Authors Abraham K. Sleem , MD Robert L. Schultze , MD Robert A. Eden, MD William Yang, MD
20120918 fs presentation eiat conference mathias schultze
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Transcript of 20120918 fs presentation eiat conference mathias schultze
The German Meetings Industry as an Engine for Economic and Scientific Development
Matthias SchultzeManaging DirectorGCB German Convention Bureau
Belgrade, 23rd September 2012
AGENDA
National and International Relevance of the German
Meetings Industry
Prerequisites for a Successful Meeting Destination
Importance of the Meetings Industry for a Destination
Sustainability in the Meetings Industry
Outlook
AGENDA
National and International Relevance of the German
Meetings Industry
Prerequisites for a Successful Meeting Destination
Importance of the Meetings Industry for a Destination
Sustainability in the Meetings Industry
Outlook
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The international relevance of the European meetings industry
The German Meetings Industry
Top Ten Cities
1. Vienna2. Paris3. Barcelona4. Berlin5. Singapore6. Madrid7. London8. Amsterdam9. Istanbul10. Peking
Top Ten Countries
1. USA2. Germany3. Spain4. United Kingdom5. France6. Italy7. Brazil8. China9. Netherlands10. Austria
Source: ICCA Statistics Report 2011, Country and city rankings
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The event market in Germany 2011 - the positive trend continues. Stronger growth in participant numbers than events
The German Meetings Industry
Meeting- & EventBarometer 2010/2011© EITW on behalf of EVVC, GCB and DZT
Basis: EITW, Supplier surveys 2007-2011: Total number of events and participants
The German Meetings Industry
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Meeting- & EventBarometer 2010/2011© EITW on behalf of EVVC, GCB and DZT
Basis: EITW, supplier surveys 2012
The national importance of the German meetings industry
Meeting- & EventBarometer 2010/2011© EITW on behalf of EVVC, GCB and DZT
Basis: EITW, supplier surveys 2012
The German Meetings Industry
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5.3 million promotable business trips in 2011
Sources: GNTB/WTM, IPK 2012, final figures
AGENDA
National and International Relevance of the German
Meetings Industry
Prerequisites for a Successful Meeting Destination
Importance of the Meetings Industry for a Destination
Sustainability in the Meetings Industry
Outlook
A Successful Meeting Destination
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Three factors determine the excellent position of Germany as a meeting destination
Value for Money
Economic & Scientific Expertise
Excellent Infrastructure
© GCB German Convention Bureau e.V.
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Three factors determine the excellent position of Germany as a meeting destination
Value for Money
Economic & Scientific Expertise
Excellent Infrastructure
© GCB German Convention Bureau e.V.
A Successful Meeting Destination
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Criteria determining the choice of destination
A Successful Meeting Destination
Meeting- & EventBarometer 2010/2011© EITW on behalf of EVVC, GCB and DZT
Basis: EITW, supplier surveys 2012
Why choose Germany?
Warsaw Athens Berlin Prague Vienna Istanbul Paris Oslo Geneva London
Average hotel rates in Europe
89 € 147 € 229 €213 €168 €111 €99 €80 € 117 €63 €
Source: trivago.de, August 2012
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Excellent Infrastructure
Value for Money
Economic & Scientific Expertise
Three factors determine the excellent position of Germany as a meeting destination
© GCB German Convention Bureau e.V.
A Successful Meeting Destination
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Criteria determining the choice of destination
A Successful Meeting Destination
Meeting- & EventBarometer 2010/2011© EITW on behalf of EVVC, GCB and DZT
Basis: EITW, supplier surveys 2012
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Weekly connections / destinationsPassenger flights summer 2012 flight plan, provided by Fraport
North America353 | 30
Western Europe2.296 | 100
Germany674 | 16
Eastern Europe619 | 48
Far East316 | 35
Middle East211 | 18
Africa202 | 35
South America87 | 22
Frankfurt
108 Airlines fly to 304 destinations in 108 countries
16 international airports
German railway network with around35,000 km
Motorway network of around 11,000 km
A Successful Meeting Destination
Hamburg Munich 5:42 h
Düsseldorf Berlin 4:14 h
Frankfurt Munich 3:16 h
Hannover Hamburg 1:15 h
Dresden Berlin 2:09 h
Kassel Hamburg 2:11 h
Short distances within Germany
Photographer: Hans-Joachim Kirsche
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A Successful Meeting Destination
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Excellent Infrastructure
Value for Money
Economic & Scientific Expertise
Three factors determine the excellent position of Germany as a meeting destination
© GCB German Convention Bureau e.V.
