2012 Wear It! Grassroots Recipients
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2012 “Wear It!” Grassroots Support Recipients To download the 2013 application, visit SafeBoatingCampaign.com (Applications due March 1, 2013) Questions? Email [email protected] Note: 2012 recipients were selected by a committee using a scoring rubric. The committee will use the same scoring rubric to select this year’s recipients.
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In 2012, twelve organizations throughout the United States received support from the Wear It! campaign to run grassroots life jacket outreach efforts. This highlights what each organization received and their accomplishments. The 2013 applications are now available at SafeBoatingCampaign.com. The deadline to submit your application is March 1, 2013.
Transcript of 2012 Wear It! Grassroots Recipients
2012 “Wear It!” Grassroots Support Recipients
To download the 2013 application, visit SafeBoatingCampaign.com
(Applications due March 1, 2013)
Questions? Email [email protected]
Note: 2012 recipients were selected by a committee using a scoring rubric. The committee will use the same scoring rubric to select this year’s recipients.
Produced waterproof Stand Up Paddleboard (SUP) safety placard
28 events in 2012 20,162 personal contacts with
boaters 7,900 placards ordered, shipped
through ACA eStore Offered as free “Wear It!” resource
in 2013, BoatingOrders.com
American Canoe AssociationHeadquarters: Fredericksburg, VA
American Canoe Association
Received 2 stencils kits, 1 “Wear It!” pop-up banner, 5 “Wear It!” banners, customized “Wear It!” stickers
9 Events in 2012 4,400 personal contacts 4 of the events were televised, advertised in
newspapers, on the radio, resulting in the potential for the “Wear It!” message to reach 5 million people
Measurable Results Life Jacket Citations on the Chattachoochee
(down from previous two years) Number of visitors from National Parks Service,
U.S. Army Corps of Engineers
GA Department of Natural Resources
Headquarters: Atlanta, GA
Eight (8) different types of inflatable life jackets for Life Jacket Fashion Show, Loaner Program
21 Events in 2012 Over 860 personal contacts
Measurable Results: Pre-Wear It! campaign quiz which
showed a general lack of life jacket knowledge
The average pre-survey showed marked improvement (28% increase)
Lake Pleasant Sailing ClubPhoenix, AZ
Wrapped “Wear It!” Truck and Trailer
8 Events in 2012 Over 7,800 personal
contacts Measurable Results
Life Jacket Wear Rate Study
Recognition Factor of the people who know the answers to the “water safety” questions LCRA asks
Lower Colorado River AuthorityHeadquarters: Austin, TX
Custom “Wear It MWCD Lake!” Banners Events:
5/19/12 – 9/23/12: Ramp Vessel Safety Inspections at 16 MWDC lakes Measurable Results:
Total Patrol Events: 310
90 Boats Assisted 337 People Assisted
Muskingum Watershed Conservancy District
Headquarters: New Philadelphia, OH
3 custom “Wear It!” Banners, 25 “Wear It!” signs, 2 “Wear It!” DVDs
Measurable Results: On-shore Survey Station; Off-
Shore Observation Station
USCG Auxiliary Flotilla 72Little Egg Harbor, NJ
Inflatable Life Jacket Education Kit, 2 custom “Wear It!” banners
7 Events in 2012 Over 140 personal contacts
Measurable Results: Banners: with the high visitor
traffic at the marinas that received the banners, thousands were exposed to the message
Pledge cards were signed, boater was contacted for follow-up questions
Tims Ford State ParkWinchester, TN
100 plastic “Wear It!”/“Uselo!” signs, 2 inflatable life jacket education kits, 30 child size life jackets
15 Events in 2012 3,215 Personal Contacts
Safe Kids Cherokee CountyHeadquarters: Canton, GA
Measurable Results: More than 850 life jackets were
loaned at the staffed life jacket loaner stations between April 1, 2012 and September 30, 2012
USACE tracks drowning statistics locally and nationwide: Allatoona Lake reduced drownings 50% with three drownings this summer in comparison to six last year
Safe Kids Cherokee CountyHeadquarters: Canton, GA
Custom “Wear It!” banner, “Wear It” logo on all racing uniforms and autograph cards, 3 “Wear It!” decals on the side and deck of the racing boat
6 Events in 2012 Over 72,000 exposed
to “Wear It!” message, many personal contacts at Scott Free Racing Team booth
Scott Free Racing TeamFlorida
36 Inflatable Life Jackets: 18 life jackets went to
Kentucky Lake to target fishermen
Tims Ford received 18 inflatable life jackets in partnership with TWRA
8 Events in 2012 Over 160 Personal Contacts Purchased a tv media buy,
more people exposed to the “Wear It!” message
Tennessee Wildlife Resources AgencyHeadquarters: Nashville, TN
Measurable Results: Survey conducted to measure
the wear rate of those that signed pledge cards
Tennessee Wildlife Resources AgencyHeadquarters: Nashville, TN
250 “Wear It South Shore!” Whistles
Most events were sponsored by communities or marinas that included many vendors, groups, and people who boat or were involved in recreational boating
USCG Auxiliary Flotilla 12-3New England
Measurable Results: Vessel examiners provided
demographic information on those who received whistles and on location of events
The feedback received from recreational experts was that working on the “Wear It!” message with younger people was especially important
USCG Auxiliary Flotilla 12-3New England
Inflatable Life Jackets, printing of “Wear It!” Pledge Cards 7 Events in 2012
Over 146 pledge cards signed 5,000 radio spots were aired about “Wear It! Washington” and/or had a life jacket
safety message along with general boating messages throughout the state on 20 radio stations
WA State Parks & Recreation CommissionHeadquarters: Olympia, WA
• Measurable Results:– Observational study conducted by the
Seattle Children’s Hospital Injury and Prevention Unit
– Life jacket use increased by 31%
2012 “Wear It!” Grassroots Support Recipients
To download the 2013 application, visit SafeBoatingCampaign.com
(Applications due March 1, 2013)
Questions? Email [email protected]
