KEEP YOUR EYES ON THE KEEP YOUR EYES ON THE PRIZEPRIZE

Stop interruptions. Stop interruptions.

The Time MapThe Time Map

Control your e-mail Control your e-mail flood. flood.

•

O.O. onlyonly

H.H. handlehandle

I.I. itit

O.O. onceonce

Paper or email:Paper or email: DoDo DelegateDelegate DumpDump

You don’t need to take every You don’t need to take every potential client that walks in your potential client that walks in your

doordoor

Time to Re-Learn the “A, Time to Re-Learn the “A, B, C’s”B, C’s”

FIRST STEP: ACCEPT ONLY YOUR FIRST STEP: ACCEPT ONLY YOUR IDEAL IDEAL CLIENT?CLIENT?

To Find Your ideal client: To Find Your ideal client:

Will pay you a fair rate for your work.Will pay you a fair rate for your work.

Will respect your time.Will respect your time.

Respects Your Opinion.Respects Your Opinion.

Maybe, even loyal.Maybe, even loyal.

Set the rulesSet the rules Do not be shy about discussing feesDo not be shy about discussing fees Do not reduce your priceDo not reduce your price Do not devalue your serviceDo not devalue your service Make certain the client understands Make certain the client understands

your policyyour policy Pre-determine the appropriate retainerPre-determine the appropriate retainer

Get Happy – Fire Get Happy – Fire Some ClientsSome Clients

Don’t spend hours on no or low-Don’t spend hours on no or low-profit clients if that time can be profit clients if that time can be spent on higher-profit mattersspent on higher-profit matters

Remember your 80/20 Rule!Remember your 80/20 Rule!

SAY GOODBYE WITH SAY GOODBYE WITH AFFECTIONAFFECTION

DISENGAGEMENT LETTERDISENGAGEMENT LETTER BUT, A MARKETING LETTERBUT, A MARKETING LETTER