A Successful Meeting Destination
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Economic & scientific expertise
Organisers: „Helping organisers to network with the
specific sector expertise in the area of the venue is
becoming increasingly important.“
Suppliers: „Does the MICE marketing of your destination
have a specialisation on a specific sector expertise?”
Meeting- & EventBarometer 2012© EITW on behalf of EVVC, GCB and DZT
Basis: EITW, Supplier and organiser survey 2012
82 % agree
29.2 % agree
A Successful Meeting Destination
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Economic & scientific expertise
Objectives
Establish important industry networks
Identify topics
Create platforms
Raise interest in Germany
Generate events
A Successful Meeting Destination
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National Fields of Expertise*
Fields of Expertise of the GCB
Regional Fieldsof Expertise**
* TNS-Infratest (GCB Market Studies), Germany Trade & Invest, BMWi
** GCB member cities
Development of relevant fields of expertise for the meeting destination Germany
A Successful Meeting Destination
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Transport, Logistics & Traffic
Medicine & Health
Chemicals / Pharmaceuticals
Energy & Environment
Financial Services
Technology & Innovation
Fields of expertise in Germany
A Successful Meeting Destination
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Fields of expertise in Germany
A Successful Meeting Destination
Source: Federal Ministry of Research and Education 2010, Initiative Kompetenznetze 2011 (http://www.kompetenznetze.de)
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Example USA: Identification of key industries with bilateral relations
A Successful Meeting Destination
AGENDA
National and International Relevance of the German
Meetings Industry
Prerequisites for a Successful Meeting Destination
Importance of the Meetings Industry for a Destination
Sustainability in the Meetings Industry
Outlook
Importance for a Destination
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Meetings as an engine for economic and scientific development
Platform for Exchange of
Ideas
Reflection of Society
International Understanding
Engine for pol., eco., scie. and
social processes
Importance for a Destination
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„The role of conferences and events for the national economy is
comparable to the role of nerves in the human body - they give signals.“
Prof. Günter Verheugen, Vice President of the EU Commission and EU Commissionor for industry and corporate policies (retired)
Meetings as an engine for economic and scientific development
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Quantitative and qualitative secondary effects of the meetings industry
Importance for a Destination
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Business travel as an engine of innovation
„A 10 % increase in business
travel increases patenting on
average by about 1 %.“
Source: „International Business Travel: An Engine
of Innovation“, W. Keller und N. Hovhannisyan,
March 2010
Importance for a Destination
AGENDA
National and International Relevance of the German
Meetings Industry
Prerequisites for a Successful Meeting Destination
Importance of the Meetings Industry for a Destination
Sustainability in the Meetings Industry
Outlook
Green Meetings
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Sustainable development
Awareness of the concept of sustainable development in
Germany
… Yes, I heard of it!
2000: 13 %
2004: 22 %
2010: 43 %Source: Federal Environmental Agency, representative survey on environmental awareness and behaviour, 2010
Green Meetings
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Suppliers and organisers both agree - as they did last year - upon the bright future of green meetings
Meeting- & EventBarometer 2012© EITW on behalf of EVVC, GCB and DZT
Source: EITW, provider and organiser survey 2012: How do you assess the importance of the folllowing type of events in the future?
Green Meetings
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Growth of 10% was achieved in sustainability management systems compared to the previous year
Have you already integrated a sustainability management
system in your company?
Meeting- & EventBarometer 2012© EITW on behalf of EVVC, GCB and DZT
Basis: EITW, Supplier survey 2012
37.7%
27.4%
62.3%
72.6%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Suppliers 2011
yes
no
Suppliers 2012
Green Meetings
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Sustainability comparison: The German Green City Index examined the sustainability of German‘s major cities
Green Meetings
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Overview of measures in the field of green meetings
greenmeetings & events Conference
Training of Sustainability Advisors
GCB Website
Sustainability CodexGreen Globe
Green Travel Film
German Standards Commitee for Sustainable
Event Management
Green Travel Brochure
AGENDA
National and International Relevance of the German
Meetings Industry
Prerequisites for a Successful Meeting Destination
Importance of the Meetings Industry for a Destination
Sustainability in the Meetings Industry
Outlook
Outlook
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Today and past
Outlook
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The future: 10 challenges
Source: The IMEX Power of 10 Studie, 2012
Outlook
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Quality - Meetings Made in Germany
“I prefer to remember
the future.”Spanish surrealist painter
May 11, 1904 – January 23, 1989
The German Meetings Industry as an Engine for Economic and Scientific Development
Matthias SchultzeManaging DirectorGCB German Convention Bureau
Belgrade, 23rd September 2012