"The introduction of CrushPak for Danimals surpassed our expectations. The response has been highly favorable." Michael J. Neuwirth - Senior Director of Public Relations - The Dannon Company

Rolled out nationwide, accepted in Walmart, CostCo.

License extended to Canada, Argentina, Mexico, Brazil.

The Results:

500 million consumers can’t be wrong! no mess & easy to use

no more product left than using a spoon

Licensees (Danone, Parmalat, Bright Dairy) have: increased margins

increased sales & market share

reduced costs

reduced environment footprint

easy implementation

CrushPak reduces cost,

runs on existing lines & is

greener than traditional

packs...

Lower cost, easy to implement, greener

Reduce material by up to 35%!

Increase top load strength

Use existing machines + quick pack change

Use standard materials (PS, PP, HDPE, PVC, EVOH, PLA etc)

Top, side, body label or sleeve pack.

Less material less waste, less power,

less transport weight, less CO2

Better for the environment!

Savings at every manufacturing level...

MATERIAL SAVINGS

35% LESS material but same top load strength

Eliminate label cost – embossing

Reduce sheet mass per unit

LOGISTICAL EFFICIENCIES

Reduce shipping & handling costs at every step of supply chain

Reduce carbon emissions at every step of supply chain

Reduce warehousing of roll stock

MANUFACTURE EFFICIENCIES

Use existing machines

Thinner sheet – faster forming

Fewer heating stations required, less factory floor space

Reduce power consumption per unit

ENVIRONMENTAL BENEFITS

Strong green credentials for consumers

Reduce material entering waste stream

Pack crushed during consumption

Manufacture in any shape or size

20g to 500g; variety of options to suit any application

Five reasons why CrushPak will help you sell more product...

1. Kids love CrushPak! (drives demand)

Fun

“cool”; “wacky”; “awesome”

instant gratification - no spoon!

playground grapevine

New

nothing else like it

“it’s different - the others are boring”.

Exciting

makes eating product an experience

pack engages with child

2. Parents love CrushPak (keen buyers)

No more lost spoons!

Can be frozen – perfectly chilled for lunch time.

Makes healthy snacks fun & easy

Pester power: kids ask for “squeezy pack” at supermarket.

Majority of parents indicated they would buy instead of, or in addition to, traditional pack.

3. “On the go” adults (new markets)

Attracted to convenience: pack can be eaten with OR without a spoon.

Responds to busy lifestyles healthy “on the go” snacks

fits cup holder “dash food dining”

no need to find, pack, clean spoon

Invigorate “sensible” brands with more than formula change.

Parmalat has specifically targeted at 20 – 40 year old, active, health conscious women .

4. No Spoon = More Consumption

Remove pre-purchase barrier: “but it needs a spoon”

New consumption opportunities + new channels (gas stations, cafeterias, gyms, vending machines)

Eat more product in less time as eating by mouthful.

CrushPak look bigger reduce physical pack volume = cost savings

5. Grabs Attention & Builds Strong Brands

Shape STANDS OUT on crowded shelves - has “try it” factor.

Strong brand recall: respondents 70% more likely to remember brand in CrushPak pack.

Build brand around packaging emphasising fun, action, excitement.

Great advertising / brand opportunities

Option: New Lids = On the Go Extreme...

Kids spontaneously started eating through cup lid

Apply perforated cover to drinking site to enable consumption directly through the lid.

Enables “extreme on the go” products to fit with kids’ active lifestyles.

CrushPak can also dispense, dip or

spread...

Dispense, dip or spread without a utensil...

Jams, mustards, pastes, sauces, spreads, dips, butters, cheeses, cooking ingredients, enhancers, condiments…

CrushPak as a dispenser or dipping pack...

Dispense direct onto food OR dip.

One pack multiple applications and uses.

Dispense or pour pastes, sauces, enhancers into a bowl or pot.

OR

Dip hot chips, crisps, crackers into pack.

Home dispensing / fast food dipping

At home: ideal single-serve dispense pack for sauces, enhancers & pastes.

standard portion size

one hand, no utensil required.

no utensil to clean, no jar or pack to reseal or store

Plus: food service, retail, catering applications.

Fast food: dip food or squeeze contents onto meal

CrushPak Spreader™

Extend pack flange to become utensil to apply spreads.

Ideal for cream cheese, butter, honey, jam

On the go, lunch boxes, cafes, airlines etc.

Extended flange functions as utensil

CrushPak is protected by strong intellectual property;

exclusive licenses are currently available.

Act Now.

Exclusive License Available / Strong IP

Exclusive licenses to CrushPak currently available.

Strong intellectual property rights:

25+ patents / applications. US patent granted.

30+ design patents

CrushZone® & CrushPak®

3D trademark & copyright

An exclusive license means:

competitors can’t copy

long term advantage

sustainable margin growth.

Next Steps

Currently tendering exclusive licenses for CrushPak.

1. Presentation

2. Info sharing / tender discussions

3. Sign binding Term Sheet

exclusivity, territory, duration, products

4. Sign License

7 out of 10 consumers will choose one product over another

because of its packaging – 2010 Packaging Trends Report

Paul Adams

CEO

EverEdge IP Ltd

p.adams@everedgeip.com

Office phone: +64 9 489 2331

Cell phone: +64 21 393 673

www.crushpak.com or www.everedgeip.com

Appendices

CrushPak Success – Awards

CrushPak’s innovative response to consumer demands for convenience and manufacturer needs has been recognised by many awards, including:

Bayer Innovation Award, 2007

Dannon Supplier of the Year for Innovation, 2010

Gold - NZ Plastics Industry Design Award for Exports, 2010

Silver - Plastics Engineers Society, Roll Fed Thin-Gauge, 2010

iF Packaging Award, 2011

Dannon Innovation Award 2010

Frequently Asked Questions (1)

Q: When you use CrushPak is a lot of product left over? A: No. The accordion design means that whether you’re squeezing or using

a spoon no more product is left over than using a conventional cup. CrushPak’s thin, flexible design means getting out every last drop is a breeze. The proof: half a dozen independent consumer tests have found no discernable difference in residual product and CrushPak’s major market success backs these findings up.

Q: Is CrushPak messy to consume or use? A: No. CrushPak’s unique design means the squeezing action is simple,

intuitive and easy to control. It’s no more messy than drinking a cup of coffee or eating an ice cream. The proof – CrushPak has been a major market success in Canada, USA, Mexico, Argentina, Brazil, South Africa and China, shipping over 100,000,000 units in its first year. Total unit sales now exceed 500,000,000 – if it was causing a mess consumers wouldn’t be continuing to buy CrushPak.

Frequently Asked Questions (2)

Q: Is it difficult to change over a line to CrushPak?

A: No. CrushPak can be manufactured on existing Form Fill Seal or pre-form lines with only a lower mould change. This means there are very few change parts required between runs of conventional and CrushPak packs and line transition is no more difficult than any conventional pack change.

Q: Can CrushPak be designed to suit my product?

A: Yes. Ongoing research and development by our engineers means that CrushPak can be designed to suit most products and meet most cup specifications. In other words, CrushPak packaging can be adapted to meet your needs.

Who is EverEdge IP?

CrushPak technology is owned by EverEdge IP, New Zealand’s largest private sector technology and intellectual property commercialisation firm.

Advisory: Advise how to commercialise technology. Client range: innovators to investors to Fortune 100 companies.

Transactions: Broker the sale and purchase of intellectual property assets. Deal range: 000,000 to 00,000,000.

Technology: Invest in and commercialise IP-rich technology. Technology range: export orientated, strong IP position.

We help our clients make money from ideas.